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ithout incorporating your X-Factor into your marketing and business strategy, you’ll struggle to gain a full pipeline of ideal clients who are willing to pay premium fees. That’s because we live in a world of instant access and the only way to ensure predictable profits is to grab the attention of your target market. It takes X-Factor marketing to standout over the noise. In the beginning, many business owners don’t believe that they can command premium fees – they don’t believe it’s possible, much less predictable. They self-sabotage themselves, thinking way too small about their business. They feel safest doing the same thing that everyone else is doing in the industry. If you want predicable profits, you must embrace your X-Factor to win over your ideal clients and then take bold action to command top-tier fees.
Here are three tips that will help you break the mold and step it up with X-Factor marketing: 1). Illuminate Your Brand. iscover what only you can bring to your client experience. No one wants to hire vanilla, D so find ways to stand out from the competition by illuminating your unique area of brilliance and creating a high-level experience that only you can deliver.
2). Claim Your Niche. A narrow X-Factor marketing strategy will attract your ideal audience who will pay top dollar for your consulting expertise. Fine-tune all your marketing materials and be sure they talk directly to one type of client, not to the masses.
3). Employ the Predictable Multiplier™ Effect. When you choose a new marketing method, do it everyday to change your habits and see results. Once you nail it, incorporate another one into your daily marketing plan. This “multiplier effect” is the best way to ensure predictable profits because you’ll be consistently increasing your marketing reach. Sarah Hathorn is the business owner and CEO of Illustra Consulting and Illustra Business Coaching. She’s the creator of the Predictable Promotion™ system that advances corporate leaders and high-level entrepreneurs.
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