There are 3 billion active users on social media is your brand one of them?
OVER 90%
of people research a restaurant online before actually going there
33% of diners won’t eat in restaurants whose online rating is lower than 4-stars in review sites
PLAY AND EMBRACE consumers are eager to explore, NOVEL EXPERIENCES
We are , two forces bringing that inspire, create
To relish the challenge and spotlight Zela in London, we mapped a strategy that would strengthen the brand story, focusing on exposure, awareness, momentum and retention.
We designed a launching campaign that developed the brand to be intentionally unexpected, and created a visual language that embraced the rich story and creativity behind Zela’s cuisine. Rodlem re-wrote the narrative to create a memorable experience to make people crave for more.
Reflecting the creativity and flare behind the kitchen into a memorable journey guests won’t forget
Design is our passion, inventiveness is our skill and curiosity is our inspiration.
With the average consumer attention span between 3-8 seconds, curating snackable pieces of content into a visual story has emerged as a powerful strategy
Marketing is no longer about the stuff you make, but about the stories you tell. – Seth Godin
OW Restaurant
Far more than an attention seeking tactic, packaging is a powerful strategy for showcasing the humanity of your company, becoming a valuable part of your marketing plan.
UNICO
Gelato & Caffe
Design and build to transport the experience outside the restaurant!
The result?
350% ROI in only 6 months!
creased on the rating of Unico in Google
based on the reviews per store. The current Unico score as a brand is 4.43/5
For the International Smile Day – we filled the streets of Notting Hill (yes, from pubs to public areas), with delicious pieces of cake, freshly baked cookies, artisan gelato and,more importantly, lots and lots of smiles.
+ Se r vi ce + Ex oung, i nn ov ati v e & a n 60 y e a r s i n w U n i co m a k e s no t j u st for t he bu t als o for its cu st omer e x per ed wit h t he br a gemen t br a nd s s h i p s
As a family, we wanted to share a scoop of happiness with the neighbors and spread one of our main core values on that exceptional day: the joy as a way of living and the power of the smile. And what best way to do it by celebrating with a piece of culinary art directly from our Italian lab.
r aw nd l oc Cu lt u r e,
Always there:
Responsiveness in reviews (across the different digital platforms)
Unico= Meaningful Brand + Instagram TV Improvement on the image, values, services, Italian culture. Storytelling that appeals sensory and emotionally to people.
https://youtu.be/5GW_m-89Vdw?si=IRsXGu1Rcvc4hOXa
This was an special event for gelato lovers from Notting Hill and its surroundings. The idea was to share an unforgetable experince with the community and their doggies, that also expressed their love for the handcrafted gelato.
The event was a completly succes- customer numbers increased and were coming back more regularly.
