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AGHA Unveils Strategic Vision for Growth & Member Renewal

The Australian Gift & Homewares Association (AGHA) has announced a bold new strategic direction focused on revitalising member services, introducing innovative programs, and reshaping AGHA events to better reflect industry needs. This transformation is being led by AGHA CEO Anita Campbell, who emphasises a renewed commitment to transparency, relevance, and value.

At the core of this strategy is a plan to restore and enhance core member services. AGHA has introduced several new initiatives including a Quarterly AGHA Industry Magazine, the AGHA Academy for professional development, and a new Partnership Program offering greater benefits for members and partners. AGHA is also reimagining its event portfolio with a strong focus on sustainability, relevance, and growth. Key updates include:

• AGHA Sydney Gift Fair 2026 (14-16 February 2026): “Right-sized” and relocated to Halls 5 & 6 at Sydney Showground to improve affordability and participation, the event will run over 3 days.

• AGHA Melbourne Gift Fair (2-6 August 2025): Continues in its existing format.

• Melbourne Gift and Lifestyle Fair (31 January - 2 February 2026): AGHA has taken over this established event.

• Brisbane Gift Fair (16-18 October 2026): A newly launched fair at Brisbane Convention & Exhibition

Centre, timed for the Pre-Christmas retail season.

• Perth Member Connect (29 October 2025): Part of AGHA’s Member Connect series, the event will be expanded to include a tabletop exhibition, with plans to introduce similar formats in other regional locations.

• AGHA Global Gateway (29-30 May 2026): A new international sourcing and networking event for wholesale businesses.

Anita affirms, “We are listening to our members, taking action, and creating opportunities that deliver genuine support. This is about evolving with the industry and empowering our community.”

READ MORE: agha.com.au/news