Reasons why Social Media Marketing is important for any Business. medium.com/@agicent/reasons-why-social-media-marketing-is-important-for-any-business-3c60768e7469 Agicent App Development Company
14 February 2019
Agicent App Development Company Feb 14
With the advent of technology, the world is a global village today with everyone using social media to stay connected. This has led to an influx of social media companies which seem to influence how society functions today. In such a scenario, using the services of social media companies as a marketing tool is a great way to increase brand visibility, growth and generate revenue. While younger businesses are jumping onto the social media bandwagon, older, established companies are still unsure of what social media companies can do for them. Here are some reasons why businesses need to be on social media in 2019: Social media posts drive targeted traffic. Irrespective of how old or established your business is, a substantial portion of your customers and leads are active on various services, offered by social media companies. Access to this large number of customers helps to boost traffic, while social media posts provide an opportunity for the public to find your new web content and click through to your site at the same time as they show up in the feeds of followers and people interested in your product, and also attract the type of visitors you want. Social media marketing helps you understand your audience. 1/3
Social media companies’ services make for effective marketing tools because of the interaction a business can have with its customer base. By reading their tweets and status updates, a business can gain insights into their daily lives and consumer behaviors, and answer questions such as What products are they buying and why? What hobbies do they have? What kinds of posts do they love to share? What websites do they visit? and so on, resulting in obvious marketing benefits, share social media companies.
An active social media presence builds relationships with your audience. Consumers see Twitter, Facebook and Instagram as social networks and not as marketing machines, so engaging on them through these services allows a business to build a more personal relationship with their clients. Social media companies recommend not taking a hard sell approach, inundating their followers with discount offer codes, new product announcements and customer reviews as customers don’t want to be pitched to. Instead, building authentic engagement is the way to connect with them, such as by answering their questions, entertaining and informing them with relevant content and even forming bonds over shared interests, thus, becoming a part of their community, reveal social media companies.
Social media can help you get noticed at events and earn media coverage. Social media companies understand the importance of engaging with people in new and interesting ways that keeps them interested. All events require effective promotion which benefits from an active social media presence. For example, Facebook and LinkedIn will help spread word, good social targeting will help reach the big donors, etc. A mature social media strategy will enable to leverage influencers to amplify your business’ message and bring attendees to your booth.
Social media is key to customer service Quick customer response time is the need of the hour. Social media companies’ services help to meet these expectations, in turn helping to raise profits. For example, a Twitter study showed that customers are willing to pay almost $20 more for future tickets, when airlines respond to their tweets within 6 minutes. Consumers reward companies that respond to customer requests and complaints because a strong and engaged social media marketing presence helps keep customers happy, and keeps the business’ public image, positive. According to social media companies, brands and businesses with active social media profiles have more loyal customers as engaging the public on social media helps to build connection and rapport. When a business takes the time to provide its followers with useful information, help and entertainment, without asking for anything in return, the customers feel valued and view the business as an entity that cares about them, and has values, personality and vision, making a huge difference in a competitive market, that can make a huge difference. 2/3
3/3