The Travel Marketing Network offers the most comprehensive range of sales and marketing services to the travel, tourism and hospitality industry. Whether assisting a boutique resort, a network of chain or franchise hotels or representing an entire region or country’s tourism effort, TTMN builds and promotes the most competitive advantage possible to drive new and existing travelers to your destination.
Market Research & Strategic Planning •
External research, internal planning and messaging development
Perception analysis studies to understand current understanding and thoughts on brands.
Research demographics, geographics, travel patterns, motivations
Interviews with travel agents, tour operators and other important “ambassadors” to learn about current thoughts, expectations and motivations on brands
Competitive intelligence studies to understand direct competition, and indirect competition
Discovery of any internal data of previous guests, travel data, etc. for hotel s and destinations
Analysis of existing Call Center data and website analytics
Facilitation of internal retreats to discuss SWOT (strengths, weaknesses, opportunities and threats) to formalize and create action plans
Review, recommend and revise necessary aspects of product offering
Leveraging relationships within public and private sectors at stakeholder level
Assisting in the development of positive and sustainable tourism programs
Assisting in education of general public and stakeholders about “tourism value”
Tapping established global industry relationships
Participation at regional tourism stakeholder conferences
Education & Training •
Research, support and expansion of existing hospitality training programs for employees, through best practice research and internationally-recognized training resources
Internet Sales Strategies & Implementation •
We provide the extra tools to optimize all your online marketing efforts: o Online booking engine with commission structure to fund your marketing o Search engine optimization (SEO) o Search engine marketing (SEM) to fund Google key word buys etc o Revenue Management o Inventory management o Development and implementation of optimal distribution strategies
Marketing & Sales Representation •
Specializing in North America (U.S. and Canada) and Caribbean Markets
Consumer Travelers o Connecting with consumers through:
Social media and flash sites
Push and pull mobile marketing
Traditional media and collateral
Partnership & promotional program development
Wholesalers o Building relationships and contracting with major wholesalers and tour operators o Reservation center training presentations for third party call centers o Developing training tools for contracted partners based on strategic plan analysis
o Analyzing wholesaler performance to clarify and refine ongoing activities.
Marketing & Sales Representation Continued •
Online Travel Agent Sites (OTA’s) o Contracting with primary OTAs (e.g. Expedia, Travelocity, Orbitz and Bookit) o Developing optimal content, competitive rates and attractive promotions on sites o Managing day-to-day pricing, allotments and promotions of extranets using revenue management tools o Developing cooperative marketing agreements to ensure maximum visibility
Travel Agents o Maintaining relationships with home-based, traditional, corporate and nichespecific o Creating familiarization trips for travel agents and other “ambassadors” of the brand o Organizing on site partner presentations to travel agents during “FAM” trips o
Partnering with providers of Travel agent training and loyalty programs
o Messaging and consultative selling techniques •
MICE Market o
We develop and maintain relationships with:
Federations and/or Associations such as MPI, ICCA, SITE
Incentive, business and conference travel agencies
Full service incentive houses
Corporate meeting/incentive planners and executives
SMERF market (Social, Military, Educational, Religious, Fraternal) o
We develop and maintain relationships with associations, clubs and groups, plus the following:
Social: Corporate fraternity/reunion planners, musical event organizers, sporting groups/competitions.
Military: Veterans’ events, reunions, military showcase events
denominational associations, Church groups.
Fraternal: University fraternity and sorority national conventions/reunion meetings, Rotary, Lions clubs.
Niche Markets o
Adventure (Agri/Community Tourism, Bird Watching, Hiking)
Special Events (Weddings, Honeymoons, Babymoons)
Water Activities (Diving, Sport Fishing, Yachting, Marinas)
Call Center Development & Management •
Providing comprehensive “one stop shop” call center based in Miami, Florida, open 7 days per week, 7 am to 7 pm, Eastern Standard Time. Everything handled from initial inquiry to reservation to post visit follow up. o
Call center staffed with dedicated agents familiar with the property (fam trip required)
Inbound and Outbound sales leads captured and converted to sales
Outbound targeted sales campaigns to generate incremental business
Collateral storage and fulfillment
Latest technology software, Skype and instant messaging as communication tools with our customers
Customers integrated with CRM database
Event Representation & Promotion •
We identify, represent and promote at relevant industry and regional events, conferences and trade shows that service your target markets (consumer, niche,
trade, MICE, public and private sector) Affiliated Services
We offer a multitude of other professional services through our affiliate partners including European Market Representation (UK, Ireland, Germany, The Netherlands), Public Relations, Multi-Media Design and Event Planning.
Published on Mar 5, 2012
The Travel Marketing Network is a team of professionals whose experience in the travel and tourism industry collectively spans over 100 year...