TOSHIBA LOGO USAGE GUIDELINES FOR SUB-
DEALER / WHOLESALER /
INSTALLER
2023
CONTEXT
TOSHIBA LOGO USAGE GUIDELINES
TOSHIBA LOGO USAGE ACROSSASSETS
CATALOGUE
PLACEMENT OFTOSHIBA LOGO AND THE ”AUTHORISATION TEXT”
WEBSITE
‘ABOUT US’ SECTION: TOSHIBA CONTENT
SOCIAL NETWORKING SERVICES (SNS)
SHOP FAÇADEBRANDING
EMAIL SIGNATURE
BUSINESS CARDS
LETTERHEADS
PROMOTIONAL ITEMS
T0SHIBA LOGO USAGE ON BRANDING MATERIAL IN EXHIBITIONS / EVENTS
TOSHIBA LOGO USAGE IN JVs / IDs PROGRAMS
TOSHIBA LOGO USAGE IN JVs / IDs PROMOTION CAMPAIGNS
TOSHIBA LOGO USAGE IN JVs / IDs OFFICE AREAS
TOSHIBA LOGO USAGE IN APPs
CONTEXT
CONTEXT
OnAugust 1,2022,Carrier GlobalCorporation("CarrierGlobal")and its affiliate(s) completed the acquisition of substantially all the shares in ToshibaCarrier Corporation("TCC")from Toshiba Corporation("Toshiba").
As part of the acquisition,TCC executeda trademark license agreement with Toshiba (the“TLA”), which governsthe use of theToshibatrademark (the“LicensedMark”) byTCC, its affiliate(s),and permitted thirdparties.ThisTLA sets out some changesin which TCC, its affiliate(s) andyou will access theToshibabrand in ourgo-to-market approach,andwe would liketo sharethese changes with you.Your continued cooperation will ensure our continuedaccess toanduse of theToshiba brand.
TOSHIBA LOGO USAGE GUIDELINES
LOGO
The Toshiba logo symbolises the Toshiba brand and is the onlyelement used as the “Toshiba Mark”. To maintain the integrityanddignityof the logo as the symbol of theToshiba Group, treat it with care and respect. The Toshiba logo is shown here, in its standard colour,Toshiba Red. For more information on Toshiba Red see page 15.
For accurate reproduction, the supplied digital filesshould always be used. Repurposing reproduction proofs, existing camera-ready art or printed materials will result in a loss of detailand legibility.
TheToshiba logo must stand alone and may not be combined with any other object.
CLEAR SPACE AND MINIMUM SIZE
CLEAR SPACE
Leave as much clear space as possible around the Toshiba logo.The minimum clear space around thelogo shouldbe equal to the height of theT in the Toshiba logo.Avoidplacingthe logo close to other characters or graphic elements.
MINIMUM SIZE
In print,the logo shouldbe at least 0.5 inches (13mm) wide. On-screen,it should be at least 40 pixels wide. These minimum size rules are a worst-case scenario, and the logo should be larger wherever possible.
WIDTH AND SIZE
STANDARD LOGO WIDTHS
Select a Toshiba logo with the appropriatesize for theprintmedia or digitalmedia you are working with by referring tothe table on the right. For media outside the size ranges specified on the right, whether extremely large or small, consider the use, viewing circumstance, and need for visibility, and select a Toshiba logo size for maximum visual impact.
Standardwidths of theToshibalogo (applicableto bothportraitandlandscape orientations)
Series B
Width oftheToshibaLogo
COLOUR USE
The consistentuse of red is a fundamental element of Toshiba’s identity. Toshiba Red remains the core colour and is symbolic of Toshiba’s extensivehistory of commitment. This colour defines the precision and integrity of The Toshiba Groupacross the globe.
Whenthe backgroundcolour is Toshiba Red, use thewhite logo.For details on Toshiba Red, see page15.
Always ensure that the Toshiba logo is legible against backgrounds.Use the Toshiba Red version of thelogo overlight imagesanduse the white logo overdarkerimages.
Onlyuse the black version when colours are limited.
Whenusing unusualreproductionmethodssuch as silkscreen printing, embossing, foil stamping, or embroidery,always reviewproof from agencies to ensure legibility.
Do notuse thered version of thelogo on a black background,as it is difficultfor colour-blind or visually handicappedviewers to see.Always use thewhite logo against theblack background.
Dark area ofan image
Monochrome print
Basic colour scheme
Toshiba Red background
Light background/light area ofan image
PLACEMENT
TheToshiba logo should appear onlyonce on a page(screen).
The top left-hand cornerof the page(screen) isthe preferred position forthe logo.
Dependingon the characteristics and contents of the medium, it can also be arrangedat the other three corners. Please consider the ideal placement dependingon the type of media.
Copyarea
DON’TS
Transformation and decoration
Treatthe logo with respect. The Toshiba logo artwork should neverbe alteredin any way.
Whenbuilding new artwork files, always refer to the Toshiba logo artwork library.
In additionto the images on the right, no display that impairs the independenceor dignityof the Toshiba logo is permitted.
Donot stretch the logoin any way. Donot compressthe logoin anyway. Donot changethe overall shape.
Donot set the logoina different typeface. Donot applyanygradation,or other effects. Do not use any transparency or tints on the logo.
Donot applyanygraphicpattern. Do not applythree-dimensionaleffects, bevels, shadows,etc. Donot outline.
Donot surroundthe logowith a frameon white background.
Donot applybordersor other ornaments.
Donot rotate the logo.
Donot add anycomponents to the logo. Donot reversein a limitedarea.
DON’TS
Colour scheme
Treatthe logo with respect. The Toshiba logo artwork should neverbe alteredin any way.
Whenbuilding new artwork files,always refer to the Toshiba logo artwork library.
Verify the visibility of the Toshiba logo beforeuse.
In additionto the images on the right, no display that impairs the independenceor dignityof the Toshiba logo is permitted.
*“Background”refers to backgroundcolours and images.
Full-colour:Toshibalogoother than Toshiba Red and white
Full-colour: Black Toshiba logo
Black-and-white:GrayToshibalogo
Relationship between logo colour and background
ToshibaRed logoon a black/darkgray background
ToshibaRedlogoona darkareaof an image WhiteToshibalogoona backgroundother than black and ToshibaRed
Busy background
Blurring background Background causing halation
Background with colour similar to the Toshiba logo
Background with colour similar to the Toshiba logo
Background with colour similar to the Toshiba logo
DON’TS
Combinations
Treatthe logo with respect. The Toshiba logo artwork should neverbe alteredin any way. Whenbuilding new artwork files, always reference the Toshiba logo artwork library.
In additionto the images on the right, no display that impairs the independenceor dignityof the Toshiba logo is permitted.
Donot combinewith anyproductdescriptions. Donot combinewith logosof any productbrands.
Donot combinewith the names of anyspecial events,campaigns,etc.
Donot combinewith productmodel numbers,names, etc.
Donot combinewith the names of any organization,company,plant, etc.
Donot combinewith slogans.
Donot use the Toshibalogoin anysentences. Donot combinewith anytext. Donot combinewith annotations.
Do not combinewith symbols, marks, etc. Donot combinewith logosof any thirdparty. Donot combinewith logosof any thirdparty.
THREE-DIMENSIONAL LETTERING
Three-dimensional letters can be used for the Toshiba logo on exterior walls of buildings, in signages, etc.
Reviewthe contract details with Toshiba Group beforeusing these letters, by the terms of the contract with Toshiba.
In principle, the three-dimensionalToshiba logo is displayedin Toshiba Red.
Silver (metals such as stainless steel) can substitute for white according to thelocation, surroundingenvironment,etc.
Change the colour of the side surface of the 3D letters as appropriate, with consideration for the brightness of the backgroundwall.
The shape and spacing of the letters of the Toshiba logo are as stipulatedon the right. Please follow the specifications strictly when processing and installing the Toshiba logo.
1. The heightof the T in the Toshibalogo =1T
2. For the convenienceof work, the spacing of threedimensional letters is specified as approximate values.
COLOUR SPECIFICATIONS
Colour plays an important role in creating a consistent image for the Toshiba brand in various communication scenarios.
In particular,Toshiba Red serves as the brand’sidentifyingcolour and represents Toshiba Group’s unchangingpassion and confidence.
Ensure the use of the correct colour by referring to the specificationson the right.
RGB230 3030
CMYK0100 1000
#E61E1E
PANTONE485C
DIC-198
RAL030 5060
Scotchcal Film:JS-1234XL
Nakagawa CS200:136
ToshibaRed
TOSHIBA LOGO USAGE ACROSS ASSETS
CATALOGUE
Toshiba logo usage guidelines for SUB-DEALER /
PRODUCT CATALOGUE: GUIDELINES
Product Image
1. Refer to pages 5-15 for Toshiba logo usage
2. Toshiba logo can feature on pages displaying Toshiba products or product information only
1. Adding the Toshiba logo on the inside pages is optional
2. If the Toshiba logo is being used on the inside pages, then, it will be on the inside right-hand side page(s) only
Content
1. Adding the Toshiba logo on the back cover page is optional
2. Content
1. SUB-DEALER/WHOLESALER/INSTALLER company logo is optional
2. SUB-DEALER/WHOLESALER/INSTALLER company name and address
3. Authorisation text as mentioned on page 23
PRODUCT CATALOGUE: DO’S AND DON’TS
Do’s
1. SUB-DEALER/WHOLESALER/INSTALLER can add their company details on the back page, in the designated space only.
2. Adding the SUB-DEALER/WHOLESALER/INSTALLER company logo is optional.
3. Add the authorisation text as mentioned on page 23
4. The font size of the SUB-DEALER/WHOLESALER/INSTALLERaddressline and the authorisation text must be the same.
5. Where the catalogue print files have been provided to the SUB-DEALER/WHOLESALER/INSTALLER for printing, no modification to the print file is allowed, except in the designated area on the back cover page for adding SUB-DEALER/WHOLESALER/INSTALLER company details and authorisation text.
6. Refer to pages 5-15 for Toshiba logo usage.
Don’ts
1. SUB-DEALER/WHOLESALER/INSTALLER name, company logo, and any other text next to, above, or below the Toshibalogo is not permitted.
PRODUCT CATALOGUE: ILLUSTRATIONS
Front cover page
1. Refer to pages 5-15 for Toshiba logo usage
2. Toshiba logo can feature on pages displaying Toshiba products or product information only
Inside page(s)
1. Adding the Toshiba logo on the inside pages is optional
2. If the Toshiba logo is being used on the inside pages, then, it will be on the inside right-hand side page(s) only
Back cover page
1. Adding the Toshiba logo on the back cover page is optional
2. Content
1. SUB-DEALER/WHOLESALER/INSTALLER company logo is optional
2. SUB-DEALER/WHOLESALER/INSTALLER company name and address
3. Authorisation text as mentioned on page 23
4. Authorisation text should be in the same font size as the company address line
PRODUCT CATALOGUE: DON’TS
Toshiba philosophy
1. This belongs to the Toshiba Group and cannot be used by Carrier owned entities.
Toshiba logo with other characters
1. The Toshiba logo should not be combined with other characters. The green leaf is trademarked by other companies and should not be used.
Toshiba earth line
1. Usage of the Toshiba earth line is not permitted.
PRODUCT CATALOGUE: DON’TS
Toshiba graphic motifs
1. This graphic motifbelongs to the Toshiba Group and cannot be used.
Toshiba graphic motifs
1. Expressions like the Toshiba graphic motifusing triangles are not permitted.
The legacy Toshiba Corp’s design element or other characters such as “leading innovation” should not be used,
“AUTHORISATION TEXT” AND PLACEMENT GUIDELINES
<Name of the sub-dealer/wholesaler/installer> is a <add detail of the agreement. Eg subdealer> of <Name of the JV or ID>, which is Authorized by Carrier Corporation as <add details from agreement>¹of Toshiba HVAC products for <Add geography>2
¹JV or ID or distributor or the term used in the agreement ²Country or region as mentioned in the agreement
<Name
1. These designs are for illustration purposes only.
2. For the stand-aloneToshiba logo, the authorisation text should be placed at the bottom of the displayable area.
3. Pink linesrepresent the visiblearea and are examples for the placement of the authorisationtext. The size of the visiblearea dependson the specificusage and material.Always maintain proper readabilityof the text.
WEBSITE
WEBSITE: GUIDELINES
Homepage header
A. SUB-DEALER/WHOLESALER/INSTALLER logo is optional
B. SUB-DEALER/WHOLESALER/INSTALLER company name
C. Toshiba content for your ‘About Us’ tab is provided on page 29.
1. Homepage may be designed by the SUBDEALER/WHOLESALER/INSTALLER, as per their choice
2. Website header cannot have the Toshiba logo
Product pages
Product Image
A. SUB-DEALER/WHOLESALER/INSTALLER logo is optional
B. SUB-DEALER/WHOLESALER/INSTALLER company name
C. Toshiba content for your ‘About Us’ tab is provided on page 29.
1. The Toshiba logo should be used only where there is a Toshiba product image or product information
2. Refer to pages 5-15 for Toshiba logo usage.
WEBSITE: DO’S AND DON’TS
Do’s
1. Adding the SUB-DEALER / WHOLESALER / INSTALLER logo is optional.
2. The header of the website should contain the SUB-DEALER/WHOLESALER/INSTALLER name across all pages and links on the website.
3. Toshiba logo, without the authorisation text line, can be used on product pages displaying Toshiba HVAC products or product information.
4. Toshiba content for your ‘About Us’ tab is provided on page 29.
5. Toshiba logo, without the authorisation text line, can be used on any generic image where a Toshiba HVAC product is also visible.
6. On the Toshiba product info page(s), the Toshiba logo must be used with the authorisation text as mentioned on page 23
7. The font size of the authorisation text must be the same as the body text of the webpage.
8. Refer to pages 5-15 for Toshiba logo usage.
Don’ts
1. The Toshibalogo cannot be placed on the header of the SUB-DEALER/WHOLESALER/INSTALLER website.
2. Do not use the Toshiba logo near or on any non-product related or any generic image.
3. SUB-DEALER/WHOLESALER/INSTALLER name, company logo, and any other text next to, above, or below the Toshibalogo is not permitted anywhere on the website, apart from the prescribedusage in Do’s.
4. Do not create any new website accounts with the letters “toshiba” in the domain name.
WEBSITE: ILLUSTRATION
Homepage header
Your logo Your company name
1. The images shown are for the purpose of indicating where the SUB-DEALER/WHOLESALER/INSTALLER details will feature.
2. Toshiba logo can be shown near any product image.
3. Toshiba content for your ‘About Us’ tab is provided on page 29.
4. Refer to pages 5-15 for Toshiba logo usage.
5. Toshiba logo must have the authorisation text as mentioned on page 23.
*** If the Toshiba product/product information is no longer visible while scrolling down, and the TOSHIBA logo remains at the top of the product page, the authorization text must be displayed.
Product page(s)
Your logo Your companyname
Product page lower part
Your logo Your company name
Toshiba HVAC product page or product Information
Authorisation text as mentioned on page 23.
Toshiba logo and authorisation text can be on left or right side of the page
WEBSITE: ILLUSTRATION
logo cannot be placed on the header
The header must have your logo and name
Your company name
Toshiba logo cannot be placed on a generic image
Refer to pages 5-15 for Toshiba logo usage.
Toshiba logo can be placed on the product related image without the authorisation text line
Toshiba logo can be placed on a generic image with a Toshiba HVAC product.
Toshiba logo can be placed on a generic image with a Toshiba HVAC product, without the authorisation text line
Toshiba
‘ABOUT US’ SECTION: TOSHIBA CONTENT
Your company details, followed by Toshiba details as below.
About Toshiba HVAC
As a part of Carrier Global Corporation, the Toshiba brand of premium HVAC solutions is known for world-class efficiency and leading quality. An unwavering commitment to innovation, energy-efficiency and environmental responsibility makes it possible for Toshiba HVAC solutions to support customers’ decarbonization journeys. Toshiba HVAC solutions are a part of Carrier Global Corporation, global leader in intelligent climate and energy solutions that matter for people and our planet for generations to come. For more information, visit (web address) or follow Toshiba HVAC on social media at (add social handle).
Web address:
https://www.toshiba-carrier.co.jp/global/ Social media:
https://www.facebook.com/toshibacarriercorporation
https://www.linkedin.com/company/toshiba-carrier-corporation/
SOCIAL NETWORKING SERVICES (SNS)
SNS: GUIDELINES FOR LINKEDIN AND FACEBOOK
Header
A. SUB-DEALER/WHOLESALER/INSTALLER company logo is optional
B. SUB-DEALER/WHOLESALER/INSTALLER company name
C. Toshiba content for your ‘About’ tab is provided on page 29.
1. SNS platforms may be designed by the SUBDEALER/WHOLESALER/INSTALLER, as per their choice
2. SNS platform headers/banners cannot have the Toshiba logo
Product page(s)
Product Image
A. SUB-DEALER/WHOLESALER/INSTALLER company logo is optional
B. SUB-DEALER/WHOLESALER/INSTALLER company name
C. Toshiba content for your ‘About’ tab is provided on page 29.
1. Toshiba logo can be used where there is a Toshiba productimage or product information only.
2. Refer to pages 5-15 for Toshiba logo usage.
SNS: DO’S AND DON’TS
Do’s
1. SUB-DEALER / WHOLESALER/ INSTALLER logo is optional.
2. Headers/banners in all SNS platforms must display the SUB-DEALER/WHOLESALER/INSTALLERname.
3. Toshibalogo can be used on product pagesdisplayingToshiba HVAC products or product information only.
4. Toshiba logo can be used on any generic image where a Toshiba HVAC product is clearlyvisible.
5. On your product info pages, the Toshiba logo can be used with the authorisation text as mentioned on page 23. The font size of the authorisation text must be the same as the body text on the webpage.
6. Toshiba content for your ‘About’ tab is provided on page 29.
7. Refer to pages 5-15 for Toshiba logo usage.
Don’ts
1. SUB-DEALER/WHOLESALER/INSTALLER name, logo, or any other text next to, above, or below the Toshiba logo is not permitted anywhere on the SNS apart from the prescribedusage in Do’s.
2. Do not create any new SNS accounts with the letters “toshiba” in the domain name.
SNS: ILLUSTRATION FOR LINKEDIN
1. The images shown are for the purpose of indicating where the SUB-DEALER / WHOLESALER / INSTALLER details, Toshiba logo, and the authorisation text should appear.
2. Toshiba logo can be shown near any product image or product information.
3. The Toshiba logo with the authorisation text as mentioned on page 23 should be at the bottom left / right of your ‘Product’ and ‘About’ page.
4. Toshiba content for your ‘About’ tab is provided on page 29.
5. Refer to pages 5-15 for Toshiba logo usage.
LINKEDIN ADVERTISEMENTS
1. These designs are for illustration purposes only.
2. The advertiser is the SUB-DEALER / WHOLESALER / INSTALLER, and its name should be highlighted as the primary focus.
3. The Toshiba logo can be shown where a Toshiba product/s or product information is on display.
4. The Toshiba logo cannot be shown on recruitment advertisement (including LinkedIn).
5. Where the research is related to an employment position for Toshiba HVAC products, it should be indicated in the research mentioning Toshiba HVAC/AC.
6. WhenToshiba is being used as a word, do not use fonts which bear resemblance to the Toshiba logo.
7. When using the word "Toshiba," ensure that it is presented in the same font, size, and color as the other letters within the visible area.
Your logo Your company name
PM de Produits HVAC Toshiba
Toshiba logo usage guidelines for SUB-DEALER / WHOLESALER/ INSTALLER
SNS: ILLUSTRATION FOR FACEBOOK
1. The images shown are for the purpose of indicating where the SUB-DEALER / WHOLESALER / INSTALLER details, Toshiba logo, and the authorisation text should appear.
2. Toshiba logo can be shown near any product image or product information.
3. The Toshiba logo with the authorisation text as mentioned on page 23 should be at the bottom left / right of your ‘Product’ and ‘About’ page.
4. Toshiba content for your ‘About’ tab is provided on page 29.
5. Refer to pages 5-15 for Toshiba logo usage.
Your logo Your company name Facebook banner Product page(s)
company details Toshiba product information.
text as mentioned on page 23. About page lower part Your company name
logo
SNS: ILLUSTRATION FOR FACEBOOK
These are reference images and cannot be copied on SUB-DEALER / WHOLESALER / INSTALLER SNS pages Toshiba
Toshiba logo cannot be used where there is no product image or product information.
Toshiba logo can be used where there is a product image or product information.
SHOP FAÇADE BRANDING
SHOP FAÇADE: GUIDELINES FOR TOSHIBA HVAC ONLY
A. SUB-DEALER / WHOLESALER / INSTALLER logo is optional and can be placed on the left or right side of the fascia branding panel.
B. SUB-DEALER / WHOLESALER / INSTALLER company name can be placed on the left or right side of the fascia branding panel.
1. SUB-DEALER / WHOLESALER / INSTALLER logo is optional.
2. The Toshiba logo can be on the left or right side of the branding panel as long as it is at the opposite end of the SUB-DEALER/WHOLESALER/INSTALLER logo and company name.
3. The authorisation text as mentioned on page 23 must be visible in the displayable area.
4. Refer to pages 5-15 for Toshiba logo usage.
SHOP FAÇADE: ILLUSTRATION FOR TOSHIBA HVAC ONLY
Your logo Your company name
Referto page 23 forauthorisationtext placementguidelines.
Toshiba logo usage guidelines for SUB-DEALER /
SHOP FAÇADE: GUIDELINES FOR CARRIER
EXCLUSIVE (MULTIPLE CARRIER BRANDS FOR EXAMPLE CARRIER, TOSHIBA, RIELLO, ETC.)
A. SUB-DEALER / WHOLESALER / INSTALLER logo is optional and can be placed on the left or right side of the fascia branding panel.
B. SUB-DEALER / WHOLESALER / INSTALLER company name can be placed on the left or right side of the fascia branding panel.
1. SUB-DEALER / WHOLESALER / INSTALLER logo is optional.
2. The Toshiba logo can be used on the signboard where the store deals in Toshiba products.
3. The Toshiba logo can be on the left or right side of the branding panel as long as it is at the opposite end of the SUB-DEALER/WHOLESALER/INSTALLER logo and company name.
4. The authorisation text as mentioned on page 23 must be visible in the displayable area.
5. Refer to pages 5-15 for Toshiba logo usage.
SHOP
EXCLUSIVE (MULTIPLE CARRIER BRANDS FOR EXAMPLE CARRIER, TOSHIBA, RIELLO, ETC.)
Referto page 23 forauthorisationtext placementguidelines.
SHOP FAÇADE: GUIDELINES FOR MULTI-BRAND
(MULTIPLE BRANDS INCLUDING COMPETITORS)
A. SUB-DEALER / WHOLESALER / INSTALLER logo is optional and can be placed on the left or right side of the fascia branding panel.
B. SUB-DEALER / WHOLESALER / INSTALLER company name can be placed on the left or right side of the fascia branding panel.
C. Other brand logos can be set as per SUB-DEALER/WHOLESALER/INSTALLER preference
1. SUB-DEALER / WHOLESALER / INSTALLER logo is optional.
2. The Toshiba logo can be used on the signboard where the store deals in Toshiba products and other brands.
3. The Toshiba logo can be on the left or right side of the branding panel as long as it is at the opposite end of the SUB-DEALER/WHOLESALER/INSTALLER logo and company name.
4. The authorisation text as mentioned on page 23 must be visible in the displayable area.
5. Refer to pages 5-15 for Toshiba logo usage.
SHOP FAÇADE: ILLUSTRATION FOR MULTI-BRAND
(MULTIPLE BRANDS INCLUDING COMPETITORS)
Referto page 23 forauthorisationtext placementguidelines.
E-MAIL SIGNATURE
E-MAIL SIGNATURE: GUIDELINES AND ILLUSTRATION
Scenario 1
Best regards,
First Name : Last name
Title/Designation
Company Name
Phone number
Toshiba logo cannot be used in the e-mail signature.
1. These designs are for illustration purposes only.
2. You may choose any layout for your e-mail signatures.
3. E-mail signatures cannot have the Toshiba logo in them.
4. Toshiba product advertisement banner with the Toshiba logo can be used in the e-mail signature with the authorisation text placed below the image.
5. Refer to pages 5-15 for Toshiba logo usage.
6. Refer to page 23 for authorisation text placement guidelines.
Scenario 2
Best regards, First Name : Last name
Title/Designation
Company Name
Phone number
Authorisation text as mentioned on page 23.
Toshiba logo cannot be used even with the authorisation text
Scenario 3
Best regards, First Name : Last name
Title/Designation
Company Name
Phone number
BUSINESS CARDS
Toshiba
BUSINESS CARDS: GUIDELINES AND ILLUSTRATION
FirstName Last Name
Title 1
Title 2
Sub-unit
T: (123)444-555 F:(123)444-555 M:(123)444-555 P:(123)444-555
AddressLine 1
AddressLine 2
AddressLine 3
(your company website)
The Toshiba logo should not be put on the frontof the business card
The Toshiba logo may be put on the back of the business card with the authorisation text beneath it. Your logo
Authorisation text as mentioned on page 23.
1. These designs are for illustration purposes only.
2. SUB-DEALER / WHOLESALER / INSTALLER logo is optional.
3. You may choose any layout for your company business card.
4. Toshiba logo must be used along with the authorisation text as mentioned on page 23.
5. Refer to pages 5-15 for Toshiba logo usage.
LETTERHEADS
LETTERHEADS: ILLUSTRATION
For Toshiba HVAC only
logo Your company name, address and other details
For Carrier exclusive:multipleCarrier brands for exampleCarrier, Toshiba, Riello, etc.
For Multi brand: multiple brand includes competitors
logo Your company name, address and other details Your logo Your company name, address and other details
1. These designs are for illustration purposes only.
2. SUB-DEALER / WHOLESALER / INSTALLER logo is optional.
3. You may choose any layout for your company letterhead.
4. Toshiba logo must be used along with the authorisation text as mentioned on page 23.
5. Refer to pages 5-15 for Toshiba logo usage.
SERVICE VEHICLE BRANDING
BRANDING: ILLUSTRATION
For Toshiba HVAC only
For Carrier exclusive:MultipleCarrier brands for exampleCarrier, Toshiba, Riello, etc.
For Multi-Brand:multiplebrand including competitors
1. These designs are for illustration purposes only.
2. Refer to pages 5-15 for Toshiba logo usage.
3. The use of authorisation text with the Toshiba logo is not mandatory.
4. Refer to page 23 if the authorisation text is being used.
PROMOTIONAL ITEMS
Toshiba logo usage guidelines for SUB-DEALER /
T-SHIRTS
1. These designs are for illustration purposes only.
2. The use of Toshiba logo on employee uniforms is not allowed.
3. The use of Toshiba logo on product promotion items is allowed.
4. The Toshiba logo can be used in any one location on the same item.
1. The Toshiba logo can be used on the front left side of the t-shirt.
2. Or the Toshiba logo can be used on the left/right sleeve.
5. When both Carrier and Toshiba logos are being used, the Carrier logo will be on the front left side and the Toshiba logo will be on the left/right sleeve.
6. Toshiba logo cannot be used with any other brand logo on such promotional items.
7. Refer to pages 5-15 for Toshiba logo usage.
CAPS
1. These designs are for illustration purposes only.
2. The use of Toshiba logo on employee uniforms is not allowed.
3. The use of Toshiba logo on product promotion items is allowed.
4. The Toshiba logo can be used in any one location on the same item.
1. The Toshiba logo can be used on the front.
2. Or the Toshiba logo can be used on the left/right side.
5. When both Carrier and Toshiba logos are being used, the Carrier logo will be on the front and the Toshiba logo will be on the left/right side.
6. Toshiba logo cannot be used with any other brand logo on promotional items.
7. Refer to pages 5-15 for Toshiba logo usage.
TOSHIBA LOGO USAGE ALONG WITH SUB-BRAND
1. When the Toshiba logo and the sub-brand logo are used together, ensure that the Toshiba logo has primary visibility.
2. The sub-brand logo must be used together with the Toshiba logo.
3. Toshiba logo cannot be used with any other brand logo on such promotional items.
4. Refer to pages 5-15 for Toshiba logo usage.
Sub Brand
Sub Brand
Example: fan
Example: bag
Example: PET bottles
Sub Brand
MISCELLANEOUS
Example:pen
Example:coffeemug
1. The Toshiba logo should be strategically positioned for optimal visibility.
2. Refer to pages 5-15 for Toshiba logo usage.
MISCELLANEOUS
Example:water bottle
1. *** refers to the name or the logo of the manufacturer of the product.
2. The promotional product may have mention of the manufacturer of the product or any other brand. In such instances, ensure that the Toshiba logo is positioned farthest from any other logos, brands, or mentions that might be included on the promotional product.
3. Refer to pages 5-15 for Toshiba logo usage.
Example:pen
TOSHIBA LOGO USAGE ON BRANDING MATERIAL IN EXHIBITIONS
/ EVENTS
BRANDING AT EXHIBITIONS: ILLUSTRATION
B
of
product/s or product information
A. SUB-DEALER / WHOLESALER / INSTALLER logo is optional and can be placed on the left or right side of the stall fascia branding panel.
B. SUB-DEALER / WHOLESALER / INSTALLER company name can be placed on the left or right side of the fascia branding panel.
1. The Toshiba logo can be shown where a Toshiba product/s is on display.
2. The Toshiba logo can be shown where Toshiba product information is on display.
3. Product images are for reference only.
4. Refer to pages 5-15 for Toshiba logo usage.
Toshiba logo usage guidelines for SUB-DEALER / WHOLESALER / INSTALLER
Images
Toshiba
BRANDING AT EXHIBITIONS: ILLUSTRATION
A. JVs / IDs logo is optional and can be placed on the left or right side of the stall fascia branding panel.
B. JVs / IDs company name can be placed on the left or right side of the fascia branding panel.
1. Do not change the orientation of the Toshiba logo.
2. The Toshiba logo can be shown where a Toshiba product/s is on display.
3. The Toshiba logo can be shown where Toshiba product information is on display.
4. Product images are for reference only.
5. Refer to pages 5-15 for Toshiba logo usage.
TOSHIBA LOGO USAGE IN
SUB-DEALER / WHOLESALER / INSTALLER PROGRAMS
PROGRAM LOGOS
The word TOSHIBA should not seem like the TOSHIBAlogo nor be used as a single word
The word TOSHIBA should not be combined with any other word/s
1. These designs are for illustration purposes only.
2. Clearly show that the service center is working on Estia products.
The word TOSHIBA can be used with the term HVAC
3. TOSHIBA as a ‘word’ can be used along with the letters HVAC / AC in partner-programs.
4. WhenToshiba is being used as a word, do not use fonts which bear resemblance to the Toshiba logo.
5. When using the word "Toshiba," ensure that it is presented in the same font, size, and color as the other letters within the visible area.
6. Refer to pages 5-15 for Toshiba logo usage.
TOSHIBA
TOSHIBA HVAC TOSHIBA
PARTNER PROGRAMS
TOSHIBA HVAC
AUTHORIZED PARTNER
1. These designs are for illustration purposes only.
2. The Toshiba logo cannot be used.
3. Clearly show that the partner program is for Toshiba HVAC/AC.
4. TOSHIBA as a ‘word’ can be used along with the letters HVAC / AC in partner-programs.
5. WhenToshiba is being used as a word, do not use fonts which bear resemblance to the Toshiba logo.
6. When using the word "Toshiba," ensure that it is presented in the same font, size, and color as the other letters within the visible area.
7. Refer to pages 5-15 for Toshiba logo usage.
PROGRAM INITIATIVE
A. SUB-DEALER / WHOLESALER / INSTALLER logo is optional.
B. SUB-DEALER / WHOLESALER / INSTALLER company name.
1. These designs are for illustration purposes only.
2. Clearly show that the program is for TOSHIBA HVAC professionals.
3. Toshiba as a logo cannot be used in such programs.
4. TOSHIBA as a ‘word’ can be used along with the letters HVAC / AC in partner-programs.
5. WhenToshiba is being used as a word, do not use fonts which bear resemblance to the Toshiba logo.
6. When using the word "Toshiba," ensure that it is presented in the same font, size, and color as the other letters within the visible area.
7. Refer to pages 5-15 for Toshiba logo usage.
TOSHIBA LOGO USAGE IN SUB-DEALER / WHOLESALER /
INSTALLER PROMOTION CAMPAIGNS
RADIO ADVERTISEMENTS
1. The advertiser is the SUB-DEALER / WHOLESALER / INSTALLER, and its name should be highlighted as the primary focus.
2. The word Toshiba can be mentioned along with HVAC/AC for example: Toshiba HVAC/AC
3. At the end of the commercial, mention the SUB-DEALER / WHOLESALER / INSTALLER name along with the authorisation text as mentioned on page 23.
4. The arrangement and order of the authorisation text mention, are subject to the SUB-DEALER / WHOLESALER / INSTALLER discretion.
logo usage guidelines for SUB-DEALER / WHOLESALER / INSTALLER
Toshiba
TELEVISION COMMERCIALS
1. The advertiser is the SUB-DEALER / WHOLESALER / INSTALLER, and its name should be highlighted as the primary focus.
2. The Toshiba logo can be shown where a Toshiba product/s is on display.
3. The Toshiba logo can be shown where Toshiba product information is on display.
4. Refer to pages 5-15 for Toshiba logo usage.
5. At the end of the commercial, show the SUBDEALER / WHOLESALER / INSTALLER name along with the authorisation text as mentioned on page 23.
1. When using entire footage provided by Carrier, show the Carrier copyright disclaimer, at the end of the video.
Toshiba logo usage guidelines for SUB-DEALER / WHOLESALER / INSTALLER
PRINT ADVERTISEMENTS
A. SUB-DEALER / WHOLESALER / INSTALLER logo is optional
B. SUB-DEALER / WHOLESALER / INSTALLER company name
C. Authorisation text as mentioned on page 23.
1. The advertiser is the SUB-DEALER / WHOLESALER / INSTALLER, and its name should be highlighted as the primary focus.
2. The Toshiba logo can be shown where a Toshiba product/s is on display.
3. The Toshiba logo can be shown where Toshiba product information is on display.
4. Refer to page 23 for authorisation text placement guidelines.
5. Refer to pages 5-15 for Toshiba logo usage.
Toshiba logo usage guidelines for SUB-DEALER / WHOLESALER / INSTALLER
VIDEOS
SUB-DEALER/WHOLESALER/INSTALLER name followed by the authorisation text as mentionedon page 23.
1. The Toshiba logo can be shown where a Toshiba product/s is on display.
2. The Toshiba logo can be shown where Toshiba product information is on display.
3. Refer to pages 5-15 for Toshiba logo usage.
4. At the end of the AV, mention the SUB-DEALER / WHOLESALER / INSTALLER name along with the authorisation text as mentioned on page 23.
¹SUB-DEALER/ WHOLESALER/ INSTALLERor distributoror the term used in the agreement ²Countryor regionas mentionedin the agreement
Toshiba logo usage guidelines for SUB-DEALER / WHOLESALER / INSTALLER
TOSHIBA LOGO USAGE IN SUB-DEALER
/
WHOLESALER / INSTALLER
OFFICE RECEPTION AREA: ILLUSTRATION
A. SUB-DEALER / WHOLESALER / INSTALLER logo is optional and can be placed anywhere in the reception area.
B. SUB-DEALER / WHOLESALER / INSTALLER company name can be placed anywhere in the reception area or desk.
1. The Toshiba logo can be shown where a Toshiba product/s is on display.
2. The Toshiba logo can be shown where Toshiba product information is on display.
3. Product images are for reference only.
4. Refer to pages 5-15 for Toshiba logo usage.
TOSHIBA LOGO USAGE IN APPs
HOME PAGE: ILLUSTRATION
A. SUB-DEALER / WHOLESALER / INSTALLER logo is optional
B. SUB-DEALER / WHOLESALER / INSTALLER company name
1. These designs are for illustration purposes only.
2. The home page of the mobile APP must show the SUB-DEALER / WHOLESALER / INSTALLER company name.
3. TOSHIBA as a ‘word’ can be used along with the letters HVAC or AC.
4. When Toshiba is being used as a word, do not use fonts which bear resemblance to the Toshiba logo.
5. When using the word "Toshiba," ensure that it is presented in the same font, size, and color as the other letters within the visible area.
6. The Toshiba logo can be shown where a Toshiba product/s and or product information is on display.
7. Refer to pages 5-15 for Toshiba logo usage.
8. The ‘About’ section of the APP must have the following
1. SUB-DEALER / WHOLESALER / INSTALLER company name as the developer / owner of the APP
2. The authorisation text as mentioned on page 23.
Images of Toshiba product/s or product information
Toshiba Home Design AR
Toshiba AC Home Design AR
Toshiba logo usage guidelines for SUB-DEALER / WHOLESALER / INSTALLER
TOSHIBA LOGO AND SUB BRANDS: ILLUSTRATION
Sub Brand
A. SUB-DEALER / WHOLESALER / INSTALLER logo is optional
B. SUB-DEALER / WHOLESALER / INSTALLER company name
1. These designs are for illustration purposes only.
2. The Toshiba logo can be shown where a Toshiba product/s and or product information is on display.
3. Toshiba logo placementshould be on the top-left.
4. The sub-brand logo must be used together with the Toshiba logo.
5. Refer to pages 5-15 for Toshiba logo usage.
APP ICONS: ILLUSTRATION
A. SUB-DEALER / WHOLESALER / INSTALLER company name or logo
1. These designs are for illustration purposes only.
2. The APP icon cannot have the TOSHIBA logo or the TOSHIBA lettering.
3. The APP icon must show the SUB-DEALER / WHOLESALER / INSTALLER company name/logo as the developer / owner of the APP.
PRODUCT WARRANTIES
PRODUCT WARRANTIES: ILLUSTRATION
A. SUB-DEALER/WHOLESALER/INSTALLER company name is mandatory. SUBDEALER/WHOLESALER/INSTALLER logo is optional
B. The warranty is issued by the distributor and not the manufacturer. As such, the Toshiba logo should not be used. Toshiba lettering can be used in conjunction with the product name.
C. The arrow marks are no longer in use and cannot be used at any time and place.
1. These designs are for illustration purposes only.
2. Mention the SUB-DEALER / WHOLESALER / INSTALLER name along with the authorisation text as mentioned on page 23.
3. The Toshiba logo can be shown only if a Toshiba product/sand or product information is on display.
4. The sub-brand logo must be used together with the Toshiba logo.
5. Refer to pages 5-15 for Toshiba logo usage.