GR612 - Presentation Deck - Ellie Chen

THE FILMS OF

Michel Gondry

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Ellie Chen GR 612 Integrated Communications Film Festival Project

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Michel Gondry | Brief introduction to the chosen director and the selected films for the festival.

Director Bio Date of Birth | May 8, 1963 Place of Birth | Versailles, France Career | Director, Screen Writer, Producer Selected Films Eternal Sunshine of the Spotless Mind | 2004 The Science of Sleep | 2006 Be Kind Rewind | 2008 Mood Indigo | 2014 Microbe & Gasoline | 2015

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ST R AT E GY

“I live constantly with my dreams. They’re part of my memories at the same level as my waking experience.”

—Michel Gondry | Den of Week | 2014

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Naming & Logotype | Details of logo components and explanations on how it should be applied in different situations.

Title The Cloud of Fantasy: Wandering between mundane realities and marvelous reveries in the films of Michel Gondry

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Logotype Design the

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Geometric sans that I created myself with vector shapes.

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The typeface is created based on Clarendon Text. I modified the lower curves of some strokes to make it flow better.

Clarendon Text Modified Version

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Visual Elements | Typefaces, colors, texture, graphic elements that are used to create a cohesive system.

Typefaces

Colors

Headings | Archer Office Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ Body Text & Captions | Din 2014 Light & Demi ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ Quotes | Din 2014 Demi Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ Page & Chapter Numbers | Archer Office Bold 1234567890 Headers & Footers, Subtitles | Din Condensed A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Graphic Elements

C | 80

R | 47

C | 85

R | 36

C | 10

R | 216

M | 45

G | 100

M | 60

G | 59

M | 85

G | 75

Y | 50

B | 102

Y | 55

B | 68

Y | 85

B | 56

K | 20

Texture

K | 50

K|0

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Image Treatments | Two ways of treating images that are separated into film-relevant and festival-specific ones.

Film Images

Festival Images

The film images are the ones that are directly related to the films (e.g. images of Gondry and his team, movie stills, etc.).

The festival images are the ones that I created for showing the subject and style of my film festival. To add some fantasy elements, I added a layer of light leaks to all these photos.

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I L LU ST R AT I O N S

Illustrations | A set of illustrations created specifically for the project to reflect Gondry’s spirit and add fantastical elements.

Examples of Gondry’s Work

Examples of Illustrations

Illustrators | Wanran Ding Kevin Wang

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OV E R V I E W

Deliverables | A set of items and products developed as the final result of this project.

Poster

Catalog

Advertisements

DVD Packaging

Website

Business System

Mobile App

Soundtrack

Tickets

Schedule

Container

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P O ST E R

Poster | The main poster that entails necessary information about the film festival and revealing the overall theme and style of it.

Concept The poster is designed following the idea of bringing fantasy into everyday workspace that is boring. It should be placed in an industrial setting and attracts people who are constantly struggling with their mundane lives.

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CATA LO G

Catalog | A narrative piece designed to showcase the selected films in the festival along with details about the director, location, schedule, and more.

Concept I designed my catalog to be a hardcover book with coptic binding, which is ideal for limited run artists’ books.

As the exposed spine allows for pages to open flat, I am able to show fullbleed film images without losing details.

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A DV E RT I S E M E N TS

Advertisements | Three versions of ads that are used to promote the festival in the forms of posters and billboards.

Concept The ads share similar function and purpose with that of the poster. They will be placed outside of industrial space where people are getting bored or even struggling with mundane work and life. The fantastical images and illustrations will definitely offer them some inspirations.

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DVD Packaging | One DVD plus an eight-page booklet for each of the selected films (five sets in all) with unique packaging.

Concept For each DVD, there is a folded packaging that attaches both the disk and the booklet.

To match the “reality and reverie� theme of the festival, I also installed a set of fun and whimsical illustrations on the covers of the packaging and the booklet.

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W E B S I T E

Website | A live, functioning website for the festival that includes basic film information such as director, films, schedule and tickets.

Concept This is a live, functioning website for the festival that includes basic film information of the director, films, schedule and tickets.

An extra page of “Behind the Scenes� is also built to showcase the process of this project.

To visit the actual website, check out: cloudoffantasy.com.

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B U S I N E S S

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Business System | A set of business stationery including business card, letterhead, envelope, folder and postcards.

Concept The business system includes a stationery set of card, letterhead, envelope, folder and postcards that is clean and consistent.

In terms of the envelope, I designed it with a window that unveils the address of the recipient. When the letter is taken out of the envelope, a piece of illustration that is printed inside will be shown as a surprise.

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Mobile App | A mobile solution distinct from the website that focuses on manageable calendar, special events and illustration creations.

Concept This is a mobile app that is distinct from the website. Apart from general information about the film festival, the app focuses on functions such as managing the calendar, learning about the special events and creating illustrations.

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Creations

My Illustrations

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Ta e Me Away Just another crazy day at the o ďŹ ce.

The co y achine is not working again‌ how I wish so eone ro a hot air balloon could ust take e away ro this crazy lace!

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S O U N DT R AC K

Soundtrack | A uniquely designed USB-drive with a folded booklet that celebrates the idea of creativity and imagination in the ordinary life.

Concept Given the fact that the film festival is set under the thread of finding fantasy in the bleak office setting, I chose a USB format that is most commonly seen and used.

The USB is a handmade time machine using a 3D pen to show creativity in our lives. It’s put in a transparent plastic box among cloud drawings, making a scene of the time machine flying in the sky.

The USB-drive also comes with a folded booklet that can be unfolded into a poster, with lists of the soundtracks played in Gondry’s films.

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T I C K E TS

Tickets | Three versions of festival passes for entry into the festival in the form of New York metro cards.

Concept Instead of individual tickets for different films, I decided to create three versions of festival passes that combine films with events to offer more inclusive experience.

The passes are designed in the form of New York metro cards, as the festival is meant to be held in Brooklyn. It also relates to my audience who commute to work everyday in a boring and repetitive way.

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Schedule | An accordion-fold piece that includes the times and dates about the festival. It comes with the tickets in a designed box.

Concept The schedule is designed in the form of accordion-fold pieces that include the times and dates about the festival. The tickets are attached to the schedule and the two are both contained in a folded box.

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Container | A customized string-tie box where all items (deliverables) except for the poster can be placed in.

Concept In order to put all of my deliverables into a unique container, I built a string-tie box which indicates the traditional office setting in my thread.

To add a layer of whimsy and excitement that match the fantasy part of my festival theme, I used pray paint to color the box in a way that corresponds to the “light leak� effect that I applied to my images.

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D E L I V E RA B L E S

Thank You

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For detailed information about the festival, visit: cloudoffantasy.com

Ellie Chen GR 612 Integrated Communications Film Festival Project