亚洲商用航空团体团结一心 Asia’s business aviation lobby aims for strength in numbers 作者：Liz Moscrop
自亚洲商务航空协会重新选举了委员 会并更新了其发展本地区商务航空业的 政策起，距今已经一年。空中客车原大 中华及日韩地区行政兼私人航空销售主管 Jean-Noel Robert升任主席，原Embraer 商用飞机中国区销售副总裁Lee Li及庞巴 迪商务飞机原亚太区副总裁David Dixon 被任命为副主席。另外两位执行委员会 成员分别为Hawker太平洋上海的业务发展 主管Helena Lang以及驻泰国OrientSKY的 Ekavaj Amornvivat。 在过去的一年中，委员会实现了数个其 在2011年3月制定的目标。在接受AIN采访 时Robert说：“从一开始，我们的工作就 卓有成效，我们已经设立了三个航空公司 委员会并成功扩大了四家公司在香港国际 机场的停机位。” 迄今为止，隶属亚洲商务航空协会的香 港航空公司委员会已经举行了六次会议，参
亚洲商用航空协会委员会成员 (从左至右): Embraer 商用飞机中国区销售副总裁Lee Li；空 中客车大中华区及日韩地区行政兼私人航空销售 主管Jean-Noel Robert；David Dixon。 Board members of the Asian Business Aviation Association (left to right): Lee Li, Embraer’s vice president for China sales; Jean-Noel Robert, Airbus’ executive and private aviation sales director for Greater China, Japan and Korea; and David Dixon.
加会议者皆是香港的重量级公司。十四家拥 有航空营运执照的成员中，有十二家是中国 大陆航空公司委员会的成员，此外，一名来 自国际商业航空委员会的审计员参加了去年 十二月在北京召开的第一次会议。 二月份在新加坡举办的航空展见证了东 南亚委员会的首次聚会，具体成员包括来 自新加坡、泰国、马来西亚、越南、以及 印尼的各家公司。Robert补充说亚洲商务 航空协会正在与日本商务航空协会进行密 切合作。 亚洲商务航空协会主席表示，协会 的核心任务之一就是提升该地区的飞 行安全。“我们正在与国际商业航空 委员会密切合作，推行商业航空飞行 的国际标准。” 东南亚航空业如今似乎致力于建立适用 于本地区的共同行业标准及准则。对于东 南亚地区的定义多有不同，不过可以肯定 的是东南亚包括东南亚国家联盟内的11个 国家（文莱、柬埔寨、东帝汶、印度尼西 亚、老挝、马来西亚、缅甸、菲律宾、新 加坡、泰国、以及越南）及两个地区（圣 诞岛及库克群岛）。东南亚还与日本、中 国的两个特别行政区香港和澳门、澳大利 亚，以及新西兰有着密切联系。 Robert指出该地区除基础设施外，还 存在技术短缺和泛东南亚空中交通管理
政策缺失的问题，目前确实不具备足够 的市场开发能力。他补充道：“制约商 用航空业发展的一个因素便是飞机数量 不足。飞机拥有者都是高净值个人，不 喜欢与外人来往。” 亚洲商务航空协会 认为在营运商冒险进口目前严格限于包 机使用的飞机之前，这种情况都不会有 大的改观。 Robert说：“客户在多次咨询后发现根 本没有可用的飞机，结果感到很沮丧，这 严重阻碍了行业的发展。”这进一步导致 了需求不足，由此引发了虽有很大的潜在 利润但包机市场却不景气这一恶性循环。 虽然在香港、日本、印尼、新加坡等地 航空业较为发达，且马来西亚和菲律宾皆 是航空业的空中枢纽，但对亚洲的营运商 来说，中国绝对是一块未来的福地。 目前在中国实际运营的B系列注册飞机 约有170架，在未来12个月另有几架新预订 的飞机将交付。所有主要制造商 的报告都显示这整个地区的市场 潜力很大， 不单限于中国。 潜在的巨大市场不仅仅是飞 机销售，还包括相关服务业，如 飞机维护、培训、飞行员服务等 等。据报道，该地区也存在包机 黑市，不过Robert称与中东等其 他地区相比这只是一个小问题。 然而，一个实实在在的问题是 供应商对飞机的管理和维护。有 报道说该区域某些公司拒绝使用 一些飞机，因为他们无法确保相 应的维护工作，另外，招募西方 的飞行员和技师并将其留在本地 工作也颇为困难。 来自Embraer的Lee Li坚持认为 开发亚洲航空业的关键在于对市场 的启蒙，他指出：“人们必须意识到商业航 空能够带来的效益。” 所有这些意味着洲商务航空协会的确还 有很多工作要做。目前来说，协议管理者 正着重进行协会章程的制定及建立委员会 的相关工作。 香港航空公司委员会计划着眼于短期 目标，采取一些较为大胆的措施，如诸多 针对机组人员护照限制的修改，这些措施 目前为止取得了一定成效，在一定程度上 放宽了商用喷气机在香港国际机场的停泊 条件。协会还将着眼于中长期目标，如针 对外国飞行员执照验证及规章制度的改 革。“我们需要听到营运商的声音，我们 需要知道他们需要我们做什么”，Robert 如此说道。 协会还有意与同处该地区的日本商务 航空协会合作。日本航空业去年较为不景 气，但今年正从之前的海啸阴影中走出。 日本商务航空协会主管Kazuyuki Tamura透 漏日本民航局目前正考虑修订某些阻碍私 人航空业发展的硬性政策，如放松本国内 飞机登记标准等，这一举措将会促进包机 业务的发展。 亚洲商务航空协会同时也与澳大利亚商 务航空协会这一非营利性旨在壮大业界声 威的机构有往来关系。澳大利亚商务航空 协会是集体性质的机构，代表着澳大利亚 商用航空各团体、美国商用航空协会及欧 洲商用航空协会。美国商用航空协会是本 周在上海举办的亚洲商务航空会议和展览 会的组织者。 令人振奋的消息是，该地区又朝着 商用航空业的进一步发展迈出了坚实的 一步。Robert对未来充满信心，他总结 说：“我们在一个接一个地解决最需要处 理的一些问题，这里的市场潜力很大，我 们会一往无前。”
18 ABACE Convention News • March 28, 2012 • www.ainonline.com
by Liz Moscrop It has been a year since the Asian Business Aviation Association (AsBAA) elected a new board and revamped its strategic approach to supporting business aviation development in the region. Jean-Noel Robert, Airbus’ executive and private aviation area sales director for Greater China, Japan and Korea, became chairman, while Embraer Executive Aircraft vice president for sales in China Lee Li and Bombardier Business Aircraft’s then Asia Pacific regional vice president for business aircraft David Dixon were appointed vice chairmen. The other two members of the executive committee are Hawker Pacific Shanghai’s business development director Helena Lang and Thailand-based OrientSKYs’ Ekavaj Amornvivat. Over the year the group has achieved several of the goals it outlined back in March 2011. “We have seen tangible results since we started,” Robert told AIN. “We have launched three operator committees and managed to get more space at Hong Kong International Airport for our operators.” Indeed, AsBAA’s Hong Kong operator committee has met six times to date and comprises all the main players in Hong Kong. Twelve out of the 14 Chinese holders of aircraft operator certificates are members of the Mainland China operator committee, and an auditor from the International Business Aviation Council (IBAC) attended the first meeting in Beijing last December. The Singapore Airshow in February saw the inaugural gathering of the Southeast Asia committee. This final group comprises companies from Singapore, Thailand, Malaysia, Vietnam and Indonesia. Robert added that AsBAA is working closely with its counterpart in Japan, the Japanese Business Aviation Association (JBAA). Improving Safety
According to the AsBAA chairman, a key part of the association’s remit is to improve safety across the region. “We are working very closely with IBAC to encourage members to apply for the International Standard for Business Aircraft Operations [IS-BAO] standard.” The Southeast Asia committee appears to be struggling to create a harmonious set of guidelines and rules that work for business aviation throughout the vast area that it covers. Definitions of the region vary, but there are definitely 11 countries (Brunei, Cambodia, East Timor, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, and Vietnam) and two territories (the Christmas and Cook Islands) within the Association of Southeast Asian Nations (ASEAN). There are also strong links with Japan, as well as Hong Kong and Macau–both special administrative regions of China–as well as Australia and New Zealand.
Robert pointed out that in addition to problems with infrastructure in the region, as well as skills shortages and lack of a coherent pan-regional air traffic control policy, there is simply not enough capacity to cater to the market at the moment. “One thing that is hindering the development of a business aviation sector here is a lack of aircraft,” he commented. “Owners are high-net-worth individuals who like to keep themselves to themselves.” AsBAA believes that until an operator is prepared to take a risk and import aircraft that are strictly for charter the situation will remain static. “People get fed up with constantly inquiring and finding out that there are no aircraft available,” claimed Robert. “It is hampering the industry.” This leads to a lack of demand and then there is a vicious cycle of a great deal of interest in managed aircraft, but a crippled charter market. China is the Promised Land for most entrants to Asia, although there also is strong activity in Hong Kong, Japan, Indonesia and Singapore, with aviation hubs in Malaysia and the Philippines. The actual installed fleet in China on the B-register is around the 170 mark, with several new deliveries slated for the next 12 months. All the major manufacturers are reporting sales across the region, so China is not the only honey pot. Large Untapped Market
There is a large untapped potential market not only for aircraft, but also for related services–maintenance, training, pilots and the like. Reportedly, there is also a small illegal charter sector, but Robert said this is “nothing like” the problem experienced in the Middle East and other regions. One real problem, however, is sourcing companies to manage and support the jets. There are reports of regional management firms turning down aircraft, since they do not believe they can support them effectively. It is also difficult to recruit Western pilots and technicians to live and work in the region. Embraer’s Lee Li insisted that the key to developing Asia’s potential is to educate the market. “People need to know the benefits that business aviation can bring,” he said. The Hong Kong operators’ committee plans to take aggressive actions on shortterm issues, such as various crew visa limitations. It has had some success already with alleviation of business jet parking limitations at Hong Kong International Airport. It will also work on mediumand long-term issues, such as foreign pilot license validations or proposition of regulatory reforms. “We need operators to voice their needs and tell us what they want us to do,” said Robert. o