Property Lifestylist Guide for Selling or Dwelling

ASPIRED LIVING FOR SELLING OR DWELLING

Each property has its own particular lifestyle based on a series of important considerations.

It is formulated not only from the principles of real estate, but also business, demographics, design, staging, marketing, public relations and branding.

It’s more than just a place to live, it’s a way of life.

let’s create yours today!

PRESENT PROMOTE

ENHANCE •EVENTS emotional connections

POSITION •• •

evoke desirable attract abuyers

lifestyle

showcase the property lifestyle

EDUCATE EXPERIENCE • market & seller •EXPOSURE irresistible marketing

expectations

• compelling stand out inonline the • • informed decisions

marketplace presence

• attain & remain top of mind

EVALUATE

• property & buyer

expectations

present for wowing…

• strategic plan promote for standing out… positionforforselling... selling… position

PROMOTE EVENTS PREPARE

• attract buyers

• showcase the property

lifestyle

ELIMINATE

• negative elements that

distract or invite distrust

EXPOSURE

•• improve perceived compelling online condition

presence

• attain & remain top of mind EMPHASIZE • positive elements that attract & inspire trust

• increase perceived value

promote for standing out… prepare prepare for for showing... showing…

PROMOTE PRESENT PRESENT EVENTS ENHANCE

attract buyers

emotional connections

showcase the property evoke a desirable ENHANCE lifestyle

• lifestyle

emotional connections

• evoke a desirable EXPOSURE lifestyle

EXPERIENCE •• compelling online irresistible marketing

presence

•EXPERIENCE stand out in the • attain & remain top of mind • marketplace irresistible marketing

• stand out in the marketplace •• ••

promote present for for standing wowing…out… present for for wowing... wowing… present PROMOTE PROMOTE EVENTS

• attract buyers

•EVENTS showcase the property • lifestyle

attract buyers

• showcase the property

lifestyle

EXPOSURE

• compelling online

presence

EXPOSURE

• attain & remain top of mind compelling online

presence

• attain & remain top of mind

promote for standing out… promote promote for for standing standingout... out…

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MARKETING STRATEGIES Our team’s marketing approach is simple — we do what it takes to give your property maximum exposure and to sell it in a timely manner. How do we do that?

SUPERIOR MARKETING FOR SUPERIOR RESULTS: 3D FLOORPLANS: Express your property lifestyle in a clean, clear, neutral way, that lets buyers see how they could live there!

STAGING CONSULTATION: Ensure proper scale, proportion and flow so buyers can see their property lifestyle fit in yours!

ACCESSORIES AND LIFESTYLE ITEMS: Enhance your property lifestyle with the finishing touches that will make buyers want to stay, and play there!

IF YOU’VE GOT IT, FLAUNT IT! Extend your reach and results with images and videos that get noticed!

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meet real estate professionals

price properly

offers and negotiations

list property

open houses + showings

POSITION PROPERTY

PRESENT PROPERTY

PRESENT PROPERTY

EDUCATE market evaluation

ELIMINATE lifestyle assessment

ENHANCE property styling

EVALUATE property evaluation

EMPHASIZE staging consultation

EXPERIENCE exceptional marketing

PRESENT PROPERTY

final details

contract/ conditions

closing day

EVENTS EXPOSURE Public Online Relations Presence Social Media

property lifestyle brochure prelisting presentation seller’s presentation/mini books ready set sell video 3D floorplans/property brochures

ETC. - website video ads - blog posts - tv shows - client events - magazine articles - youtube videos - training and certification - professional network

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“

rketing for “I have been in real estate ma with many over a decade and have dealt e and have different Realtors during that tim what Karina really been impressed with yles has to Strachan and the Property Lifest my industry, offer. They really stand out. In nt. For years creativity is so vitally importa t new ways I have been trying to figure ou ough unique to catch people’s attention thr What Karina marketing concepts and tools. ng that will has to offer is that type of thi really knock your socks off!” rketing)

- Aldin Smalling (Freshtake Ma

“

ROB OLIVER, BUILDER AND DEVELOPER “Karina was instrumental in the quick, successful sale of my home despite a recent softening in the luxury market. Already a top of the line property, she made it more appealing.

“Karina’s meticulous choice of decor and accessories highlighted the incredible lifestyle that the property offered.”

“

PENELOPE (PIP) SEYMOUR, HOMEOWNER “100% - RECOMMEND THEM ANYTIME!” “Karina and her team recently designed, renovated and staged my home. It was sold for over $70K+ above what it would have without their help. While the home was in good condition the reno and staging made the living space exceptional. Talk to these guys if you want a speedy, no stress remodel & design.”

“

STACY THOMAS, PHOTOGRAPHER, BLURRDMEDIA “A PLEASURE TO WORK WITH” “I’ve been fortunate to work on several of Karina’s projects. As a photographer, I deeply appreciate the aesthetic of interior design. Karina has an amazing ability to combine classic elements with touches of whimsy, resulting in a palette that is considerate of both space and environment.”

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THANK YOU FOR THE OPPORTUNITY

T H E P R O P E R T Y L I F E S T Y L I S T. C O M