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A I L E E N G U TC H S C HOO L PO R T FO L I O


Hospitality Studio Spring 2009

03

Little Learners Early Childhoo

Philosophy Retail Storefront

Blume Boutique Hotel & Flower Shop

Interdisciplinary Studio Spring 2010

Spatial Explorations Architecture Studio Spring 2008

07

09

Recycled Reading Room Wall Design Materials Course Spring 2010

11

Senior Capstone Spring 2011


home collection

Elle Decor Corporate Office

www.joefitzpatrick.com

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Interdisciplinary Studio Spring 2010

Romulus & Remus Pair of Nightstands Furniture Design Course Spring 2010

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Joel Fitzpatrick Design Product Design Internship Summer 2010

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Corporate Office Studio Fall 2010

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Table of Contents

Aro Therapeutic Spa

od Center


Blume Boutique Hotel

level 02

level 01

level 00


Mediums: AutoCAD SketchUP Photoshop Hand Rendering

Left: Rendered Floor Plans Middle: Flower Shop Right: Sketches of Lobby & FLower Shop

Blume Boutique Hotel is located in Hyde Park, Cincinnati, Ohio. Upon researching the history of the city, I learned that the annual Cincinnati Flower Show is the third largest flower show in the country. I designed a small hotel and flower shop that would cater to an audience interested in this venue. As part of the flower shop, I also created a classroom space where people could take floral design classes and a separate workspace for the florists at Blume. Researching the scientific functions and parts of flowers led to the development of the concept of layering. This concept informed all of my decisions- I wanted to create a layering of spaces and materials, combining natural and manmade elements to produce a unique environment for all guests to enjoy.


Blume Boutique Hotel


Left to Right (top to bottom): Material Selections, Hotel Lobby, Logo, Site Plan, Classroom Workspace, Furniture Selections

Mediums: AutoCAD SketchUP Photoshop Hand Rendering

In addition to developing the program for Blume and configuring all of the spaces, I also placed an emphasis on the materials, fixtures and furniture selections for Blume. Layering various materials, colors and textures creates a rich environment. For example, I selected large tables made from reclaimed wood and Philippe Starck’s clear plastic ghost chairs for the classroom space- the juxtaposition of these materials creates an interesting contrast. I also used a large amount of glass and 3Form materials with varying patterns and translucencies to bring in light and allow for a fluidity between spaces. I considered the selection of environmentally friendly products especially important for this project.


Spatial Explorations


Mediums: Illustrator Photoshop Hand Rendering Models crafted of: Museum Board, Trace Paper, Bristol, Bass Wood, Plexiglass

Left to Right (top to bottom): Wayne Thiebaud’s “Hill Street”, Eileen Gray’s E-1027, Illustrator Compositions, Bas Reliefs, Bass Wood Models, Images of Final Bass Wood Model

Studying Wayne Thiebaud’s painting “Hill Street”, I began by creating twodimensional color/shape compositions interpreting “Hill Street” and then expanded these three-dimensionally in bas-reliefs. At the same time, I studied Eileen Gray’s E-1027 home in Southern France, constructing small models of interior and exterior spaces as well as a framework for the building. Within these compositions and models I explored concepts of hierarchy, centralization, movement, interlock, solid and void, figure and ground, etc. After exploring these pieces compositionally, I studied the concepts behind the building and painting. Thinking about the relationship between architecture and the landscape, hierachy of space and the notion of spaces and objects converging, I implemented these ideas in my final model.


Section B Section A

Philosophy Retail Storefront

Plan


Mediums: AutoCAD SketchUP Photoshop Models crafted of: Bass Wood, Mylar, Trace Paper, Cardboard, Magazine Pages

Left to Right (top to bottom): Series of Bas-Relief Compositions, Storefront Plan, Storefront Sections, Final Bas Relief Study, Storefront Exterior

The Philosophy retail storefront expanded from the concept that an abstract context can evolve into an architectural language. Beginning with a neutral palette, working twodimensionally and later introducing elements of color and expanding three-dimensionally, I produced a variety of compositions. Exploring concepts of hierarchy, line and form, solid and void, I developed a series of reliefs that transitioned into the development of the storefront. For example, many of the solids in the final relief transformed into spaces for product display. I chose to market Philosophy, a company that takes a mind, body, spirit approach to personal care, specializing in body and skincare products. I felt that this business philosophy mixed well with the natural color palette and overall composition I created.


Recycled Reading Room

From Left to Right (top to bottom): Wall Installation Photographs, Process Sketches, Wall Design in Plan, Detail Drawing of Wall Design, Wall Design in Elevation, Process Sketches


Mediums: AutoCAD Photoshop Hand Rendering Wall constructed of: Magazine Pages, Newspaper, Twine, Pine Wood Asked to design and construct a custom wall application, my partner and I began thinking about assembly and materials. Our three main priorities included sustainability, mobility and versatility. Considering materials, we chose newspapers, magazines and twine as we could construct the wall from recycled materials and the structure could later be easily disassembled and recycled again. As for mobility, these materials are ideal as they are lightweight and easily movable. Ultimately, our design is a composition of hanging strands of newspaper and magazine pages that can be tailored to fit any space and used for multiple purposes. We chose this unique corner application, but the design of the wall lends itself to be easily reconfigured for other spaces. We envision this design hanging in a retail window display, or perhaps serving as a focal point in a publishing company’s office.


8

Initial Concept Sketch

Little Learners

5 Final Translations

4

7

6 3 1 2

1

Flexible Play Space

2

Ample Circulation

3

Varying Scales, Proportions, Shapes

4

Incorporate Existing Structure + Site

5

Shared Gathering Space

6

Distinguished Learning Areas

7

Special Activity Zones

8

Green Roof Outdoor Play Space

- art, music, library


Mediums: AutoCAD SketchUP Photoshop Hand Rendering

Gymnasium

Lobby + Water Feature

4 2

6

3

8

Fourth Floor Plan

1

7 First Floor Plan

5

For my senior capstone project I chose to design an early chilldhood center, providing a learning environment for preschool and kindergarten students. The school is located along Tobacco Row, a historic district in Richmond, Virginia. Originally, this served as the production site for Lucky Strike cigarette company. Within the last decade these old factories have been converted into housing units, attracting young couples and families to the area. To accomodate this growing demographic, I repurposed the old Lucky Strike heating plant to provide a unique learning environment for youngsters in the neighborhood. My goals included incorporating the existing structure and landscape into the design and providing a balance between teacher instruction and free play areas. These ideas led to the development of the concept of “breaking boundaries�.


Little Learners

Left to Right (top to bottom): Kindergarten Classroom, Preschool Classroom, Section Space Plan Sketches, Final Space Plan Diagram, School Supply Products bearing Logo, Logo

Kindergarten Classroom

Preschool Classroom


Mediums: AutoCAD SketchUP Photoshop Hand Rendering

Little Learners

Early Childhood Center

While both program and practicality dictated that there be distinctions between different learning areas, the design layout and material choices allowed for a sense of blurring or breaking these formal boundaries. I chose to divide the building into four main zones: lobby/administrative, classrooms, shared multi-use and indoor/outdoor play. A main staircase and class-size elevator provide a central means of circulation between zones. Within these spaces, there are links between classrooms and a shared craft/eating area, allowing for group activities and encouraging shared learning. A bright color scheme combined with the pre-existing concrete and natural wood provides a comfortable atmosphere for kids. The selection of translucent 3Form materials as a replacement for formal walls simultaneously creates division, yet invites visitors to come on in.


Romulus and Remus

Left

Small Left

Right

Top

Bottom


Mediums: Hand Rendering Photoshop Piece constructed of: Medium Density Fiberboard, Poplar Wood, Aluminum, White Lacquer Finish

Fromt Left to Right (top to bottom): Process Sketches, Construction Sketches, Full Scale Mock-Up, View of Piece as Hallway Console, Final Furniture Pieces, View of Nightstands in Bedroom

Process: To produce a lightweight product, I constructed these pieces by creating a hollow core poplar frame. I covered the frame in medium density fiberboard and then painted the surface a white lacquer. I envision that these pieces could be sold separately and in a variety of color options. They could serve as a set of hanging nightstands or possibly as a small hallway console table.

For me, the bedroom is a sancutary; a space where I relax, recuperate and rejuvenate. Ultimately, the bed is the most important piece of furniture in this space, but second is that which serves as a complement to this, the nightstand. The nightstand is where I keep all of the objects that I need around me when I go to sleep: my alarm clock, lamp, a few magazines and books. I wanted to design a piece that would house all of these objects and help to facilitate the relaxation process. I designed a hanging piece that could be placed at the appropriate height next to any bed of choice. The orthogonal forms were informed by the shape of the objects that would be contained within. I like the idea of two materials interacting with one another. The juxtaposition of the thin metal piece slicing the solid box-like form makes for an interesting contrast.


01

00

Aro Therapeutic Spa

02


Mediums: AutoCAD SketchUP Photoshop

From Left to Right (top to bottom): Materials & Color Palette, Concept Diagram, Floor Plans, View of Restaurant, Restaurant Table Settings, Furniture, Material & Lighting Selections

Working in a team of architects, interior designers and graphic designers, we designed a spa that takes a therapeutic approach to healing and relaxation. This concept was inspired by our client, Denny Fitch, an airplane pilot who helped minimize the loss of life on United Airlines Flight 232 when all flight controls were lost on July 19th, 1989. Aro Therapeutic Spa caters to individuals who have undergone a traumatic experience, having advanced through the final stages of rehabilitation. Providing community, healing, and relaxation, Aro enables clients to return to their daily lives rejuvenated and refreshed. We designed our spa around concepts of aviation, balance and harmony. We developed three main spaces which emphasize concepts of community, healing and relaxation. As patients stay for a period of 1-2 weeks at Aro, we developed a program for clients to live, eat and heal.


Aro Therapeutic Spa


Mediums: AutoCAD Photoshop Illustrator Hand Rendering

From Left to Right (top to bottom): Lobby, Spa, & Guest Room Renderings Lobby, Spa, & Guest Room Sketches, Custom Fabric Design, Material Selections

I focused on the details of Aro Therapeutic Spa. I finalized the plans and drawings, creating custom autocad blocks for all of our furniture pieces. I also produced detailed drawings of interior elevations and sections to provide an accurate depiction of each individual space. Finally, I rendered all of the perspectives. I selected all of the materials, furniture, fixtures, fabrics and wallcoverings for Aro. I chose a mixture of sleek and natural materials, including marble, walnut, polished concrete, glass tile surfaces, chrome and polished nickel finishes. Furniture selections promoted concepts of aviation and balance, as well as simplicity and comfort. Researching color therapy, I learned that blue hues are soothing and restful, greens are refreshing and rejuvenating, grays and browns are comforting. These color choices of teal, green, gray and brown aid in creating a healing atmosphere for our clients.


Joel Fitzpatrick Design


Mediums: Illustrator Photoshop Shower Curtains made of: Mildew-Resistant Polyester

From Left to Right (top to bottom): Shower Curtain Patterns, Shower Curtain Catalog Pages, Photographs of Actual Products, Map of the West Village made into Shower Curtain, Geometric Towels translated into Shower Curtain, Booth at the New York International Gift Fair

As an intern at Joel Fitzpatrick Design in New York City, I aided in the design and production of the company’s new home collection, which includes towels, sheeting, blankets, etc. I primarily focused on shower curtains for the line. I incorporated the existing geometric towel pattern into a shower curtain design and also produced an original design based on a map of the West Village. In addition to designing these products, I also coordinated sample orders. I produced the catalog for the home collection for the New York International Gift Fair as well purchase order forms. I assisted in the arrangement of the retail display and also participated as a salesman at the Gift Fair. This unique experience allowed me to see a project from start to finishfrom the initial design phase through production and retail. I was able to work closely with Joel, the owner, as well as other designers within the company and outside vendors.


Elle Decor Corporate Office

Storage Print Stations

From Left to Right (top to bottom): Proccess Stair Elevations, Program/Adjacency Diagram, Lobby, Lighting & Furniture Selections

Lounge/ Kitchenette Presentation Room Entrance/ Lobby

Executive Offices Team Rooms Huddle Spaces

Restrooms

Visitor Work Area Cafe/ Break Room

Clients Staff Technology/ Storage

Large Conference Rooms

Work Area

Work Room

Mechanical Server Room

Library

Storage

Everyone

Small Conference Rooms

Active Projects

IT Support Print Center

Copy Room

Document Assembly

Photo Editing Photo Staging


Mediums: AutoCAD Photoshop Illustrator Hand Rendering While many chose to design corporate offices for architecture or interior design firms, I decided to branch out and design an office space for a publishing company, and who better than my favorite magazine, Elle Decor. Analyzing magazine issues, I began making diagrams of article spreads and found that all of the pages consistantly created varying block diagrams. Then thinking about how magazines are essentially a documentation of time, I combined these ideas to develop the concept of time as a container in which events occur, and I envisioned this container as a block or cube. I applied these concepts to the overall design of the space- organizing work spaces into block-like sections that depict the amount and quality of time spent in each area. Large slabs stack like magazines to form a staircase that creates a focal point in the lobby and alcove for reception.


Elle Decor Corporate Office


Mediums: AutoCAD Photoshop Illustrator Hand Rendering

Editors From Left to Right (top to bottom): Rendered Sections, Magazine Diagrams, Library, Print Center, Workstations, Level 06 Plan, Level 07 Plan

Leased

Public

Conference Public

Mechanical Employees

Clients

Editing

Libraries

Editorial Staff

“Where style meets substance” is one motto of Elle Decor’s. With this in mind, I wanted to create a stylish, yet practical and efficient workplace. The homes and spaces featured in Elle Decor have varying styles, yet all share a timeless elegance. Appropriately, I designed the magazine’s office space in similar fashion. In terms of material selections, I chose classic, sleek, elegant, yet hard-wearing surfaces including marble, granite, walnut and tiger wood flooring. Many of the work surfaces are either white Corian or a neutral lacquer to provide a durable and neutral surface on which colorful magazine pages can be strewn about. For furniture selections I chose modern classics that provide a timeless and elegant backdrop for statement pieces that can be easily rotated in and out as trends change.


Design Philosophy

WH A T I S D E S I GN ?


To me, design is a journey of discovery. I enjoy the process of designfrom sketching to formal space planning, to thinking through all of the details down to the very last door knob. I enjoy problem solving and taking on the challenges of a new project. Taking into consideration the site context, project perameters and client interests, design is a balancing act. I believe that good design is a marriage between function and aesthetics. I am interested in the relationships between the natural and manmade worlds and blurring the line between exterior and interior. In today’s world, issues of sustainability are at the forefront. As designers, we must make environmentally conscious decisions to protect our planet and human civilization. Often times we do not realize the extent to which our environment impacts us. I think it is of the utmost importance that we design the spaces that we live, work and play in, as they are a reflection of ourselves. I design with a desire to make a difference in people’s lives.


T H A N K YO U


Design School Portfolio