women in business
Animal Lodge, LLC Q: What got you started in this industry? A: In 1996, I was asked to help a friend teach some puppy
training classes during the summer. I agreed and never looked back. Then in 2006, we decided to expand the passion to include caring for dogs 24 hours a day. It’s the best decision we ever made.
Q: Do you belong to any professional organizations? A: I’m an endorsed member of the National Association of
Dog Obedience Instructors (NADOI). This group promotes modern, humane dog training methods and elevates standards in the dog training profession. To attain such recognition, my training methods were closely evaluated by three professional dog trainers from around the country, and I had to meet strict experience requirements. I’m also a member of Pet Industry Joint Advisory Council. PIJAC is a trade association that represents the pet industry in legislation.
Q: How do you personally help your company set itself apart from the competition? A: Experience. I have spent countless hours over the last 13
years attending seminars, reading books and learning from the best “dog people” in the world. Dogs have their own language and it’s not barking. They speak with their body postures. I’ve learned to understand this canine language and now when I care for someone’s pet, I know how to make him happy.
Michelle Knevelbaard, Owner, Animal Lodge
Q: Did you have an inkling as a child you would work in this industry? A: I’d say it was more than an inkling. As a child, I loved to “train” my own dogs and my neighbor’s dogs. My sister and I even put on dog shows for the family.
Q: Does your family background affect your work ethic? A: Absolutely. I’m lucky to have most of my family right here Animal Lodge, LLC 3201 Western Amarillo, TX 79109 (806) 351-PETS (7387) Toll Free: (866) 920-8266 www.AnimalLodgeLLC.com
in Amarillo with me. I grew up knowing my grandparents, aunts, uncles and cousins very well. Now as an adult, they hold me accountable to what I learned as I grew up. Something my dad taught me that I try to use everyday is being right isn’t as important as doing what’s right. He never said those words, just lived them.
WOMEN IN BUSINESS • SPECIAL ADVERTISING SECTION
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