ai-powered marketing.

Level Up Your Marketing with AI

BY EMILIA ANDRIAMORA

Not every business owner has the time to create an elaborate marketing strategy. However, in the 21st century, this has never been simpler, thanks to Artificial Intelligence (AI). With the help of AI, the days of saying “I don’t know how to caption this” or “What should I write in this email?” are long gone. According to experts, AI is expected to deliver the greatest value in the marketing departments of businesses. Of course, this is just my take — not everyone views AI the same way!

Getting started with AI can feel a bit daunting — especially if you’re unsure how it works. Whether you’re planning to fully integrate AI into your marketing strategy or are just beginning, it’s important to set clear goals, ensure your data is accurate, build an ethical and strategic foundation, and use trusted AI tools. For example, platforms like Blaze can save business owners up to 10 hours a week by assisting with content creation. You might opt for design support with Canva, or turn to everyone’s favourite: ChatGPT.

According to OpenAI, it’s important to understand which type of AI tool you’re using. If you’re working with their well-known program ChatGPT, it’s recommended to explore different options and assess how best to incorporate AI into your marketing plan. You may feel inclined to start with GPT-4 — the version of ChatGPT that is freely accessible. It’s highly versatile and brings a creative edge to writing. Beyond copywriting, it can also help you plan, design, and interact. If you’ve been using AI for a while and are ready to dive deeper, you might consider upgrading to ChatGPT Plus. This gives you access to enhanced features — such as GPT-4.5, which can assist with daily business operations like customer service and sales support. Additionally, different GPT models allow for personalisation: do you need a detailed marketing strategy, or something more efficient and streamlined?

That said, it’s essential to understand the tool you’re using so you can stay informed and make the most of what it has to offer. Whether you need help segmenting your target audience, scheduling content, writing copy, responding to customer reviews, or gathering data, now is the time to explore how AI can help you maximise your time and elevate your marketing game.