Agustín Zavala - Resume

ANTONIO ZAVALA GUERRERO

(477) 6474810 ● Mexico City ● a.pizeno@outlook.com

Creative Strategist with 4+ years of background in the segments of Experiential Production and Event Planning. I have worked with an extensive portfolio of local and national brands, mostly in the recreational industry, acquiring diverse relationships with clients, partners, and agencies. Driven by a “Getting things done” mindset.

EXPERIENCE

KALEIDOSCOPIO AGENCY

Creative Executive

September 2023Vivo Smartphone LATAM TeamViewer ESPN

§ Intensive analysis and control of the four regional teams that vivo smartphone has in LATAM. My daily tasks consist in the setting of the parameters for the correct execution of brand’s marketing efforts, such as events, advertising campaigns and media control. In the other accounts, support in various events through budget control and creative ideas for Top Tier projects.

o Search optimization to measure the share of voice of the brand in various social networks around various markets (Meltwater, Brand24, etc.).

o Creation of advertising proposals to increase positioning in the national and regional market.

Key Achivements:

• Development and execution of a pet day campaign that ended up generating a 5% increase in organic SOV in the 4 regions where vivo smartphone is present.Build Relationships with 5 other companies, and improved brand recognition within the second semester.

GASPA

Brand Manager - Freelancer

GASPA TERRA · GASPA ESTADIO

September 2022 – August 2023

§ General planning of two different venues, leading the generation of new sales opportunities, and reporting status of the accounts on a regular basis for the correct brand administration

o Coordination of the creative team to arrange the RP efforts and upgrade the general equity of the venues.

o Management of face-to-face campaigns through events and advertising considering new tools and trends to connect with Gen Z market.

Key Achivements:

• Build Relationships with 5 other companies, and improved brand recognition within the second semester.

• Got a promotion in the third quarter of the year that I worked in here.

THE PEOPLE BEHIND

Brand Manager

ERIZO LISO · DELOREAN

November 2021 – August 2022

§ Brand Management of two different venues that were inside the company’s portfolio, which includes a seafood restaurant, Erizo, and a social club, Delorean.

o Tasks consisted in the leading of the creative identity and its construction, as well as the supervision of the marketing team and the logistics for the correct brand positioning.

Key Achivements:

• Helped minimize our contractor’s construction costs by 20% within eleven months of my hire date from switching construction company services.

• Managed a re-engineering project to improve and consolidate the process of deadlines for 2 departments, eliminating any lastminute stress when preparing for partner meetings that led to 15% increase in productivity.

Brand Assistant

BUENAVISTA BUENAVISTA · PANIC BOTANIC MASARYK

April 2021 – October 2021

§ Control and communication with suppliers, partners, and sponsors for the correct direction, both digital and face-to-face, of a Mexican themed bar, Buenavista, and a social club, Panic Botanic.

o The functions were the internal and external coordination of resources to expedite workflow; as well to Build and maintain lasting relationships with clients and partners

Key Achivements:

• Got a promotion to Brand Manager with only 6 months of entering the company.