Morgana Capital Brand Guideline

Brand Manual updated 22/07/2021

INTRODUCTION The Brand

Morgana Capital (MC) is a precious metals company established in Dubai to source, aggregate and importing unrefined gold from African producers and supplying major refineries & other industrial buyers in major gold consuming centres.

MC applies Distributed Ledger Technology based solution into their operation to verify and validate all steps within precious metals supply chain, with MC ultimate goal to build trust between upstream and downstream partners towards African gold producers and increasing awareness of African aggregators to source from responsible mines.

M o rgan a. C api tal G u i de l i n e s

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TABLE OF CONTENTS

CHAPTER 1 - Brand Elements

Page

Morgana.Capital Morgana.Capital Morgana.Capital Morgana.Capital

4 5 7 8

Logo (description only) Typefaces Brand Colours Graphics

CHAPTER 2 - Morgana.Capital Logos Morgana.Capital Morgana.Capital Morgana.Capital Morgana.Capital Morgana.Capital Morgana.Capital Morgana.Capital

Corporate Corporate Corporate Corporate Corporate Corporate Corporate

logo logo logo logo logo logo logo

-

main version variations construction save area permutation minimum size do’s & dont’s

14 15 16 17 18 20 21

CHAPTER 3 - Imptrmentation Logos Morgana.Capital Implimintation logo - Office Morgana.Capital Implimintation logo - Stationary Corporate Business Card Device Specifications Corporate Business Envelope Specifications Corporate Business CD Label & Cover Specifications Corporate Business Folder Device Specifications Corporate Letterheads Device Specifications Corporate ID Card Device Specifications

24 25 26 27 28 29 30 31

Corporate Hand Stamp Device Specifications Corporate Presentitation Template Specifications Corporate Signature Email Specifications

32 33 35

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Brand Elements

MORGANA.CAPITAL Logo

Name, corporate logo, colours, typeface - these are the pillars of the identity of the company.

Their characteristics ensure an individual and consistent image of the company on the market.

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Cha p ter 2 of thi s brandbo o k sh o w s al l th e ru l e s f o r M O R G A N A . C A PITA L l o go s

M.C Typefaces Primary Font

MORGANA.CAPITAL’s primary font is Century Gothic.

The font is available free of charge, and supports most of the languages.

The Century Gothic Font comes with 4 weights (regular+italic+bold+bold italic).

Century Gothic is free for commercial use.

Century Gothic Font supports most languages, and is constantly developed.

Mo r g a n a . Ca pit a l G uid elin es

AaBbCcDdEe123 abcdefghijklmnopqrstuwxyz ABCDEFGHIJKLMNOPQRSTUWXYZ £!@#$%^&*()_+-=[]{};’\,./:”|<>?

Font weights.

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Century Gothic Regular

Regular AaBbCcDdEe123 Italic AaBbCcDdEe123 Bold AaBbCcDdEe123 Bold Italic AaBbCcDdEe123

àáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿ ÀÁÂÃÄÅÆÇÈÉÊËÌÍÎÏÐÑÒÓÔÕÖ

M.C Typefaces Secondary Font

The Arial font should be used in all printed materials that are editable and can be sent outside of MORGANA.CAPITAL in an editable form. For all Official M.C documents (i.e. memo, agreement, forms, etc.) the font size should be 11.

Arial is available on most computers, as it is a system font.

Arial Font.

AaBbCcDdEe123 abcdefghijklmnopqrstuwxyz ABCDEFGHIJKLMNOPQRSTUWXYZ £!@#$%^&*()_+-=[]{};’\,./:”|<>?

Font weights.

Century Gothic Font supports most languages, and is constantly developed.

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Arial

Regular AaBbCcDdEe123 Bold AaBbCcDdEe123

àáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿ ÀÁÂÃÄÅÆÇÈÉÊËÌÍÎÏÐÑÒÓÔÕÖ

M.C Brand Colours Corporate Colours

Pantone 4017 CP CMYK : 13/25/80/0 RGB : 224/186/83 #E0BA53

Morgana.Capital main colours are Gold and Navy Blue.

Navy Blue is used for background.

Black is used mainly for typography

Pantone 20-0142 TPM CMYK : 94/87/47/59 RGB : 18/24/53 #E0BA53

Pantone Black C/U CMYK : 0/0/0/100 RGB : 0/0/0 #00000

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M.C Brand Graphics Normal photos

Photography is crucial part of the M.C brand identity. Photos should always be professional and of high quality.

Amateur photos can be used for publications, such as news, blogs etc.

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M.C Brand Graphics

Navy Blue colour photo treatment

Whenever photos are used as a generic background where they play secondary role, a graphical treatment is recommended.

For the purpose of this brand book it’s called “M.C Navy Blue Colour Photo Treatment”.

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M.C Brand Graphics

Navy Blue colour photo treatment - creation method

The creation method is described as a generic one, that most of the graphical software are supporting (i.e.

Photoshop, Illustrator).

- Convert the desired photo to greyscale - Create new layer above the greyscale photo, and set up a blending mode to Hard Light.

Sometimes the greyscale photo will require some retouching - brightness/contrast.

After creating the image, always flatten the layers before sending, as in some cases like viewing a pdf file from a web browser may not show the desired results, or may appear corrupted.

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Navy Blue colour photo treatment

Creation method

1st layer: Greyscale photo

2nd layer: M.C Navy Blue layer, Blending mode: Hard Light

Result is a photo with blue look and feel.

M.C Brand Graphics Photo grids

Creating image collages/compositions in a consistent way improves brand perception.

These are just a few examples of grids that can be used in M.C materials.

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Full screen/page pictures

Irregular grids are highly recommended, spaces between the photos are not required.

Small Irregular grids

Regular grid - try to avoid using regular grids in printed materials.

If used - use with blank spaces between. For digital usage it’s accepted.

Don’t use different than rectangle/square shapes for photos.

Don’t use different photo description style in one document, and try to keep consistency throughout the documents

M.C Brand Graphics Placing logos on pictures

If the logos are placed on the pictures as a secondary element (not part of the main graphic theme, such as watermarks), use the right lower corner as a primary logo placement area.

If the image doesn’t allow the logo to be legible in the right lower corner, place it in other corners respecting the safe areas.

This applies to all logo types.

X X

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MORGANA. CAPITAL Logo

M.C Corporate Logo Main logo

The M.C primary corporate logo, is used in most cases.

It’s main colours are navy blue and Gold.

Pantone : 4017 CP Pantone : 20-0142 TPM

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M.C Corporate Logo Logo variations

M.C logo with “Navy Background”

The logo has two variations - horizontal and vertical.

Depending on the needs - it can be used with or without the navy background.

The version without the navy background can be used when the size prevents it from being legible.

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M.C logo without “Navy Background”

M.C Corporate Logo

Letter M

Construction

Letter C Arrow

Triangle The M.C logo consists of 3 main elements: - Triangle M & C It differs from a standard triangle, it was modified to suit the logo’s needs. there are 2 letters M and C for the company name morgana.capital.

Typography

- Arrow in letter C Shows the company's business in the field of export and import.

- MORGANA.CAPITAL letters Company name

Typography Typography

Triangle

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M.C Corporate Logo Safe area

M.C logo with “Navy Background”

Safe area is used to prevent from placing other elements near the logo that may distort the perception of the sign.

The module used to determine the safe area around logo is the width of the letter “A”.

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M.C logo without “Navy Background”

M.C Corporate Logo Colour permutation

M.C logo one color navy blue

One colour, differ slightly from the main logo due to usage of only one colour. this version can be used only when printing only.

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M.C logo one color navy white

M.C Corporate Logo Colour permutation

The M.C corporate logo can exist with an “inverted” colour scheme, which means that the font colour is white, and the Triangle remain gold.

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M.C Corporate Logo Minimum size

Minimum size with the Navy Background

Minimum size with the Navy Background

The minimum size shows the smallest allowed usage of the logo. This is to prevent the logo or part of it from being illegible.

There are two main rules for the minimum size: - The minimum size for the M.C logo with the navybackground - The minimum size for the fina logo without the navy background

15mm

11mm

The minimum size for vertical M.C logo without navy background.

The minimum size for vertical M.C logo with navy background included.

9mm

The minimum size for horizontal M.C logo with navy background included.

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5mm

The minimum size for horizontal M.C logo without navy background.

AI

M.C Logo Do’s and Dont’s

PDF

Minimum size

PNG

Always use logo files from the Brand Guidelines respective folders.

Never try to recreate them from the guidelines.

Never stray from the color palette

Never switch the colors

Never rearrange elements of the design

Never stretch or distort the Logo

Never change or alter any fonts.

DO’s and DONT’s for all M.C logos.

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Never change the orientation of the logo with angles different than 0 or 90

M.C Logo Do’s and Dont’s For use on different backgrounds

In general - don’t use M.C corporate logos on backgrounds that are different colour schemes than white/light/yellow/gold.

Proper usage: 1. Acceptable on light - solid, gradient or patterned backgrounds - white/grey.

2. Acceptable on fairly uniform blue/dark backgrounds.

3. Galleries/multiple photos - due to the nature of photos, it’s recommended to use the M.C logo on a small square (to keep consistency within a gallery) Incorrect use of logos: 1. Don’t use logos in a way that makes it ilegible - e.g. dark logo on dark background, logo on complicated backgrounds.

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3

Implementation Logo

Implimentation Logo Office

Office indoor and outdoor logo mockup to exhibit plan in a photorealistic look.

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Implimentation Logo Stationary

Stationeries are defined as every tool that makes up office supplies and needs, and the branding applications should provide a better and focused image to the office materials that will be seen and/or distributed to other companies and other people.

This section will include the design applications of corporate CD & CD cover, corporate business card, corporate envelopes, corporate presentation deck and corporate ID card.

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Implimentation Logo

Corporate Business Card Device Specifications 5 mm

Size: 90mm x 50mm

+62 813-1108-1079

50 mm

Logo Lockup: Morgana.Capital Primary Logo

Alia Morgana

alia@morgana.capital www.morgana.capital

Founder & CEO

The Place, Jumeirah Lake Tower, Mazaya Business Avenue AA1, Dubai - UAE

Name: Century Gothic Bold, 10pt; Title: Century Gothic Italic, 6.0pt; Phone: Century Gothic Regular, 5.0pt; Email Address: Century Gothic Regular, 5.0pt; Address: Century Gothic Regular, 5.0pt; Website and Social Media: Century Gothic Regular, 5.0pt;

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90 mm

Implimentation Logo

Corporate Envelope Device Specifications 8 mm

Size: 110mm x 120mm Logo Lockup: Morgana.Capital Primary Logo Phone: Century Gothic Regular, 5.0pt; Email Address: Century Gothic Regular, 5.0pt;

8 mm

Front

35 mm

8 mm

Address: Century Gothic Regular, 5.0pt; Website and Social Media: Century Gothic Regular, 5.0pt;

85 mm

Morgana Capital, The Place, Jumeirah Lake Tower, Mazaya Business Avenue AA1, Dubai - UAE

www.morgana.capital

+62 813-1108-1079

alia@morgana.capital

10 mm

Back

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Implimentation Logo

Corporate CD Lable & CD Cover Device Specifications

Lorem ipsum dolor sit amet Lorem ipsum is simply dummy text of printing and typesetting industry

Size: 120mm x 120mm Logo Lockup: Morgana.Capital Primary Logo Phone: Century Gothic Regular, 5.0pt; Email Address: Century Gothic Regular, 5.0pt;

10 mm

10 mm 10 mm

40 mm

Address: Century Gothic Regular, 5.0pt; Website and Social Media: Century Gothic Regular, 5.0pt;

Morgana Capital, The Place, Jumeirah Lake Tower, Mazaya Business Avenue AA1, Dubai - UAE www.morgana.capital

+62 813-1108-1079

alia@morgana.capital

40 mm

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Implimentation Logo

Corporate Folder Device Specifications (Cover)

Front

Back

Size: 220mm x 305mm Logo Lockup: Morgana.Capital Primary Logo

Morgana Capital, The Place, Jumeirah Lake Tower, Mazaya Business Avenue AA1, Dubai - UAE

20 mm

www.morgana.capital

20 mm

+62 813-1108-1079

alia@morgana.capital

60 mm

Inside

alia@morgana.capital +62 813-1108-1079

www.morgana.capital

Date August 28, 2022

Dear Ethan Jimenez Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Alia

Alia Morgana CEO & Founder

90 mm

Morgana Capital, The Place, Jumeirah Lake Tower, Mazaya Business Avenue AA1, Dubai - UAE

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220 mm

Implimentation Logo

Corporate Letterheads Device Specifications

alia@morgana.capital +62 813-1108-1079

www.morgana.capital

Size: 210 mm x 297 mm Logo Lockup: Morgana.Capital Primary Logo

Date August 28, 2022

Dear Ethan Jimenez Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Alia

Alia Morgana CEO & Founder

Morgana Capital, The Place, Jumeirah Lake Tower, Mazaya Business Avenue AA1, Dubai - UAE

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33,89 mm

3,5 mm

40,9 mm

Ethan Jimenez

Implimentation Logo

Corporate ID Card Device Specifications

3,5 mm

Marketing Manager

ID No: 63hbm198

Ethan Jimenez

Size: 85.6mm x 53.98mm

Marketing Manager

ID No: 63hbm198

51,6 mm

61,7 mm

Logo Lockup: Morgana.Capital Primary Logo Name: Century Gothic Bold, 12pt; 3,5 mm

Title: Century Gothic Regular, 6.0pt;

3,5 mm

Front (Version A)

Front (Version B)

3,5 mm

3,5 mm

ID No: Century Gothic Regular, 6.0pt;

Terms & Conditition

Website: Century Gothic Regular, 5.0pt;

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation

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www.morgana.capital 3,5 mm

Back 3,5 mm

Implimentation Logo

Corporate Hand Stamp Specifications

Size: 45,3mm x 30mm Logo Lockup: Morgana.Capital Primary Logo 35mm x 20mm

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Implimentation Logo

Corporate Presentation Template Device Specifications Presentation Cover (Image Version 1)

Presentation Title The following is a guideline for presentation template from the cover to the back cover. The color is adapted from the thematic logo and can be adjusted according to the presentation theme.

Size: 1280 X 720 px Logo Lockup: Morgana.Capital Primary Logo 35mm x 20mm

Presentation Title Presentation Date

Presentation Title Presentation Date

Presentation title: Signika Regular, 80pt Presentation Cover (Image Version 2)

Presentation Date: OpenSans Regular, 30pt Presentation Title Presentation Date

Presentation Title

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Presentation Title Presentation Date

Section Divider Title Page

Back Cover

01

Presentation Title Body Text

Selection Driver Title

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris consectetur, quam at sagittis malesuada, ex justo luctus arcu, vitae tempor risus odio eu ipsum.

Phasellus mauris tortor, lobortis sit amet ex eu, dictum venenatis libero.

Image

www.morgana.capital

Inside Page

Presentation Title Body Text

Presentation Title Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat

www.morgana.capital

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Implimentation Logo

Corporate Signature Email Specifications Signature Email (Version 1)

Ethan Jimenez Marketing Manager +62 813-1108-1079

Size: 90mm x 50mm

Ethan@morgana.capital www.morgana.capital The Place, Jumeirah Lake Tower, Mazaya Business Avenue AA1, Dubai - UAE

Logo Lockup: Morgana.Capital Primary Logo Name: Century Gothic Bold, 10pt;

Signature Email (Version 2)

Title: Century Gothic Italic, 6.0pt;

Ethan Jimenez

Phone: Century Gothic Regular, 5.0pt;

Marketing Manager

+62 813-1108-1079 Ethan@morgana.capital www.morgana.capital

Email Address: Century Gothic Regular, 5.0pt; Address: Century Gothic Regular, 5.0pt; Website and Social Media: Century Gothic Regular, 5.0pt;

The Place, Jumeirah Lake Tower, Mazaya Business Avenue AA1, Dubai - UAE

Signature Email (Without Photo)

Ethan Jimenez

Marketing Manager

+62 813-1108-1079 Ethan@morgana.capital www.morgana.capital The Place, Jumeirah Lake Tower, Mazaya Business Avenue AA1, Dubai - UAE

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CONTACT: Alia Morgana The Place, Jumeirah Lake Tower, Mazaya Business Avenue AA1, Dubai - UAE Email : alia@morgana.capital