3 minute read
“sleigh” winter sales.
Christmas in July
BY EVITA IRVINE
When December rolls around in Australia, it’s all about fun in the sun, backyard BBQ’s, and a sunburnt Santa. But come July? It’s the perfect excuse to live out every cozy, wintry Christmas fantasy — and your customers are here for it.
‘Christmas in July’ has become more than just a cheeky celebration. It’s been growing in popularity and is most successful for businesses who lean into the theme with events, promotions, limited-edition products, and festive marketing. It’s a golden (and glittering) opportunity to break up the winter sales slump, boost excitement, and sprinkle some serious magic across the EOFY season.
So, how can you make spirits bright and your bottom line even brighter this July? Let’s unwrap some ideas.
1. Deck the Halls (and Your Store)
A little festive flair goes a long way. Think faux snow, twinkly fairy lights, cozy pine garlands, and windows filled with frosted Christmas trees. Create a warm, wintry wonderland that feels worlds away from December’s sweaty Santa setups.
TIP: Add a winter playlist
— think Michael Bublé and old-school carols — now you’ve created a guaranteed laugh and solid seller.
2. Create Special Promotions
• Offer “Christmas in July” bundles — mugs and hot chocolate kits, or festive homewares wrapped like a gift.
• Run a “12 Days of Christmas in July” campaign with different daily deals to keep customers coming back.
• Give discounts on anything cozy: blankets, candles, knits, or even snow globes.
TIP: Make it feel exclusive — limited-time offers always light a fire under shoppers.
3. Limited-Edition Products (Because FOMO is Real)
Stock up on winter essentials like mulled wine kits, gingerbread-making sets, ugly or cute Christmas sweaters (a guaranteed laugh and a solid seller), and winter-themed gift hampers to create buzz and give customers a fun reason to treat themselves mid-year.
4. Host Events (InStore or Online)
In-store, throw a ‘Christmas in July’ night with festive snacks, mulled wine tastings, and special VIP discounts.
Whereas online, you could:
• Host a virtual “Winter Wreath DIY” workshop.
• Launch a social media giveaway: “Show us your best Christmas in July look!”
• Run a live shopping event featuring your winter best-sellers.
TIP: Events = experience. Experience = loyalty.
If you are needing some marketing slogan inspiration — we’ve gift wrapped a few!
Try these:
• “Get Your Cozy On: Christmas in July Is Here!”
• “Yule Love These Winter Wonders!”
• “Dreaming of a Cozy Christmas? So Are We!”
• “Chill Out with Hot Deals This Christmas in July!”
• “Festive Feels, Midyear Deals!”
• “Mulled Wine, Mistletoe, and Midyear Magic!”
• “No Sweat, Just Sweaters: Christmas in July Has Arrived!”
‘Christmas in July’ is your secret weapon to warm up those chilly winter sales. It’s fun, a little unexpected, and packed with potential.
Aussies are hungry for cozy, feel-good celebrations to break up the cooler months - and you’re in the perfect position to deliver. Deck those halls, launch those bundles, light up your promotions, and watch the mid-year magic happen.
