The existence of SEO is not new to anyone, it helps small scale businesses to create fast and robust userfriendly websites that rank higher in search engines. As a result, it brings more and more potential customers to their sites and eventually boosts their conversion rates. This strategic way is not only limited to the conversion rates but also builds brand awareness for your business. Narrowing closer to reputation or awareness of the business it becomes more than important as users are more likely to trust a site that is on the first page of search engine results. If you are a small business owner the presence of SEO becomes mandatory for you to build a strong web presence and to bypass your competitors to gain the new customers. But the question is how you would be able to get all the benefits around your corner? If you are worried about the same, there is no need to worry anymore. Via this article, I will make you aware of the strong points of SEO that would play a vital role in making your business a shining entity among all your rivals. Organic listings are almost free and if you are listed at the top there is no need to pay per click or allocate a budget for advertising. One of the true sayings about SEO is that it is the gift that keeps on giving. Just by including a bit of effort you can get consistency traffic on your website. You don’t have to pay extra money for every person who clicks on your ads. Hence, SEO enables us to get rid of the requirements of having thousands of advertisements across the web.