Year of Arabic Calligraphy Brand Guidelines

‫اﻟـﺪﻟـﻴــﻞ اﻹرﺷـﺎدي ﻟﻬﻮﻳــﺔ‬ 2021 ‫ﻋـﺎم اﻟـﺨﻂ اﻟﻌﺮﺑـﻲ‬ Year of Arabic Calligraphy 2021 Branding Master Guidelines

2020 ‫وزارة اﻟﺜﻘﺎﻓﺔ | دﻳﺴـﻤﺒـﺮ‬ Ministry of Culture | December 2020

‫اﻟـﻤﻘﺪﻣﺔ‬ INTRODUCTION

‫اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ‬

‫وزارة اﻟﺜﻘﺎﻓﺔ | ‪Ministry of Culture‬‬

‫اﻟ ـﻤ ـﻘــﺪﻣـ ـ ــﺔ‬

‫اﻟ ـ ـﻬـ ـﺪف‬

‫�ً‬ ‫اﻧﻄﻼ�ﺎ ﻣﻦ رؤﻳﺔ وزارة اﻟﺜﻘﺎﻓﺔ ودورﻫﺎ �� �� اﻟﻨﻬﻮض‬ ‫‪ٜ‬‬ ‫وﻧﻈﺮا ﳌﺎ‬ ‫وﻣﺤﺎﻻﺗﻬﺎ‪،‬‬ ‫ﺑﻘﻄﺎﻋﺎت اﻟﺜﻘﺎﻓﺔ ﺑﻤﺨﺘﻠﻒ ﻓﻨﻮﻧﻬﺎ‬ ‫ً‬ ‫اﻟﻌﺮ� �� ﻣﻦ أﻫﻤﻴﺔ واﺗﺼﺎل وﺛﻴﻖ ﺑﻠﻐﺘﻨﺎ‬ ‫ﻳﻤﺜﻠﻪ ا��ﻂ‬ ‫‪ٜ‬‬ ‫اﻟﻌﺮﺑﻴﺔ‪ ،‬وﻣﺎ ﻳﻤﺘﻠﻜﻪ ﻣﻦ ﺗﺎرﻳﺦ ‪ٜ‬‬ ‫وﺣﻤﺎﻟﻴﺎت �� �� ﻫﻨﺪﺳﺘﻪ‬ ‫�ً‬ ‫إﺑﺪاﻋﯩﺎ‬ ‫ً�‬ ‫ﺛﻘﺎﻓﯩﺎ‬ ‫ً�‬ ‫ﻣﺨﺰوﯨﺎ‬ ‫وﺗﻔﺎﺻﻴﻠﻪ وأﺷﻜﺎﻟﻪ‪ ،‬واﻟ�� �� ‪ٜ‬ﺗ��ز‬ ‫ﻳﻌﻜﺲ ﺛﺮاء اﻟﺜﻘﺎﻓﺔ اﻟﻌﺮﺑﻴﺔ‪.‬‬

‫اﻟﻌﺮ� �� ﺑﻮﺻﻔﻪ �ً‬ ‫ﻓﯩﺎ ﻗﺎﯨٔ ًﻤﺎ ﺑﺬاﺗﻪ‪ ،‬ﺑﻤﺎ ﻳﻌﻜﺲ‬ ‫ إﺑﺮاز ﻓﻦ ا��ﻂ‬‫‪ٜ‬‬ ‫ﺛﺮاء اﻟﺜﻘﺎﻓﺔ اﻟﻌﺮﺑﻴﺔ‪.‬‬

‫اﻟﻌﺮ� �� ‪ " 2021‬ﻋ��‬ ‫ﺳﺘﻌﻤﻞ اﻟﻮزارة ﻣﻦ ﺧﻼل "ﻋﺎم ا��ﻂ‬ ‫‪ٜ‬‬ ‫وﺗﻤﻜ� �� اﳌﺒﺎدرات اﻟ�� �� ﻣﻦ ﺷﺄﻧﻬﺎ ﺗﺴﻠﻴﻂ اﻟﻀﻮء ﻋ��‬ ‫�‬ ‫دﻋﻢ‬ ‫اﻟﻌﺮ� ��‪.‬‬ ‫ا��ﻂ‬ ‫‪ٜ‬‬

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‫اﻟﻌﺮ� �� ﻋ�� ﻣﺴﺘﻮى‬ ‫وﺗﺤﻔ� �� ﻣﻤﺎرﺳﺎت ا��ﻂ‬ ‫�‬ ‫ ﺗﻌﺰﻳﺰ‬‫‪ٜ‬‬ ‫اﳌﺆﺳﺴﺎت واﻷﻓﺮاد‪.‬‬ ‫اﻟﻌﺮ� ��‪.‬‬ ‫واﳌﻮﻫﻮﺑ� �� �� �� ا��ﻂ‬ ‫�‬ ‫ﻟﻠﻤﺘﺨﺼﺼ� ��‬ ‫�‬ ‫ ﺗﻘﺪﻳﻢ اﻟﺪﻋﻢ‬‫‪ٜ‬‬ ‫اﻟﻌﺮ� �� �ﺑ� �� اﻟﻨﺶء‪.‬‬ ‫ ﻧﺸﺮ ﺛﻘﺎﻓﺔ اﺳﺘﺨﺪام ا��ﻂ‬‫‪ٜ‬‬ ‫ ﺗﻮﺣﻴﺪ ‪ٜ‬ﺣﻬﻮد اﻟﻘﻄﺎﻋﺎت اﳌﻌﻨﻴﺔ واﳌﺒﺎدرات اﻟﻔﺮدﻳﺔ اﻟ�� ��‬‫اﻟﻌﺮ� �� وﺣﻤﺎﻳﺘﻪ ﻣﻦ اﻻﻧﺪﺛﺎر‪.‬‬ ‫ﺗﺴﻌﻰ ﻹﺑﻘﺎء ﻓﻦ ا��ﻂ‬ ‫‪ٜ‬‬

‫‪© Year of Arabic Calligraphy 2021 Brand Guideline | December 2020‬‬

‫اﻟـﺸـ ـﻌ ـ ــﺎر‬ ‫‪THE LOGO‬‬

‫اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ‬

Ministry of Culture | ‫وزارة اﻟﺜﻘﺎﻓﺔ‬

2021

© Year of Arabic Calligraphy 2021 Brand Guideline | December 2020

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‫اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ‬

Ministry of Culture | ‫وزارة اﻟﺜﻘﺎﻓﺔ‬

‫ﻫﻴﻜﻠﺔ اﻟﺸﻌﺎر‬ Logo Structure

x 2021

© Year of Arabic Calligraphy 2021 Brand Guideline | December 2020

x

‫أﺑﻌﺎد اﻟـﻤﺴﺎﺣﺎت‬ Space dimensions

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‫اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ‬

Ministry of Culture | ‫وزارة اﻟﺜﻘﺎﻓﺔ‬

‫اﻟـﻤﺴﺎﺣﺎت اﻟﻔﺎرﻏﺔ واﻟـﻤﻘﺎس اﻷدﻧـﻰ‬ Logo Clear Space

2021

2021 ٜ ‫أﺻﻐﺮ‬ ‫ﺣﺤﻢ‬ Minimum Size 22 mm

2021 2021

2021

2021 2021

‫وﺣﺪة اﻟﻘﻴﺎس‬ Measure Unit

© Year of Arabic Calligraphy 2021 Brand Guideline | December 2020

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‫اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ‬

Ministry of Culture | ‫وزارة اﻟﺜﻘﺎﻓﺔ‬

‫اﻟـﻤﺴﺎﺣﺎت اﻟﻔﺎرﻏﺔ‬ Logo Clear Space

2021

© Year of Arabic Calligraphy 2021 Brand Guideline | December 2020

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‫اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ‬

Ministry of Culture | ‫وزارة اﻟﺜﻘﺎﻓﺔ‬

‫أﻣﺎﻛﻦ وﺿﻊ اﻟﺸﻌﺎر‬ Logo Positioning

2021

2021

2021

2021

© Year of Arabic Calligraphy 2021 Brand Guideline | December 2020

2021

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‫اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ‬

Ministry of Culture | ‫وزارة اﻟﺜﻘﺎﻓﺔ‬

‫ﺎﻃﯩﺔ ﻟﻠﺸﻌﺎر‬ ٔ ��‫اﻻﺳﺘﺨﺪاﻣﺎت ا‬ Logo Misuse

‫ﻋﺪم اﺳﺘﺨﺪام اﻟﺸﻌﺎر اﳌﻠﻮن ﻋ�� ﺧﻠﻔﻴﺎت ﻣﻠﻮﻧﺔ‬ Do not place the colored logo on colored background

‫ﺣﺰء ﻣﻦ اﻟﺸﻌﺎر‬ٜ ‫ﻋﺪم ﺗﻔﻜﻴﻚ أو ﻗﻄﻊ أي‬ Do not dismember or remove any element of the logo

‫ﻋﺪم إﺿﺎﻓﺔ اﻟﻈﻼل أواﳌﺆﺛﺮات ﻋ�� اﻟﺸﻌﺎر ﻧﻬﺎﯨٔ ﻴﺎ‬ Do not use any �lters or shadows e�ects on the logo

‫ﻋﺪم ﺿﻐﻂ أو ﺗﺸﻮﻳﻪ اﻟﺸﻌﺎر‬ Do not distort the logo

2021

2021

‫ﻋﺪم اﺳﺘﺨﺪام اﻟﺸﻌﺎر اﳌﻠﻮن ﻋ�� ﺻﻮرة‬ Do not place the colored logo on images

2021

‫ﻏ�� واﺿﺢ‬ � ‫ﻋﺪم وﺿﻊ اﻟﺸﻌﺎر ﻋ�� ﺻﻮرة ﺑﺸﻜﻞ‬ Do not place the logo on crowded image

‫ﺗﻐﻴ�� ﻟﻮن اﻟﺸﻌﺎر‬ � ‫ﻋﺪم‬ Do not change the logo color

‫ﻋﺪم وﺿﻊ اﻟﺸﻌﺎر ﻋ�� ﻧﺺ‬ Do not place the logo on other text

2021 2021

2021

© Year of Arabic Calligraphy 2021 Brand Guideline | December 2020

2021

2021

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‫اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ‬

Ministry of Culture | ‫وزارة اﻟﺜﻘﺎﻓﺔ‬

‫ا��ﻴﺎرات اﻟﻠﻮﻧﻴﺔ ﻟﻠﺸﻌﺎر‬ Logo Color Variations

2021

2021

© Year of Arabic Calligraphy 2021 Brand Guideline | December 2020

2021

2021

2021

2021

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‫اﻷ ﻟـ ــﻮان‬ COLOR PALETTE

‫اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ‬

Ministry of Culture | ‫وزارة اﻟﺜﻘﺎﻓﺔ‬

‫اﻷﻟﻮان‬ COLOR PALETTE

R214 G90 B71 C1 M80 Y75 K0 Pantone 7625 C

R235 G192 B159 C3 M31 Y41 K0 Pantone 473 C

R233 G146 B67 C0 M54 Y87 K0 Pantone 715 C

R153 G181 B186 C48 M17 Y25 K1 Pantone 5503 C

R17 G41 B47 C96 M63 Y56 K67 Pantone 546 C

Gradient Type: Freeform Gradient by Four our Colors

© Year of Arabic Calligraphy 2021 Brand Guideline | December 2020

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‫اﻟﺰﺧﺮﻓﺔ‬ PATTERN

Ministry of Culture | ‫وزارة اﻟﺜﻘﺎﻓﺔ‬

‫اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ‬

‫اﻟﺰﺧﺮﻓﺔ‬ Pattern

© Year of Arabic Calligraphy 2021 Brand Guideline | December 2020

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Ministry of Culture | ‫وزارة اﻟﺜﻘﺎﻓﺔ‬

‫اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ‬

‫ا��ﻴﺎرات اﻟﻠﻮﻧﻴﺔ ﻟﻠﺰﺧﺮﻓﺔ‬ Pattern Color Variations ‫ﻋ�� ﺧﻠﻔﻴﺔ ﺑﻴﻀﺎء‬ On White Background

© Year of Arabic Calligraphy 2021 Brand Guideline | December 2020

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Ministry of Culture | ‫وزارة اﻟﺜﻘﺎﻓﺔ‬

‫اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ‬

‫ا��ﻴﺎرات اﻟﻠﻮﻧﻴﺔ ﻟﻠﺰﺧﺮﻓﺔ‬ Pattern Color Variations ‫ﻋ�� ﺧﻠﻔﻴﺔ ﻣﻠﻮﻧﺔ‬ On Colored Background

© Year of Arabic Calligraphy 2021 Brand Guideline | December 2020

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‫اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ‬

Ministry of Culture | ‫وزارة اﻟﺜﻘﺎﻓﺔ‬

‫اﻻﺳﺘﺨﺪاﻣـﺎت اﻟـﺨـﺎﻃ ٔـﯩ ــﺔ ﻟـﻠـﺰﺧـﺮﻓ ــﺔ‬ Pattern Misuse

‫ﻋﺪم وﺿﻊ اﻟﺰﺧﺮﻓﺔ اﳌﻠﻮﻧﺔ ﻋ�� ﺧﻠﻔﻴﺔ ﺑﻠﻮن‬ ‫ﺧﺎرح أﻟﻮان اﻟﻬﻮﻳﺔ‬ � Do not place the colored pattern on randomly color, just on the brand colors

‫ﻋﺪم ﻗﻄﻊ اﻟﺰﺧﺮﻓﺔ‬ Do not croped the pattern

‫ﻋﺪم وﺿﻊ اﻟﺰﺧﺮﻓﺔ ﻣﻠﻮﻧﺔ ﻋ�� ﺻﻮرة‬ Do not place the colored pattern on images

‫ﻋﺪم ﺿﻐﻂ أو ﺗﺸﻮﻳﻪ اﻟﺰﺧﺮﻓﺔ‬ Do not distort the pattern

© Year of Arabic Calligraphy 2021 Brand Guideline | December 2020

،‫ﻋﺪم وﺿﻊ اﻟﺰﺧﺮﻓﺔ ﻣﻠﻮﻧﺔ ﻋ�� ﺧﻠﻔﻴﺔ ﻣﻠﻮﻧﺔ‬ ‫ﺗﺴﺘﺨﺪم ﻓﻘﻂ ﺑﺎﻟﻠﻮن اﻷﺑﻴﺾ‬ Do not place the colored pattern on colored background

‫ﺗﻐﻴ�� ﻟﻮن اﻟﺰﺧﺮﻓﺔ‬ � ‫ﻋﺪم‬ Do not change the pattern color

‫ﻋﺪم ﺗﻠﻮﻳﻦ اﻟﺰﺧﺮﻓﺔ ﺑﺸﻜﻞ �ﺎﻣﻞ ﻧﻬﺎﯨٔ ﻴﺎ‬ Do not colored all the pattern

‫ﻋﺪم ﺗﺪوﻳﺮ اﻟﺰﺧﺮﻓﺔ ﻧﻬﺎﯨٔ ﻴﺎ‬ Do not rotate the pattern

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Ministry of Culture | ‫وزارة اﻟﺜﻘﺎﻓﺔ‬

‫اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ‬

‫اﻟﺰﺧﺮﻓﺔ ﺑﺸﻜﻞ أﻓﻘﻲ‬ The Pattern on Horizontal Designs

‫ﻫﺬا ا��ﻴﺎر ﻳﺴﺘﺨﺪم ﻓﻘﻂ ﻣﻊ أﻟﻮان اﻟﻬﻮﻳﺔ‬ Only use this option with our color palette

© Year of Arabic Calligraphy 2021 Brand Guideline | December 2020

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Ministry of Culture | ‫وزارة اﻟﺜﻘﺎﻓﺔ‬

‫اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ‬

‫اﻟﺰﺧﺮﻓﺔ ﺑﺸﻜﻞ ﻋﻤﻮدي‬ The Pattern on vertical Designs

‫ﻫﺬا ا��ﻴﺎر ﻳﺴﺘﺨﺪم ﻓﻘﻂ ﻣﻊ‬ ‫أﻟﻮان اﻟﻬﻮﻳﺔ‬ Only use this option with our color palette

© Year of Arabic Calligraphy 2021 Brand Guideline | December 2020

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‫ﻗﻮاﻟﺐ اﻟﻬﻮﻳﺔ‬ ‫‪TEMPLATE‬‬

‫اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ‬

Ministry of Culture | ‫وزارة اﻟﺜﻘﺎﻓﺔ‬

‫أﺑﻌﺎد اﻟﺸﻌﺎر ﺣﺴﺐ اﻷﻫﻤﻴﺔ‬ Logo Dimension according to the importance

‫ﺷﻌﺎر اﻟﻔﻌﺎﻟﻴﺔ ﻳﺄﺧﺬ اﻷﻫﻤﻴﺔ اﻷو�� وﻟﺬﻟﻚ‬ ٜ ‫ﻳﺤﺐ اﺳﺘﺨﺪاﻣﻪ ﺑﺄﺑﻌﺎد اﳌﺴﺎﺣﺔ اﻟﻜﺎﻣﻠﺔ‬ 100% ‫اﳌﺮﻓﻘﺔ ﺑﻨﺴﺒﺔ ارﺗﻔﺎع‬ The event logo should be take the �rst importance, so must be used on full ratio 100%

‫��ﻬﺔ اﳌﻨﻈﻤﺔ ﻳﺄﺧﺬ اﻷﻫﻤﻴﺔ اﻟﺜﺎﻧﻮﻳﺔ‬ٜ ‫ﺷﻌﺎر ا‬ ٜ ‫وﻟﺬﻟﻚ‬ 80% ‫ﻳﺤﺐ اﺳﺘﺨﺪاﻣﻪ ﺑﻨﺴﺒﺔ ارﺗﻔﺎع‬ The Organizer’s logo should be take the second importance, so must be used with a ratio of 80%

© Year of Arabic Calligraphy 2021 Brand Guideline | December 2020

�� �‫اﻟﻌﺮ‬ ‫ﺷﻌﺎر ﻋﺎم ا��ﻂ‬ ٜ Year of Arabic Calligraphy Logo 100%

2021

80%

‫��ﻬﺔ اﳌﻨﻈﻤﺔ‬ٜ ‫ﺷﻌﺎر ا‬ Organizer’s Logo

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‫اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ‬

‫وزارة اﻟﺜﻘﺎﻓﺔ | ‪Ministry of Culture‬‬

‫ﻣﺸﺎرﻛﺔ اﻟﺸﻌﺎر ﻣﻊ ا ‪��ٜ‬ﻬﺎت اﳌﺨﺘﻠﻔﺔ‬ ‫‪Logo Guidelines for participating Entities‬‬

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‫‪2021‬‬

‫‪2021‬‬

‫اﻟﻌﻨﻮان اﻟﺮﯨٔ ﻴﺴـﻲ‬

‫اﻟﻌﻨﻮان اﻟﺮﯨٔ ﻴﺴـﻲ‬

‫اﻟﻌﻨﻮان اﻟﺜﺎﻧﻮي‬

‫اﻟﻌﻨﻮان اﻟﺜﺎﻧﻮي‬

‫‪© Year of Arabic Calligraphy 2021 Brand Guideline | December 2020‬‬

‫اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ‬

‫وزارة اﻟﺜﻘﺎﻓﺔ | ‪Ministry of Culture‬‬

‫ﻣﺸﺎرﻛﺔ اﻟﺸﻌﺎر ﻣﻊ ا ‪��ٜ‬ﻬﺎت اﳌﺨﺘﻠﻔﺔ‬ ‫‪Logo Guidelines for participating Entities‬‬

‫ﺷﻌﺎر ا ‪��ٜ‬ﻬﺔ اﳌﻨﻈﻤﺔ‬

‫ﺷﻌﺎر ا ‪��ٜ‬ﻬﺔ اﳌﻨﻈﻤﺔ‬

‫‪Organizer’s Logo‬‬

‫‪Organizer’s Logo‬‬

‫اﻟﻌﻨﻮان اﻟﺮﯨٔ ﻴﺴـﻲ‬

‫اﻟﻌﻨﻮان اﻟﺮﯨٔ ﻴﺴـﻲ‬

‫اﻟﻌﻨﻮان اﻟﺮﯨٔ ﻴﺴـﻲ‬

‫اﻟﻌﻨﻮان اﻟﺜﺎﻧﻮي‬

‫اﻟﻌﻨﻮان اﻟﺜﺎﻧﻮي‬

‫اﻟﻌﻨﻮان اﻟﺜﺎﻧﻮي‬

‫ﺷﻌﺎر ا ‪��ٜ‬ﻬﺔ اﳌﻨﻈﻤﺔ‬ ‫‪Organizer’s Logo‬‬ ‫‪2021‬‬

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‫‪2021‬‬

‫‪© Year of Arabic Calligraphy 2021 Brand Guideline | December 2020‬‬

‫ﺗﻄﺒﻴﻘﺎت اﻟﻬﻮﻳﺔ‬ BRAND APPLICATIONS

‫ﺷﻜﺮا ﻟﻜﻢ‬ Thank You

2020 ‫وزارة اﻟﺜﻘﺎﻓﺔ | دﻳﺴـﻤﺒـﺮ‬ Ministry of Culture | December 2020