get found or get forgotten.

The Power of SEO for All Aussie Businesses

BY EVITA IRVINE

Let’s cut to the chase — if your business isn’t showing up online, you’re missing out — big time.

In today’s digital world, having a strong presence online is no longer a “niceto-have”, it’s a must-have. Whether you’re a wholesaler looking to connect with bulk buyers or a retailer wanting to bring more customers through the (virtual or physical) door, Search Engine Optimisation (SEO) is one of your most powerful tools.

According to Local Digital, 68% of website traffic in Australia comes from organic search. That means most Aussies are discovering businesses through Google rather than paid ads or social media — so how is your business showing up in search results? Are you making the most of this opportunity? One powerful way to boost your visibility is through blogging. In fact, websites that regularly publish blog content receive 55% more traffic than those that don’t. That’s a huge opportunity just by sharing helpful information and staying active online.

KEYWORDS = CUSTOMERS

People don’t just type “shoes” into Google anymore. They search for exactly what they want. These detailed searches, known as long-tail keywords, now make up 70% of all searches in Australia. If you’re using specific phrases like “wholesale furniture Sydney”, you’re more likely to reach someone ready to buy.

Even better? Businesses that optimise for local keywords (like “candle shop in Fitzroy”) see a 27% increase in leads. That’s because people searching locally are often ready to take action.

Why is SEO Still Essential?

Online Visibility = Survival.

More people are shopping online than ever before. SEO helps you climb the Google rankings, making it easier for potential customers to find you instead of your competitors. Google accounts for 93% of all search engine usage in Australia.

Attract the Right Crowd.

SEO drives traffic from people who are actively looking for what you offer. That means better leads, better conversions, and better business.

It Pays Off Long-Term.

Paid ads stop the moment you stop paying. Good SEO, on the other hand, keeps bringing in trafficwithout ongoing costs.

Local SEO = Foot Traffic.

If you have a physical location, local SEO can help you show up in searches like “homewares in Wollongong.” That can literally walk customers to your door.

Stay Competitive.

Other wholesalers and retailers are already investing in SEO. If you’re not, you’re giving them a head start.

Better SEO = Better User Experience.

Fast load times, mobile optimization, clear content - these improve your Google rankings and make your website more enjoyable to use.

Easy SEO Tips You Can Start Today!

You don’t need to be a tech expert to improve your SEO. Here are some quick wins:

Publish Quality Content Regularly.

Start a blog, write how-to guides, answer common questions — anything that helps your customers and shows Google that you’re active and relevant.

Promote Your Content on Social Media.

Share your blog posts or product pages on Facebook, Instagram, and LinkedIn. It boosts traffic and engagement, which can help your SEO indirectly.

Leverage LinkedIn SEO.

If you’re in B2B or wholesale, posting helpful articles on LinkedIn is powerful. Google indexes public LinkedIn posts and articles, so they can appear in search results and send more traffic to your profile or site, so ensure you have a LinkedIn business profile!

Use the Right Keywords.

Do some keyword research using tools like Google Keyword then use those phrases naturally in titles, headings, product descriptions, and URLs.

Speed Up Your Website.

Compress images, reduce code bloat, and make sure you’re using a reliable hosting provider. A faster site = better SEO.

Craft Unique Title Tags & Meta Descriptions.

These appear in search results, so make them clear, compelling, and include keywords. They’re like the first impression for your website.

Get Good Backlinks.

When other reputable websites link to yours, it tells

Google you’re trustworthy. Try guest blogging, PR coverage, or collaborating with influencers.

Use Alt Text on Images.

Add alt text to describe your images — it helps with accessibility and gives Google more context about your content.

Link Your Pages Internally.

Make it easy for users and search engines to navigate your site by linking related pages together.

Focus on Local SEO (If You Have a Shopfront).

List your business on Google Business Profile, keep your details up to date, and use local keywords throughout your site.

SEO isn’t going anywhere — in fact, it’s more important now than ever. For Australian wholesalers and retailers, it’s one of the most cost-effective ways to get found, connect with ready-to-buy customers, and grow your business.

If you’re not doing SEO, chances are your competitors are. And when customers go searching, they’ll find them instead of you. The good news? It’s never too late to start — and even small changes can lead to big results.