Early Bird Professional Entries Student Entries Slowpoke Professional Entries Student Entries
MEMBERS $85
PUBLIC $185
MEMBERS FREE
PUBLIC $45
MEMBERS $128
PUBLIC $198
MEMBERS $45
PUBLIC $85
Super Slacker Professional Entries Student Entries
MEMBERS $165
PUBLIC $240
MEMBERS $85
PUBLIC $120
ENTRY PRICES
14TH NOVEMBER
Awards Ceremony
4:30pm NGV
Clemenger Auditorium
MEMBERS $95
PUBLIC $145
Awards Ceremony
+ Drinks & Canapes
6:00pm NGV
Garden Restaurant
MEMBERS $195
PUBLIC $295
Awards Ceremony
+ Drinks & Canapes
+ Private Dinner
8:00pm Taxi Kitchen
The River Room
MEMBERS $385
PUBLIC $495
CRITERIA & METHOD
Judging
The three main criteria for the assessment of entries, Criteria as briefed to the Jury members, are as follows:
Innovative expression of an idea (creativity) Execution of the concept (craft) — Relevance to the intended audience (communication).
Further to the above criteria, in 2024 we are introducing category-specific criteria aimed to give our juries further clarity on the assessment of entries, and to help keep jury discussions on task.
Specialist categories such as Design Effectiveness and Design for Good have additional aspects to the work such as Business and Social impact.
Method
Scoring
Judges
Jurors are given access to the judging portal prior to their first of two category specific jury discussions, they are also placed into category specific Slack groups to raise any issues or ask questions between discussions. The first jury discussion is designed for jurors to have a cursory discussion and benchmark certain entries together to ensure they are judging accurately. After this discussion, jurors will assess entries independently in preparation for their second jury discussion. The second session is designed to give the jury an opportunity to discuss final scoring and gives jurors an opportunity to advocate for any work they deem to be scored too high or low. The jury is guided by AGDA representatives during this process. AGDA representatives are responsible for keeping the jury on task and quickly assessing any issues with entries. This can involve ensuring judges’ marking is sufficient to meet Award definitions for the levels of recognition – and to ensure the break point between those levels is clear and intentional.
Each juror gives an entry a score out of 100. The scores are then averaged across the jury for each entry. Jurors can adjust their scores after a group's discussion on highlighted work. The lowest and highest scores are excluded from the average to remove outliers.
Each juror can select one piece of work, from any category they have judged, that they feel Choice is worthy of recognition for whatever reason they can articulate. The work does not need Awards to have been awarded a particular level of Award to be an individual judge’s choice. The Award is based on the judge’s personal sensibility, expertise and interests.
Anomaly
Jury members are given the opportunity to review any anomaly scores on each Scores entry. An anomaly score is one that is significantly different to the mean average.
Anonymity All entries are presented anonymously to the jury, and all references to the designers, studios and collaborators are hidden during the assessment period. To help with this process, please ensure any identifiers are removed from entry assets.
Juror Entries
Plagiarism
Unpublished
AGDA allows jurors to enter their studio’s work into the awards because we have the utmost faith in our process to maintain the integrity of the results. Jurors are excluded from scoring their own work or any work they have collaborated on. Jurors are expected to refrain from advocating for their work or work they have collaborated on within jury discussions.
Any concerns about plagiarism are raised by jury members discreetly to AGDA representatives who will investigate on behalf of the jury member who raised the issue. Jury members are asked to refrain from raising these concerns to the group until AGDA has finalised its investigation.
Entries in all categories must have been published between the eligibility dates Work (1st June 2023 - 1st July 2024). This rule recognises that in-house work, self-promotion and self-initiated work can be digitally published and circulated, or internally at an organisation (including its intranet), to a reasonable audience. Besides student work, conceptual, experimental, personal, unpublished or rejected work is not eligible for entry.
Note: due to the large number of entries received in this category, we have split judging to decrease the workload of jurors.
BRAND & ID
Category Does the design effectively convey the brand’s message and values?
Criteria Is the design visually appealing and memorable, standing out from the competition and leaving a lasting impression on the audience? Is the design creative and original?
Is the design versatile and adaptable? Does it represent a departure for its market, industry or category? Does it exhibit a distinct voice and attitude that is fresh?
Subcategories Logos, Trademarks & Symbols
Single logos or families of logos. Could be static or in-motion. Please submit both logo images, and examples of the logo in application.
Small Business
Brand
Identity Jury
Brand Expression Jury
A comprehensive branding system for a new or established small (1-50 staff) business or organisation, expressed through a number of platforms and applications.
Medium Business
A comprehensive branding system for a new or established medium (50-150 staff) business or organisation, expressed through a number of platforms and applications.
Large Business
A comprehensive branding system for a new or established large (150+ staff) business or organisation expressed through a number of platforms and applications.
Expression - Physical
Physical examples of brand expression—including, but not limited to—signage, catalogues, collateral, promotional items, guerrilla marketing, accessories, events, and merchandise.
Expression - Digital
Digital examples of brand expression—including, but not limited to—websites, apps, social media, and immersive digital-led experiences.
Expression - Tone of Voice
Written or audio examples of brand expression in any media.
Books & Guidelines
Brand manuals, guideline documents and handbooks.
Campaign
Design, art direction and messaging of a brand campaign including at least three executions in both physical and digital applications.
Self-promotion
Any type of media designed by agencies or individuals to promote themselves.
Note: Print & publications are judged by the same jury.
PRINT & PUBLICATIONS
Print Does the design have a significant visual impact and ‘pick up’ appeal?
Category Is the design effective in achieving its intended purpose for its intended audience?
Criteria Is the design creative and original?
Is the design well executed, with attention to detail, strong technical execution and high-quality production?
Does it represent a departure for its market or industry?
Subcategories
Posters - Commissioned
Posters which promote a product or service in the arts, non-commercial, social, or political sectors that were commissioned by a client.
Posters - Self-Initiated
Posters created in response to an open brief or for self-promotion.
Demonstrating impactful, engaging, and playful point of sale—including, but not limited to— in-store merchandising, product display, POS graphic materials, window displays.
Merchandise, Clothing, & Apparel
Including, but not limited to, any type of design for clothing—uniforms, t-shirts, aprons, hats, footwear, etc.
Publications Is the design creative and original?
Category Is the design consistent and cohesive?
Criteria Is the design effective in achieving its intended purpose for its intended audience?
Does the design have a significant visual impact and ‘pick up’ appeal?
Is the design well executed, with attention to detail, strong technical execution and high-quality production?
Subcategories Newspapers, Magazines & Newsletters
Including, but not limited to, Independent publications, weekly/monthly/quarterly newsletters, sales catalogues, in-flight and membership magazines.
Annual Reports
Both printed and digital annual reports or prospectuses.
Publications - Front Cover
Cover design of books and publications that have been officially published.
Publications - Entire book
Design of the entire books and publications, including cover and text pages.
Formerly e-Books
Digital Publications
Interactive digital books and publications in their entirety.
PACKAGING
Category Is the design creative and original?
Criteria Is the design effective in achieving its intended purpose for its intended audience? Does the design have a significant visual impact and ‘shelf’ appeal? Is the design well executed, with attention to detail, strong technical execution and high-quality production?
Does the design represent innovation within a category based on sustainable or alternative materials?
Does it enable easy readability of essential information like assembly or cooking instructions and storage or disposal advice?
Subcategories
Food & Beverage
All types of food packaging and non-alcoholic beverages—including, but not limited to— coffee, tea and other self-brewed drinks, pet food, Own Label and Private Label brands, Core FMCG, Premium Brand or various other product categories.
Alcoholic Beverage – Short Run
Updated quantity
Updated quantity
Updated criteria
All types of alcoholic beverages—including, but not limited to—beer, wine and spirits. Short runs under 2,000.
Alcoholic Beverage
All types of alcoholic beverages—including, but not limited to—beer, wine and spirits. Production runs over 2,000.
Health, Beauty & Cosmetics
All types of beauty items—including, but not limited to—skincare, fragrance, lotions, bath, sunscreen, health supplements, medicine and other medical items.
Structural Design
Innovative design and creation of containers. How the product is enhanced by the shape, feel and functionality of the container without compromising environmental sustainability.
Special Editions & Promotional Packaging
Special edition and promotional packaging which has run for a limited period of time or has been restricted to a short run.
Other
Any packaging that doesn’t fit into the sub-categories above, for example: record covers, toys and games, sports equipment, software, office supplies, packaging of wearable products etc.
Note: We have updated all subcategories.
DIGITAL
Category Is the design creative and original?
Criteria
Is the design internally (brand or interface?) consistent and cohesive?
Is the design consistent across different platforms and devices?
Is the design effective in achieving its intended purpose for its intended audience?
Is the design innovative in its use of digital tools and technology?
Does the design clearly consider user experience and functionality?
Is the design accessible and inclusive in its approach?
Does the design adhere to industry standards and best practices?
Does it represent a departure for its market, industry or category?
Does it exhibit a distinct voice and attitude that is fresh?
Subcategories Websites
Fully responsive websites—including, but not limited to—eCommerce, intranet and microsites. Includes design of the user interface and experience.
New subcategory Websites - Accessibility
Fully responsive websites where accessibility features are the strongest aspect of the project and have been developed to W3C standards.
New subcategory Websites - eCommerce
Fully responsive eCommerce websites that offer engaging and exceptional user experience.
New subcategory Websites - Navigation/Structure
Fully responsive websites where the navigation/structure is the strongest aspect of the project with exceptional user experience.
New subcategory Website - Mobile
Fully responsive websites where the mobile experience is the strongest aspect of the project i.e. mobile first design.
New subcategory Email Newsletters
Fully responsive email campaigns of at least 3 emails with high performance conversion and/or engagement.
Updated subcategory Apps & Games
Branded or promotional apps including games, tools etc.
Multi-sensory Installations
Installations or projections that mix in-person and digital elements to create immersive environments and experiences. May include, but isn’t limited to, the design of kiosk systems and displays.
MOTION
Category Is the design creative and original?
Criteria
Is the design effective in achieving its intended purpose for its intended audience? Is the design well executed, with attention to detail, strong technical execution and high-quality production?
Does it represent a departure for its market, industry or category? Does it exhibit a distinct voice and attitude that is fresh?
Subcategories VR & AR Experiences
Experiences for commercial, gaming or artistic purposes, scored on quality of visual craft and user experience.
Commercial & Advertising
Motion design with a commercial purpose or for branded content - products, services, campaigns (TV or online).
Motion Branding
Motion systems for brands. Systems and designs that set up how a brand moves and feels across applications online and offline. Includes network (TV/streaming) branding packages, but not particular idents.
Title Sequence
Title sequences for films, television, streaming, and events/conferences.
Music Videos
Motion design for music videos.
Live / Experiential
Offline moving image work, intended to be experienced in person. Includes Concert graphics and animations, Projection/Experiential motion graphics (building projections, installations, projection mapping), VR.
Animation
The quality and craft of 2D/3D motion and animation.
Education & Infographics
Visual Essays & Explanatory Design.
Sound Design
Digital design where the music or sound design bring the creative idea to life such as websites, digital publications, apps, digital installations.
SPATIAL
Category Is the design creative and original?
Criteria
Is the design effective in achieving its intended purpose for its intended audience?
Is the design well executed, with attention to detail, strong technical execution and high-quality production?
Is the design innovative in its use of space, materials and technology? Does the design consider user experience and usability of the space?
Does it represent a departure for its community or environs?
Does it exhibit a distinct voice and attitude that is fresh?
Does it address sustainability and material suitability for its environs?
Subcategories
Wayfinding & Signage
Wayfinding systems—including, but not limited to—exhibitions, hospitals, offices, schools, public spaces, etc.
Environmental Graphics
Environmental graphics or signage that are interpretive and informative in nature— applications including, but not limited to—exhibitions, hospitals, offices, schools, public spaces, etc.
Updated category
Exhibition Design
Design of permanent or temporary exhibitions.
Installation Design
Includes, but not limited to, both permanent and temporary trade show booths, sales suites, museum exhibitions, lobby installations etc. May or may not be interactive. Can be stand-alone or part of an exhibition. Can also be a fully immersive environment.
3D/Sculpture
Applications where the form is 3D in nature—including, but not limited to—structural signage, monuments, public art, street furniture, playgrounds, infrastructure etc.
Renamed subcategory Hospitality Design
Design of branded interiors/exteriors—including, but not limited to—bars, restaurants, and hotels (excludes exhibitions and installations) which includes applied graphics, menus, murals etc.
Renamed subcategory Retail Design
Design of branded interiors/exteriors for retail stores (excludes exhibitions and installations) which includes applied graphics, point of sale, window display design, murals etc.
Renamed subcategory Work Space Design
Design of branded interior systems for work spaces (excludes exhibitions and installations) which includes applied brand assets, interior graphics, wayfinding, murals etc.
Renamed subcategory Public Space Design - Indoor
Design of branded interior systems for indoor public spaces (excludes exhibitions and installations)—includes, but isn’t limited to—retail centres, food halls, airport lounges, schools etc. Should include applied brand assets, interior graphics, wayfinding, murals etc.
Renamed subcategory Public Space Design - Outdoor
Design of branded interior systems for outdoor public spaces (excludes exhibitions and installations)—includes, but isn’t limited to—shared public areas, parks, city spaces etc. Should include applied brand assets, applied graphics, wayfinding, signage, murals etc.
DESIGN CRAFTS
Category Is the design creative and original?
Criteria
Subcategories
Is the design effective in achieving its intended purpose for its intended audience? Is the design well executed, with attention to detail, strong technical execution and high-quality production?
Is the technique distinctive to the creative individual and internally consistent? Does it demonstrate superior skill in handling materials, composition and subject? Is the technique experimental or unexpected for the category?
Illustration for Design
Designs where illustration and/or image making brings the creative idea to life—including, but not limited to—publications, packaging, environmental graphics, print and digital campaigns, large and small format communication etc.
Photography for Design
Design where photography brings the creative idea to life—including, but not limited to— publications, packaging, environmental graphics, print and digital campaigns, large and small format communication etc.
New subcategory 3D Rendering for Design
Design where 3D rendering brings the creative idea to life—including, but not limited to— publications, packaging, environmental graphics, print and digital campaigns, large and small format communication etc.
Writing for Design
Design where long or short copy is integral, and helps bring the creative idea to life— including, but not limited to—publications, packaging, environmental graphics, print and digital campaigns, large and small format communication etc.
Typography for Design
Design where typography or lettering brings the creative idea to life—including, but not limited to—publications, packaging, environmental graphics, print and digital campaigns, large and small format communication etc.
Updated criteria
Typeface Design
Design of original or significantly altered (for brand purposes, and with credit given to the original type designer) typefaces with full alphabet and punctuation glyphs. Could be display, text or experimental.
Data Visualisation & Infographic Design
Design of complex data in printed or digital form that benefits comprehension of the topic through innovation and visual appeal.
DESIGN FOR GOOD
Design for good can be any design project that provides a benefit to the greater good and can cover areas such as social, environmental, educational, charity etc. It can cover identity work, packaging, video, events etc. It must fit the description of communication design, to be eligible. Design that seeks to build brands and businesses by doing good. This can be design collateral, products and service innovations that demonstrate positive social impact, the capacity to change behaviour and a sensitivity to sustainability issues across research, development and implementation.
Entries into Design for Good will be assessed on the innovative use of design to promote ideals or deliver campaigns that are of a social, environmental, educational or political nature. The overriding assessment will still be how well an entry communicates a message using design principles, but the intent of the work is what makes it eligible for this category.
The solution rationale document should follow the same structure as all other entries, providing a description of the entry and then a solution process along with key objectives and how they were met.
Images can be included to support the text but not as a replacement for the images of the work that need to be supplied as per other entry categories.
Health & Wellbeing
Social & Community
Environmental Responsibility New subcategory Not-for-profit
DESIGN
EFFECTIVENESS
Design
Effectiveness
Recognising good design as more than craft—design that makes a strategic difference.
“Design effectiveness is one of the best-kept commercial secrets. Too few organisations know the true value of effective design, and the facts and figures are not often revealed. Effective design is design that makes a difference. It embraces the performance of organisations and adds value to the products and services they provide for customers. It gives competitive edge. It creates wealth and prosperity, and improves the quality of life,” says John Sorrell.
Measuring The Design Effectiveness category of the AGDA Awards recognises that good design Excellence is good business. Aesthetic sensibilities are inevitably subjective; effecting change isn’t. It’s measurable and it’s very real. This is a great opportunity to show the world that design isn’t simply about the way things look; it’s all about making a difference.
Entered jointly by designers and their clients, the Design Effectiveness Awards reward outstanding examples of commercially successful design. They will be judged by practitioners from both sides of the industry and from a broad range of sectors in which design operates. Winning an Award will be proof that design can deliver great value to a business. Winning an Award will identify designers and managers capable of the greatest returns. And finally, winning an Award will not only help raise the profile of design, it will also help reinforce the client’s and the designer’s unified commitment to design as a strategic tool for success.
What are
The judges will be looking for evidence that: the judges The results demonstrably achieved the targets set in the original brief. looking for? There is proof beyond reasonable doubt of a cause and effect between the design solution and the results.
The project’s success is linked to a measured fact rather than an assumption. The effect of design must be isolated by also evaluating the effect of other influencing factors [e.g. advertising campaigns, direct marketing etc.]. It is not enough to state that sales went up by X per cent after the introduction of a new design.
If design was the only change, make this very clear in your entry, otherwise judges may assume other factors.
The judges are not looking for an in-depth analysis of why a particular design solution was chosen but what results were achieved and the significance of these results in the relevant commercial context or in the overall context of the business itself.
How to make a
Allow yourself plenty of time to complete your entry into this category. The entry successful entry form requires quite a lot of detailed information so we strongly recommend you start gathering the information as soon as possible.
Each entry must be signed off by the consultancy’s principal, managing director or equivalent and by an appropriate senior executive of the client company. AGDA is not responsible for entries made without the client’s permission.
Use factual research to substantiate your claims [wherever possible this should be independent of client and consultancy]. You are required to justify all claims using measured results. Please make sure the information you provide is free from any assumptions, general or otherwise.
Use actual figures wherever possible, don’t just use percentages [please refer to the section headed ‘Confidential information’].
DESIGN EFFECTIVENESS
Tips on using Your entry should include evidence of the expected performance of the project against data in your entry the appropriate industry standards. Make sure you provide the appropriate evidence to support the claim that the project achieved the results claimed. It is essential that the evidence you provide is a result of proper and appropriate methodologies having been used and that the data really proves what it purports to prove.
The performance of a re-design can be evaluated against the performance of the old one. Always indicate sources of statistics or other information quoted, including the client and independent sources [e.g. AC Nielsen etc.].
Imprecise information such as ‘sales went up more than expected’ is inadequate. Sales, profit or market share information must relate to a project’s original objectives. Try to give actual increases for these figures [a dramatic percentage increase from a low base can sometimes be less impressive than a small increase from a relatively high base].
For sales, profit or market share figures you must demonstrate how rises were achieved. [e.g. increased customer spending, more customers, greater sales in an existing market, penetration into additional markets etc.]. Provide the results of pre and post-design research if they are available.
Independent research results are especially important in categories where sales or profits do not apply [e.g. annual reports]. Research results alone cannot demonstrate effectiveness in the market but they can give an indication of how design has worked in changing attitudes or behaviour. For example, retail and leisure design concepts are often researched before they are launched and tracking studies can demonstrate significant shifts in attitude as a result of a new corporate identity or pack.
Sometimes clients estimate how quickly the investment in design has paid for itself through increased revenue. A payback period is an excellent way of measuring effectiveness, especially if compared with equivalent payback periods for advertising, sales promotion or other marketing spend.
Confidential
The nature of the Design Effectiveness Awards is such that you may need to include Information confidential information as part of your entry. AGDA guarantees that this information will be restricted to the Award judging management and the Design Effectiveness Award judges. Judges with a conflict of interest will not be able to judge any category where the potential for conflict of interest exists. If your entry contains confidential information you need to provide a second version which may be used for publication. Both versions must be clearly identified. Although the judges will prefer real figures, if you are concerned about providing information that may be confidential you may present sensitive data as percentages or indices. This will disguise actual figures but not their significance.
Present all of this information clearly in a PDF and upload your PDF along with your entry registration including your title, name, five images, etc.
Brand Strategy & Communication Campaigns
Sales & Development
Packaging & FMCG
Social, Cultural & Community
In 2024, we’ve redesigned our Student awards to align with our Professional awards.
STUDENT DESIGN AWARDS
BRAND & ID
Category Does the design effectively convey the brand’s message and values?
Criteria Is the design visually appealing and memorable, standing out from the competition and leaving a lasting impression on the audience? Is the design creative and original?
Is the design versatile and adaptable?
Does it represent a departure for its market, industry or category?
Does it exhibit a distinct voice and attitude that is fresh?
Subcategories
Logos, Trademarks & Symbols
Single logos or families of logos. Could be static or in-motion. Please submit both logo images, and examples of the logo in application.
Brand Identity
A comprehensive branding system for a business or organisation, expressed through a number of platforms and applications.
Expression - Physical
Physical examples of brand expression—including, but not limited to—signage, catalogues, collateral, promotional items, guerrilla marketing, accessories, events, and merchandise.
Expression - Digital
Digital examples of brand expression—including, but not limited to—websites, apps, social media, and immersive digital-led experiences.
Expression - Tone of Voice
Written or audio examples of brand expression in any media.
Books & Guidelines
Brand manuals, guideline documents and handbooks.
Campaign
Design, art direction and messaging of a brand campaign including at least three executions in both physical and digital applications.
Self-promotion
Any type of media designed by agencies or individuals to promote themselves.
Note: Print & publications are judged by the same jury.
PRINT & PUBLICATIONS
Print Does the design have a significant visual impact and ‘pick up’ appeal?
Category Is the design effective in achieving its intended purpose for its intended audience?
Criteria Is the design creative and original?
Is the design well executed, with attention to detail, strong technical execution and high-quality production?
Does it represent a departure for its market or industry?
Subcategories
Posters
Posters created in response to an open brief or for self-promotion.or to promote a product or service in the arts, non-commercial, social, or political sectors.
Demonstrating impactful, engaging, and playful point of sale—including, but not limited to— in-store merchandising, product display, POS graphic materials, window displays.
Merchandise, Clothing, & Apparel
Including, but not limited to, any type of design for clothing—uniforms, t-shirts, aprons, hats, footwear, etc.
Publications Is the design creative and original?
Category Is the design consistent and cohesive?
Criteria Is the design effective in achieving its intended purpose for its intended audience? Does the design have a significant visual impact and ‘pick up’ appeal?
Is the design well executed, with attention to detail, strong technical execution and high-quality production?
Subcategories Newspapers, Magazines & Newsletters
Including, but not limited to, Independent publications, weekly/monthly/quarterly newsletters, sales catalogues, in-flight and membership magazines.
Annual Reports
Both printed and digital annual reports or prospectuses.
Publications - Front Cover
Cover design of books and publications.
Publications - Entire book
Design of the entire books and publications, including cover and text pages.
Digital Publications
Interactive digital books and publications in their entirety.
PACKAGING
Category Is the design creative and original?
Criteria Is the design effective in achieving its intended purpose for its intended audience? Does the design have a significant visual impact and ‘shelf’ appeal? Is the design well executed, with attention to detail, strong technical execution and high-quality production?
Does the design represent innovation within a category based on sustainable or alternative materials?
Does it enable easy readability of essential information like assembly or cooking instructions and storage or disposal advice?
Subcategories
Food & Beverage
All types of food packaging and non-alcoholic beverages—including, but not limited to— coffee, tea and other self-brewed drinks, pet food, Own Label and Private Label brands, Core FMCG, Premium Brand or various other product categories.
Alcoholic Beverage
All types of alcoholic beverages—including, but not limited to—beer, wine and spirits.
Health, Beauty & Cosmetics
All types of beauty items—including, but not limited to—skincare, fragrance, lotions, bath, sunscreen, health supplements, medicine and other medical items.
Structural Design
Innovative design and creation of containers. How the product is enhanced by the shape, feel and functionality of the container without compromising environmental sustainability.
Special Editions & Promotional Packaging
Special edition and promotional packaging which has run for a limited period of time or has been restricted to a short run.
Other
Any packaging that doesn’t fit into the sub-categories above, for example: record covers, toys and games, sports equipment, software, office supplies, packaging of wearable products etc.
Note: We have updated all subcategories.
DIGITAL
Category Is the design creative and original?
Criteria
Is the design internally (brand or interface?) consistent and cohesive?
Is the design consistent across different platforms and devices?
Is the design effective in achieving its intended purpose for its intended audience?
Is the design innovative in its use of digital tools and technology?
Does the design clearly consider user experience and functionality?
Is the design accessible and inclusive in its approach?
Does the design adhere to industry standards and best practices?
Does it represent a departure for its market, industry or category?
Does it exhibit a distinct voice and attitude that is fresh?
Subcategories
Websites
Fully responsive websites—including, but not limited to—eCommerce, intranet and microsites. Includes design of the user interface and experience.
Email Newsletters
Fully responsive email campaigns of at least 3 emails.
Apps & Games
Branded or promotional apps including games, tools etc.
Multi-sensory Installations
Installations or projections that mix in-person and digital elements to create immersive environments and experiences. May include, but isn’t limited to, the design of kiosk systems and displays.
MOTION
Category Is the design creative and original?
Criteria Is the design effective in achieving its intended purpose for its intended audience? Is the design well executed, with attention to detail, strong technical execution and high-quality production?
Does it represent a departure for its market, industry or category?
Does it exhibit a distinct voice and attitude that is fresh?
Subcategories VR & AR Experiences
Experiences for commercial, gaming or artistic purposes, scored on quality of visual craft and user experience.
Commercial & Advertising
Motion design with a commercial purpose or for branded content - products, services, campaigns.
Motion Branding
Motion systems for brands. Systems and designs that set up how a brand moves and feels across applications online and offline. Includes network (TV/streaming) branding packages, but not particular idents.
Title Sequence
Title sequences for films, television, streaming, and events/conferences.
Music Videos
Motion design for music videos.
Experiential
Offline moving image work, intended to be experienced in person. Includes Concert graphics and animations, Projection/Experiential motion graphics (building projections, installations, projection mapping), VR.
Animation
The quality and craft of 2D/3D motion and animation.
Education & Infographics
Visual Essays & Explanatory Design.
Sound Design
Digital design where the music or sound design bring the creative idea to life such as websites, digital publications, apps, digital installations.
SPATIAL
Category Is the design creative and original?
Criteria
Is the design effective in achieving its intended purpose for its intended audience?
Is the design well executed, with attention to detail, strong technical execution and high-quality production?
Is the design innovative in its use of space, materials and technology?
Does the design consider user experience and usability of the space?
Does it represent a departure for its community or environs?
Does it exhibit a distinct voice and attitude that is fresh?
Does it address sustainability and material suitability for its environs?
Subcategories
Wayfinding & Signage
Wayfinding systems—including, but not limited to—exhibitions, hospitals, offices, schools, public spaces, etc.
Environmental Graphics
Environmental graphics or signage that are interpretive and informative in nature— applications including, but not limited to—exhibitions, hospitals, offices, schools, public spaces, etc.
Exhibition Design
Design of permanent or temporary exhibitions.
Installation Design
Includes, but not limited to, both permanent and temporary trade show booths, sales suites, museum exhibitions, lobby installations etc. May or may not be interactive. Can be stand-alone or part of an exhibition. Can also be a fully immersive environment.
3D/Sculpture
Applications where the form is 3D in nature—including, but not limited to—structural signage, monuments, public art, street furniture, playgrounds, infrastructure etc.
Branded Places
Design of branded interiors/exteriors—including, but not limited to—retail, hospitality, work spaces, public spaces (indoor & outdoor). Should include applied graphics, point of sale, window display design, murals etc.
DESIGN CRAFTS
Category Is the design creative and original?
Criteria Is the design effective in achieving its intended purpose for its intended audience? Is the design well executed, with attention to detail, strong technical execution and high-quality production?
Is the technique distinctive to the creative individual and internally consistent? Does it demonstrate superior skill in handling materials, composition and subject? Is the technique experimental or unexpected for the category?
Subcategories
Illustration for Design
Designs where illustration and/or image making brings the creative idea to life—including, but not limited to—publications, packaging, environmental graphics, print and digital campaigns, large and small format communication etc.
Photography for Design
Design where photography brings the creative idea to life—including, but not limited to— publications, packaging, environmental graphics, print and digital campaigns, large and small format communication etc.
New subcategory 3D Rendering for Design
Design where 3D rendering brings the creative idea to life—including, but not limited to— publications, packaging, environmental graphics, print and digital campaigns, large and small format communication etc.
Writing for Design
Design where long or short copy is integral, and helps bring the creative idea to life— including, but not limited to—publications, packaging, environmental graphics, print and digital campaigns, large and small format communication etc.
Typography for Design
Design where typography or lettering brings the creative idea to life—including, but not limited to—publications, packaging, environmental graphics, print and digital campaigns, large and small format communication etc.
Typeface Design
Design of original or significantly altered (for brand purposes, and with credit given to the original type designer) typefaces with full alphabet and punctuation glyphs. Could be display, text or experimental.
Data Visualisation & Infographic Design
Design of complex data in printed or digital form that benefits comprehension of the topic through innovation and visual appeal.
