10 App Marketing Tips to Boost Your App’s Launch Success medium.com/@robertj5343/10-app-marketing-tips-to-boost-your-apps-launch-success-dd11712f39b0 Robert Johnson
27 March 2019
Robert Johnson Mar 27
Many businesses today, are turning to apps to increase brand recognition, attract customers and generate revenue. As a result, they spend a lot of time, resources and money towards developing an app that will fulfil their vision, according to app marketing agencies. Once launched, some apps succeed while others fail; making businesses wonder what went wrong in the latter case. So what distinguishes successful apps from the failures? The app marketing agencies for successful apps have a proper plan in place before they even thinking of launching an app. App marketing agency can be of great help in advising brands and businesses about what they can do to promote an app. Described below are some tips that can help to make an app launch a great success and garner customers’ interest, curiosity and attention towards the app: Using Promo Codes Before the App Goes Live A surefire way to generate curiosity and excitement for an app is to share promo codes for it, once it’s approved but before it goes live on the market, share app marketing agencies. Selected people, including journalists, can be invited to look at it before it goes live in the Stores, which 1/3
will provide an opportunity for press contacts to review it to cover it better before its official launch. Put Together an App Press Kit For better coverage and attention for your app, preparing an app press kit makes it easier for the press and media to write about your app. According to this should include the app’s screenshots, icon, store description, store links, and brief video demo. This makes it easier for press contacts and allows for the app’s consistent presentation across various media channels. Leverage App Short Links During the launch of an app, several vital links will be required to be shared on social media and with contacts. These links often tend to be long and cumbersome to share, according to app agencies, making them inconvenient. Having shorter links makes it easier to view and comprehend the message. Therefore, app marketing agencies suggest using shorter URLs. Have a Support System Ready An important part of app marketing, according to app marketing agencies, is to have a customer support system ready, even before an app is launched. This is because customer satisfaction is an essential criterion for users and providing it right from Day 1 is a good and effective marketing strategy. This also offers the opportunity to collect useful information from customers such as their queries, preferences, feedback and so on, which shall be utilized for improving later versions or develop a FAQ base. Craft a Consistent App Message Sending out a clear and consistent message about your app is vital to its success, say app marketing agencies. Thus, it is important to frame and position the app in the market in a manner that garners its excellent visibility, highlighting its features, benefits, etc. The app’s key marketing message should catch the customer’s attention and be repeatedly used. There’s a reason why people who participate in interviews or speak to the public are prepped rigorously: they need a clear and consistent message. Your app is no different. If you don’t frame and position your app in the market, others will do it for you. Make The Website The App’s Marketing HQ The website can be utilised as the app’s marketing headquarters as customers visit sites to explore and review its apps before deciding to download it. Press and media outlets may also share links of the site that of the app directly. Sites are also useful to help guide people if the app is published on different platforms, share app marketing agencies. The key message, links to the press kit, support system, blogs, etc. should also be made available on the website, advise app marketing agencies. 2/3
On their own, these tips may not be sufficient to help an app succeed. But when used together, these tips can improve the app’s chances at the initial launch significantly. The launch is just the beginning of the app’s journey towards success.
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