CW2 – Digital Marketing Report

French connection also used Pay per click advertising. Pay per click is one of the quicker ways to drive traffic to a web site. This is the most effective technique to guarantee a large quantity of traffic. The web sites will show bidding system.

This is where you are able to bid the maximum price that companies are willing to pay for each visitor that clicks on their listing and comes through their site. This benefits fashion retailers because they only pay when searcher clicks on the sponsored link and is directed to the companies (French Connection) web page. However, by using this form of method can be a disadvantage for French connection as it can be time consuming for them. PPC require French connection to do daily or even hourly checks on the bidding in order to stay competitive. Also another issue is that not many people will click on the sponsored links for French connection as they may intend to ignore it.