Complete Real Estate Group Company profile Presentation Brochure

P R O F I L E Real Estate Group

How you buy & sell real estate has changed We redefine your real estate experience

C O M P A N Y

Complete

WHO WE ARE WE’RE THE COMPLETE TEAM. We’re obsessed with digital marketing, gorgeous design and delivering outstanding (and safe) experiences for our home buyers and sellers.

We think that you should expect more from your real estate experience: • • • •

More More More More

services and inclusions experience and expertise marketing power and exposure expert guidance and truth

As a team, we’ve pooled our talents and resources and invested in specialized in-house experts focused on marketing, staging, cleaning and administration and so much more.

How does that benefit the Buyers and Sellers who work with COMPLETE? • • • •

More More More More

time attention competent agents communication

We know real estate. We build relationships. We problem-solve. We negotiate.

We go into scary basements. We discover neighbourhoods. We obsess over prices, market values and the newest, hottest listings. We make sure our clients don’t buy the wrong home. Meanwhile, the rest of the COMPLETE team does what they do best: Next-level staging. Killer photography. Powerful marketing.

Rock-solid paperwork. White-glove services for our clients.

The best advice we can give from the start, is to get the best advice from the start!

MEET OUR TEAM

MARK CALVELO - Founder + CEO ANDREW WATTS - Business Partner NELSON LIEM - Business Partner

T E A M

We redefined the traditional model by building specialized departments ready to give clients unparalleled expertise and a positive experience.

ALDIN SMALLING - Marketing Director SIMONE SMALLING - Digital Content Manager

Complete Real Estate Group

O U R

LORIE LAFOREST - Business Partner

The COMPLETE team has always been digital-first and we’ve taken this opportunity to redesign our client experiences. Our updated approach is consistent with the COMPLETE values our clients expect, and reflects the new safety protocols and requirements needed today. We still: • • • • • •

Embrace fresh ideas and bold thinking Are real and transparent Work hard and hustle Are responsive and available Obsess about the details Do the right thing for the long term, putting people over profits.

But these days, we also prioritize: • Virtual & Digital Before ‘In-Person’ • Safety First

IT’S WIN/WIN. SOLID EXPERIENCE. REAL RESULTS. FULL TRANSPARENCY. COMMUNICATION GUARANTEED.

O U R

How you buy or sell a home has changed in a Coronavirus world, but our commitment to delivering exceptional client experiences has not.

S E R V I C E S

COMPLETE SERVICES

ADDED VALUE SERVICES OUR ADDED VALUE SERVICES AT A GLANCE

TV, INTERNET, UTILITIES & ESSENTIAL HOME SERVICES: Internet. Energy. Wireless. Security.

We depend on phones for staying in touch, power for our homes, internet for our lives, and protect what matters most.

WE’LL SORT OUT YOUR MORTGAGE: We provide custom mortgage solutions with the best terms and rates to help you save money and live comfortably. We go through your options and provide an assessment of your finances. We go through the best options for mortgage providers and match products that fit your criteria. We finally present you with all your options so are more than prepared to make an educated decision.

PACKING: Overwhelmed by all the packing sorting that needs to be done? Don’t worry, we are here to help. We assist in packing up all your belongings with the utmost and concern as if it was our own.

CLEANING: Our services include helping you prepare your home once you sell and in many cases, preparing you to move into your new home. That way, you can focus on your essential needs when moving from and into your new home.

A D D E D

Complete Real Estate Group has teamed up with some of the best partners to ensure the entire experience is complete from start to finish. When you’re ready to buy or sell, you won’t have to worry about a thing. We provide essential services that you want and need. Check out what we offer below:

V A L U E

At Complete, we offer essential services that you need or already have at discounted rates. This allows you to save money on things like TV and Internet, electricity and gas, home security and even your cell phone bills. Once you’re ready to move, we can review what you currently pay for these services and what we can provide for you. We ensure that nearly 90% of the time, we can save you money. Who doesn’t love to save?

SELLING WITH COMPLETE Listing your home with the right agent is more important than ever.

LOOKING TO PARTNER WITH A REALTOR YOU CAN TRUST? START HERE. MORE EXPERTISE. MORE SERVICES. MORE MARKETING. FIND OUT HOW THE COMPLETE TEAM HELPS SELLERS. When you list your homes for sale in Calgary, you want two things:

2. A smooth selling experience with minimal inconvenience and hiccups The Coronavirus pandemic has reshaped your daily life and rituals, but it doesn’t have to impact your selling goals too. While the process and mechanics of selling a home have been updated to reflect the ‘new normal’, the goals remain the same.

These days, successful real estate sales depend on: 1. Reaching Buyers Online, beyond the MLS 2. Virtual Showing Opportunities that give Buyers a traditional ‘first showing’ or ‘open house’ moment so they still experience love at first sight 3. Safe In-Person Showings that encourage the right people to see a home in person, while minimizing risk 4. Right Pricing Strategies and agent negotiating skills to succeed in an uncertain market with a nervous pool of buyers 5. Smooth Seller Experiences that hinge on communication, trust and transparency, provided by skilled experts able to maneuver unique circumstances

S E L L I N G

1. The highest possible price in the least amount of time on market

WHAT SELLERS CAN EXPECT Digital-first is not new for us – it’s been at our core since day one. But we’ve re-imagined the process of selling a home to serve you better.

EXPERIENCE, EXPERTISE AND NEGOTIATING SKILLS • Strategic thinking and solid execution based on having helped hundreds of Sellers just like you • Top-notch pricing and negotiation skills.

• Powerful online, social and email marketing that gets results • HDR photography, 3-D walkthroughs, floor plans and immersive online home tour experiences for Buyers • Unparallelled marketing reach and exposure SMOOTH SELLER EXPERIENCES • Easier home prep, with professional cleaning (included in our commission) and access to our Safe Partner home service professionals • Digital document signing and virtual ‘face-to-face offers VIRTUAL 1ST SHOWINGS + SAFE IN-PERSON SECOND SHOWINGS • Unique Virtual First Showings process and tools for Buyers and their agents optimizes the virtual house hunting experience • Safe in-Person Showing protocols including safety kits, hand washing stations, guest pre-screening and showing appointment guidelines to minimize risk RESULTS & GUARANTEES • An enviable track record of results + proven ability to pivot and adapt to changing market circumstances • We guarantee Responsiveness, availability, and communication with no bad marketing, fridge magnets or spam and no B.S.

S E L L I N G

UNMATCHED DIGITAL LISTING MARKETING

VIRTUAL & DIGITAL + ‘IN PERSON AT A GLANCE’ COMPLETE Buyers still get to see and experience homes in the real world – emotions play a big part in buying a home, after all. We just work with our Buyers to do more upfront work and due diligence.

And when we do meet in person? Our safety protocols call for physical distancing, good hand washing hygiene and personal protective equipment for our agents and clients.

BUYING WITH COMPLETE Finding the right home is a big deal. Partnering with a REALTOR you can trust to guide you safely through buying a home is more important than ever.

OUR ADDED VALUE SERVICES AT A GLANCE The process of buying a home has changed – but that’s not necessarily bad news. In many ways, re-envisioning the buying and selling a home has accelerated much-needed change in an old-school industry.

The COMPLETE team has always been digital-first and we’ve taken this opportunity to redesign our client experience. Our updated approach to helping Calgary and surrounding home Buyers is consistent with the COMPLETE values our clients expect and reflects the new safety protocols and requirements needed today. We still: • • • • • •

Embrace fresh ideas and bold thinking Are real and transparent Work hard and hustle Are responsive and available Obsess about the details Do the right thing for the long term, putting people over profits

But these days, we also prioritize: • Virtual & Digital Before ‘In-Person’ • Safety First

VIRTUAL & DIGITAL + ‘IN PERSON AT A GLANCE’ We’ve revisited every aspect of buying a home and now offer much of our experience virtually. From an initial consultation over Zoom to athome house-hunting and virtual neighbourhood tours with our agents, to digitally signing offers and presenting them virtually, we’ve drastically minimized the amount of physical contact required to buy a home.

B U Y I N G

LOOKING TO PARTNER WITH A REALTOR YOU CAN TRUST? START HERE. MORE EXPERTISE. MORE SERVICES. MORE MARKETING. FIND OUT HOW THE COMPLETE TEAM HELPS SELLERS.

WHY BUY WITH COMPLETE?

2. NEGOTIATION AND OFFER EXPERTISE Nobody wants to unknowingly pay too much for a home or lose a bidding war, and COMPLETE Buyers benefit from our experience helping hundreds of Buyers just like you. We use advanced negotiation and offer strategies to help you get the home you want at the price you want.

3. OUR OBSESSION WITH DETAILS ENSURES YOU’RE LEGALLY PROTECTED Our job is to protect our Buyers’ interests above all else. We lose sleep over: • • • •

Performing extensive due diligence before you make an offer Striving for flawless paperwork Offering advanced legal expertise for the tricky stuff Making sure you always know what’s going on. See our communication guarantees.

4. NO BS, JUST TRUTH AND TRANSPARENCY We want to make sure our clients buy the right home. We know what’s happening in the Calgary real estate market and we’re not afraid to speak the truth. Is it a good time to buy? What’s the next hot neighbourhood? Is it a good investment?

5. FOR US, FINDING THE RIGHT PROPERTY IS JUST THE BEGINNING From the start of your search until long after you’ve moved into your new home, you’ll get the benefit of our partnerships with some of the best home service professionals in Calgary. Our lenders, mortgage brokers, home inspectors, lawyers, movers, painters, handymen and home service professionals aren’t just best in class – they’ve also been vetted for their coronavirus safety protocols and chosen for their commitment to servicing clients virtually, where possible.

We’re here to help every step of the way.

B U Y I N G

1. GET THE POWER OF A REAL TEAM WORKING FOR YOU Our Buyers are not only matched with the COMPLETE agent who is best suited to help them, but they also benefit from the combined experience of the whole team. More neighbourhood and building expertise, multiple skillsets, styles and flexible schedules – these factors have taken on even greater importance in the new normal.

THE “YOU DESERVE MORE” GUARANTEE We promise no B.S. Relationships are built on trust. And we take that trust very seriously. We promise to be upfront and honest with you, even if it’s not what you want to hear. We don’t delude ourselves into thinking that real estate happens from 9-5 on weekdays. Your schedule is our schedule; your availability is our availability.

‘EXPECT MORE’ GUARANTEES

THE “YOU’LL KNOW WHAT WE KNOW” GUARANTEE We promise to keep you updated.

There’s nothing worse than not knowing what’s happening. When you’re selling your home with the COMPLETE team, we’re committed to providing a weekly huddle call or meeting and a formal update on showings, feedback, marketing activity and competition. If we don’t deliver? We’ll deduct $500 from your commission.

THE “HAPPY BUYER & SELLER” GUARANTEE We won’t hold you hostage to a piece of paper.

If there’s ever a problem while you’re working with us, we’ll do everything we can to fix it. If we can’t, then we’ll release you from your contract. We don’t think you should be contractually bound to work with someone if you feel they’ve broken their promises. If you aren’t happy, then neither are we. It’s that simple.

THE “NO BAD MARKETING” GUARANTEE We promise to treat you like a person, not a lead.

We’ll respect your inbox and won’t send you endless spammy emails and recipes for pumpkin pie. We won’t cold call or stalk you. We don’t stay in touch to get in touch with your contacts. Promise.

We promise no fridge magnets.

We know that you think most real estate agents are bad at marketing and sadly, we think so too. We promise to always work with professional designers and not think we can do it ourselves. We promise to not use the Comic Sans font. Also, we promise never to give you a fridge magnet with a picture of ourselves on it.

Because we think that’s just weird.

E X P E C T

THE “YOU WANT US, YOU GOT US” GUARANTEE We promise to always be responsive.

When you’re working with us, you can count on us to be reachable. You can get in touch with us by phone, email, text message, website chat or Facebook.

Usually, we respond by the same channel, right away. And if we don’t return your message or call within 12 hours? We’ll donate $20 to a charity of your choice.

M O R E

We believe you deserve our best. We created these guarantees to ensure you can hold us accountable if we ever leave you feeling like you didn’t get the service we promised.

NO B.S. CODE OF CONDUCT All Realtors in Alberta are held to a Code of Ethics. We don’t think it goes far enough. While we can’t single-handledly change the real estate industry, we can hold ourselves accountable to a higher standard.

3. Our clients have the final say in our performance. We ask every Buyer and Seller for feedback (not just the ones who love us). Our goal is a 5-star review and we’ll do whatever we need to do to get it.

4. Transparency, not games. From ethically run bidding wars to direct, honest advice to upfront pricing and inclusions, we believe in transparency.

5. We only do what we know. We won’t sell a rural property and we won’t work in a neighbourhood we aren’t familiar with. If we aren’t the best person for the job, we’ll find the person who is.

6. We’re obsessive about flawless paperwork and details. We understand the importance of the legal paperwork. Missed initials and clauses just aren’t OK. We go well beyond industry standards in providing information and data, from accurate square footage measurements and floor plans to sold price details.

We think Buyers and Sellers are best served by being informed.

7. We’re actively engaged in the real estate market. Every COMPLETE team member has made real estate their full-time career. We’re on top of the current market conditions and statistics, and we’re committed to continuous learning through education and training.

8. We’re inclusive and fair. We hold the Human Rights Code near and dear and treat people like we want to be treated.

9. We’ll always represent our clients’ best interests over our own. What does that mean in the real world?

10. We don’t hold our clients hostage to a piece of paper. If there’s ever a problem while you’re working with us, we’ll do everything we can to fix it. If we can’t, then we’ll release you from your contract.

O F

2. We won’t exaggerate or manipulate our sales statistics. We don’t tout BS internal awards and sales stats about how much money we make. We’re more interested in turning Sellers and Buyers into happy customers.

C O D E

1. Our Buyers and Sellers will always be represented by their own individual agent. Despite the legality of ‘multiple representation’ – where one agent represents both the Buyer AND the Seller in a sale – we just don’t think that’s fair. We don’t double-dip.

C O N D U C T

Every COMPLETE team member is held to the COMPLETE No BS Code of Conduct. It ensures that:

Complete Real Estate Group

i n partners hip w ith :

E X P R E A LT Y MAIN PHONE: 403.829.3158 mark@completerealestategroup.com w w w. c o m p l e t e r e a l e s t a t e g r o u p . c o m