INNOVATIVE MARKETING SOLUTIONS FOR BUSINESS SUCCESS
What is Social Media ? WIKIPEDIA: Social mediaÂ is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing technique. Simply put: A conversation that takes place using online tools and platformsâ€Ś.
Who uses Social Media ? Over 500 Million Facebook Members Over 100 Million YouTube viewers in the month of January 2010 Over 75 Million Twitter Users Over 60 Million Linkedin Members PLUSâ€Ś.. Over 200 Million Bloggers
Why are People using Social Media??? They - ARE PROUD to share their knowledge - ENJOY sharing their experiences - ARE CURIOUS to what other people are saying and doing - VALUE experiences and like to do business with people they know and love doing business with people they trust
Social Media at a glanceâ€Ś. There are thousands of social media sites. Many of which are geared towards specific interests and industries.
Pull vs. Push Marketing
WIKIPEDIA: A push-pull-system in business describes the movement of a product or information between two subjects. On markets the consumers usually "pulls" the goods or information they demand for their needs, while the offers or suppliers "pushes" them toward the consumers Simply put: Pull information is requested by the consumer and push is ways of advertising your products to put them in the face of the consumers.
Where does Social Media fit in? Push Information
RSS (Really Simple
Social Media Platforms
SEO Search Engine Optimization
We Target Social Media Networksâ€Ś
TwitterÂ is a free social networkingÂ service that enables its users to send and read messages known asÂ tweets. Tweets are text based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers.
Why tweet ???
Brand Awareness Deal Distribution Use Twitter to gain Competitive Intelligence Engage with your target audience Online Reputation Management Promote your Blog Content Understanding Tool Feedback Mechanism Promotion SEO Boost Ask Questions Receive Answers HR Tool Press Release News Management
i.6 i.6 million million follower follower
225 225 tweets tweets
FacebookÂ is a social networking website where users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by city, workplace, and school or college. The website's name stems from the colloquial name of books given at the start of the academic year by university administrations with the intention of helping students to get to know each other better.
Why Facebook ???
Your Business Page Allows you to “Publish to the Stream” (this shows up on your fans homepage) Engage fans with Rich Media (video, pictures, events) Analyze how fans are interacting with the Insights Dashboard (FB analytics) Increase SEO (pages show up in higher Google keyword searches) Run highly targeted demographic ads to attract only those that are relevant to your business. Arrange Tabs in the order you like (with the exception of the Wall and Info) Customize tabs and applications
Personal Page Wall WallPosts/ Posts/Updates Updates
Fan Fanpages pagesliked liked
Photo Photogallery gallery
Additional Additionaltabs tabs
Customizable CustomizableProfile ProfilePicture Picture Customizable CustomizableTabs Tabs
More Moretabs tabs
Page Pageintroduction introduction
Page Pagefans fansand andpages pagesliked likedby bypage page
You Tube is a video sharing website and is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on www.YouTube.com and across the Internet through websites, mobile devices, blogs, and email.. Over 100 Million You Tube viewers in the month of January 2010
Expand your distribution by sharing your information with on- line platforms that can continue to be shared on and onâ€Ś
Postings can be shared from You Tube to Facebook and Twitter .
Now your posting is visible to all your friends and can be shared with your friendsâ€™ list of friends.
Viral Distribution Status Status updates updates
Fan Fan Page Page
Fan Fan page page like like button button
There are several ways that your fan pages can be shared throughout Facebook.
Fan Fan Page Page
Wall Wall update update
When people are tagged in photos, their wall is updated with the picture as well as the album location. Tagged Tagged picture picture in in album album
Wall Wall update update with with picture picture location location
Fan Fan page page
As your information is shared through these platforms, it may create conversations that can develop into business opportunities. Knowing how to engage these networks is the key.
What Associates In Business, Inc. can offer you… Associates in Business will provide the following: Customized look on Facebook, You Tube and Twitter Content management (monitoring, posting and responding) Customized tabs Engaging applications Social Media Platform updates and best practices Development - We are always working to bring you new opportunities with innovative applications
Customized lookâ€Ś. YOUR Website
We work very closely with you and your sales team to develop a strategy to monitor, post and respond.
It is very important that new visitors feel comfortable knowing that the information is coming from the official source. A welcome page letâ€™s them know itâ€™s the official page and invites/ engages them to join.
Promotional Tabs Sweepstakes and promotional tabs can be useful to promote products or incentives to engage and increase fan base.
The booking widget will allow fans to search for availability and rates right from the Facebook page.
RSS and Blog Tab
The RSS and Blog tabs allow you to stream current posts directly to a tab page from your RSS or Blog pages.
Google Checkout Google Checkout allows fans to make credit card payments for purchases made directly from a fan page.
A form tab allows fans to enter information into fields on the Facebook page that will be pushed through to follow up pages. In addition, these forms can be used to gather and store information.
The appointment request application allows fans to click through to a page that will provide them with your available schedule. Once they choose a time, you will be notified via email to confirm the time or offer an alternative time.
The video viewer allows your fans to choose from a variety of your videos without having to leave your page.
The magazine view provides you with two alternative ways to view your information. Fans can click from page to page right on the Facebook page or double click on the image to take them to another page where they can turn the pages of the information like a magazine.
Website Tab The website tab allows your fans to click through to each tab on the image as they would on your website.
Partners Tab A partners tab will add value to your relationship with your business partners. Promote them on a page with links to their sites.
An affiliate tab will contain links to your affiliate partners where you can earn revenues if anyone purchases items from your page.
Thank You We look forward to working with you !!! Rememberâ€Ś.. When you partner with AIB for your Social Media Marketing you get EVEN MORE value for your marketing dollars. We not only work with your social media channels, but we become a powerful part of your sales team. Bringing suggestions, ideas and proven methods to bear on the goals of increasing your revenue and maximizing your profits.
Associates in Business, Inc. http://www.associatesinbusiness.com/
Javier Morales President & CEO P.O. Box 266781 Weston, Fl 33326 954-401-8636 firstname.lastname@example.org
Published on Oct 23, 2010