The Entrepreneur Start Up Planner

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START UP PLANNER 2023 THE ENTREPRENUER'S PLANNING WITH A GROWTH MINDSET

If you don’t build your dream, someone will hire you to build theirs.

– Tony Gaskin
Core Concepts Your mission and services Goals Finance projections SWOT Analysis AIDA Model Competitor Analysis Marketing and Branding Monthly Budget Quarterly and Annual Glance TABLE OF CONTENTS

Core

Concept What product are you offering? Who are your clients? How will you reach your customer?

Business Description

Mission

Why are you starting this business? What problem will be solved?

Services Offered to the Market

Product Services

Notes

Product Price Description

Short Term Business Goal

Long Term Business Goal

Start Up Cost No Items Cost 1 Web Design 2 Logo 3 Website maintenance/subscription 4 5 6 7 8 9 10 11 12 13 Notes
January # of clients x price -------------------sales= February # of clients x price -------------------sales= March # of clients x price -------------------sales= April # of clients x price -------------------sales= July # of clients x price -------------------sales= October # of clients x price -------------------sales= May # of clients x price -------------------sales= June # of clients x price -------------------sales= August # of clients x price -------------------sales= September # of clients x price -------------------sales= November # of clients x price -------------------sales= December # of clients x price -------------------sales= Income Projection Year : TOTAL ANNUAL SALES
Business Goals Income Projection Business Plan Summary Mission Why are you starting this business? Personal Growth Notes Cost Projection

Strengths of the Business

Weaknesses of the Business

Business Opportunities

Threats to the Business

SWOT Analysis Summary

Struggle Weakness

Opportunity Threats

Notes
How will the buyer become aware of your product?
What will you do to create interest in your product?
What will make your product desirable to the consumer?
How will you get the consumer to take action with your product?

A.I.D.A Model Summary

Awareness Interests

Desire Action Notes

What are we selling?

Who are we selling it to?

When should we launch?

Why do our prospects need this?

How do we go to market?

Where can we reach client?

Notes Go To Market

Competitor #1 Analysis

Branding

Value Proposition
the product solves customer problem
Types of content created
Media Social Media channels used
paid
used
competitor
Average dollars spent on ads per
How
Contents
Social
Keywords Organic and
keywords
by
Ad Spend
month Campaign Campaign that is currently running by competitor Events Events and tradeshows the competitor sponsors
of interest such as tagline, visual imagery
Name
Point
etc Competitor

Competitor #2 Analysis

Branding

Value Proposition
the product solves customer problem
Types of content created
Media Social Media channels used
paid
used by competitor
Average dollars spent on ads per
How
Contents
Social
Keywords Organic and
keywords
Ad Spend
month
Campaign Campaign that is currently running by competitor Events Events and tradeshows the competitor sponsors
of interest such as tagline, visual imagery etc
Name
Point
Competitor

Competitor #3 Analysis

Branding

Value Proposition
the product solves customer problem
Types of content created
Media Social Media channels used
paid
used by competitor
Average dollars spent on ads per
How
Contents
Social
Keywords Organic and
keywords
Ad Spend
month
Campaign Campaign that is currently running by competitor Events Events and tradeshows the competitor sponsors
of interest such as tagline, visual imagery etc
Name
Point
Competitor
Competitor #1 Battlecard Competitor Name Solution Overview Target Customer Pricing Customer Pain Points Key Differentiatiors Strength Weakness
Competitor #2 Battlecard Competitor Name Solution Overview Target Customer Pricing Customer Pain Points Key Differentiatiors Strength Weakness
Competitor #3 Battlecard Competitor Name Solution Overview Target Customer Pricing Customer Pain Points Key Differentiatiors Strength Weakness
Social Media Analysis Instagram Summary Followers Active? Competitor #1 Competitor #2 Competitor #3 Facebook Summary Followers Active? Competitor #1 Competitor #2 Competitor #3 TikTok Summary Followers Active? Competitor #1 Competitor #2 Competitor #3 Youtube Summary Followers Active? Competitor #1 Competitor #2 Competitor #3

Search Engine Analysis

Web Keywords Position Traffic (%)

Notes

Plan Channel Tactics Cost Status Content Marketing Email Marketing Social Marketing Referral Marketing SEO App Development Marketing Funnel Trade Show In person sales Telemarketing
Marketing
VISION PLANNER CORE PURPOSE :
WE SERVE CORE VALUES WHAT IS IMPORTANT NOW Future date Future date Revenue Revenue Profit Profit NORTH STAR GOAL WHY WE WILL WIN 1 2 3 4 5 1 YEAR GOAL 3 YEAR GOAL
WHO

Branding Questionnaire

The following is a list of questions to help you determine the elements of your brand identity

Once you ' re able to answer these questions, you might have a base for what your brand identity could be

What colors represent your brand?

What shape encompasses your brand?

What is your mantra?

What 3 adjectives describe your brand the most?

What is the typeface of your brand?

What is the spirit animal of your brand?

Who is your dream brand ambassador?

Who is your community/tribe?

Which top 5 brands inspire you the most

What do you want your client to feel?

What do you want your client to remember about your business?

What value do you offer to your client?

Notes
M O N T H L Y E X P E N S E S 2 0 2 3 DESCRIPTION AMOUT TOTAL J A N U A R Y F E B R U A R Y M A R C H A P R I L DESCRIPTION AMOUT TOTAL DESCRIPTION AMOUT TOTAL DESCRIPTION AMOUT TOTAL
M O N T H L Y E X P E N S E S 2 0 2 3 DESCRIPTION AMOUT TOTAL M A Y J U N E J U L Y A U G U S T DESCRIPTION AMOUT TOTAL DESCRIPTION AMOUT TOTAL DESCRIPTION AMOUT TOTAL
M O N T H L Y E X P E N S E S 2 0 2 3 DESCRIPTION AMOUT TOTAL S E P T E M B E R O C T O B E R N O V E M B E R D E C E M B E R DESCRIPTION AMOUT TOTAL DESCRIPTION AMOUT TOTAL DESCRIPTION AMOUT TOTAL
Monthly Budget List of Income Description Description Amount Amount Name : Month : TotalIncome TotalSaving Income Expense January
Monthly Budget List of Income Description Description Amount Amount Name : Month : TotalIncome TotalSaving Income Expense February
Monthly Budget List of Income Description Description Amount Amount Name : Month : TotalIncome TotalSaving Income Expense March
Monthly Budget List of Income Description Description Amount Amount Name : Month : TotalIncome TotalSaving Income Expense APRIL
Monthly Budget List of Income Description Description Amount Amount Name : Month : TotalIncome TotalSaving Income Expense MAY
Monthly Budget List of Income Description Description Amount Amount Name : Month : TotalIncome TotalSaving Income Expense JUNE
Monthly Budget List of Income Description Description Amount Amount Name : Month : TotalIncome TotalSaving Income Expense JULY
Monthly Budget List of Income Description Description Amount Amount Name : Month : TotalIncome TotalSaving Income Expense AUGUST
Monthly Budget List of Income Description Description Amount Amount Name : Month : TotalIncome TotalSaving Income Expense SEPTEMBER
Monthly Budget List of Income Description Description Amount Amount Name : Month : TotalIncome TotalSaving Income Expense OCTOBER
Monthly Budget List of Income Description Description Amount Amount Name : Month : TotalIncome TotalSaving Income Expense NOVEMBER
Monthly Budget List of Income Description Description Amount Amount Name : Month : TotalIncome TotalSaving Income Expense DECEMBER
business QUARTER ONE JAN-MAR QUARTER TWO APR-JUN QUARTER THREE JUL-SEPT QUARTER FOUR OCT-DEC
QUARTERLY
I
D
Y E A R A
A G
C E 2 0 2 3 N
N C O M E S A V I N G S E X P E N S E S T O T A L J A N F E B M A R A P R M A Y J U N J U L A U G S E P O C T N O V
E C
T
O T A L
T
L A N
O T E S

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