+
Anne Haley: Leader Toolkit Spring 2013
+ Leadership Toolkit Interest
& Skills Inventory
Personal
SWOT Analysis
Industry
Situation Analysis
Personal
Mission & Vision Statement
Core Values Value
& Brand Statements
Career
Objectives
Additional
Skills Needed for Objectives
Leadership
Style
Meyers-Briggs
(MBTI) Test
Leader
Journey Map
Leader
Action Plan
+ Interest & Skills Inventory
Quick
learner
Empathetic Hard
working
Disciplined Friendly Persistent Focused Positive
Mindset
+ Personal SWOT Analysis: Strengths & Weaknesses STRENGTHS Passionate, Hard
working, Friendly, Strong work experience and ethic, Self Disciplined, Creative
WEAKNESSES: Quiet, Perfectionist, Harsh
self-judgment, Easily bored with the same routine, Lack of technology skills
+ Personal SWOT Analysis: Threats & Opportunities THREATS: Negative
trends in the industry, Lack of hiring opportunities, Competitor’s with superior skills, Average current network/ connections
OPPORTUNITIES Become
more outgoing and extrovert, Build personal network, Capitalize on “behind the scenes” work and behavior
+ Industry Situation Analysis
A) The fashion industry has been around for hundreds of years and throughout that time, has adapted and morphed with each generation. Currently, I think the industry is growing, but not at the speed it was growing at years prior due in large part because of the rapid customer demand for fast fashion and the “plateau” of expressing work through the same marketing/presentation platforms. The industry’s numbers do continue to grow though as clothing is a necessity for life and it’s functions in society.
B) There is really no “typical” customer or demographic for the fashion industry. Since the industry encompasses so many smaller fields (retail, textile, events, etc), almost everyone in society is considered a customer and therefore there really isn’t a way to generalize or pinpoint who exactly is considered our “customer.”
+ Industry Situation Analysis
C) One challenge that faces the industry is that so much of the U.S.’s industry is centralized in one city (New York City), which not only presents a space issue, but also decreases the number of opportunities available in the industry for up and coming professionals. An opportunity that counteracts the above situation would be to expand the industry westward into Chicago and build up Los Angeles’ current activities through events and garment production companies
D) In order to succeed in the industry, I think it’s important that I continue to be as educated as possible about the past and current “happenings” in the industry, so that I can use past successes and failures and apply them to future ideas and plans. In addition, I need to be extremely organized and proactive in situations to avoid conflict and problems later on down the road.
INDUSTRY KNOWLEDGE: Fashion, Marketing, PR, Retial
+ Personal Mission & Vision Statement MISSION: To
combine my passion, dedication, and hard work into finding happiness in all aspects of life from my work within the industry to living a fulfilled life.
VISION: To
continue finding and embracing happiness and self-harmony in myself and others through motivation and hard work
+ Individual Core Values
I don’t see many similarities between the core values of the fashion industry and my own personal core values, however I don’t see how the two should be very similar either. The Fashion Industry, like any other business, has been built on the idea of selling products and making money and while creativity and innovation is always at the forefront of marketing and creating a new product, many times to meet the rapid demand of clients, unethical methods of production are used. While we might not have many similar values, I think that it’s the individual core values of each of the professionals in the industry and the way they apply them to their line of work that ultimately continues to make the fashion industry evolve and move in a positive direction of where they help others and meet customer demands. One value we do have in common, however, is the amount of hard work and consistent persistence that is put towards every line of work and project. In the industry, it’s fast moving and plans can change in a split second, and by being adaptable and hard working, problems find solutions and situations become learning scenarios for the future.
+ Value & Brand Statements
A) I create value by continuing to work hard, put forth 100% effort in everything I do, and showing an unparallel passion for learning, working, and bettering the fashion industry.
B) I am Anne Haley, a twenty-something event producer who wants to help push the fashion and event industry into the next generation by offering innovative and creative platforms to events or photo shoots I work on.
C) An organization can expect that I will be dedicated every day to the work I am given and will put all my effort and creativity into helping the group continue to grow.
D) I have had some great opportunities and experiences in the industry over the past four years that includes work in three different markets and working/producing over 100 fashion shows. While these opportunities have offered great lessons about the industry and my future career path, I also think that my willingness to work hard everyday and my optimism will come in handy especially when the industry faces stressful and hard situations on a daily basis.
+ Career Objectives: Short-Term & Long-Term
Short-term: It’s my current goal to become a
recognized event producer in Chicago by working with a current, local industry professional on her work both in the city. It is through this work that I want to begin revamping Chicago Fashion Focus, Chicago’s Fashion Week and show the industry that Chicago is full of possibilities and opportunities for industry growth. Through my work with the CFDA and IMG in New York and Miami as a freelance venue production assistant, I hope to continue networking, gaining connections, and working within the industry to not only better the chances of outside support of Chicago Fashion Week, but also continue to help and learn through the industry leading events.
Long-term: In the long term, I hope that my work
pays off and by 2018, Chicago is picked up by IMG World, the primary organizers and producers of New York, Miami, Toronto, Berlin, and Australia’s Fashion Week. In addition, by the time I’m 28, I hope to have built up LA Fashion Week as well to further allow the fashion industry in the United States to grow and become a primary outlet for fashion and garment production.
+ Additional Skills Needed to Achieve S & L Goals
Credentials/experiences needed? What
else needs to be considered? In order to achieve my short-term and long-term goals, I will need to continue embracing every opportunity that comes my way to be involved with an event whether it’s in Chicago or in another state. One thing I’ve learned the past few years is that it doesn’t matter how many events or shows that you’ve done, there’s always the possibility of learning something new.
Education/credentials? I won’t need any
more education or certificates to achieve this goal; I really just need to develop my network and continue working in the fashion and event industries.
New Skills/experience desired? Preferably
over the next few months I would continue working on freelance projects with a local event producer and help produce this year’s “Fashion Focus” Fashion Week in October. Ultimately, these skills will allow me to learn the “ropes” of the local industry and eventually revamp Chicago’s Fashion Week.
+ Leadership Style
My leadership style definitely changes in regards to the situation (situational). When I’m working in the fashion industry on fashion shows or events, I tend to be more authoritarian/democratic due largely to the structure of the events. In fashion, everything needs to be completed fast and almost perfect and if it’s not done in that manner, there are major consequences. I find myself respecting that rule or way of working too when I’m not the leader by being an active listener and proactive member of the group (both good traits to have when a leader as well). When I’m working on group projects, like for example my Entrepreneurship business venture project, I tend to act more laissez-faire and democratic, even though it was my original business pitch that got selected. In that situation, I thought it was more important that WE as a group refine the original business venture idea and make it successful through all of OUR work especially when the project is a collaboration and is only successful when everyone offers input and feedback.
+ Meyers-Briggs (MBTI) – ENFJ The
second time I completed the Meyers-Briggs test, I received scores as: Judging (67%), Feeling (44%), iNtuitive (38%), Extravert (11%).
Since
I believe that I’m a situational leader, I think my scores for personality represent my beliefs by saying that I moderately prefer following my intuitions and feelings over using my sense and thoughts to act on my decisions. In addition, my highest score in Judging can be seen through the way I choose to create plans in situations and act on them accordingly; I use my past experiences to help me make decisions and I apply them to my plans and situations.
+ Leader Journey Map Born: March 3, 1991
Adolescent & Elementary Student Council Treasurer, Safety Patrol Captain, Represented local swim team at Indianapolis invitational
Teen & High School Dare Lock-in Leader, Middle School Decision Making and Leadership Teacher
College and Post Grad Lead backstage dresser, CFDA Venue Production Assistant at FW, Current Manifest: Launch Fashion Show Director, Visual Merchandiser producer at work
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