Employer Branding & Youth Initiatives with AIESEC

PARTNERSHIP AVENUES 2016-2017

AIESEC in Belgium

AIESEC We are the largest youth-led organization in the world.

Our Why We strive to achieve Peace and Fulfillment of Humankind’s potential.

Our How

We provide leadership development through global internships and team experiences.

Our Goal Engage and Develop Every young Person in the world by equipping them with 4 leadership qualities:

Our Impact Worldwide

400+ members 58%

5,000 + Partner Organizations

2,400 Universities Represented

126

1,000,000+

Countries & Territories

AIESEC Alumni

AIESEC in Belgium Established 1948

42%

Women filled 54% of AIESEC leadership roles in 2015 Ages

%

19-22 23-26

45 50

27-30

5

Our local chapters Universiteit Antwerpen (Antwerpen)

ICHEC Business School (Brussels)

Universiteit Gent (Gent) ULB (Brussels) UCL-LLN (Louvain-la-Neuve)

80,000 Active Members

VUB (Brussels)

KU Leuven (Leuven)

KU Leuven Campus Brussel (Brussels)

Luxemburg

IHECS Academy (Brussels)

Current Global Partners

How Can You Partner with AIESEC? YouthSpeak Initiative

Global Talent Program Get the best intern for your company and enable his/her leadership journey.

Employer Branding Explore the main touch-points with AIESEC membership and become the best option for this top young talent.

YouthSpeak is a global initiative to empower and develop young people to have the confidence and skills to succeed. A youth movement run by youth for youth.

International Recruitment

Our National Partners

Your Logo comes there!

Employer Branding

Employer Branding Program

from youth to leaders

Effective “Pull� promotion and selection of talent

Promotion of opportunities.

Full time, part time & internship openings

Data driven employer branding concept creation

Custom Concept Creation

Custom positioning with highly digital, social and networked youth

Identifying and emotional connection with brand

All data used from LinkedIn Global Employer Branding Trends 2016

Our Employer Branding Spaces Conferences YouthSpeak Forum YouthSpeak is a Global initiative and a premiere event that brings together both young and senior leaders to form a diverse cross-sector and multi‐generational space for inspiring conversations around pressing global issues.

250 top talents from across Belgium

Leadership development spaces for members of AIESEC in Belgium network from all local offices.

Lasting over 3 days, various sessions being delivered on team work, leadership development, cross cultural experiences, and internal AIESEC strategy.

Conferences 11 – 13 November 2016: Autumn Conference (NTMS) Bredene, Belgium Profile: Local Presidents, Local Boards & members, Alumni, Global Trainees 350 participants from universities around Belgium

Speak and interact directly with the top leaders of AIESEC at the leadership conferences held throughout the year.

Social Media

Customized Youth Outreach Plan Based on needs assessment and mutual ideation, we come up with a custom youth outreach and engagement plan.

We believe in adding relevant value to our partners through

Passive and spread strategy for the company to position itself through social media making use of storytelling. The campaigns are completely customized and usually tackle issues as organizational culture and career opportunities

10 – 12 March 2017: Spring Conference (CONNECT)

28 – 30 April 2017: Spring (NATCO)

De Panne, Belgium

Belgium (to be defined)

Profile: Top Management from AIESEC in local level.

130-150 participants from universities around Belgium

Profile: Top Management from AIESEC in local level.

100 participants from universities around Belgium

Conferences Message Delivery -60 minutes workshop -Distribution of printed marketing materials

-Creation of custom youth engagement campaign

Pre conference Marketing Logo on websites: Acknowledgement of the company’s sponsorship on the AIESEC in Belgium website and all conference promotional materials

Speaker/Partner Profile on official AIESEC in Belgium Facebook group (the photo and bio of the speaker) and conference newsletter

-Mail out of company’s information among the delegates

In Conference Positioning

Networking Opportunities:

Placement & distribution of material to delegates: Option to place banners/standees in the main hall during

Space during lunch and coffee breaks to network with delegates and organizers

Topics for workshops: Soft skills development/ Team work and Team management / Sales/ Leadership

Live Workshop/Session Space Option to address all the attendees with keynotes, workshops, case studies during the conference based on topics above.

Development/ Creative thinking/ Strategic thinking / Career development / Financial Training/ Management/ World Issues See how a conference looks like - http://bit.ly/aiesecbelgiumconference

Networking Opportunities Chance to network and connect with attendees and organizers over lunch and coffee breaks.

Post conference Marketing Promotion on Social Media: Post event release in official AIESEC in Belgium Facebook group

Featured logo and content In Annual AIESEC in Belgium report HD recording of your workshop/session

YouthSpeak: BELGIUM IN 2030

2016 - 2017

Youth for Global Goals

YouthSpeak Initiative YouthSpeak is a movement that empowers and develops young people to have the confidence and skills to succeed. A youth movement run by youth that offers people a chance to lead and make the world a better place. The YouthSpeak initiative is composed by 4 different pillars:

Youth For Global Goals (Y4GG) is a campaign that supports the achievement of the Sustainable Development Goals (SDGs). The purpose of Youth For Global Goals is to activate the leadership potential of young people around the world by engaging and mobilizing them through purposeful and cross-cultural projects around the globe. Projects are designed to support the implementation of the Sustainable Development Goals. The core of Youth for Global Goals is to empower youth to take action toward achieving the Sustainable Development Goals.

Discover more at: https://youtu.be/30bc-wgqJ4M

The YouthSpeak Survey collects youth insights from around the world to better understand what young people care about. This Survey will provide decision makers (companies, the government, organizations, AIESECers) with key insights to generate projects and actions to impact the world.

The YouthSpeak Insights is the report that comes out of the YouthSpeak Survey and allows AIESEC and the world to take decisions that influence strategy and operations of our organization. These insights reflect the data gathered in the YouthSpeak Survey. We, as organization, are in charge of making these insights available to the world.

The YouthSpeak Forum aims to create an environment to gain new perspectives to create actionable outcomes and projects to push the world forward. This projects are connected to the insights we gain from the survey.

We will look for companies and organizations willing to sponsor AIESEC projects that will be created during the action space and executed after YouthSpeak Forum. Projects should be aligned to the themes tackled in the YouthSpeak Forum.

Survey & Insights

Case Study: InteGREAT project Story of the project

160 000 Responses gathered throughout the whole period of the campaign from 1.10.15 to 1.04.2016

197 Countries and territories from which we have representation in the survey

1 Cause that unites us all: to build a better world for all of us

YouthSpeak Survey, run by AIESEC, is a global insight survey created by youth for youth. It is designed to understand what young people care about and how they would like to participate in the implementation of the Sustainable Development Goals and issues that matter to them. It is not just another survey, but a movement aimed to create awareness and generate actions.

Our mission is turn global insights into opportunities for real world impact. It means that we must engage young people and decision makers through crosssector collaboration. We seek to see progress in classrooms, workplaces and our mindsets on creating a more empowered society for positive impact.

During the YouthSpeak Forum held at the AIESEC International Conference in India, in August 2015, with participants from almost every part of the world, West Europe and North America team had time, during the event, to think about issues that matters in their region and came out with an idea of project, called InteGREAT, aimed to tackle the issue of the integration of migrants and refugees happening in their countries.

Awards & Recognitions InteGREAT project, born from a simple idea aimed to solve concrete issues in the world, became true and it started its implementation in Europe since 2016. InteGREAT won the European Charlemagne Youth Prize 2016, aimed to encourage the development of European consciousness among young people, as well as their participation in European integration projects.

Partnership steered by: Carter & Benson, Italy PwC, Italy SPRAR, Italy Migrantes, Italy

YouthSpeak Forum Concept YouthSpeak Forum is an event that takes place in multiple locations around the world; bringing top young leaders together with business leaders, thought leaders, and experts for a conversation around pressing global issues with the aim to generate new, but most importantly, actionable ideas that will impact the world and its future.

We make this happen by taking our participants through the unique and interactive framework of Inspire, Engage, Act.

INSPIRE

ENGAGE

ACT

Top business and thought leaders from around the world are invited to share their knowledge with the delegates about the chosen forum theme. This section of the day is delivered through short and powerful talks and aims to inspire delegates and help to form their opinions for the rest of the day.

Our partner organizations engage with the youth delegates to give new perspectives on issues relating to the forum theme through workshops, conversations and idea generation spaces. Youth and business are able to interact, exchange opinions and understand what is being done in the world already to address the question of the day.

The youth delegates take their learning and insights from the day into a space where they are able to co-create ideas and solutions with their peers and experts in the room. The aim is to switch their ideas into actions that each stakeholder can take forward to contribute to the theme of the day, resulting in commitments and projects that organizations and stakeholders can support.

Theme Topic of the Belgian YouthSpeak Forum will be the SDG number 4 “Quality Education” and the SDG number 9 “Industry, innovation and infrastructure”.

Date, time & venue April 22, 2017 - 10.00 am Université Libre de Bruxelles - ULB Bruxelles

300 delegates

Agenda Blocks

KEYNOTES

WORKSHOPS

Keynotes are 15 minute inspiring speeches for the entire for the entire audience that feature experts, business, civil society and thought leaders, who share their experiences and knowledge. The variety of speakers ensures cross-sector perspectives and presentation of different methods for reimaginig solutions to global challenge.

Workshops are 90 minute interactive sessions, during which participants learn more deeply about a specific topic and through hands-on approach work to develop actionable ideas to design projects and commitment.

Agenda INSPIRE

ENGAGE

ACT

Opening (30 minutes) Keynote 1 (20 minutes) Keynote 2 (20 minutes) Keynote 3 (20 minutes) Panel (30 minutes) Networking Lunch (60 minutes) Workshops (75 minutes) Networking Space – coffee break (30 minutes) Action Space: Designing ideas (120 minutes) Break (15 minutes) Ideas Pitches (30 minutes) Closing + winner announcement (30 minutes) Reception (60 minutes)

Some Previous Partners

PANEL

This 30 minute panel session will consist of presentations and open discussion by 4-6 panelists directly engaging with the conference audience.

ACTION SPACE

Participants brainstorm and generate answers to specific “how” questions, creating forward thinking solutions and refining new approaches to global challenges. In teams, participants materialize ideas by identifying goals, timeline, and resources required.

Pricing and packages – YouthSpeak Forum The main packages and the services offered are mentioned below.

Service Offered

Diamond

Gold

Silver

4,000.00 €

2,500.00 €

1,500.00 €

Online Positioning - Facebook, Twitter, Website, Email Speaker Profile Post in AIESEC in Belgium Social Media - Twitter, Facebook, Email

6 posts

5 posts

4 posts

4 posts

3 posts

2 posts

Post in AIESEC in Belgium Internal Facebook Group

3 posts

2 posts

1 post

Post in AIESEC in Belgium Interns Facebook Group

4 posts

3 posts

2 posts

Post in AIESEC in Belgium National Newsletter

Yes

Yes

Yes

Post in AIESEC in Belgium website

Yes

Yes

Yes

Marketing e-mail for participants

Yes

Yes

No

Logo on Website, Facebook, All promotion materials

Yes

Yes

Yes

Press Release Mention Pre Event

Yes

No

No

HD recording content

30 min

15 min

No

Custom HD Photography

30 Pictures

20 Pictures

10 Pictures

Live Stream Option to National, EU Audience

Yes

No

No

100 Word Article/Blog Post event

Yes

Yes

No

Question in Supscription form

Yes

Yes

Yes

Positioning during event Official Banner for pictures

Large

Medium

Small

Sponsorship of Community Development Project

Yes

Yes

Yes

Info Booklet About Company

1 pager

Logo on Staff T-shirt

Yes

Yes

Yes

Promotional Video During Breaks

Yes

No

No

No

Half Page Half Page

Active Interaction with group of participants Keynote

800.00 € - Yes

800.00 € Yes

Participation in Pannel

1,100.00 € - Yes

No

No

700.00 €

700.00 €

Active Interaction with group of participants Interaction of 1 hour for 60 people

700.00 € - Yes

Interaction with companies Business Lunch with facilitators

Yes

No

No

Exclusive Seating During Lunch for Networking

Yes

Yes

No

Company Branding Survey - Image before and After Event

Yes

Yes

No

Case Study: AIESEC & Partnership steered by: Pia Hovland | Electrolux VP Talent Management Global Talent Management Swedish Head office Business Need: AIESEC sourced talent is the strategic resource in key business processes.

Eg: Marketing, Sales and Innovation.

Long term leadership recruitment aimed to develop and retain top leadership talents Leverage on specific skills and competencies acquired by AIESEC talent (Leadership soft skills, engineering specific skills and entrepreneurial outlook/globally minded) with a clearly defined sourcing strategy to grow the business in specific focus regions.

Outcomes: Long term leadership recruitment strategy worked really well since the beginning of the partnership. AIESEC talent now forms the leadership team of some of the core strategic business units. AIESEC program used to scale up operations in newly acquired markets in Asia Pacific and Latin America. AIESEC currently represents the main provider of talent to Electrolux with 40 internships annually and retention rate of 55%.

Recommendations From Partners “What is important for youth” "At PwC, we employ a great number of young people in our network. In order to make sure that they bring added value to our clients and help fulfil our purpose in society, we want to understand what keeps them motivated, happy and interested in their job.

That’s why AIESEC, as a global youth network, helps us capture what is important for youth and how they see the future and informs us about what young people expect from big companies like PwC. This year, we significantly increased our focus in getting to know young people better and giving them the opportunity to contribute to a bigger

purpose. PwC was a sponsor of the YouthSpeak survey and forum, a highly successful AIESEC initiative that targeted millennials and provided all of us with great insight on their preferences and expectations for experiential learning, global opportunities and

Result: Attract, Develop, Retain AIESEC Leaders

companies that act with a purpose”

Philip Sladdin Global information leader PwC International

Thank You! For more information, please contact:

Vishwas Katti Business Development Manager vishwas.katti@aiesec.be +32 487 53 51 60

AIESEC in Belgium & Luxembourg | aiesec.org Rue Royale, 221, 1210, Brussels, Belgium Phone: +32 02 217 47 93 | Mobile: +32 498 914 231