Mobile Web vs. Mobile App – From The Startup Perspective

Mobile Web vs. Mobile App — From The Startup Perspective medium.com/@robertj5343/mobile-web-vs-mobile-app-from-the-startup-perspective995ec606d67e Robert Johnson 25 February 2019

Robert Johnson Feb 25

The world and its functioning are increasingly becoming dependent upon mobile phone technology in various manners, with many businesses, corporations and institutions using them in some way or the other. The debate has moved from online vs. offline media to online vs. other online media. The raging debate, these days, is between mobile apps and mobile websites, with businesses wondering which is better to use: an app or the website? This question becomes even more confusing for app start-ups that are looking to save money while coming up with ways for generating it.

Let us have a look at what mobile apps and mobile websites are.

Difference between Mobile Apps and Mobile Websites: According to app start-ups, though mobile website and mobile app are used on one media- the mobile or smartphone, there are differences between them which helps to determine which option would be better for any web and mobile app startups. The app business startup should know which option to choose for which project in order to get the desired results.

Let us review the pros and cons of both.

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Advantages of Mobile Apps Convenience Mobile apps provide greater convenience as they provide fast loading time, high-end performance and ease of use for app business start-ups.

Personalization A major advantage of mobile apps for app business start-ups, is personalization, allowing users to make changes in the way they want to use the app, allowing them to change setting preferences, save useful information and even share media on social networks, thus enhancing the overall user experience.

Offline and online Mobile apps can be easily used offline without any issues in places where there are no networks and gives apps an advantage in the app vs. website security, making them a good option for app business start-ups.

Disadvantages of Mobile Apps Maintenance and support Mobile apps require regular updates and bug fixes, needing new updates to be downloaded and installed which is an extra task for users as compared to mobile websites where updates are automatically implemented without requiring any human intervention.

Compatibility Mobile apps are built from scratch making the whole mobile app development a huge process for app business start-ups. But despite several efforts, certain devices may fail to support the mobile app, reason being differing platform or version.

Advantages of Mobile Websites Compatibility Mobile websites are more compatible as they improve the user experience across multiple devices. Mobile apps affects the overall user experience as they have to be built separately for different devices.

Reach Websites have more audience reach than mobile apps as they have multidevice support features, requiring less effort, creating a win-win situation.

Maintenance and support Mobile websites are easier to maintain and support as they don’t need the 2/3

regular download-install-update process which mobile apps follow Disadvantages of Mobile Website Convenience Mobile websites cannot use features such as camera, GPS, calling, etc., so they are not as convenient as mobile apps for app business start-ups to invest in.

User experience Fitting a huge website page within a small device screen is difficult and affects the UI of the website. Mobile apps, however, provide a far better user experience by allowing personalization and interaction.

Offline accessibility Websites cannot be accessed offline, needing a network connection which can prove to be an inconvenience unlike mobile apps which come with the option to be used offline.

Mobile apps are a better choice for app business start-ups if they want to reach a larger audience in a shorter time and at a less cost than mobile websites and have higher engagement with its users while also providing app security, better UI, high performing app, etc. The final choice, however, remains upon the business model of the organization and choosing solution that fulfills all the needs and executes the preplanned business strategies.

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