Managing Mobile App Development Costs: 3 Essential Considerations medium.com/@robertj5343/managing-mobile-app-development-costs-3-essential-considerations-30855c64982e Robert Johnson
6 March 2019
Robert Johnson Mar 6
With many businesses turning to apps to promote their brand name, increase their customer base and loyalty and create revenue, apps are here to stay. Their popularity also brings with it, stiff competition with many app development companies promising the best app development. However, the best comes at a price. App development costcan range from affordable to expensive, depending upon the kind of app a business is asking for. Its a crucial expense that can make the difference between a successful and an unsuccessful app. Many businesses make the mistake of equating high app development costs with a quality app. This is not always true. Much more goes into app creation than just the money invested in it. Unscrupulous developers can hoodwink a business by charging more for an inferior quality app. Once a business has shortlisted an app development company that it wants to partner with, it should also take these three essential areas into consideration, which in turn, determine app development costs and preventing them from sky-rocketing. Connecting Features to User Pain Points 1/3
Many businesses tend to either over-conceptualizing or under-conceptualizing the app features during the development stage, resulting in increasing the app cost. To prevent this, it is important to set clear product goals, determine business outcomes, prioritize product features and align product functionality with the core users’ pain points. The emphasis should be on strategically thinking of the problem that users face and developing an app’s foundational features with a central functionality to deliver a solution. Failure to do so can result in increased app development costs and additional functionalities and unused features that don’t deliver value. It is important to validate product assumptions, start with a core feature, learn how users react to it and building the app based on the user feedback to determine the appropriate amount of functionality required by the app to acquire and retain users. The budget for app cost can be allocated based on feedback and information gathered using the minimum viable product (MVP) development method as well as identify user pain points. Communicating Properly During Development During the development stage, additional app development costs can be avoided by ensuring effective, synchronized, cross-department knowledge transfer and communication between every sprint and release. Since app development consists of various systems and subsystems, there is a risk of product requirements cycling through multiple stages of development getting lost along the process. Knowledge transfer and communication at each technical requirements intersection needs to be maintained and balanced against business requirements documentation to prevent development costs, which can in turn, increase app development costs. Iterative development should be used for verifying technical requirements at each developmental stage and evaluate whether each technical addition supports the next sprint’s objectives and the product’s business goals. Protecting Your Budget with Change Management Proper planning is essential to mitigate the effects of change that may arise for various reasons during the app development process which can influence app development costs. Change can occur in the form of user requests, emerging technologies, and competitive threats, unexpected user research and test results, to name a few. While product deviations increase app development costs, some changes may be essential to implement to improve the app’s functioning. It is important to have a flexible process and redirect change towards achieving the original product goal. The creation of a product requirements document during the initial 2/3
conceptualization and early developmental stages of the project provides a reference point to the developers and the product owners, allowing them to consider the necessity of change.
While app development costs vary with each development project, effective planning helps to determine a more accurate figure for as well as allowing to develop an app that matches the business’ vision.
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