Investor Pitch Deck
- Amy Kenyon
Our goal at Agent Resource is to optimize realtors’ businesses by creating one resource for all their real estate business needs. Dare to be different and dominate your competition.
Table of Contents Research.......................... # pages 4-5 Defining the Real Estate Problem and Solutions................................# pages 6-7 Agent Resource Solution......# pages 8-9 Competition...........................# pages 10-11 SASS.....................................# pages 12-13 Our launch plan....................# pages 14-15 Start up Costs..................... # pages 16-17 Projected Annual Costs……..#pages 18-19 Buiness Projections……….....# pages 20-21 Investment Terms................. #pages 22-23 Benefit of Investing……………#pages 24-25
Photo by Marianna Lupina
In the United States, the real estate technology industry presently makes 200,000,000 dollars in sales and approximately 1,564,537 agents nationwide.
The influence of social media on the real estate industry is undeniable. It's so influential, in fact, that 82% of real estate agents want to improve their social media presence. Social media for real estate is an integral part of a successful digital strategy for attracting leads, building a brand, and much more. Social media marketing funnels have become one of the strongest lead generating strategies, where 49% of real estate leads are generated online.
Research shows that consumers in this industry primarily focus on the following factors when making purchasing decisions: Real Estate professionals are looking to expand their online presence and have strong lead generation with good conversion rates. Realtors will have interest in Agent Resource because it will increase their production and help them become an expert in their geographical areas. Agent Resource will increase agent productivity by assisting with automated goal planning systems, maintaining scheduled business hours utilizing time management analytics, increase online visibility with valuable automated social media marketing funnels and engaging social content to keep agents focused on their business growth. It will also educate agents and differentiate them from other agents in the industry with cutting edge interactive presentations designed to provide useful analytics to assist in developing deeper client engagement..
What Current Problems are Realtors Facing?
1.Quick and easy access to marketing material 2. Strengthening brand visibility online 3. Time management and goal setting 4. Generating and managing inquiries better 5. Follow up on all sales inquires more efficiently 6. . Amplifying property listings to attract a wider pool of buyers 7. Streamlining communication with customers and partners “There are 1,564,537 Realtors in the United States as of October, 2021”
Agent Resource Solution
Access to marketing materials and branding online
Agent Resource provides a library of social media posts, reels and carousel post for Facebook and Instagram. The user can choose to have post automatically posted for them 3 x a week or use the library to create their own.
Users will have access to scripted conversations for lead generation, email templates and text templates.
Users will engage with a 30 day calendar loaded with scripts to help the user become an expert in their community, which will increase their visibility and SEO, while building sustainable relationships
Realtors can choose what they want to educate themselves on with our incredible interactive online coaching experiences.
Agent Resource Solution
Lead generation, follow
up, and relationships
Time management
Agent Resource offers luxury with IDX and CRM capabilities to allow users to conduct home searches and stay on the agent’s website longer.
and
goal setting
Our goal setting app that will help realtors plan the direction of their career by simply inputting their desired income and let us calculate the path to get them there. We will provide users with a specific recipe that entails their daily, monthly and annual activities to run their businesses efficiently.
Our customizable time block manager plans the user’s work week in color coded chunks, where they will check off their completed tasks, and earn points. Can they reach the 100 points daily goal? They will analyze their weekly analytics to see what areas they’re excelling at, and which areas need a little more attention. We will be cheering them on along the way with interactive drip campaigns!
Our system contains automated marketing funnels with immediate client interaction and built in CRMs,making follow up consistent and easy to quickly build relationships. Our interactive presentations educate, entertain, build relationships and diffrentiate the user.
Agent Resouce • Automated Social Media post 3X weekly • Sales Scripts • Recorded Interactive Coaching • Social Calendar with scripts..Expert in your communty • Luxury Website with IDX and CRM • Time Management App • Goal Setting App • Marketing Funnels with CRM • Interactive Presentations with IDX, video, AI writing and voice, plus CRM Agent Crate • Automated Social Media post 5X weekly • Sales Scripts • Scripted Coaching • Social Calendar with scripts (basic content) • Large Library of editable social media conrtent • Branded content for realtor such as open house signs, just listed materials and business card design • Basic Website StudeoHQ Interactive Presentations with video and AI writing tools with CRM How does Agent Resource compare to our competition? Agent Resource $375 Mo Agent Crate $69 Mo StudeoHQ $250 Mo
High Demand Low Overhead cost Unique resources under one entity Automation of client’s business Differentiates the agent Builds Agent relationships organically Social Media funnel marketing In Person broker meetings Expositions Testimonials Affiliate programs AGENT RESOURCE SASS POSITIVES CHALLENGES MARKETING STRATEGY Competitive content creation for Social Media at cheaper price Need for dedicated programmers, which can lower net profit
New agents Agents needing assistance Experienced agents Brokerages 1000 + AGENTS ANNUALLY Additional apps Larger Content Library Branded buisness needs for realtors AGENT RESOURCE SASS PRICING CLIENTS PROJECTIONS BRONZE $69 SILVER $125 GOLD $199 PLATINUM $375
Being Proactive Pays Off
What we are doing now to get the business started
Our social media platform is currently being beta tested to ensure quality and client social media integrations are smooth and problem free. Our clients are using our automated posting features and social media community expert calendars. We are testing to see the impact on organically growing their social media audience and developing relationships within their community. We plan to use our beta testers for testimonial purposes in our marketing strategy.
What we plan to do in the near future
We have already laid out the infrastructure for our program apps, outlining specific details and prioritizing the apps that need to be developed first to start selling our product quickly. Our goal is to start developing our highest earning apps first in order to launch the company quickly and efficiently. We will be adding some of our secondary apps after the product launch within a 2 month window.
Product Launch Order Agent Resource website which will house the following: Social Media library with automation Sales Scripts Email and Text Scripts Pre recorded Coaching Social Media Monthly Community Expert Calendar Marketing Funnels for buyers and sellers Marketing Funnels for First time home buyer with scripted presentation Buyer and Seller interactive Presentations Luxury Websites with IDX and CRM capabilities Time Management Time Blocking App Goal Setting App
Agent Resource Start Up Costs Program Apps; 120000; 40% Website Creation; 5000; 2% Servers/Design Apps; 72000; 24% Funnel fees; 6000; 2% Admin Assistant; 30000; 10% Marketing 60,000, 20% Legal, 6000, 600000% $300,000 Start up cost Program Apps Website Creation Servers/Design Apps Funnel fees Admin Assistant Marketing Legal
Start Up Expenses Program Apps 120,000 Website Creation 5,000 Server/ design app monthly Fee 6000x12 72,0000 Monthly funnel fee 500x12 6,000 Admin Assistant $2500x12 30,000 Marketing monthly 5000X12 60,000 Legal 6000 TOTAL 300,000
Projected Monthly and yearly expenses Projected Monthly/Year 1 Expenses Servers + cloud campaign 12,000 mo 144,000 yr Canva + photo Design Apps 225 mo 2700 yr Marketing Funnels 500 mo 6000 yr Website 1,000 1200 yr VIrtual Admin Assistant x 2 @2,500 + 72,000 jr Developer 11,000 mo 132,000 yr Marketing 5000 mo 60,000 yr Accounting software 67 mo 800 yr Domain expenses 3000 36000 yr Owner monthly pay 10,000 120,0000 TOTAL 42,792 513,504
0 500 1000 1500 2000 2500 3000 3500 3 year client projected growth Year 1 Year 2 Year 3 # of Clients Year 1 Year 2 Year 3 January 50 950 2150 February 100 1050 2250 March 150 1150 2350 April 200 1250 2450 May 250 1350 2550 June 300 1450 2650 July 350 1550 2750 August 450 1650 2850 Sept 550 1750 2950 October 650 1850 3050 November 750 1950 3150 December 850 2050 3250 Year 1 1,743,750 Year 2 7,650,000 Year 3 13,770,000 Sales Monthly Year 1 Year 2 Year 3 January 18750 403750 913750 February 37500 446250 956250 March 56250 488750 998750 April 75000 531250 1041250 May 93750 573750 1083750 June 112500 616250 1126250 July 131250 658750 1168750 August 168750 701250 1211250 September 206250 743750 1253750 October 243750 786250 1296250 November 281250 828750 1338750 December 318750 871250 1381250
Business Goals and Objectives
Short Term:
Our short term goal is to have a minimum of 1,000 agents utilizing the social media platform within 12 months of launching the product.
Long Term:
Our long term goals are to grow the company by a minimum of 300 agents every quarter. We intend to hire regular content creators for social media content to grow our resource library. We want to market nationally and grow the usage of interactive presentations. We will continually implement prerecorded coaching seminars on a variety of topics that will help agents become competent in their businesses. We will offer new buyer lead generating funnels and scripted classes agents will utilize in conjunction with Zoom to get pre qualified leads and referrals for realtors in out of market areas , and to provide on-line private coaching sessions at a separate fee from the established business packages.
Investment Terms
Investor will loan 300,000. Investor will be a financial contributor without owning shares in the company. Agent Resource will begin repayment 6 months after initial investment in order to pay for programming apps and set up costs. Program development will take 4-6 months before products can be released.
Agent Resource will pay 15% interest on the 300,000 loan investment and offer 10% of net sales for 3 years from the start of invested money. Please refer to financial statement in the profit, bonus section. 10% of profit bonus will be allocated to the investor, while 25% is allocated to our company developer.
Investment Projection 15 % interest; 45000; 0 Year 1 Profit; 17180; 0 Year 2 Profit; 133488; 0 Year 3 Profit; 266976; 0 Initial Investment; 300000; 0 INVESTOR PROJECTED PAYOUT OVER 42 MONTHS $762,644 15 % interest Year 1 Profit Year 2 Profit Year 3 Profit Initial Investment Year 2 Profit 133,488 18%
3 Benefits of Investing
