Understanding the difference between good and average quality is what sets us apart as experts. With each new crop season, we encounter challenges in guiding clients to prioritise the right peanut varieties over simply chasing price. Often, it’s only after facing quality issues firsthand that clients recognise the value of a seasoned peanut expert as a supply chain partner. This truth resonates across the entire food ingredient supply chain: expertise matters, and the right partner makes all the difference.