FAIRS
HOW WORKSPACE HELPED H2O CONCEPTS BUILD MORE THAN $200,000 WORTH OF SALES PIPELINE IN FOUR DAYS An Interview with Ghanem Ghanem, Head of Sales (UAE & Oman), H2O Concepts Highlights:
H2O Concepts is a leading supplier and distributor of commercial interiors; they are Herman Miller’s authorised dealer in the region
The team were looking to the WORKSPACE exhibi# on to help them enhance their brand profile and promote their latest product line
Due to the success of H2O Concept’s par# cipa# on in the exhibi# on, they have decided to return for the 2019 edi# on of WORKSPACE
38 | Architecture & Interiors International Panorama
In 2018, one of H2O Concept’s main objec# ves was to enhance brand loyalty and maintain a strong presence in the market. As with many commercial furniture retailers in the region, one of the main challenges they were facing was the influx of inexpensive duplicate products flooding the market. Now that consumers are able to order anything from anywhere in the world at the click of a bu( on (basing their purchasing decisions on images and brief product descrip# ons), H2O Concepts had to work harder to explain how their products offer superior quality in both construc# on and finish. Another serious challenge they were dealing with was making their presence in the market place felt. As an established brand, the hardship is no longer crea# ng brand awareness but maintaining it in a market-place with ever growing compe# # on both on the ground, overseas and on the internet. Founded in 2003, H2O Concepts delivers dynamic, versa# le and high-end furniture solu# ons that shape spaces to meet the needs of the modern-day work force. Their product lines include an extensive range of cu* ngedge furniture systems and free-standing furniture. They provide furnishing op# ons for offices, conference spaces, auditoriums, hotels, hospitals and educa# onal ins# tu# ons. Ghanem Ghanem Heads Sales for H2O Concepts’ UAE and Oman offices and his design ethos is, ‘’we create and sustain great places to work, live and learn for every client.’’ In an a( empt to overcome the challenges facing H2O Concepts, the decision to exhibit at the WORKSPACE exhibi# on was made. The thinking behind this was to April - June 2019