NEWS
On Its 40th Year, AIM Launches First TV Commercial
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“This TV campaign highOR THE FIRST TIME lights AIM’s greatest, most visible in 40 years of pioneerachievement and contribution to ing Asian management the growth of the Asian region— education, the Asian Institute of its graduates,” says Prof. Marirose Management (AIM) launches its Sison-Garcia, executive managing own commercial campaign on director for AIM Marketing. “It international cable television. was quite a task The series “This TV campaign to choose who of 30-second highlights AIM’s commercials greatest, most visible to feature in the commercials, bewas created by achievement and contribution to the cause everywhere the awardof the Asian winning Cam- growth region—its graduates.” we looked in the region, there paigns & Grey were just too many AIM alumni advertising agency. These will who’ve had a profound impact first air on BBC World in March 2008, coinciding with AIM’s 40th in their respective organizations. Over the past forty years, AIM has anniversary celebrations, and pioneered rigorous, Asian-oriented will feature some of the Instimanagement education, and has tute’s most outstanding alumni sharing a few personal reflections consistently produced some of the on what an AIM education did for world’s best and most influential Asian business leaders and develtheir careers. The commercials will be broadcast simultaneously opment managers.” Since 1968, AIM has been pothroughout the Asia-Pacific: the whole of Southeast Asia including sitioned as the premiere training ground for Asia’s strongest and Brunei, Singapore, Myanmar, most qualified business leaders. and the Greater Mekong area This was well before the region’s countries; South Korea, China, economic resurgence brought a Hong Kong, Mongolia, Taiwan, rush of Western universities eager and out to Australia, New Zeato establish their presence in its land, and Japan.
most promising countries. Recognized today as one of the leading graduate schools of business in Asia, AIM’s growing network of over 34,000 graduates spreads out to more than 70 countries worldwide. Alumni featured in the new TV commercials include the likes of Ashok Soota, founder and chairman of Mindtree Consulting in India; Marlon Young, CEO of Private Bank of the Americas and HSBC in New York; Napoleon Nazareno, president and
Securities in China. Sunita Rajan, VP Advertising Sales, BBC Global Channels, Asia Pacific, says, “AIM is a globallyrenowned institution of great repute, so we were delighted that it chose BBC World to launch its first ever international advertising campaign. BBC World’s discerning ‘internationalist’ audience includes business-focused professionals, and individuals from the worlds of academia, culture, science and government, and as
(From L) Cindy Tan, account director for advertising sales, BBC Global Channels, Asia Pacific; Prof. Marirose Sison-Garcia, executive managing director, AIM Marketing; BBC World Vice-President for Sales (Asia and Australasia) Sunita Rajan; and AIM President Estrada
CEO of Philippine Long Distance and Telephone Company (PLDT) and SMART Communications; and Catherine Chen of Daiwa
such is the perfect audience for AIM’s campaign. We look forward to developing the relationship with AIM further in the future.”
A I M A LU MN I L E A D E R SH I P MAGA Z I N E Ja n u a ry to Marc h 20 0 8
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