Social Media Strategy
16/3/2022
Executive Summary
Fawakeh elba7r is a seafood restaurant that sells food daily to customers through direct communication with the store or from another party such as a home delivery service and does not provide any other services over the Internet. Although the business is done by delivering orders to customers directly, the activity has to spread across the internet and social media channels to gain new customers and maintain the identity of the activity of existing customers. Therefore, in this plan, we will enhance the presence on social media platforms and create many creative promotional messages to attract more customers to the activity and increase sales during the month, and that will be done through many
Table of contents About us CONTENT PLAN KPI OVERVIEW 1 2 4 GOALS & STRATEGY BUDGET 3 5
ABOUT US
01
Fawakeh elba7r for sale and processing of all seafood
GUIDING PRINCIPLES
MISSION
Providing the best and finest quality seafood, and working to develop all our employees and services to serve our customers.
VISION
For the seafood restaurant to be one of the best and most important leading restaurants in the field of seafood, and aims to improve and skill in providing seafood with an irresistible taste.
AUDIENCE INFOGRAPHICS
YEARS
YEARS Women
46.9 %
YEARS
53.1 %
GENDER AGE 20.3 % 19%
Men
8% 18-24
35-44
25-34
Green تخيلا كامسا جربلا ةبزع معطم 60% 20% 50% ٤٥٬٣٢٨ Likes ٨٬٤٩٦ Likes ٤٬٢٨١ Likes
COMPETITORS
SWOT ANALYSIS
STRENGTHS OPPORTUNITIES
The restaurant is located in a privileged location in the middle of the city and offers high quality and marketing experience without additional cost
Most competitors do not have experience in e-marketing and rely on direct selling
WEAKNESSES THREATS
The restaurant depends on a limited number of merchants and lack of resources
There is no website and it depends only on Facebook
Traders' prices change from time to time and the inefficiency of employees due to high wages
MALE & female STUDIES Graduated LOCATION New damietta JOB Any INCOME RANGE Married MARITAL STATUS 15-20K HOBBIES Shopping online
BUYER PERSONA AGE 25 - 35 GENDER
GOALS & STRATEGY
02
Our business goals Our goals on social Our metrics Duration Help potential customers find us Awarenes Reach, follower April Convince people to choose us Engagement Comments, likes May Sell the product! Conversions Messages, store visits June Keep customers happy and earn their loyalty Consumer Sentiment Reviews, social media sentiment, average response time. June
يلعتاباسحءاشنا Instagram & Tiktok
يوتحموراكفأةباتك باذجيقيوست ءلامعلاةقثباستكلا تاروشنمميمصت ةيئاعد ءاشنا تانلاعإ كوبسيف
STRATEGY
STEP 1
STEP 2 STEP 3 STEP 4
03
Conten t plan
SOCIAL NETWORKING SITES
Facebook is mainly used. There is no activity on this platform
It is one of the main platforms to work on
There is no activity on this platform
It is one of the main platforms to work on
0 0
0 Like
2,56
s
WHAT CONTENT ARE WE GOING TO CREATE?
SALES FUNNEL
AWARENESS
Deal with someone you trust
INTERES T
There is nothing better
DECISIO N
We made it easy for you
PURCHASE
order now
WHAT PLATFORMS ARE WE GOING TO USE?
It will be used as the main platform for posting promotional ads
One of the important platforms, but at the moment only posts will be published without ads
Marketing videos will be created and published on this platform
Instagram
Facebook Tiktok
2
Deal with someone you trust There is nothing better
3
We made it easy for you order now
CALENDAR 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
CAMPAIGN
CAPAIGN 1
CAMPAIGN
CAMPAIGN 4
04 BUDGET
3,000
BUDGET
No cost No cost Facebook Tiktok Instagram
05 KPI OVERVIEW
31/3/2022 reach likes Engagment Story reach facebook 7,962 2.627 969instagtam 0 0 0tiktok 0 0 0 -
KPI Overview
Credits: This presentation template was created by Slidesgo, including icons by Flaticon, and infographics &
by Freepik and
by Storyset Do you have any questions? Ahmed.elfar85@yahoo.com +201096464877 THANKS
images
illustrations
Results
Website Design
Create accounts on Instagram & Tiktok
KPI Overview
Facebook reach page likes Engagment Story reach 31/3/2022 7,962 2.627 96930/4/2022 27,172 2.777 6,610 506 31/5/2022 56,178 2.875 12,225 19,189
Add location
Google maps
Google maps interactions Views Searches Calls Directions 31/3/2022 22 184 50 2 20 30/4/2022 46 1,405 180 12 32 31/5/2022 74 1,405 25 48
KPI Overview
STEP 1
STRATEGY
Writing attractive marketing content ideas to gain customer trust
Create accounts on
