Milano

Bringing Expertise, Empathy, and Innovation to HairNow 2025

This year we’re excited to bring new perspectives and meaningful experience to the convention floor. Rachel Ford, Director of Client Experience at Milano Collection and a respected leader in the wig and topper industry, will be teaching a can’t-miss educational session designed to empower professionals who serve clients experiencing hair loss.

With years of hands-on experience consulting clients through every stage and type of hair loss, Rachel understands that this journey is often emotional and deeply personal. She brings not just product knowledge, but an empathetic, client-first approach to every consultation — and in this class, she’s sharing that approach with you.

Join us for “Mastering the Match: Wigs & Toppers for Every Hair Loss Journey,” a comprehensive session focused on one of the most important — and often overlooked — skills in this industry: helping clients feel seen, understood, and supported through every step of their hair restoration experience.

This class will guide you through:

• How to recognize and categorize different types and stages of hair loss

• The variety of wig and topper base sizes and how to match them to your client’s needs

• Best practices selecting a proper fit

• Techniques for communicating with empathy, confidence, and professionalism during emotional or vulnerable conversations

• How to educate your clients on realistic expectations, product care, and styling options

• Tips for building lasting relationships that drive both trust and client loyalty

Whether you’re just starting to work with hair loss clients or you’re looking to sharpen your consultation and fitting skills, this session will give you the practical tools — and human-centered mindset — you need to deliver transformative results. You’ll walk away better equipped to help clients navigate their hair loss journey with grace and dignity while growing your expertise and business in the process.

After the class, visit the Milano Collection booth to explore our latest innovations in wigs, toppers, and accessories specifically designed for hair loss. Rachel and our expert team will be available to answer questions, offer personalized guidance, and help you discover solutions that blend comfort, beauty, and realism.

Plus, we will be showcasing live demonstrations at the booth following the session — we will be showcasing simple, practical ways to customize and alter products to better suit individual client needs. From minor adjustments for comfort to creative solutions for coverage and blending, you'll leave with ideas you can implement right away.

Don’t miss this opportunity to learn, connect, and experience the Milano difference. We can’t wait to meet you at HairNow 2025!