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The Travel Marketing Network offers the most comprehensive range of sales and marketing services to the travel, tourism and hospitality industry. Whether assisting a boutique resort, a network of chain or franchise hotels or representing an entire region or country’s tourism effort, TTMN builds and promotes the most competitive advantage possible to drive new and existing travelers to your destination.

Market Research & Strategic Planning •

External research, internal planning and messaging development

Perception analysis studies to understand current understanding and thoughts on brands.

Research demographics, geographics, travel patterns, motivations

Interviews with travel agents, tour operators and other important “ambassadors” to learn about current thoughts, expectations and motivations on brands

Competitive intelligence studies to understand direct competition, and indirect competition

Discovery of any internal data of previous guests, travel data, etc. for hotel s and destinations

Analysis of existing Call Center data and website analytics

Facilitation of internal retreats to discuss SWOT (strengths, weaknesses, opportunities and threats) to formalize and create action plans

Review, recommend and revise necessary aspects of product offering

Advocacy •

Leveraging relationships within public and private sectors at stakeholder level

Assisting in the development of positive and sustainable tourism programs

Assisting in education of general public and stakeholders about “tourism value”

Tapping established global industry relationships

Participation at regional tourism stakeholder conferences


Education & Training •

Research, support and expansion of existing hospitality training programs for employees, through best practice research and internationally-recognized training resources

Internet Sales Strategies & Implementation •

We provide the extra tools to optimize all your online marketing efforts: o Online booking engine with commission structure to fund your marketing o Search engine optimization (SEO) o Search engine marketing (SEM) to fund Google key word buys etc o Revenue Management o Inventory management o Development and implementation of optimal distribution strategies

Marketing & Sales Representation •

Specializing in North America (U.S. and Canada) and Caribbean Markets

Consumer Travelers o Connecting with consumers through:

Social media and flash sites

Push and pull mobile marketing

Website collaboration

Traditional media and collateral

Partnership & promotional program development

Consumer shows

Wholesalers o Building relationships and contracting with major wholesalers and tour operators o Reservation center training presentations for third party call centers o Developing training tools for contracted partners based on strategic plan analysis


o Analyzing wholesaler performance to clarify and refine ongoing activities.

Marketing & Sales Representation Continued •

Online Travel Agent Sites (OTA’s) o Contracting with primary OTAs (e.g. Expedia, Travelocity, Orbitz and Bookit) o Developing optimal content, competitive rates and attractive promotions on sites o Managing day-to-day pricing, allotments and promotions of extranets using revenue management tools o Developing cooperative marketing agreements to ensure maximum visibility

Travel Agents o Maintaining relationships with home-based, traditional, corporate and nichespecific o Creating familiarization trips for travel agents and other “ambassadors” of the brand o Organizing on site partner presentations to travel agents during “FAM” trips o

Partnering with providers of Travel agent training and loyalty programs

o Messaging and consultative selling techniques •

MICE Market o

We develop and maintain relationships with: 

Federations and/or Associations such as MPI, ICCA, SITE

Incentive, business and conference travel agencies

Full service incentive houses

Conference organizers

Corporate meeting/incentive planners and executives

SMERF market (Social, Military, Educational, Religious, Fraternal) o

We develop and maintain relationships with associations, clubs and groups, plus the following: 

Social: Corporate fraternity/reunion planners, musical event organizers, sporting groups/competitions.

Military: Veterans’ events, reunions, military showcase events


Religious:

Religious

Conference

Management

Association,

denominational associations, Church groups. 

Fraternal: University fraternity and sorority national conventions/reunion meetings, Rotary, Lions clubs.

Niche Markets o

Adventure (Agri/Community Tourism, Bird Watching, Hiking)

o

Culinary

o

Culture/ Festivals/Music

o

Special Events (Weddings, Honeymoons, Babymoons)

o

Water Activities (Diving, Sport Fishing, Yachting, Marinas)

o

Diaspora

o

Sustainable/Eco

Call Center Development & Management •

Providing comprehensive “one stop shop” call center based in Miami, Florida, open 7 days per week, 7 am to 7 pm, Eastern Standard Time. Everything handled from initial inquiry to reservation to post visit follow up. o

Call center staffed with dedicated agents familiar with the property (fam trip required)

o

Inbound and Outbound sales leads captured and converted to sales

o

Outbound targeted sales campaigns to generate incremental business

o

Collateral storage and fulfillment

o

Latest technology software, Skype and instant messaging as communication tools with our customers

o

Customers integrated with CRM database

Event Representation & Promotion •

We identify, represent and promote at relevant industry and regional events, conferences and trade shows that service your target markets (consumer, niche,

trade, MICE, public and private sector) Affiliated Services


•

We offer a multitude of other professional services through our affiliate partners including European Market Representation (UK, Ireland, Germany, The Netherlands), Public Relations, Multi-Media Design and Event Planning.


The Travel Marketing Network