Ahmad atieh spotify user research

Spotify User Research Study & Designs

By Ahmad Atieh

PT 1: Research Study

Links at end of slide deck

Intro 75 Students were introduced to an anonymous User Research Study on Spotify Covers: ● ● ● ● ● ● ●

Membership type Devices Used Should Spotify develop to new devices?

Most used features Which features should be changed and how Biggest Pain-points Fun Ideas!

Are College Students Broke?

Yes, but we still love Spotify

Premium Non-Premium 36.5 % 63.5 %

Apple seems to have the hold!

Users are pretty content, but nobody settles for just that

Most Users are looking for Spotify to Improve how to discover and share music Discovering Music Sharing Music Saving & Playing Music 25.3% 34.7 %

20% 20 %

Nothing

Most Used Features

Most Used Features Users claim one of their most used features is:

Discover Weekly (37.3%)

Most Used Features Users claim one of their most used features is:

Your Daily Mixes (30.7%)

Most Used Features Users claim one of their most used features is:

Genre and Moods (28%)

Most Used Features Users claim one of their most used features is:

Made For You (25.3%)

Most Used Features Users claim one of their most used features is:

Spotify Radio (24%)

Most Used Features Users claim one of their most used features is:

Popular With Friends (10.7%)

User Pain-Points

User Pain-points

Selection 1 “The sharing music, its not bad, but could definitely be improved, and I think itd benefit greatly from being more socially focused, or at leaf having the option of being more socially focused�

User Pain-points

Selection 2 “Can’t add a song to multiple playlists at once from the mobile app”

User Pain-points

Selection 3 “Not being able to show your collaborative playlists on your profile!!!...�

User Ideas

User Ideas

Selection 1 “Tab dedicated to what friends are listening to on mobile�

User Ideas

Selection 2 “Collaborative playlists, but you need to be invited to add to it. Currently, if you make your playlist collab, anyone who follows it can add songs, whoch can get annoying�

User Ideas

Selection 3 “if the song had a music video, link it to the song�

PT 2: Designs Creative ways to address main user pain-points and ideas

Redesigned Homepage

Redesigned Homepage

New Features: 1. Studio 2. Friends/Social Older Features: 1. Library 2. New For You

The Studio

The Studio

Two Parts 1. Your Bands 2. Your Works

Pt 1: Your Bands

The Studio - Bands

Your Bands ● Groups for you to create and share in ● Can have multiple bands ● Compilations of collaborated playlists ● Playlists exclusive to band

The Studio - Bands

Your Bands ● Every band has its contributors ● All band playlists and contributors can be seen ● Band has its own profile and feed

The Studio - Bands

Your Bands 1. Playlists 2. Contributors

The Studio - Bands

Your Bands ● Has a Contributor Activity Feed ● Can change group photo ● Can add contributors and playlists

Pt 2: Your Works

The Studio - Works

Your Works ● Compilation of ALL of your collaborative playlists ● Has filter for you to search any single playlists ● Filters based off of name, group, or songs

Pain-points and ideas addressed Pain- Point Selection No. 3: “Not being able to show your collaborative playlists on your profile!!!...”

User-Idea Selection No.2: “Collaborative playlists, but you need to be invited to add to it. Currently, if you make your playlist collab, anyone who follows it can add songs, which can get annoying”

Bands Does: ● ● ●

●

Easy access to all collaborated playlists Creates a social way to collaborate on playlists Keeps all of your collaborated playlists in one place Restricts who can add and delete from your playlists

Friends/Social

Friends/Social

Two Parts 1. Recommended 2. Get Connected

Pt 1: Recommended

Friends/Social - Recommended

Recommended ● Default page when opening friends ● Has a list of recommended friends based on your music ● Shows activity feed of all of the people you are following

Friends/Social - Recommended

Recommended â—? Similar to desktop app version â—? Can play songs friends are playing

Pt 2: Get Connected

Friends/Social - Get Connected

Get Connected ● Secondary on Friends page ● Has list of all of your Friends connected from a social media medium (AKA Facebook) ● You can search for friends and follow!

Pain-points and ideas addressed Pain- Point Selection No. 3: “The sharing music, its not bad, but could definitely be improved, and I think itd benefit greatly from being more socially focused, or at leaf having the option of being more socially focused” User-Idea Selection No.1: “Tab dedicated to what friends are listening to on mobile”

Friends/Social Does: ● ●

●

Easy way to follow people based on your music taste An activity feed to see what all of your followers are doing Creates more of a social presence in Spotify

Multi Add to Playlists

Multi Add to Playlists

Multi Add â—? Allows users to add a song to multiple playlists at once

Pain-points and ideas addressed Pain- Point Selection No. 2: “Can’t add a song to multiple playlists at once from the mobile app”

Multi Add Does: ● ●

Easy way to add a song to multiple playlists Saves user time and hassle of having to re-add a song to different playlists

Music Video Addition

Music Video Addition Music Video Addition â—? If a music video for the song exists, flip and video will play (separate from time and audio of song)

Pain-points and ideas addressed User-Idea Selection No. 3 : “if the song had a music video, link it to the song”

Music Video Add Does: ● ● ●

Allows a user to experience a song in both audio and visual Can increase experience and joy from a song Happiness boost (I know I would be )

END LINK TO GOOGLE SHEET: https://docs.google.com/spreadsheets/d/1GtlZJ-NGYbFaqlDUtT_SeAvccBHJdg8d0zHFrfwpf WY/edit?usp=sharing LINK TO RESEARCH FORM: https://docs.google.com/forms/d/1eDQygasgJjE2U1n_o7PmhvhbDkjcnwzqCk2V_5ECpcM/edi t

I would love to talk about these points and edits I made with anyone on the User Research or Design Teams (or At Spotify in general)!

Please Contact me at aatieh123@gmail.com, aatieh@live.unc.edu, or 919-601-5380