IT'S A ROUGH ROAD THAT LEADS TO THE HEIGHTS OF GREATNESS
NEWSLETTER ISSUE
DEC.
2012 P01
Head Office, new facility inauguration.
P02
Zeetex & Armstrong.
P03
ZT1000.
P04
ZDEGREE.
P05-06
Zafco activities.
P07-08
Pirelli, Abu Dhabi.
P09
ZAFCO world conference 2013.
P10
Technical seminars.
P11
ZAFCO is Ubiquitos.
P12
EU labeling & Smartway verified technologies.
P13
Miscellaneous.
ISSUE
DEC.
2012
WE BELIEVE IN THE BEST... IT'S CALLED WORLD CLASS
Mr. Ibrahim Al Janahi Deputy CEO - JAFZA UAE Region Mr. Amir Abbas Director - ZAFCO Dr. Mohamed Al Banna VP-Commercial sales- JAFZA UAE Region
Inauguration
responsibility, ZAFCO has inaugurated a new world class facility that is packed with employee benefits. The new office extension at its head office in JAFZA in Dubai boasts of a state-of-the-art auditorium for employee trainings library and a large and comfortable pantry area. “Growing Together” with its business partners. Senior officials from JAFZA, DP World, Dubai Customs and several banks joined an example of corporate social responsibility, for companies not just in the region but everywhere in the world to emulate.
The real driver behind this achievement is the enduring set of values of the company’s leadership that have Read more details :
View more pictures related to the event:
ISSUE
1)
DEC.
2012
ZAFCO: Founded in 1993, ZAFCO is a leading importer & exporter of automotive tires, batteries and lubricants to over 800 customers. To work closely with its customers, ZAFCO has established offices in UAE, USA, India, Russia, Thailand, China and Brazil and has presence in over 85 countries. ZEETEX is ZAFCO’s own brand. ZEETEX: Established in 2005, ZEETEX product portfolio comprises of tires, batteries & lubricants and offers over 600 differentiated items for the automotive industry. There are a total of : 322 in tires. 62 in batteries. 65 in lubricants. ZEETEX is an international brand, designed and developed to cater to the customer needs in every tire category for all types of vehicles. Be it on & off-road driving, high speed highway drive or heavy duty industrial operations, ZEETEX has the solution.
Zafco Rejuvenates Armstrong Brand Marking a historic day, on April 23, 2012 - ZAFCO acquires from Pirelli Tyre SpA the tire brand Armstrong. Asif Yusufzai, member of the Board of Directors of ZAFCO, described the deal as marking a momentous occasion for both the organization and the tire brand. He commented: “We are very pleased with this development. We took this step in keeping with our long term vision of establishing our presence across all segments of the market and to implement our global strategy of offering a wide ranging assortment to our customers. We also aim for continuous improvements in product quality to ensure that every new product we roll out under the Armstrong will be better than its predecessors”.
ISSUE
DEC. 2)
2012
ZEETEX showcased ZT1000 as an environment friendly tire in Reifen, Essen. June 2012 - Essen, Germany. ZEETEX displayed its comprehensive range of passenger and truck tires for the European market as the brand has recently entered strongly into Italy, France, Germany, Ireland, Portugal, Belgium, Russia and Baltic countries. ZAFCO unveiled the eco-friendly ZT1000 as its latest product introduction. Describing the objective behind the exhibit, Rashmi Bhola, Senior Vice President of Sales at Zafco for Europe, said that the stand provided an opportunity for customers to see ZT1000 and learn more about the very positive results of a recent test at IDIADA.
Quality and technology of ZEETEX Interpretation of IDIADA
ratings:
10: Exceptional 9: Excellent 8: Very Good 7: Good
Test Results Aquaplaning (Both Longitudinal & Lateral): In aquaplaning test, ZT1000 outperformed the Taiwanese brand. In the lateral test, on a scale of 1-10, ZT1000 got a rating of 7.5 against 6.8 of the Taiwanese brand, and in the longitudinal test, it got a rating of 6.8 against 6.5 of the Taiwanese brand.
6: Acceptable 5: Poor 4: Objection 1-3: Safety risk, Failure
Results of the IDIADA test: ZT1000 and 2 other well-known brands of tires, one from Korea and another from Taiwan, were tested together.
ZEETEX, which sells only REACH compliant tires in Europe, is leading the way in product innovation and customer satisfaction. It is with this line of strategy that we developed our latest innovation ZT1000. IDIADA TEST SHOWS ZT1000 FROM ZEETEX IS A STRONG CHALLENGER FOR KOREAN AND TAIWANESE BRANDS. In its bid to consistently improve and innovate its product line, ZAFCO tested the new ZT1000 pattern under the ZEETEX brand at the world renowned IDIADA testing facility in Spain to assess the strengths and areas of improvement of the ZT1000 against top tier brands.
ISSUE
DEC. 3)
2012
ZDEGREE is the retail arm of ZAFCO serving customers with the highest service standards. ZDEGREE services all types of individual and fleet passenger cars, SUV & 4x4, vans, light commercial vehicles and trucks. With four
What is so unique about ZDEGREE?
Region's First Online Tire Shop
convenience offered by our mobile service vans and trained at any ZDEGREE service center.
fleet services for companies who operate small to large number of vehicles whether passenger cars such as taxi branch in Al Quoz is a comprehensively equipped service needs of our respected customers.
These service centers are the quick stop shops for availing other light maintenance jobs. We have service centers on Al Khail Road and Emirates Road in Dubai.
Mobile Tire Service you at your doorstep so you don't have to go anywhere or wait for anything.
Visit, Like & Follow
www.myzdegree.com www.facebook.com/myzDegree www.twitter.com/myzDegree
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ISSUE
DEC.
2012
ZAFCO Activities
Mike Atack of “8ACK” conducted a preview session program for our HoDs on 13 agreed at the end of the session that we all have realize.
help the community with Zafar Jafri, Global Product Manager of Zafco, presented Environment' at the Automechanika Academy on 24 May.
green community, ZAFCO was the Emirates Environmental Campaign 2011-2012. “This honor recognizes the ZAFCO
who
have
you.” Zaigham A. Lilani. Manager - Compliance and Quality Enhancement community with awareness
This ZAFCO sponsored the Al Noor Training Centre for Children with Special Needs 2012 desk calendar to support their community service efforts. Here is the May leaf.
Great job done by the sales and technical teams at the Middle East Motor Tuning Show. We received a from the Director General of Expo Centre Sharjah.
5)
is
the
received from Dubai Health Authority, for campaign that we conducted in March. Many thanks to all those who supported the cause.
ISSUE
DEC.
2012
CSR Activities
Pink day: Did you know? The pink ribbon is an international symbol of breast cancer awareness. Pink ribbons, and the color pink in general, identify the wearer or promoter with the breast cancer brand and express moral support for women with breast cancer. Pink ribbons are most commonly seen during National Breast Cancer Awareness Month.
Fun day : Al Noor Family Fun Fair 2012, co-sponsored by ZAFCO and organized by Al Noor Training Center for Children with Special Needs, was a fun place packed with games, rides, bazaars and a variety of food stalls. It was a proud moment that 17 ZAFCO employees volunteered their time for the fundraiser together with manning the ZDEGREE promotion table.
ZAFCO employees and company made a donation on 19th February to Shaukat Khanum Memorial Trust for their cancer hospital established by Imran Khan. They recognized this contribution and thanked ZAFCO in their charity event organized on 21st February.
ISSUE
DEC. 6)
2012
Formula F1 – Yas Salam Fanzone Corniche – Abu Dhabi - UAE he world’s only official F1 FanZone™ was part of Yasalam Live in Abu Dhabi Corniche where we participated by getting a model F1 car, together with pit tyre change challenge and Pirelli models. This two week free community event focused on motorsport-flavored entertainment for the whole family with interactive simulators, remote control car racing, driver signings, official F1™ team merchandise and live outdoor screenings of the big F1™ race. The challenge allowed fans to experience how to quickly and efficiently change the tyres in a model F1 car - racing against the clock, or against the other participating member. They were awarded prizes which included Pirelli caps, key chains and vouchers of Supercarz which had a 25% discount + Free balancing + Free allignment on purchase of 4 Pirelli tyres.
GRIPPING CONSUMER ATTENTION WITH PIRELLI SUMMER PROMOTION
PIRELLI ABU DHABI SUMMER PROMOTION 2012 o create additional demand for Pirelli tires in Abu Dhabi in order to reach our annual objectives, we decided to run a Summer promotion during the span of July-September 2012. The objective of the campaign was to raise brand awareness of Pirelli Tyres, incentivizing consumer purchase, strengthen Pirelli Abu Dhabi database, providing ____stimulus to Pirelli retailers to increase their sell-out. ____The promotion started off and went viral. The response we got from the end users was tremendous. It even got attention of PIRELLI HO in Milan.
ISSUE
DEC. 7)
2012
Supported by:
KIOSK IN MARINA MALL
FLYERS
RADIO
SMS
RADIO1 (English) EMARAT FM (Arabic) with a competition AL KHALEEJIAH (Arabic)
EMAILER ROLLUPS
FB Page
FB Ad.
http://www.facebook.com/PirellityresAbuDhabi
ISSUE
DEC. 8)
2012
ZAFCO WORLD CONFERENCE 2013
GROWING TOGETHER
2013
AFCO world conference was a momentous occasion of employees coming together far and each other, gleaning insights of what works and what in shared their thoughts and future plans with support of presentations, exchanged different regions’ work ethics and used the occasion to interact and network. Michael
Jackson:
Professional
business
and
ure for ZAFCO to having him with us for the second this "People buy from People” and “how building relationships” our lives". He spoke for 2 hours supported by non-stop energy, vitality and enthusiasm were outstanding and
session; and it was a thrilling experience for all the drivers. Every team accelerated to finish on the podium and finally Moscow managed to beat Bangkok by one lap followed by Dubai team in third place. the perfect ambience created with the flower set up on stage and canopy flowing down the ceiling, the evening , it was calling for itself. With an interna with members who were a part of the world conference. Mr. Zafar & Mr. Amir with their melodious voices at the karoke corner enchanted the listeners. Photo booth corner witnessed people jumping, bending, showing muscles along the sizzling dancing floor.
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ISSUE
DEC.
2012
PRODUCT Knowledge & technical seminars - Around the globe Training is the acquisition of knowledge, skills and competencies as a result of the teaching of vocational or practical skills and knowledge that relate to specific useful competencies. Purpose: Dealers should be better informed and knowledgeable to make educated sales. Timely training and product knowledge should be shared in order to be aware of the latest in technology and innovation. New tire patterns, competitors activities etc. It also works as a platform for all concerned to meet and discuss on improvement areas for new products in future. Any brand represents its image through its employees. Salesmen are the ambassadors and in our industry also through its dealers. It is an advantage for the brand to have learned, trained and qualified people to connect to the end users. Product knowledge gives confidence which strengthens the brand. Technical seminars were arranged all globally for dealers and salesmen. In 2012, three different types of trainings were conducted by Mr. Raghavendra (Head – Technical Department). Product knowledge seminar and technical seminar conducted in Vietnam for DOUBLECOIN (May) and Nigeria (April) for TOYO.
Product knowledge seminar held in Kenya (August) for ZEETEX and TOYO followed by a dinner for
Technical seminar held in Abu Dhabi DC product (February) and Sri Lanka (March). Blackberry, LCD, and much more.
ISSUE
DEC. 10)
2012
ZAFCO is Ubiquitos 1- Event: PNEU EXPO Place: LEON, FRANCE Time: FEB 2- Event: UAE DEALERS PARTY Place: DUBAI, UAE Time: APRIL ZAFCO hosted a dinner to thank our customers in UAE for their support. The evening was followed by a raffle draw for the customers and gifts such as Ipad and huge discounts on top were awarded including a watch as a gift to each attendee. 3- Event: AUTOMECHANIKA ME EXHIBITION Place: DUBAI, UAE Time: MAY ZAFCO was once again the Platinum Sponsor of Automechanika Middle East, showcasing new ZT1000 from ZEETEX as well as Double Coin, Nitto and Roadstone. 4- Event: REIFEN EXHIBITION Place: ESSEN, GERMANY Time: JUNE In Essen in June 2012, ZEETEX displayed its comprehensive range of passenger and truck tires for the European market as the brand has recently entered strongly into Italy, France, Germany, Ireland, Portugal, Belgium, Russia and Baltic countries. 5- Event: MIMS EXHIBITION Place: MOSCOW, RUSSIA Time: AUGUST The ZEETEX stand was a center of attraction for visitors at the MIMS show due to the aesthetically designed display. Both commercial and passenger car tires were on display and knowledgeable staff from ZAFCO were at hand to explain the superior features of ZEETEX tires and answer business enquiries from the visitors. Visitors enjoyed the entertainment show at the stand. A dinner was also hosted in the honour of our dealers to thank them for their support and were awarded souvenirs to thank them. Senior management from ZAFCO was present to welcome the guests and discuss the exciting plans we have for ZEETEX in the near future. 6- Event: ITEC-TIRESHOW Place: CLEVELAND, USA Time: SEPTEMBER 7- Event: TRANSPORT FAIR Place: Brazil Time: OCTOBER 8- Event: SEMA SHOW Place: LAS VEGAS, USA Time: NOV SEMA Show 2012 drew more than 60,000 domestic and international buyers. Team ZAFCO was there at the eye catching stands, a ZEETEX and a ZAFCO stand for Forceum, Otani and Accelera to welcome the visitors and share information with them about our brands. ZT1000 from ZEETEX got a special prominent display. Several visitors were interested in learning more about our brands and were happy to receive detailed responses to their enquiries from the ZAFCO team 2A
4
2B
5
3
6A
8
6B
ISSUE
DEC. 11)
2012
EU labeling & SmartWay verified technologies. Starting 1st November 2012, the EU labeling has been made mandatory for all those tires that are produced after 30th of June 2012. EU label covers 3 important parameters such as a) Fuel Efficiency A sample label looks like below. b) Tire grip on wet roads and c) Intensity of the passing noise Energy efficiency is achieved by reducing the rolling resistance; which always reduces the fuel consumption and also CO₂ emissions. The ratings are given from A (most fuel efficient) to G (least fuel efficient). A tire rated ‘A’ on fuel efficiency will consume lesser fuel when compared to ‘B’ rated tire and so on. With regards to wet grip, braking distance is taken into consideration & the lesser it is on wet conditions, the better the rating. A tire rated ‘A’ on wet grip will stop in shorter time & at a lesser distance when compared to a tire rated ‘B’ on wet roads and so on. External noise is taken into account since it represents noise pollution. It is measured in absolute dB and the rating is given in terms of the number of arcs; 3 being more noisy when compared to 2 and so on.
Unlike EU labeling; Smartway focuses only on rolling resistance and is confined only to truck tires. The target values vary as per the axle position and is as under.
EQUIVALENT TARGET VALUES
(Rolling Resistance Coefficient in kg force/metric ton) Steer
Drive
Trailer
J1269 Application Test Point (1.7 meter drum)
6.6
7.0
5.5
J1269 Test Point 2 (1.7 meter drum)
6.7
6.9
5.5
J1269 5 point average (1.7 meter drum)
6.9
7.0
5.6
ISO 28580 (2 meter drum)
6.5
6.6
5.1
ZAFCO, as a socially responsible company that supports environmentally friendly products welcomes these regulations. These regulations do enlighten & help the consumers to take an informed buying decision. However, certain important parameters like mileage or CPK, aquaplaning, dry braking, dry & wet handling are NOT considered in either EU or SmartWay regulations. To summarize, while these regulations help the consumers to a certain extent, tire dealers can continue in giving expert advice and suggest the right tire for each end user need. Raghavendra Sanga Business & Technical Insights Manager
ISSUE
DEC. 12)
2012
ZAFCO GLOBAL PRESENCE RUSSIA
PORTUGAL
SPAIN
UZBEKISTAN ZAFCO HO UAE
USA ALGERIA
EGYPT
PAKISTAN
CHINA
INDIA
NIGERIA
THAILAND
VIETNAM
KENYA
BRAZIL
An invitation Please share your stories, experiences, fun facts, pictures, birthday celebrations and knowledge for the first edition of our 2013 newsletter. Suggestions / Feedback Please write to summaya.amad@zafco.com
What’s in store for 2013? It will be filled with quizzes, competitions, your stories and much more… ..
Like 2012 First Edition newsletter? Let us know, go to https://www.facebook.com/questions/530331156979637/
ISSUE
DEC. 13)
2012