AIP Foundation Brand Guidelines

BRAND GUIDELINES AIP FOUNDATION Updated January 2016

www.aip-foundation.org

TABLE OF CONTENTS OVERVIEW

1

THE LOGO

2

TYPOGRAPHY

6

COLOR SYSTEM

7

USE OF IMAGERY

8

COLLATERAL

9

PRINTING TEMPLATES

15

SAMPLE LAYOUTS

16

PROGRAM LOGOS

17

RESOURCES

18

Introduction: This document includes the visual elements of our brand and how to correctly and effectively use them.

The brand guidelines are designed to help build and protect our brand, and maintain a unified identity.

OVERVIEW About us AIP Foundation is a U.S. 501(c)(3) nonprofit organization dedicated to preventing road injuries and fatalities in low- and middle-income countries. Since 1999, AIP Foundation has been delivering effective road safety programs in locations across Asia and Africa.

Our mission To provide life-saving road safety knowledge and skills to the developing world with the goal of preventing road fatalities and injuries.

Our visions A world in which… …there are safer roads, smarter road users, and countries whose road environments serve their developing economies and people. …private corporations, governments, and the public sector collaborate to affect sustainable change in the field of road safety. …individuals are empowered and educated to make intelligent decisions about their safety and security when in a vehicle — as either a driver or a passenger.

Our values Cultural Sensitivity We are culturally sensitive both within our work place and within the places that we work.

Community Our contribution to society defines our existence.

Accountability We hold ourselves, individually and collectively, accountable for the promises we make.

Collaboration We view collaboration, internally and externally, as a key facet of our success.

Our name AIP Foundation is our registered organization name. However, the meaning/messaging behind the acronym remains 'Asia Injury Prevention'.

For formal/printed use: • AIP Foundation must be used primarily • Do not use: “The Asia Injury Prevention (AIP) Foundation" • Do not use: “The Asia Injury Prevention Foundation (AIP Foundation)” • Do not use: “Asia Injury Prevention Foundation” Other points: • Refrain from only using AIP to refer to the organization, except in internal communications • Do not refer to the organization as AIPF, AI, Asia Injury, or other acronyms internally or externally • For country offices, the translation of the expanded name, “Asia Injury Prevention Foundation” is acceptable to use if this is how we are best known for in that country OVERVIEW

AIP Foundation | Brand Guidelines | 1

THE LOGO Clear space and minimum size Clear space

x x

x x x

Minimum size for printing and digital applications Screen

28px

Printing

1cm

To ensure the logo is clearly visible, surround the logo with clear space—free of type, graphics, and other elements that might cause visual clutter—to maximize the recognition and impact of our identity.

To ensure the integrity and legibility of the logo lock-ups, the area directly surrounding them should be protected. When the logo is used, a clear space of 50% of the logo’s height should be maintained.

In special circumstances when a 50% clear zone isn’t available or possible, use the second option of 25% clear space.

THE LOGO

AIP Foundation | Brand Guidelines | 2

Member countries Cambodia

China

Tanzania

Thailand

Uganda

Vietnam

Our logo next to other logos Maintain the equal visual weight among the logos on the page. Below are some samples:

The Road Safety Tag is the global symbol of the movement to improve safety on the roads and the official symbol for the United Nation’s Decade of Action for Road Safety 2011-2020.

By using the tag we demonstrate our support for the Decade of Action, and AIP Foundation’s mission of preventing road fatalities and injuries. Include the tag wherever possible.

THE LOGO

AIP Foundation | Brand Guidelines | 3

Logo misuse The logo must be used constantly and correctly to build recognition and maintain its identity. This page shows examples of improper uses of the logo.

Do not rotate the logo or alter logo proportion.

Do not apply blur, transparent, or outline stroke eects to the logo.

Do not change structure or place graphic, image, or text over the logo.

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Do not place the logo on complex backgrounds or alter logo color.

Do not apply 3D eects or drop shadow to the logo.

THE LOGO

AIP Foundation | Brand Guidelines | 4

Logo used on different backgrounds Contrast is important—use the white logo on dark backgrounds and the color logo on bright/white backgrounds.

0%

30%

70%

5%

40%

80%

10%

50%

100%

20%

60%

Blue

Logo used on imagery The logo may also be used on an image background with suďŹƒcient contrast. Use the color logo on light or white backgrounds, and the white logo for dark backgrounds. When placing the logo onto imagery, ensure that it is placed within an uncluttered image area to allow for maximum legibility and visibility. In circumstances when the image background is too crowded, the color logo can be placed on a transparent white or solid white band, and the white logo can be placed on a dark blue/black band.

The white logo on dark background

The color logo on a light background

The logo placed on transparent white band as image background is too crowded

The white logo placed on transparent blue band as image background is too crowded

THE LOGO

AIP Foundation | Brand Guidelines | 5

TYPOGRAPHY Calibri is AIP Foundation’s primary font. It is selected for its ClearType feature (a text designed to be most legible on LCD monitors, screens, and mobile devices). The font is modern, clean, neutral, and can also be used for emails, press releases, printed materials, presentations, web banners, and other collateral.

Depending on the design, AvantGarde is the primary font to use for headings. This is also AIP Foundation’s logo font.

Arial is our secondary font for body text and headings if AvantGarde or Calibri is not available.

Times New Roman is an alternate font for instances where formal collateral is required. E.g. invitations, formal reports, contracts etc.

Latin languages CALIBRI (Body text) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz headings if AvantGarde is unavailable)

TIMES NEW ROMAN (Formal documents)

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

AVANT GARDE (Titles/headings)

SANS SERIF (Web/Email)

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

ARIAL (Secondary choice for body text and

Non- Latin languages Khmer:

Chinese:

Khmer OS System (Body text) កខគឃងចឆជឈញដឋឌឍណតថទ

SIMSUN (Body text) 月官匹力三下巨升工丁水心冊內口戶

KH Muol (Titles/headings)

SIMHEI (Titles/headings) 月官匹力三下巨升工丁水心冊內口戶

កខគឃងចឆជឈញដឋឌឍណត

Thai: Tahoma (Body text)

กขฃคฅฆงจฉชซญฎฏฐฑฒณด ตถทธนบปผฝพฟภมยรลวศษส หฬอฮ TYPOGRAPHY

AIP Foundation | Brand Guidelines | 6

COLOR SYSTEM AIP Foundation’s primary color palette consists of our signature blue and gray. Other colors below are intended to provide additional creative options as well as to highlight information.

Primary color palette Hex #999999 C0 M0 Y0 K40 R153 G153 B153

Hex: #D8D8D8 C0 M0 Y0 K15 R216 G216 B216

Hex: #FFCB04 C0 M20 Y100 K0 R255 G203 B4

Hex: #183661 C100 M85 Y35 K25 R24 G54 B97

Hex: #E87724 C5 M65 Y100 K0 R232 G119 B36

SIGNATURE BLUE HEX #005AAA C 100 M 70 Y 0 K 0 R 0 G 90 B 170

Hex: #005AAA C100 M70 Y0 K0 R0 G90 B170

Suggested secondary color palette #0782C3

#7998C8

#92CCE7

#0E1040

#64A2D7

#00558C

#93BDE5

#6698CB

#4972AD

#7A86C2

#4AC6E9

#9CDCF8

#A4C0D1

#3155A5

#6994B5

#009ED0

#00519B

#B5E2EE

#007EA3

#8DCBEF

#005499

#D9DB55

#A3ADD8

#89B6D9

#31669C

#5EA1D7

#1868AB

#C6DBF1

#4A8ECB

#7ACCC7

#34427F

#5170AD

#00A4D9

#ADBC36

#F7955E

#FCC69A

COLOR SYSTEM

AIP Foundation | Brand Guidelines | 7

USE OF IMAGERY The imagery style must fit the purpose of the materials. If we are showcasing our achievements, promoting events, or targeting beneficiaries, choose photos that communicate safety, happiness, optimism, diversity, and activity. In this case, images used must show good road safety behavior and correct helmet use. However, for other branding purposes (e.g. showcasing the challenge we tackle, the ‘real situation’ on the roads), choose photos that are somber and serious.

Photos showing bad safety behavior can be powerful and useful, but only when used with purpose and in context.

Sample of good photos:

PHOTO MISUSE Below are some samples of incorrect photos:

Overly expressive

Incorrect child position

USE OF IMAGERY

Bad road safety behavior

Incorrect helmet wearing

AIP Foundation | Brand Guidelines | 8

COMMUNICATIONS Stationery AIP Foundation materials plays an important role in communicating our identity. Our collateral communicates a clear professional and consistent image. Our contact details and website should always be visible where possible.

Global name card

Country name card Mirjam Sidik Chief Executive Officer

AIP Foundation AIP Foundation Mobile: (84) 90 953 7696 18bis/19 Nguyen Thi Minh Khai Street Da Kao Ward, District 1, HCMC, Vietnam mirjam.sidik@aipf-vietnam.org www.aip-foundation.org

Mirjam Sidik Chief Executive Officer

HANOI

PHNOM PENH

12B Ngoc Khanh Street Ba Dinh District Hanoi, Vietnam Tel: (84-4) 3771 0700

#18BEo, Street 348 Sangkat Toul Svay Prey I, Khan Chamkarmorn Phnom Penh, Cambodia Tel: (85-5) 23 996 519

HO CHI MINH CITY

BANGKOK

18bis/19 Nguyen Thi Minh Khai Street Da Kao Ward, District 1 Ho Chi Minh City, Vietnam Tel: (84-8) 6299 1409

2 Prima Sathon Building Room 8405-8406 Naradhiwas, Rajanagarindra Road, Yannawa Sathon, Bangkok 10120, Thailand Tel: (66-2) 676 0274

Every six seconds someone is killed or seriously injured on the world’s roads.

18bis/19 Nguyen Thi Minh Khai Street Da Kao Ward, District 1, HCMC, Vietnam Office: (84-8) 6299 1409 Fax: (84-8) 6299 1408 Mobile: (84) 90 953 7696 mirjam.sidik@aipf-vietnam.org www.aip-foundation.org

Mirjam Sidik

Chief Executive Officer

Quỹ Phòng Chống Thương Vong Châu Á 18bis/19 Nguyễn Thị Minh Khai Phường Đa Kao, Quận 1, TP.HCM, Việt Nam ĐT: (84-8) 6299 1409 Fax: (84-8) 6299 1408 DĐ : (84) 90 953 7696 mirjam.sidik@aipf-vietnam.org www.aip-foundation.org

Letter head

AIP FOUNDATION 12B Ngoc Khanh Street Hanoi, Vietnam Tel: (84-4) 3771 0700 Fax: (84-4) 3771 0701 Email: aipf@aipf-vietnam.org www.aip-foundation.org

MA K IN G R O A D S S A F E

BOARD OF ADVISORS

Date

Greig Craft Asia Injury Prevention Foundation Founder/President Hanoi, Vietnam

Name Address

Dr. Martin Eichelberger, MD Childrens Hospital Washington D.C. Dr. Ricardo Martinez, MD Safety Intelligence Systems Corp.

Chief Executive Officer Atlanta, Georgia Daniel McHugh Southern Air INC. Chief Executive Officer Norwalk, California Dr. Charles Mock, MD, PhD Harbor View Injury Prevention Center Seattle, WA Dr. Fred Rivara, MD Harbor View Injury Prevention Center Seattle, WA Dr. Terry Smith, PhD Dynamic Research Incorporation Principal Scientist Torrance, California Joseph S. Toole US Federal Highway Administration (Ret) Washington D.C. Son Michael Pham Kids Without Borders Seattle, Washington

Dear _, Ixxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx.

Ixxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx.

MA K IN G R O A D S S A F E

Ixxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx.

Yours sincerely/ Yours faithfully

Name in bold Title

COMMUNICATIONS

AIP Foundation | Brand Guidelines | 9

Envelope (23.2x17cm) (25x35cm) (22x12cm)

AIP FOUNDATION

A4 Envelope

MA K IN G R O A D S S A F E

AIP FOUNDATION

COMMUNICATIONS

www.aip-foundation.org

AIP Foundation | Brand Guidelines | 10

Folder

CD cover

www.asiainjury.org

AIP FOUNDATION

MA K IN G R O A D S S A F E

http://www.aip-foundation.org

HANOI 12B Ngoc Khanh Street Ba Dinh District Hanoi, Vietnam Office: (84-4) 3771 0700 Fax: (84-4) 3771 0701 info@aipf-vietnam.org

PHNOM PENH #18BEo, Street 348 Tuol Svay Prey I Commune, Chamka Morn Phnom Penh, Cambodia Office: (855) 2399 6519 Fax: (855) 2399 6520 V i d e o s a n d p h o t oinfo@aipf-cambodia.org library

ASIA INJURY PREVENTION FOUNDATION

HO CHI MINH CITY 18Bis/19 Nguyen Thi Minh Khai Street Da Kao Ward, District 1 Ho Chi Minh City, Vietnam Office: (84-8) 6299 1409 Fax: (84-8) 6299 1408 info@aipf-vietnam.org

BANGKOK Sathon Building Room 8302 Naradhiwas Rajanagarindra Road, Yannawa Sathon, Bangkok 10120, Thailand Office: (66-2) 676 0274 Fax: (66-2) 676 0273 info@aipf-thailand.org

w w w . a s i a i n j u r y2, . oPrima rg

MA K IN G R O A D S S A F E

CD cover

AIP FOUNDATION AIP FOUNDATION

www.aip-foundation.org

Postcard

www.aip-foundation.org

COMMUNICATIONS

AIP Foundation | Brand Guidelines | 11

Gift items

T-shirt

Mug

Notebook USB

COMMUNICATIONS

Name tag

AIP Foundation | Brand Guidelines | 12

Media templates Website

E-Newsletter

CEO, AIP Foundation

COMMUNICATIONS

AIP Foundation | Brand Guidelines | 13

Presentation templates All internal and external presentations must use the AIP Foundation presentation template. This is required to maintain our brand identity and a professional look and feel. The powerpoint template can be found on the server: /AIP VIETNAM/04-Communications/Materials/Stationery/PPT template Powerpoint slide samples

TITLE HERE

LOGO

LOGO

Subtitle 1

Click to add text

Subtitle 2

Presentation Title Event or Project Name Speaker, Job title City/Venue - Date

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Photo caption here

CONTENT

TABLE STYLE & COLOR

1. Content 01

Subtitle 1

2. Content 02

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Subtitle 2

Column 1

3. Content 03

Column 3

Row 1

4. Content 04

Row 2 Row 3

5. Content 05

Row 4

6. Content 06

Row 5 Row 6

7. Content 07

TITLE HERE Subtitle 1 Subtitle 2

TITLE HERE 6

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5

1. Number ● Bullet Point ● Bullet Point

2

2. Number ● Bullet Point ● Bullet Point

0

COMMUNICATIONS

Column 2

4 Series 1

3

Series 2 Series 3

1

Category 1 Category 2 Category 3 Category 4 Category 5

AIP Foundation | Brand Guidelines | 14

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more than

1.24 20 million

people perish

million

&

92%

on the world’s roads each year.

,

Other

22% 5%

23%

massa

number one killer of young people worldwide.

19%

31%

GDP

occur in low- and middle-income countries, which only own half of the world’s registered vehicles.

-3% 8th

5th th

Pedestrians, cyclists, and motorcyclists make up half of

The costs are crippling emerging economies. Low- and middle-income countries lose 1-3% of their GDP each year.

leading cause of death globally, to become the 5th leading cause of death by 2030.

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In 2011, countries around the world by 2020.

commitment and inclusion of road safety in the new UN Development Goals to increase resources.

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Helmets are proven to reduce the risk of serious injury by 69% and the risk of death by 42% in a crash.

Pedestrians, who make up nearly onehelmet laws, helmet wearing rates can increase to over 90%.

can be protected by building roads made for feet as much as wheels.

THESE SIMPLE SOLUTIONS CAN HELP SAVE COUNTLESS LIVES.

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Brochure sample Subtitle here

AIP Foundation

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PRINTING TEMPLATES

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AIP Foundation | Brand Guidelines | 15

SAMPLE LAYOUTS Title and cover templates

LOREM IPSUM Subtitle here

LOREM IPSUM Subtitle here

LOREM IPSUM

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SAMPLE LAYOUTS

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PROGRAM LOGOS Our program logos each have a distinct and different brand to identify themselves. Each require separate brand guidelines and is generally designed for campaigns and projects with different target audiences.

Helmets for Kids

Cambodia

Thailand

Helmets for Families

Vietnam

Walk This Way

Vietnam Vietnam

National Action Plan

Public Awareness Campaign

Lo v e y o u r ch ild

Pr o v i d e a h e lm e t

Đ ộ i m ũ ch o co n Trọn t ình cha mẹ

Vietnam

Vietnam

Head Safe. Helmet On.

The 7% Project

Street Wise

Global Helmet Vaccine Initiative

STREET

WISE

ใช้ถนน

อย่างฉลาด

PROGRAM LOGOS

TRE EM CUNG PHAI ĐÔI .

M U BAO H IÊ M

Walk Wise

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RESOURCES Logo and Branding assets

Fonts

The following ďŹ les are provided:

AvantGarde fonts can be purchased at: www.fontspace.com

_AIP Foundation logo in white and color (jpeg, png, eps, ai) _Full stationery package: Global name cards, country name card, letter head, envelopes, folder, presentation template. _Report template

Calibri, Arial, Times New Roman, Sans Serif, Tahoma, Simsun, Simhei can be downloaded for free at: www.fontspace.com Khmer OS System and Khmer Muol can be downloaded for free at: www.onts.net

_Power point template _T-shirt mock-up _HTML E-newsletter template

For design approvals and more information, please contact: Frances Massing Communications Manager frances.massing@aipf-vietnam.org (+84 8) 6299 1409 ext. 117 www.aip-foundation.org

RESOURCES

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