sucess toolkit.

5 KEY PILLARS OF SME MARKETING SUCCESS

In 2025, Small to Medium sized Enterprises (SMEs) must adapt to evolving consumer behaviour, digital changes, and growing competition. Here are 5 strategies to help your business grow, attract leads, and succeed!

1. Website: Your Digital Storefront

Ensure your website is mobile-friendly, fast, and SEO-optimised with clear call-to-actions (CTAs) to guide visitors, while prioritising security and fast load speeds to keep them engaged and reduce bounce rates.

2. Google Ads: Instant Leads & Conversions

Target high-intent keywords for immediate visibility, use dedicated landing pages to improve conversion rates, and retarget non-converting visitors to maximise results.

3.Social Media Ads: Scaling Brand Awareness

Focus on compelling visuals and video content while using targeted audience segments for precise reach, and capture leads directly on platforms like Facebook and LinkedIn to drive engagement.

4. SEO: Long-Term Growth Strategy

Optimise for local SEO and high-intent keywords, enhance site speed and technical SEO for improved rankings, and build high-quality backlinks to ensure sustained visibility.

5. Organic Social Media Content: Build Your Brand

Post consistently to stay top-of-mind, use short-form videos to boost engagement, and interact authentically with your community to build trust and loyalty.

5 WAYS TO REACH NEW CUSTOMERS

1. Networking

Attend local events, markets, or sponsor activities to raise awareness and reach new customers through word-of-mouth.

2. Referral Schemes

Encourage your current customers to refer friends and family with incentives, such as discounts for both parties.

3. Online Reviews

Boost credibility and attract new customers by gathering positive reviews and sharing them on your website or other platforms.

4. Partnering with Other Businesses

Collaborate with complementary businesses to expand your customer base and offer joint promotions.

5. Social Media Presence

Maintain an active, engaging social media strategy with regular posts and paid advertising to attract new customers and build a loyal community.

LEVEL UP YOUR SME MARKETING More information | business.gov.au

IMPROVE YOUR SUSTAINABILITY IN 30 MINUTES OR LESS:

• DEFINE YOUR BUSINESS VALUES

Set clear environmental and sustainability values to guide decisions and align your team toward shared goals.

• REVIEW YOUR SUPPLIERS

Assess suppliers on materials, waste practices, transparency, and sustainability alignment, or explore more eco-friendly alternatives.

• INVOLVE YOUR EMPLOYEES

Engage staff through initiatives like recycling challenges, sustainability training, or idea-sharing to boost efforts.

• NETWORK AND COLLABORATE

Engage with other businesses or community groups to exchange insights and find ways to work together on sustainability initiatives.

WANT TO BUILD A FUTURE-READY BUSINESS?

STAY AHEAD OF CONSUMER TRENDS

The Australia Post eCommerce Report 2025 highlights generational buying behaviors, with Gen Z, Millennials, and Gen Alpha shaping trends.

PROTECT YOUR IP

Protecting your ideas with Intellectual Property (IP) rights offers long-term benefits for your business. Here are helpful resources to get started.

BE WORKFORCE READY

Assess your budget, choose the right role, and understand tax and super obligations before hiring. ATO’s courses can help ensure your compliance.