Sez Sezer Real Estate Sellers Presentation

Your Home Selling Experience with Sez Sezer

ABOUT SEZ SEZER Sez is committed to listening to his clients’ needs and utilizing his keen negotiating skills to ensure a successful home sale process.

In the past years, Sez has become an esteemed realtor and real estate investor, highly regarded by his clients and professionals in the field. He is communicative, thorough, and detail-oriented—and he will be alongside you every step of the way.

He is truly invested in the Carmel Valley and surrounding area.

His experience in marketing and familiarity with the area will be assets to both buyers and sellers.

A great communicator and true professional with remarkable work ethics and positive attitude. Very knowledgeable, proactive, great negotiating skills. He goes above and beyond to make sure his clients needs and expectations are met.

Sez understands the numerous intangible benefits of life in Carmel Valley, with its unmatched weather, culture, and diversity. He is well-connected and actively involved in the community. His contacts and life-long residency leverage his enthusiasm and expertise, enhancing his client dedication.

Creating great local and online presence and utilizes a team of professional service providers to assist with his clients’ buying and selling needs, including stagers, painters, designers, handyman, and inspectors. Sez’s ability to find off market deals, negotiating skills, his understanding of the Real Estate Industry and sales approach has made Sez one of the most innovative and successful agents in San Diego.

Sez Sezer Direct: 858.436.6585 www.ritecurb.com 03

SEL LIN G

INFO

MY SELLING EXPERIENCE You have decided to sell your home. You’re anxious to start the process, but you really want to make sure you have the right person working to sell your home for all it’s worth. Before anything else, it is a good idea to sit down with an experienced agent and clarify your motivations and draw up a basic time frame and detailed outline of the selling process. But first, there are a few questions you may need to ask yourself before listing your home.

WHY SELL? Why do you want to sell your property? Do you plan on simply moving to a larger home or property, or do you plan on moving to another neighborhood, school district, city or state? You might think your reasons are obvious, but it would be helpful for you to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for the agent to determine the most appropriate option for your specified financial, lifestyle, and real estate goals.

WHEN SHOULD I SELL? You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible, however, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, I can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with me to thoroughly review the current market conditions and find the most favorable time for you to sell.

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MARKETING THE RIGHT WAY THE REAL FACTS When you’re ready to take the next step toward selling your home, I am here to help. My comprehensive marketing plan will get your home seen by thousands of motivated buyers. Ultimately, my goal is to get your home the most exposure necessary to highlight its best qualities.

THE RIGHT PRICE I quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. My market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market.

THE RIGHT EXPOSURE In marketing your home, I also develop a listing that emphasizes its unique and sellable aspects. I then put your home in front of buyers, establishing it on the local MLS as well as broader ones, new listings sheets, and real estate publications. My nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing.

EFFECTIVE INTERNET MARKETING In addition, I will use the Internet and my innovative website to make your listing highly visible. With most buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can’t afford to miss.

THE BEST DEAL When I list your home, I do so at no additional cost. When you start to get offers, I can represent you during the emotionally charged negotiating process and ensure that you get the best price, and favorable closing terms that are clearly spelled out. As your professional consultant, I also oversee all paperwork related to the sale.

II TRUSTED ADVICE II SELL YOUR HOME WITH A PROFESSIONAL My proven and successful marketing plan is designed to create results and get your home SOLD - fast! A vast understanding of the real estate market and years of experience in innovative marketing accelerates the selling process through my marketing plan.

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products that help

SELL YOUR HOME!

MARKETING PRODUCTS Advertising is important. Exposure is key. Having the right products not only helps define your home, but also helps highlight the great qualities of your home. However, great qualities cannot be highlighted in poor products. My premium marketing products meet and exceed the expectations of a luxury property for sale in the San Diego real estate market. These products include: YARD SIGNS: A great way to advertise the availability of your home to people with an interest in your neighborhood or those who are becoming acquainted with your community. A yard sign is the #1 way to show your home is for sale. The Keller Williams yard sign are the most trusted real estate symbols in America. KW Real Estate Associates are known for their high quality service and advice. When home buyers see that sign in your yard, they understand that you’re working with a trusted brand and that you market for maximum exposure.

BROKER TOURS & OPEN HOUSES: The broker tour opens up your home to agents from other various firms. It is a great, most effective, and most convenient way to expose the great qualities of your home that may be otherwise missed and for other agents to bring their buyers in to see your property. I help show off your home by bringing the best out of your home.

SALES BROCHURES & FACT SHEETS: I am committed to marketing your home with high quality materials that represents the time and effort you have taken in obtaining and maintaining your home.

OTHER FORMS OF MARKETING WE DO INCLUDE: TARGETED MARKETING IN ALL PLATFORMS ONLINE MARKETING | GOOGLE & OTHER WEB SOURCES SOCIAL MEDIA MARKETING | FACEBOOK & INSTAGRAM EMAIL MARKETING | AREA FOCUSED POSTCARDS | AREA FOCUSED REALTOR NETWORK MARKETING 09

MY SALES APPROACH My approach is simple — I do what it takes to sell your home in a timely manner.

COMPREHENSIVE: While my sales approach is comprehensive, communication is the vital component to my success. I am committed to involving you in every step of the process. Whether it is establishing a sales price, holding open houses, accepting offers, or closing the deal, I communicate with you on a regular basis.

As my results on the following page will indicate, my sales approach simply works.

SALES INFO - DAYS ON MARKET: Lowering the number of days on the market is an essential asset to helping you move on with you life efficiently, financially and responsibly. It could be the difference between 10’s of 1000’s of dollars and can give you the piece of mind and comfort needed while making the next step in your life.

SALES INFO - LIST TO SALE PRICE: It takes a dedicated, well organized, well-informed agent to close quickly and sell your property at the right price. The difference can be thousands of dollars in your pocket.

II TRUSTED ADVICE II ASK FOR A FREE HOME EVALUATION A well-priced home will generate lots of interest and sell quicker. There’s even a chance of receiving multiple offers resulting in a higher final sale price. My free market analysis takes into account the most actively searched prices and comparable homes in your community so that you have a detailed evaluation of what your home is worth in today’s real estate market.

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YOUR CARMEL CREATING POSSIBILITIES

VALLEY AGENT THROUGH IDEAS & DREAMS

HOME EVALUATION One of the most important question most people looking to sell their home have is: “What will my house sell for in today’s market?”

Carmel Valley has a very dynamic real estate market. Prices can change due to local, regional, national and international economic conditions, net migration to the city, political sentiment and of course inventory levels determined by supply and demand.

You need to have a real estate professional like me to give you a comprehensive look at properties that have sold in your neighborhood in the recent past.

This is critical!

There are many factors that determine what your home is worth in today’s market including: • area above grade and total number of bedrooms • recent renovations, upgrades and/or updating • basement development with a bedroom and/or a suite plus walkout • number of garage parking stalls • location in the community: quiet or busy street, cul-de-sac, across from a park or green space, views, proximity to neighbors, etc.

Another important factor is the opinion of value. Properties priced too high will sit on the market and become “shop worn.” Ideally, the property should be priced at Comparable Market Value. Studies continue to show that a property listed at 15% over market value has a 20% probability of sale; 10% over market value has a 30% probability of sale; 5% over market value has a 50% probability of sale. Properties priced at market value have a 95% probability of sale.

The method most often used in evaluating single family homes is the Comparable Method. A property is worth what the buyer is willing to pay for it and this is determined by the basic laws of supply and demand. These two factors are evaluated by comparing the home with similar homes that have sold within the market area, with appropriate consideration given to location, amenities lot size, condition, and financing terms.

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preparing your

HOME TO SELL

HOME EXTERIOR • • • • • • • • • • • • • • • •

House number should be easy to read Lights on timers to ensure house is lit up after sunset Eaves troughs, and downspouts in good repair Garage/carport clean and tidy Litter picked up Cracked or broken window panes replaced Doorbell and door hardware in good repair Touch up trim paint on doors, window frames, fascia, etc.

Mow, edge and weed the lawn frequently until the home is sold.

Overgrown shrubbery be cut back to show as much of the exterior as possible.

A low-cost investment in seasonal flowers or ground cover will add a personal touch.

Inspect the roof for necessary repairs and any visible broken shingles or tiles.

Stucco water stains can be repaired using a mild bleaching agent.

Fences should be mended and painted.

Wash all windows inside and outside

HOME INTERIOR • Lights should be on and drapes left open during daylight hours • Heat set at a comfortable temperature • Fresh flowers/plants in various rooms • Chipped plaster and paint touched up and repaired • Doors and cupboards properly closed • Leaky taps and toilets repaired • Burned out light bulbs replaced • Squeaky doors oiled • Mirrors, fixtures, and taps cleaned and polished • Seals around tubs and basins in good repair • Floors cleaned, garbage containers emptied • Inside of closets and cupboards neat and tidy • Valuable property, out of reach, out of sight, or locked away • Pets absent, where possible, or contained during showings • All torn screens should be repaired or replaced.

• Avoid repainting the entire house unless completely necessary • White or light pastels are easy to work with and make your rooms look larger • Fireplace lit in cooler weather, Air Conditioner turned on in warm weather • Countertops neat and polished and appliances cleaned

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PRICING YOUR HOME There are many factors involved that lead to the successful sale of your home. However, there are three very key components that stand out from the rest. These components are an essential part of the process.

Activity (Amount of Interest)

FIRST: Pricing your home correctly is so important. An overpriced home can be detrimental in the end, while an undervalued property certainly doesn’t always generate the buzz it needs. Pricing your home properly takes an experienced team that understands the market. The last thing you want is for your home to stay on the market longer than expected. At that time, interest starts to diminish and perception of the home could go from positive to negative. Below shows the best time to sell and your window of opportunity. By taking advantage of these models, you can price your home properly, create a buzz and gain traffic to your home.

Highest Potential

Lost Potential Multiple Offers

Dangerous Risk Gamble

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Time on Market (Weeks) Your Asking Price

SECOND: Attract buyers immediately. Sellers and agents tend to experiment with price by starting high and dropping it over time. This rationale is not the best approach.

99.5%

VISITS TO LISTING

BY DAYS ON MARKET

99.0%

List to Sale Ratio

10 20 30 40 50 60 70 80 90

Online Visits

A listing gets the most attention on its debut. As the WALL STREET JOURNAL reports, the week that a listing goes on the market, we estimate that it gets nearly four times more visits on real estate websites than it does a month later, which is when most sellers will initiate a price reduction.

98.5%

THE DAYS ON MARKET EFFECT ON BUYING PRICE

98.0% 97.5% 97.0% 96.5% 96.0% 95.5%

0 5 10 15 20 25 30 35 40 45 50 55 60 Days Since Debut or Update

1-9 10-18 19-27 28-36 37-45 46-54 55-63 64-72 73-81 82-90 91-99 100-108 109-117 118-126 127-135 135+

Number of Days on Market

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ACCEPTING THE OFFER THE PRICE IS NOT ALWAYS RIGHT “The higher the price, the better the offer.” Do not let yourself be fooled by this popular misconception. Price is not always the determining factor when accepting an offer for several important reasons: the initial offer is usually not final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust me to help you thoroughly evaluate every proposal without compromising your marketing position.

NEGOTIATING THE RIGHT WAY I take the ethical responsibility of fairly negotiating contractual terms very seriously. It is my job to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers before ratifying the one you judge to be the most suitable for you – and as your agent, I guarantee a thorough and objective assessment of each offer to help you make the right choice.

THE INITIAL AGREEMENT AND DEPOSIT An effective agreement is a legal arrangement between a potential purchaser and the property’s seller. Laws vary but in order to be a legally binding agreement, the agreement may require consideration.

This consideration (initial and additional deposit) is to be held in trust pending the fulfilment of conditions or contingencies in the effective agreement.

KEEP WRITTEN RECORDS OF EVERYTHING For the sake of clarity, it will be extremely useful to transcribe all verbal agreements including counter-offers and addendums, and convert them to written agreements to be signed by both parties. I assist you in drafting all the paperwork for your sale and make sure that you have copies of everything.

STICK TO THE SCHEDULE Now that you have chosen your offer, you and the buyer will be given a timeline to mark every stage in the process of closing the real estate contract. Meeting the requirements on time ensures a smoother flow of negotiations and also ensures that each party involved is not in breach of their agreements. During the process I keep you constantly updated so you will always be prepared for the next step.

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ONLINE PRESENCE I use the Internet and all online tools to help sell your home. With most buyers checking the web, getting online is the most effective and efficient way to connect with potential buyers. My web presence and online network will help me show your home to thousands of buyers online.

Below shows that most people search for a home using three main search engines. I make sure to connect with as many potential buyers and agents as possible on these platforms.

6% 89% 4% More than half of all home buyers search online first when looking to purchase a home. It is vitally important that your home receives the exposure it needs in order to sell. I make sure my web syndications allow your home to be shown on high-traffic websites as well as my own. These platforms include: TARGETED MARKETING IN ALL PLATFORMS ONLINE MARKETING | GOOGLE & OTHER WEB SOURCES SOCIAL MEDIA MARKETING | FACEBOOK & INSTAGRAM EMAIL MARKETING | AREA FOCUSED

RITECURB.COM RiteCurb.com website and brand is owned by Sez Sezer solely. Our goal is to create the maximum exposure to the right audience. It is well advertised on Google, Facebook and other email platforms to be able to show your house to prospective buyers.

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CLOSING THE DEAL Ready to close the deal? Maybe not.

Sometimes unforeseeable issues arise just prior to closing the sale. Hopefully, with negotiation, most of these have a workable solution. Unfortunately, this is not always the case. But don’t panic. Another buyer might still be found who is willing to accept the house as is.

Imagine that your prospective buyers are a couple with young children. They envision your unused attic as the perfect playroom for the kids but, before closing the deal, they request an inspection to see if it’s safe and also if they will be able to install a skylight to provide natural light to the new space.

This inspection reveals that under the shingles that are in good condition is a roof that will only last another year or two. The prospective buyers immediately balk, not wanting to incur the time and cost of replacing the roof. Their plans were to move in and only have to spend time and money renovating the attic. The additional cost of the new roof, they say, is just too much.

At this point, you sit down with the prospective buyers and calmly discuss the situation and how it can be solved to the benefit of all. First, you agree to get another professional opinion on what really needs to be done.

Inspectors are only human, and are not infallible. Once the extent of the damage is agreed upon, you can jointly decide what to do about it. While the buyers hadn’t planned on that expense, you show them that instead of a limited roof life that they would get with most existing homes, they’ll have a new worry-free roof that won’t cost them in repairs for the next decade or so. Since the roof wasn’t in as good shape as you had thought, you agree to lower the purchase price to help offset the cost of the new roof.

By negotiating calmly and looking at all possibilities, what could have been a “deal breaker” can be turned into a win-win situation for both the buying and selling parties. In other cases, the most workable agreement for both parties might be for the deal to be called off. The seller can always find another buyer and the buyer can always find another home.

To protect yourself against last minute “buyer’s remorse,” make sure the purchase contract anticipates and closes as many loopholes as possible after all known defects have been fully disclosed.

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where do buyers

COME FROM?

first steps

buyers take when looking for a home 51% Internet (home searches & research) 34% REALTORÂŽ 4% Call on yard sign 4% Friend/relative/neighbor 4% Open House 2% New Builder 1% Local newspaper & magazines 1% knew the seller

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TARGETED MARKETING My program identifies potential buyers in any market at any time by elevating the requests of those who fit the criteria. I am able to narrow down the search and target specific buyers who are interested in the location, size, look and other physical attributes of your home.

By efficiently organizing the data based on lifestyle, interests and financial resources, I am able to target the precise audience of buyers most likely to purchase your home.

POTENTIAL BUYER

Meet Julie. She is looking for a 2-bedroom condo close to her work with good amenities and great security.

POTENTIAL BUYER

Meet Frank. He is looking for purchase a home that also has an income suite to cut down his mortgage payment.

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CLIENT TESTIMONIALS Very knowledgeable, proactive, great negotiating skills. He goes well above what any other realtor has ever done us. He gets multiple offers. Other realtors like and respect him.

Timothy Hutchinson - Zillow Review Seller of Poppy Lane Home Sezgin called me one morning to talk about my home sale progress. I was very impressed with his enthusiasm, knowledge of the market and detailed marketing plan. I listed the home with him and was very pleased with his marketing plan and knowledge of the market including proper pricing of the home which we adjusted to fit the market. I let him handle all the details of the sale including the open houses and speaking to prospective buyers.

We continued to have open houses and aggressively advertise on the internet. With Sezgin as my agent, I started getting offers to buy the home and agreed upon a good price with a prospective offer. Sezgin helped with the pricing negotiations and continued to provide a positive upbeat attitude resulting in a great sale which was the highest price for a home sale in the market area. I highly recommend him as an aggressive, knowledgeable agent both for buying and selling homes in the San Diego marketplace.

Mark Falanagan - Zillow Review Seller of Rebecca Avenue Home Sez did an outstanding job helping us with buying our home. He did a great job of walking us through the whole process, was a great negotiator, very attentive and direct. A great communicator and true professional with remarkable work ethics and positive attitude. We were first time buyers initially intimidated by the process but thanks to Sez it went smoothly.

Peter C. - Zillow Review Buyer of Kerwood Home We’re very grateful for Sez in the process of finding our dream home. He was never pushy or impatient with our decision every time after seeing an open house. What stands out the most is that he was always very punctual and well prepared for our appointments. After seeing numerous open houses for more than half a year, we ended up buying a new construction.

Sez was always there with us from getting the lot to closing on the house, giving us all the professional support and advice that we needed. We became friends in this process and always appreciate his professionalism as a realtor and thoughtfulness as a friend. Less Ruey-Mei T. - Zillow Review Buyer of Camino Court Home 31

SEZ SEZER REALTOR/INVESTOR

858.436.6585

sezgin@kw.com www.RiteCurb.com License# 01988197