Horizon Hues Brand Guidelines

Branding Guidelines & Standards Manual

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1 2 3 4 5 6 7 8 Mood

Mission

Signage

Print Ads

Logo Standards

Web & Mobile

Business System

Specialty

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Mood

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Modern Warm Experiential

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EXPERIENCE EVERY MO EXPERIENCE EVERY MOM EXPERIENCE EVERY MOME EXPERIENCE EVERY MOMEN EXPERIENCE EVERY MOMENT. EXPERIENCE EVERY MOMENT. EXPERIENCE EVERY MOMENT. EXPERIENCE EVERY MOMENT.

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Mission

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At Horizon Hue, we’re committed to crafting immersive art experiences that go beyond the ordinary. Our experiential gallery is designed to capture the essence of emotion, inviting visitors to explore the depths of creativity and connection.

With every moment bathed in the warmth of the sun, our spaces become more than just showcases for art – they become portals to new perspectives and profound encounters. We believe in the power of art to evoke raw emotions and spark meaningful connections, and it’s our mission to create an environment where each encounter with art is a journey of genuine experience and discovery.

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Vision At Horizon Hue, we envision a redefined art gallery experience; one that transcends traditional boundaries and invites visitors into a world of warmth, emotion, and immersion. We’re committed to infusing our spaces with the radiant energy of the sun, creating environments that not only showcase beautiful art but also awaken the senses and stir the soul.

Our vision is to become a beacon of creativity and connection, where individuals are drawn to explore the depths of artistic expression and discover the transformative power of each moment. By fostering a deeper connection between art and audience, we aim to illuminate new perspectives, inspire profound reflections, and cultivate a community united by a shared passion for the experiential journey of art.

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Our goal: “To redefine the art gallery experience by infusing warmth, emotion, and immersive encounters, fostering a deeper connection between individuals and the radiant world of art.”

- Creative Director

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Logo Guidelines PROTECTED SPACE

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1 The Horizon Hue purple logo is seen to the left. The Horizon Hue purple logo is to be used when the brand palatte is not (on a white background). When a colorized background/image is used the white logo should be selected. On a black background the white logo should be used and complimented with the brand palate where applicable.

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Logo Standards 3 4

70%

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20%

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Our Palette The Horizon Hue brand primary colors are Purple and Orange.

These two colors reflect the warmth and relaxation that the brand is trying to convey. The gradient between and the six selected steps specified are secondary colors that will rarely be used outside of the Horizon Hue complete gradient.

Primary

Secondary

Secondary

Secondary

CMYK: 0 64 76 0 RGB: 225 124 73 HEX#: ff7c49

CMYK: 0 70 70 0 RGB: 243 112 82 HEX#: f37052

CMYK: 5 76 62 0 RGB: 230 99 91 HEX#: e6635b

CMYK: 11 80 52 0 RGB: 218 87 100 HEX#: da5764

Secondary

Secondary

Secondary

Primary

CMYK: 16 85 42 1 RGB: 206 74 108 HEX#: ce4a6c

CMYK: 22 90 30 1 RGB: 194 62 117 HEX#: c23475

CMYK: 30 95 18 0 RGB: 181 49 126 HEX#: b531e7

CMYK: 37 99 7 0 RGB: 169 37 135 HEX#: a92587

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Photographic use of art to convey the feeling or experience of creating.

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Typography DIN 2014 Logo

ABCDEFGHIJKLM

Subheader Title

abcdefghijklm nopqrstuvwxyz

Header

NOPQRSTUVWXYZ

Monsterrat Body Fine print

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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

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The Horizon Hue full wordmark should always be used first along with the tagline. The secondary logos are only to be used in compliment to the main logo to reduce repetition and provide a larger brand outreach.

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16 | horizonhues@gmail.com | @horizonhues | (816) 789-0123 | horizonhues@gmail.com | @horizonhues | (816) 789-0123 | horizonhues@gmail.com | @horizonhues | (816) 789-0123 | horizonhues@gmail.com | @horizonhues | (816) 789-0123 |

| horizonhues@gmail.com | @horizonhues | (816) 789-0123 | horizonhues@gmail.com | @horizonhues | (816) 789-0123 | horizonhues@gmail.com | @horizonhues | (816) 789-0123 | horizonhues@gmail.com | @horizonhues | (816) 789-0123 |

Letterhead 8.5”

Horizon Hue Gallery, 5678 Skyline Boulevard, Kansas City, MO 64111

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Horizon Hue Gallery 5678 Skyline Boulevard Kansas City, MO 64111

1 Horizon Hue’s brand identity system embodies the essence of modernity, warmth, and experientialism through its strategic design elements. The fluid lines and vibrant hues, symbolizes the dynamic and progressive nature of the gallery’s approach to art. Additionally, the use of immersive typography and engaging visual elements across all brand touchpoints reinforces the gallery’s commitment to creating transformative art experiences that resonate deeply with visitors, fostering a lasting connection between the audience and the art.

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Business System 4 5

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7 Pattern made using secondary logo

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Envelope 9.5”

4.5”

2.5”

Horizon Hue Gallery, 5678 Skyline Boulevard, Kansas City, MO 64111

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EXPERIENCE WARMTH. EXPERIENCE RADIANCE. EXPERIENCE EVERY MOMENT.

Photography should reflect the feeling of warmth and evoke a sensory experience.

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Business Cards 3.5”

2”

Horizon Hue Gallery 5678 Skyline Boulevard Kansas City, MO 64111

Aislin Butt, Associate Creative Director horizonhues@gmail.com (816) 789-0123

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Entire System

Horizon Hue’s brand identity system captures the essence of our experiential art gallery, where every moment radiates with vibrancy, innovation, and the inviting glow of the sun.

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1 Horizon Hue’s advertising signage serves as a beacon of creativity, drawing passersby into the immersive world of experiential art. Bold and captivating, our indoor and outdoor signage seamlessly integrates with the surrounding environment, enticing visitors with glimpses of the vibrant exhibitions within.

Whether adorning the walls of bustling city streets or guiding guests through the gallery’s interior, our signage reflects the essence of modernity and warmth that defines the Horizon Hue experience.

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Signage 5 Through strategic placement, compelling visuals, and evocative messaging, our advertising signage serves as a catalyst for curiosity, inviting all who encounter it to embark on a journey of artistic exploration, motivation and discovery.

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Horizon Hue’s exterior signage is more than just a visual display — it’s a direct invitation to engage with art in a whole new way. Positioned strategically in bustling urban landscapes and cultural hubs, our signage beckons to a diverse audience of art enthusiasts, curious passersby, and seasoned cultural explorers alike.

Through bold typography, striking imagery, and evocative messaging, our marketing speaks directly to those who seek not just art, but an experience — an immersive journey where every moment is infused with warmth, emotion, and the vibrant hues of creativity. Our audience craves more than just passive observation; they yearn for meaningful connections and transformative encounters with art that challenge perspectives and stir the soul.

With Horizon Hue, our exterior signage becomes a portal to a world where art becomes more than just something to admire — it becomes a vital part of the human experience.

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Interior signage (left) Primary logo on a glass door (top right) Interactive QR code plaque (middle right) an Interior directional sign pointing towards the restrooms (bottom right)

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Horizon Hue’s interior signage is meticulously crafted to guide and enrich the visitor’s journey through our immersive art gallery.

From directional signs pointing towards captivating exhibitions to informational plaques offering insights into featured artworks, every sign is strategically placed to ease and enhance the visitor experience.

Our signage seamlessly blends with the gallery’s modern aesthetic, featuring sleek design elements and vibrant colors that mirror the warmth and vibrancy of the art within. Whether inviting exploration with interactive QR code stations or promoting upcoming events with eye-catching displays, our interior signage serves as a conduit for connection, encouraging visitors to engage deeply with the art and the space.

With each sign, we aim to not only provide practical information but also spark curiosity, ignite conversations, and create memorable moments that linger long after the visit to our immersive experience has ended.

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Print Ads Experience the essence of Horizon Hue’s brand identity come to life in our latest print ad brochure. Designed with meticulous attention to detail, each page displays our commitment

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to modernity, warmth, and experientialism. From the selected imagery to the precise typography choices, every element reflects our values and vision. Encounter a seamless fusion of creativity and consistency, inviting you into the immersive world of Horizon Hue.

Inside of print brochure

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The Horizon Hue interactive mobile app (right) will aid our guests through our experience by giving information about our exhibits with a map/virtual tour through our facility. The mobile app landing page is pictured on desktop (left).

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The Horizon Hue interactive mobile app—an indispensable companion for enhancing our users gallery experience.

Seamlessly integrated with our brand identity and designed with user-centricity in mind, our app offers a dynamic platform for navigating exhibits, accessing in-depth information about artworks, and engaging with immersive content.

Whether you’re planning your visit or exploring the gallery in real-time, our app provides personalized recommendations, interactive maps, and augmented reality features to ensure a seamless and enriching experience. Dive deeper into the stories behind the exhibits with exclusive artist interviews, behind-the-scenes footage, and curated playlists that complement your journey through our immersive art world.

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Web + Mobile 7 31

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Branded sunglasses (left) Employee uniform t-shirt (bottom right) Retail t-shirts (middle right)

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The Horizon Hue speciatly items focus on catering our merchandise ot our client base.

Comfort, creativity and warm cozy feelings are some of the things we strive for. Our t-shirts, glasses, hats, paint brushe sets and more infuse our modern and vibrant brand into everyday apparel for all of our audience to enjoy even after leaving our experience.

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Specialty

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Additional uses of brand pattern. Colored pattern (top) white pattern on background (bottom)

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Specialty set of paint brushes.

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EXPERIENTIAL ART GALLERY

EXPERIENCE ART. EXPERIENCE LOVE. EXPERIENCE MORE. More “feels like” imagrey, photo references.

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Thank You! We extend our heartfelt gratitude for embarking on this journey through the Horizon Hue Experiential Gallery brand identity guidelines. By adhering to these guidelines, you not only uphold the integrity and consistency of our brand but also contribute to the creation of meaningful and memorable experiences for all who encounter Horizon Hue. Should you have any questions or require further assistance in implementing these guidelines, please do not hesitate to reach out to our dedicated team. Together, let us continue to elevate the Horizon Hue brand and inspire connection, creativity, and discovery. Thank you for your commitment to excellence and for being an integral part of the Horizon Hue community.

Contact: horizonhues@gmail.com (816) 789 - 0123

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Credits Designs: Aislin Butt Photography: Pexels (www.pexels.com) Mockups: Mr. Mockup (www.mrmockup.com), Freepik (www.freepik.com)

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