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Best Indian Restaurant & Bar - West Midlands
Company: Asha’s Contact: Nouman Farooqui Contact Email: nouman@ashasuk.co.uk Address: Edmund House, 12-22 Newhall Street, Birmingham, B3 3LX, UK Phone: 0121 200 2767 Website: www.ashasuk.co.uk
Best Indian Restaurant & Bar - West Midlands Asha’s is an internationally acclaimed award winning Indian restaurant with branches located around the world, including its crucially acclaimed Birmingham restaurant. We profile this brilliant, charitable establishment and explore the very best that it has to offer. Asha’s concept was developed by and named after the Bollywood diva Asha Bhosle, with an International chain of 11 Indian Restaurants across the globe in 5 different countries, offering a menu that spans the sub-continent. After opening their first successful restaurant in Dubai 2002, Asha’s opened their third outlet in the UK in Birmingham 2006. The restaurant has frequent visits from celebrities ranging from top Michelin star chefs to famous cricketers and movie stars. A large percentage of their customers are regulars and well known to their dedicated and well training staff. This responds to the current culture of high consumer expectations and is borne out by excellent reviews both online and via comments made in the restaurant. Asha’s aim to offer a touch of sophistication, consistency and quality to locals and visitors to the City alike and pride themselves on their first class service trying to always keep one step ahead of local competitors, utilising their USP, keeping on top of marketing and social media and always looking at ways to improve their already first class establishment. Asha’s focuses on each guest, understands their specific needs and tastes, accommodates any special requests by altering
8 LUX - Restaurant & Bar Awards 2017
the existing recipes or create something that the customer is after. The multi-award winning restaurant and bar offers a prize-winning menu, exclusive signature cock-tails, branding and quality along with a first class service. Asha’s believe in the Sanskrit quote which goes “Atithi Devo Bhava” which means “Guest is Next to God”, and it is this that defines their service and ensures that every visitor has a truly phenomenal experience. As part of their ongoing responsibility and commitment to play an active role in the Birmingham community, the restaurant hosts regular charity and networking events and actively support the excellent work undertaken by the Bond Wolfe Charitable Trust, aided by voluntary diner contributions. This enables them to support a number of charities both locally and nationally, regardless of cast, colour, creed, age, sex, religion or disability. Moving forward, this acclaimed combination of social responsibility, stunning food and excellent service will continue as Asha’s seeks to build on its current success.