Estetica Designs

Established in 1979, Estetica Designs is a premier manufacturer of wigs and hair pieces, and we cannot wait to share our collections with you at ALHC’s Hair Now 2025.

We take great pride in the craftsmanship of our products and believe that comfort and style go hand in hand. Our talented design team constantly experiments with the latest technologies to develop beautiful new colors and styles, as well as improve upon classic favorites. The variety within each of our collections speaks to our vast audience with careful consideration given to style, color, construction and price. All of this, including our 2025 launches: Heat Defiant Styles, SPF Blonde, Cinder Heat, & Polarizing Pink will be on display for you to see, feel and try on in Ft. Lauderdale.

In addition, at our booth you will be able to:

• Experience our revolutionary Swiss Lace+ Collection, where comfort and realism set a new standard in wig wearing. Swiss Lace+ utilizes a honeycomb construction to enhance softness and breathability by avoiding the welding process typical of traditional lace. Finer threads give life to the unbelievably soft nature of Swiss Lace+, which seamlessly blends with your natural hairline for a truly realistic look. Exceptionally light, exceptionally soft, exceptionally natural - the innovative design of Swiss Lace+ changes wig wearing forever.

• Learn about our retailer first programs: We do everything we can to support your small business. From marketing tips and support, to exclusive discounts and early access to new launches, to dedicated account managers who are there to consult with and to help you grow, to customizations available that make the most sense for you, your business and your clients.

• Get to know KAB: Since 2019, our partnership with Keep A Breast has been a journey that started with a simple fundraiser and has grown into something deeply personal and profoundly meaningful to us. What began as a way to give back has become a mission that moves us, challenges us, and inspires us to do more. We see firsthand the impact Keep A Breast makes — not just in breast cancer prevention, but in the way they educate, uplift, and empower all communities. They go beyond awareness; they change lives. We come together with our friends, family, and customers to raise funds and awareness, but this mission doesn’t begin and end in October — it’s woven into everything we do. It is an honor, a privilege, and a responsibility we hold close to our hearts. With every wig we create, we strive to make an impact that goes far beyond hair.