GL&D: Que productos turísticos aun no explotados crees que tengan potencial para darlos a conocer al mundo. AS: Es nuestra prioridad en los mercados Norteamericanos el dar a conocer la cultura, gastronomía y tradiciones de Mexico. Nos hemos dado la tarea de promover destinos culturales que pueden competir con Europa, pero están mucho más cerca de los norteamericanos y Canadienses. La oferta que existe en términos de lujo es vasta e incorpora más de 200 campos de Golf de nivel mundial, 14 propiedades clasificadas categoría cinco Diamantes por AAA, 33 Sitios Patrimonio de la Humanidad, y los mejores SPAs del mundo. De acuerdo con la ultima encuesta entre agentes Virtuoso – el SPA de Gran Velas Riviera Maya fue votado como el mejor del Mundo. La gastronomía Mexicana, fue también reconocida como patrimonio mundial intangible por la UNESCO, en fin, estamos aprovechando nuestras grandes riquezas y ventajas sobre otros destinos para diferenciarnos y ser mucho mas que un destino de solamente sol y playa. GL&D: Sabiendo que eres aficionado al golf, que promoción recibe el golf de México. AS: Como te había mencionado antes, el golf es una parte importante de nuestra oferta turística y merece ser una prioridad en nuestras promociones. En los mercados americanos y Canadienses, estamos participando en eventos
is a priority in North American markets and in specific subsegment of the Golf that is very attractive to our customers. GL&D: How do you see the Mexico tourism future in short and medium term? AS: The goal that was established by the Secretary Guevara is very ambitious, growing up in 7 years the number of visitors to 50 million and may have laid the foundation through the National Tourism Agreement involving the three levels of government and Private Initiative. The part of communications
golf is an important part of our tourism and deserves to be a priority in our promotions. In American and Canadian markets, we are participating in special events promoting golf and that during the harsh winters of these meetings, conducting clinics sport in Mexican destinations.
and public relations has taken a great deal of time devoted to the promotion, but has allowed us to bridge the gap between perception and reality of the tourist destinations of Mexico. The Mexican tourism product is very vast and our cultural offer and natural beauty is unique in the world, the level of service offered is recognized by our visitors and this pair is working on growing supply of hotel rooms available, for example, FONATUR CIP for the area of Playa Spirit, on the other hand, the unprecedented investment in infrastructure in different locations and in the communications sector: roads, ports and airports. In general, I see the bright future of tourism in Mexico and as a pillar in the economic development resulting in the welfare of communities in Mexico. GL&D: Knowing that Mexico faces an image of insecurity and violence, what is doing the MTB to give the message that there are destinations that are completely safe for tourists? AS: The public relations strategy was established by the CPTM under the direction of Rodolfo Lopez Negrete is extensive and has involved over 200 interviews with media so far this year, familiarization trips for some specialized media, and high content of testimonials, celebrities, ordinary citizens as they enjoy the beauty of the Mexican destinations. What better than a work colleague, family member or friend, you talk about your recent visit and how enjoy it. We just launched the project “MexicoTaxiProject.com” where are experiential consumer content. We will continue providing the media with positive news about the country today are much more negative news is disseminated. GL&D: What unexploited tourist products, do you think have the potential to make them known to the world? AS: It is our priority in North American markets to publicize the culture, cuisine and traditions of Mexico. We have found the task of promoting cultural destinations can compete with Europe, but are much closer to Americans and Canadians. The offer in terms of luxury there is vast and includes more than 200 golf courses worldwide, 14 properties rated by AAA Five Diamond status, 33 World Heritage Sites, and the best spas in the world. According to the latest survey Virtuoso agents the Spa Grand Velas Riviera Maya was voted the best in the world. The Mexican cuisine was also recognized as an intangible world heritage by UNESCO, in short, we are leveraging our great wealth and advantages over other destinations to differentiate and be much more than just a destination for sun and sand. GL&D: Knowing that you are a golfer, what promotion get the golf from Mexico? AS: As I mentioned before, golf is an important part of our tourism and deserves to be a priority in our promotions. In American and Canadian markets, we are participating in special events promoting golf and that during the harsh winters of these meetings, conducting clinics sport in Mexican destinations. Our presence is also advertising
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