Real Estate Brochure - 123 Inspirational Ideas

the property 
 lifestylist

INSPIRATIONAL IDEAS 123 REASONS TO GET ACTIVE ON SOCIAL MEDIA TODAY

the property lifestylist

INSPIRATIONAL IDEAS 123 REASONS TO GET YOU ACTIVE AND INTERACTIVE ON SOCIAL MEDIA Whether you blog, vlog, tweet, friend on Facebook, inspire with Instagram, or channel through YouTube, give your followers a chance to get to know the real you behind the polished professional persona… adding authenticity and a touch of raw will go a long way in getting them to become, and remain loyal!

Hey, I’m Karina the Property Lifestylist I am a Vancouver based Property Lifestylist

with three decades of experience in business development, buying and selling, designing and building, renovating, staging and marketing real estate.

When I’m not consulting and styling some of the most beautiful homes in the country, with some of the best agents in the industry, I’m busy creating content and courses to help people, professionals and properties find their niche and live their best life(style)!

I put together this guide to serve as a vehicle for inspiration and implementation for those who know they need to get in front of their tribe and grow their followers, but do so sporadically or not at all because they don’t know what to say or where to start.

This is content creation that is unique to you and your brand, and that can’t be hired out or copied and pasted.

It is your story, your voice, your gift and your purpose… and it is time to share it with the world <3

with passion and purpose, karina.

PERSONAL LIFESTYLE you

introduce yourself

• talk about who you are, and what you do

• share where you come from, or where you live now

• share your story - where did you start?

• where are you at now?

• what are you working towards?

• where do you see yourself in the future?

• include some fun or surprising things that followers would want to know about you

tip: people often make the mistake of assuming their followers know who they are, so be sure to retell your story from time to time!

your why • share your passion, your purpose, your ‘why’

• how does it serve you, and help you serve others?

• what inspires and motivates you?

your gratitude

• share how you practice gratitude and what you’re thankful for

your routine

• share your routine and rituals, and how they help you

• share an average day in your life and what it looks life

• share how you take time off/relax/spoil yourself

tip: use videos, stories or live to capture your day and get engagement!

your personal goals

• what is a personal goal you are working towards?

• why is it important to you?

your personal giving back

• share how you support a charity/organization and why it is meaningful to you

your personal mentors

• who are your personal mentors, or influencers you admire and follow?

• shoutout someone who looks out for you, or you look up to, and why

• share some great advice you have received recently, and how it impacted you

your personal accomplishments

• share a personal goal that you have recently achieved and how you reached it

your personal quotes

• share your favourite personal motivational or inspirational quotes

• if you have a personal mantra or saying you live by, share it with your followers

your personal lifestyles • share your favourite personal style/lifestyle hacks

• where do you love to shop for clothes, accessories, furniture, decor?

• where do you save, and where do you splurge?

• what are some of your style/lifestyle goals?

your hobbies

• share your pastimes/hobbies/interests, and ask your followers about theirs

your obsessions

• share your guilty pleasures and ask your followers about theirs

• share your favourite apps, tv shows, movies, books, music, and what you’re binging on right now

• share which social media you’re spending your time on and make sure your followers know how to find you there

your tribe

• capture moments spent with your family, your friends, or others that are important in your life

your pets

• ask your followers about their pets, and share candid photos or videos of yours

your travels • if you could live anywhere in the world, where would it be?

• where have you been, or would like to go on vacation?

tips: - sharing your favourite things gives you the chance to ask your followers about theirs!

- encourage your followers to ask you questions to share your experience, expertise and personality!

- increase engagement by using video, stories or live over text whenever you can!

PROFESSIONAL LIFESTYLE

your business

• share what you always wanted to do growing up

• tell followers how it does or doesn’t correspond with what you do now

• share a story about your first/last work experience and what you learned from it

• share how your best/worst job helped you learn or grow

• if you weren’t doing what you do now and could do whatever you wanted, what would it be? why?

your brand

• share the origin and significance of your logo, branding and brand colours

• highlight your differentiators by explaining the features/benefits of your products or services

• share your company culture, and what makes it unique

your services

• explain your client service policy, and what makes it different

• create example posts of your differentiators

• share how they can impact your clients right away

your process

• share your systems for consistency and productivity

• show how your process is unique and stands out from other brands

• share examples of how you use property lifestyling in your own life

your mission

• share the mission of your business and where it comes from

your vision • share your business vision and where you see it going

your core values • share your core values and their importance to you and your clients

your professional giving back

• share how you/your team supports a charity/organization and why it is meaningful to you

your goals

• share a current client service or business goal and why it matters to you

your professional accomplishments

• share any press, awards, or recognition you’ve received

• tell your followers about any accomplishments or achievements that you’re proud of

your business mentors

• share a valuable piece of business advice you have gotten from a business mentor

• recognize your business mentors or those who have had an impact on you

your clients

• choose a client of the week/month and feature them, their business, their property, client events, property events, client gifts

• interview your clients regularly about their experience working with you

• congratulate recent clients on their purchase/sale

• shoutout to your clients for their business and support

• feature a client with an unusual property, prominent design or lifestyle that is uncommon or creative

• share an image or video of your clients engaging with their new property lifestyle

tip: if they tag you or use your hashtag you will see their post, and with permission, can repost!

your team/preferred partners • • • •

tell your followers about the important people that help you get results

do a feature on your partners/team members to share their accomplishments or skills

interview them and ask them to share what it is they love about what they do

let your followers know when you are looking for new additions

your professional quotes

• share your favourite professional motivational or inspirational quotes

your success stories

• share an example of a success story to demonstrate your expertise

• share testimonials or client reviews to increase validation

• share a photo gallery of a recent property or property lifestyle

tip: offer an incentive to get them on video!

tip: answer frequently asked questions to give information, and show off what you do!

your business books • share your favourite business books and ask your followers about theirs

your business tools

• share the systems or tools you use to stay organized in your business and how they help you

your professional lifestyles • share your favourite business style/lifestyle hacks

your industry • highlight some common misconceptions

• start a discussion by explaining complex issues

• feature topics that are relevant to your brand and followers

your professional development

• share a business development course you have taken, and how you benefited

• share how you keep up with industry changes, and how they may have an affect on your followers

your professional perks • share your favourite professional lifestyle perks

- meeting new people? varying dress code? flexible schedule? changing environment? creative outlet?

PROPERTY LIFESTYLE your properties

your property lifestyles • share your favourite property style/lifestyle hacks

• share your favourite property lifestyle transformations

• preview a new property, and build anticipation for the new arrival

• share a video of a property being lifestyled or photographed

• share a walkthrough of your latest listing/lifestyle

• announce open houses or events that you are hosting or participating in

tip: take any of the tips on preparing your property for selling, showing, and wowing from the property lifestyle minibooks and elaborate on them

tip: if you are a property lifestyle member, it’s already done for you :)

NEIGHBOURHOOD LIFESTYLE your neighbourhood

your neighbourhood lifestyles • share your favourite neighbourhood style/lifestyle hacks

• share any place that lifts, inspires or invigorates you

• where do you work from when you are not in the office?

• feature some of your favourite local cafes/restaurants/small businesses

• share a photo of somewhere you go/something you do in your leisure time

tip: this is an amazing opportunity to highlight local features (parks, beaches, hikes) and local businesses (spas, movie theatres, sporting events, concerts)!

• share spots for breaks or casual client meetings during the work day

tip: this is a great time to feature local businesses and amenities! (coffee shops, lunch spots, florists, gyms, marinas, dog walks, donuts)!

SOCIAL LIFESTYLE your social media

your social lifestyles • share your favourite social media style/lifestyle hacks

• who are some of your favourite people/brands to follow on social media?

• what are your favourite podcasts?

• what are your favourite blogs?

• what are your favourite vlogs?

• what are your favourite youtube channels?

• which way do you learn best? where do you go for online learning?

• which social media platform do you spend the most time on and why?

PROMOTIONAL LIFESTYLE your marketing

your promotional lifestyles • share your favourite promotional style/lifestyle hacks

• help guide your content choices by asking your followers what they would like to see more of on your social media

• feature bloggers, influencers, property lifestylists, real estate and design pros and tag them

• share your featured marketing partners - photographers, branding, website providers etc, and tag them

• do a now and then of your earliest lifestyles or listings, and then feature a recent one

• create a gallery of lifestyle items or vignettes grouped by theme

• highlight glimpses of a property lifestyle/listing in progress to get followers excited and engaged

• ask your followers a question on a scale of one to ten and get to know their tastes and opinions

• ask your followers for their input and opinion on two different property lifestyling or marketing pieces

• if your content is different on your other social media platforms, tell your followers what you share there and ask them to check it out

• ask your followers to tag a friend to share your content with theirs

• what are your favourite marketing/design pieces, and how do you use them?

• offer a free gift (moving checklist, mini book tips, design trends)

tip: make sure the link is on your profile, or is easy to find on your website!

tip: if you are a property lifestyle member, it’s already done for you :)

• feature examples of your blog or your newsletter and ask your followers to subscribe

tip: let them know what they are signing up for, and always offer to unsubscribe!

• share any other articles/interviews/publications you are featured in to show your expertise and experience

• share your most popular services, features or differentiators

• ask your followers questions like ‘my favourite colour/neighbourhood/style/local eatery is ___’, and ask them to fill in the blanks

• use this or that questions to feature your work, and get to know your audience

tip: do a survey with a poll!

• start a countdown toward upcoming listings or client events

• collaborate with businesses or service providers with similar followers to offer complimentary products or services

tip: following, commenting, or liking the post is an easy way for them to participate!

• share how to videos or tutorials on how to create a property lifestyle

tip: use a video or step by step image gallery!

tip: if you are a property lifestyles member, it’s already done for you :)

• post a weekly short marketing video to grab the attention of your followers, and attract new ones

tip: if you are a property lifestyle member, it’s already done for you :)

These are just some examples of interactive ideas to get you and your followers active and engaged on social media.

To ďŹ nd out how you can get additional informational and inspirational ideas in ready to use format, reach out today!

the property lifestylist

with passion and purpose,

karina.