DEALER EXCELLENCE PROGRAM 2024 FULL LINE DEALERS
TA B L E O F C O N T E N T S
2
4
Welcome
6
Introduction
9
Program Summary
10
Customer Experience
24
Dealer Financial Health
30
AGCO Partnership
34
Frequently Asked Questions
38
Past Champions
F U L L L I N E Dealer Excellence Program 2024
F U L L L I N E Dealer Excellence Program 2024
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WELC OME
DEAR AGCO DEALER, I’m going to start this letter off a bit differently than I usually do — by talking about hamburgers. Specifically, the places that sell the most hamburgers. Burger King was founded in 1954, and McDonald’s in 1955. Those two companies quickly began to dominate the world of fast food. Then came Wendy’s in 1969. Think about that. More than a decade later, what made founder Dave Thomas think he could compete with the established titans of Burgerdom? He had a different angle, that’s what. Wendy’s has been the “Home of Fresh, Never Frozen Beef” since the day the first store opened. And you know what? People responded very positively. Fresh was different than frozen solid, which is how Mickey D’s and BK’s patties arrived at their restaurants. (And still do.) Today, Wendy’s is battling Burger King for the number two position. The same kind of story is taking place in the Ag business today. For a long time, there have been a couple of major players in this very entrenched industry. There’s no need to name them. You know who they are. But over the past few years, there’s been a third choice cracking the code and gaining in popularity every day. That would be AGCO. And that recent success is mainly due to outstanding products being sold and serviced by outstanding dealers. Together, using Best Practices and always looking to elevate our collective position in the game, we’ve found a different way to approach our customers. A different angle of choice that sets us apart from the competition. I know you’ve seen it. No matter where you are in your journey, you’ve taken customer feedback, the good as well as the “needs improving” to heart and made the necessary adjustments. As a result, you may well be getting invited to dances you’ve never been invited to before. So don’t change! Stick with the program. Make use of the proven Best Practices — including an idea we’re calling the Fundamental Four: • Get the product ready for the customer. • Get the customer ready for the product. • Respond quickly to customer issues. • Follow up to ensure expectations are met.
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F U L L L I N E Dealer Excellence Program 2024
Those four constructs are all still very much a work in progress toward helping improve the customer experience. And we need your input in making them a reality. Best Practices and the Fundamental Four are geared toward reducing the risks in the risky business of Farming. You know what else reduces risk? Options. For the first time in decades the Ag equipment industry landscape is shifting. Why? Because of you! You’re providing options to Farmers — solid options backed by a quality product portfolio and employees dedicated to delivering solutions. This is an exciting time to be in the Ag business. And an exciting time to be an AGCO dealer. AGCO is growing rapidly. Don’t be afraid to ask how to grow with us. We’re only as good as your feedback, and those lines of communications need to be kept open continually. Now is our time and now is your time to move the needle. Together. We’re confident we’ve got the best dealers on the planet. Stand taller today than ever before. Feel confident you’re selling and servicing the best products in the industry. That’s your angle. Nobody takes better care of their customers than you do. Let’s all work as hard as the Farmers we serve to achieve our goals. On these pages, once again, you’ll read about the latest and greatest Best Practices that are moving all of us into rarified air. And you’ll read comments from customers who put us in that position. Our angles are working. Just like Wendy’s, we’re the freshest folks in the market. And that begs the question: Who’s hungry for more?
Respectfully,
Greg Milstead Director, NA Distribution Performance
Stating the Obvious
NEW FOR 2024:
Following Best Practices leads to the best performance. That means the best customer experience for your Farmers, and a profitable outcome for your dealership. Streamlining the DEP these past couple years has proven to be effective and strategically sound. So, there’s no reason to reinvent the wheel for 2024. Are there tweaks to the system? Of course. Most of those originated from fellow dealers. The overall game plan, however, remains pretty much intact:
Mandatory Outlet Standards (MOS) is an assessment program listing essential requirements that AGCO expects from its distribution partners. There are touch points which reflect on organizational aspects, visual identity, facilities and property. Our ambition is to ensure a minimum level of customer experience that meets the expectations of our customers. This will be an eligibility requirement for DEP with dealers being assessed via three options:
• Excelling at Best Practices is the key to achieving high ratings.
• Dealer Self-Assessment
• One through five levels for each Best Practice remain with the AVERAGE determining your overall score.
• Remote Assessment
Year after year, the overarching strategy of the Dealer Excellence Program is to continually make us more competitive and more customer centric. Best Practices remain our angle to do just that.
Eligibility Requirements for Full Line AGCO Dealers Once again, the program runs for the calendar year, January 1, 2024 – December 31, 2024. And, as always, we’re looking for dealers that want to significantly improve and not simply participate. So, as usual: 1
You must confirm your intent to participate in the program and acknowledge that the program brochure has been read and is understood by February 9, 2024.*
2
All AGCO accounts (and any of its subsidiaries, parents, affiliates, related companies or divisions), must be in current condition on December 31, 2024.
3
New! Meet AGCO Mandatory Outlet Standards (MOS). Complete assessment by September 30, 2024.
• On-Site Assessment Your Account Manager and Distribution Management Team will contact you with all the relevant information, timelines and login details in the weeks ahead. *Dealers can access the Dealer Excellence Acknowledgment selection page by doing the following: On Dealer Portal — Select Management from the top of the page. On the right hand side you will select “Dealer Excellence Plan/Scorecard” under “Quick Launch.” This will then take you to your Salesforce page in which you can follow steps below. On Salesforce — Select Plans from the “Related List Quick Links”, then select your dealerships name followed by “2024.” From there, click on “Dealer Business Plan” at the top right of the page and then click on the arrow next to “Eligibility Requirements.” You will then be able to select “Yes” or “No” under “PLAN TO ACHIEVE.”
F U L L L I N E Dealer Excellence Program 2024
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INTRODUCTION
IF IT AIN’T BROKE, DON’T FIX IT. Three key areas. Nine Best Practices. One goal — to help you succeed in finding the right angle to provide the best customer experience for every Farmer that comes through your door.
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BEST PRACTICES FOR 2024 Each key area encompasses the following Best Practices: Customer Experience
The Program Year is 1/1/24 – 12/31/24
Driving customer loyalty, the source of success
Multi-Tiered Performance Targets
1 2
Customer loyalty (2)
3
Product training
4
Parts performance index
5
Service performance index
6
Precision Farming Proficiency
Dealer Financial Health Sustainability and building management strength 7
Pre-sell performance
8
Aftersales absorption
A Solid Partnership With AGCO Portraying a strong and clear brand image 9
AGCO Finance penetration
Short and sweet. Nine simple and direct Best Practices focused on your growth, your Farmers and your pursuit of excellence.
No changes. As in 2023, a point value will be awarded for each Best Practice, based on a one-to-five-star rating scale (with a minimum level of performance required to achieve a one-star rating). To calculate a dealer’s overall star rating, we’ll calculate their average star rating by taking the combined score and dividing by nine.
All Cash Payout Incentives paid on your Dealer Excellence Program performance (i.e., star rating) for the 2024 program year will be paid exclusively in cash and disbursed to you by the end of Q1 2025.
Standards for an Emerging Global Dealer Excellence Program There are a several Best Practices or components of Best Practices throughout this brochure that will also be standards within an emerging Global Dealer Excellence program. Dealers all over the globe will be measured against these same metrics in support of AGCO’s Farmer First initiative. These standards are listed below and will also be noted with an asterisk (*) as you go through the brochure. 1. A Customer Experience Champion (page 15) 2. MDI, Parts Training and eCommerce within the Parts Performance Index (page 18) 3. PDI completion, PSP completion, GenuineCare, AGCO Protection, and Service Training within the Service Performance Index (page 21) 4. A Precision Farming Specialist (page 23) 5. AGCO Finance penetration (page 33)
F U L L L I N E Dealer Excellence Program 2024
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INTRODUCTION
WORKING EVERY ANGLE. Hmmm. Perhaps to avoid any suspicion of suggesting nefarious or secret activities, that subhead should read “Working Every GOOD Angle.” Fortunately, there are plenty of legitimate and effective ways to provide customer excellence and strengthen relationships simply by offering the best products and the best service possible to every Farmer. Maybe it’s an inviting initial phone call or warm first-visit welcome to the dealership. It could be paying special attention to a Farmer’s needs and quickly responding to issues over a long period of time. Or countless other examples of putting customers at ease and making sure every “touch” is as positive as possible.
Customers can provide their own angles. Listening and learning from our Farmers can help us all pick up on angles we may not have thought of that are useful and universal. Customer feedback teaches us what works and what just might need some improvement. The customer may not always be right, but the customer always has an opinion. We have to make sure we’re paying attention and responding to provide the best customer experience, whether it’s in person or on the phone. One thing that never changes is the fact that every part of your dealership has to function well in order to succeed. Utilizing Best Practices is a key angle to achieving that success. So, too, is learning from the customers we serve.
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PROGRAM SUMMARY BEST PRACTICES
CUSTOMER EXPERIENCE
DEALER FINANCIAL HEALTH
AGCO PARTNERSHIP
1-STAR
2-STAR
3-STAR
4-STAR
5-STAR
REFER TO PAGE(S)
Operations Customer Loyalty — Net Promoter Score®
48%
64%
73%
86%
92%
12
Customer Loyalty — Issue Resolution
>60%
>70%
>80%
>90%
>95%
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>50% DSP count complete one OLT bundle
>75% DSP count complete one OLT bundle
100% DSP count complete one OLT bundle
Level 3 plus 100% DSP count complete 4 hours of product ILT/ VILT
Level 3 plus 100% DSP count complete 8 hours of product ILT/VILT
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>20%
>30%
>40%
>50%
>60%
24
45% or a 5 PPT improvement
55%
65%
75%
85%
32
50% dealer staff at L2
Dealer-assigned specialist has completed L1-L3 and attended Fuse® Conference
Sales & Marketing
Product Training
Pre-Sell Performance
AGCO Finance Penetration
Precision Farming Proficiency
25% dealer staff at L1
Standard: 1 or 2 metrics achieved
50% dealer staff at L1
25% dealer staff at L2
Aftersales — Parts Parts Performance Index
Certified: 3 or 4 metrics achieved
Pro: 5 metrics achieved
18
90%
28
Pro: 7 or 8 metrics achieved
20
Aftersales — Service
Aftersales Absorption Service Performance Index
60% Standard: 1 to 3 metrics achieved
STAR LEVEL Average Rating *Payout
65%
70%
80%
Certified: 4 to 6 metrics achieved
1 STAR
2 STAR
3 STAR
4 STAR
5 STAR
1.0 - 1.49
1.5 - 2.49
2.5 - 3.49
3.5 - 4.49
4.5+
0.25%
0.50%
1.00%
1.50%
2.00%
*Must achieve a minimum of a one-star rating to earn a payout. PAYOUT CALCULATION: 2024 CY eligible volume x 2024 earn rate (as above) = cash payout.
Find Your Dealer Excellence Scorecard Dealer Portal: Management Programs Dealer Excellence Quick Launch Dealer Excellence Plan/Scorecard
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CUSTOMER E XPERIENCE
THEY SAID WHAT? Maybe you’ve had that reaction after reading some survey comments. Sometimes it’s in reference to a really, really good experience. Other times, well, perhaps something went awry. Remember, the customer is always right ... in their mind. They’re looking at their sales and service experience from different angles than you are. And ALL feedback is important. As always, whether it’s a “Thanks” or “Hey, let’s work on solving this,” a prompt and accurate response to your customers impacts their experience and their loyalty (which impacts profitability). Building a strong customer experience foundation based on feedback is really the impetus behind the Fundamental Four Greg mentioned in his letter. As you’ll note, these are basic tenets, but sometimes the things we take for granted can have the most impact on customer experience. For example: Get the Product Ready for the Customer. Make sure there’s a focus on machine preparation so it’s farm-ready at the time of delivery. Get the Customer Ready for the Product. Farmer success is a top priority. Knowing how and what the product can do before they hit the ground running is key to an enjoyable experience. Respond Quickly to Customer Issues. This one’s a no-brainer. Employees need to be trusted and empowered to fix issues fast and accurately. Follow Up to Ensure Expectations Are Met. Farmers need to feel heard, supported and valued. These Fundamental Four are all works in progress. There’s more to come on them, and your input is invaluable. One thing you need to know so far, though, is that Net Promoter Scores are significantly higher when the Fundamental Four are in play. That’s where customer feedback is essential. As you share your knowledge with your Farmers, they can share their knowledge with us. Together, we can all learn, and we can all get better.
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CUSTOMER E XPERIENCE
I like that they are well-stocked with parts and support and also very supportive. I had a sensor that went out and got it resolved in a timely manner. I like my relationship with the employees. Also, they do a great job investing in and educating both employees and customers. Randall W., Pennsylvania
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CUSTOMER E XPERIENCE
I’ve been Deere all my life. Deere has lost its “caring” for its customers and the Fendt dealer is known in our area to be a top-notch dealer. Allen K., Alberta
CUSTOMER LOYALTY — NET PROMOTER SCORE HANG ON TIGHT! To your customers, that is. And you know what? Hang on tight to your employees as well. Keeping one loyal goes hand-in-hand with keeping the other loyal. It’s a fact that the most profitable businesses have a high ratio of “earned growth” — meaning most of their sales come from existing customers and referrals made by satisfied customers. And who satisfies them the most? Loyal employees. Your best employees satisfy not only the rational needs of Farmers (right machine, right 12 F U L L L I N E Dealer Excellence Program 2024
deal, repairs as promised, etc.), but the emotional needs too (instilling confidence, making the process easy and enjoyable, showing obvious care, etc.). All of the above comes from learning things from what the customers tell us. And you know what? That information is FREE! Use it. And keep those customers and employees loyal for many years.
Your star rating will be a function of your Dealer Net Promoter Score (NPS).
BEST PRACTICE
As such, we will calculate your Dealer NPS as follows: Percent of Promoters (i.e., percent of customers rating you 9 or 10) minus Percent of Detractors (i.e., customers rating you a 6 or below) for the calendar year. Example: A total of 10 NPS surveys are completed during the 2024 calendar year: seven are promoters, two are passives and one is a detractor.
1 STAR
2 STAR
3 STAR
4 STAR
5 STAR
48% NPS
64% NPS
73% NPS
86% NPS
92% NPS
NOTE: Each dealer must have a minimum of 10 completed surveys to qualify.
Calculation: 70% (7 ÷ 10) - 10% (1 ÷ 10) = 60% NPS
New for 2024! Improving NPS is a journey, not a sprint. But sometimes you need a spark. For dealers at the one-, two- or three-star level, there’s now a second way to advance to the next level: Make a 4-percentage-point improvement over your calendar year 2023 score. Note: This only applies to star levels one, two and three and assumes at least a 2023 NPS result of 46%. (No dealer can achieve a five-star rating with a score of less than 92% regardless of the year-over-year improvement achieved.) Example: Dealer 2023 NPS result is 52% and finishes 2024 at 57%. This dealer meets the requirement for a two-star performance as a result of a year-over-year improvement of 4 or more percentage points. Where to access your NPS data? Access your NPS survey data and manage alerts online via the LinkConnect System. Access LinkConnect directly via LinkConnect.net or through the AGCO Dealer Portal.
Resources New, customer experience / NPS online training. Course ID: GLMGTAGBSKEPWAEP107E. Course Title: NPS and the Customer. This course will help dealership employees understand the basics of customer experience and NPS, including: • What is CX. The customer experience and why it matters • How NPS measures customer loyalty • When and how often is NPS measured • Understand the scoring and key moments for the customer • What dealer teams can do to help improve NPS • Why follow-up is so important We recommend this training for all employees, but especially for those in customer-facing roles or CX leadership. F U L L L I N E Dealer Excellence Program 2024
Got Questions? Contact Phil Jones (phil.jones@agcocorp.com)
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They know what they’re doing and try really hard to meet the needs of their customers.
CUSTOMER E XPERIENCE
Brian M., Ontario
CUSTOMER LOYALTY — CUSTOMER ISSUE RESOLUTION Focusing on Two of the Fundamental Four After you’ve gotten the product ready for the customer and the customer ready for the product, the focus shifts to respond quickly to customer issues and follow-up to ensure expectations are met. To the Farmers, you and everybody associated with your dealership is an expert. They expect you to fix what’s wrong. Preferably yesterday. Actually, experience has shown that making contact within three days is Best Practice. 14
F U L L L I N E Dealer Excellence Program 2024
You might not have an immediate solution, but responding to customer alerts that pop up in the data housed in the LinkConnect System can be an important factor in strengthening relationships and demonstrating that you (and your employees) care and want to help resolve any issue quickly and accurately.
BEST PRACTICE
Think Three. As in acknowledging customer issues within three calendar days. The business of farming doesn’t generally take the weekend off. Just like last year, we’ll measure that acknowledgement by using the percentage of “Take Action” alerts moved to in-progress or closed status in the LinkConnect System within three days of issue within the program year.
1 STAR
2 STAR
3 STAR
4 STAR
5 STAR
60%
70%
80%
90%
95%
PREREQUISITE: Have a Customer Experience Champion* To be eligible for this Best Practice, dealers must designate at least one employee as their Customer Experience Champion and have that person complete our new OLT training course (see Resources on page 13) by June 30, 2024.
Calculation: # of Take Action alerts moved to in-progress or closed status within three days of issue ÷ total number of Take Action alerts issued during calendar year. The three forms of Take Action alerts: • Issue — specific issue customer wants help with.
In addition, the CX Champion should work with relevant departments on driving the “Fundamental Four” principles, with a goal of improving NPS.
• Custom Alert — generated by a set score parameter (e.g., NPS of 7 or less, overall satisfaction of 7 or less, etc.).
• Have responsibility for driving Fundamental Four engagement at the dealership
• Opportunity — customer request concerning upcoming need.
• Identify owner(s) of each fundamental • Encourage and coach others! • Work with leaders to influence the culture Your AGCO Aftersales team is ready to support you in the journey to improve customer experience. *Global Dealer Excellence standard, see page 7.
To Access Your Take Action Alerts: Get there via oneAGCO > Management > Programs > Customer Experience. Then click on the link for Customer Experience Program on top right of the page, right below Quick Launch. Clicking on the red Take Action icon will take you to the issue resolution tool. There are many helpful how-to videos on LinkConnect, including one titled How To Resolve Alerts. To find them, just click on Help in the top ribbon.
F U L L L I N E Dealer Excellence Program 2024
Got Questions? Contact Phil Jones (phil.jones@agcocorp.com)
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The salesman was good. He came out and help set it up and I really appreciated that. The dealer is very farmer friendly and helpful.
CUSTOMER E XPERIENCE
Paul O., Ontario
PRODUCT TRAINING Getting to know the products — up close and personal
Here Are the e-Pathways Learning Objectives:
You have, literally at your fingertips, the best resource in the business for product training. The AGCO Academy is committed to delivering essential learning tools in time and on target for all your salespeople. You want specifics about how they can stay ahead of the curve and learn about the latest AGCO equipment and technologies plus get the soft skills they need to be successful? Here you go:
After this course the student will be able to answer questions and practice skills related to:
• Bundling Solutions: The DEP Training program simplifies the whole training process by bundling key courses by brand and category. You don’t have to try and put together your own program. Courses are identified and targeted to specific sales roles. That saves salespeople time and helps them focus on the most relevant information. • Sales App Sharing: Salespeople can easily share the AGCO Sales Assistant app videos with the people using the equipment on the farm. The result? Reduced time, reduced explanation repetition and, perhaps most importantly, reduced need for unnecessary trips to the farm. • Selling Skills: NEW FOR 2024! The AGCO Academy is launching a new soft skills course: e-Pathways. It’s designed to help salespeople better serve the Farmer and give them an edge on the competition. The course will be included in the product training bundles and will only need to be completed once. There will be successive courses graduating to Levels II and III over the next two years.
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F U L L L I N E Dealer Excellence Program 2024
• Consultative Sales • Closing Deals • Personal Organization • Introduction to Coverage and Conversion and Market Share • Machine Installation Principles • The Dealer Business Model • Putting the Farmer First — Five Steps to Customer Service
It’s Already Working! Here’s what almost 5,000 AGCO global students have said about e-Pathways:
I will use what I learned in this course in my work
97%
I would recommend the course to a colleague
92%
Overall rating for this course (1 - 5)
4.07
TOTAL number of submitted evaluations
4848
Best Practice — How Success Is Measured
1 STAR
2 STAR
3 STAR
4 STAR
5 STAR
>50% DSP count complete one OLT bundle
>75% DSP count complete one OLT bundle
100% DSP count complete one OLT bundle
Level 3 plus 100% DSP count complete 4 hours of Product ILT/VILT
Level 3 plus 100% DSP count complete 8 hours of Product ILT/VILT DSP = Dealer Sales Professional
AGCO Dealer Portal The AGCO Dealer Portal is the key source for information about Dealer Excellence, the AGCO Sales Assistant app, training bundles and more. • Sales and product training
• OnTrack
• Coaching
• myAGCO CRM
• Quick Quote
AGCO Sales Assistant App The tool you carry with you everywhere. Here’s just some of what you get: • Product information and specifications • Equipment operational videos Plus, a whole lot more.
Dealer Portal It’s as easy as 1, 2, 3 1 Go to the Dealer Portal 2 Click on Training 3 Click on Sales and Product
SCAN TO DOWNLOAD
BEST PRACTICE
Awards will again be based on Dealer Salesperson training completions.
Got Questions? Contact Toby Groves (toby.groves@agcocorp.com)
• Competitive comparisons • ROI calculators F U L L L I N E Dealer Excellence Program 2024
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I provided the dealer with a list of parts and was pleased he followed my list and made sure the parts were in stock for me. I also know if the parts aren’t in stock, they usually have them the following day.
CUSTOMER E XPERIENCE
Steve S., Wisconsin
PARTS PERFORMANCE INDEX Four PLUS One.
Why the addition of eCommerce?
For 2024, we’ll continue to measure the four metrics from last year:
eCommerce is critical in providing best-in-class support to Farmers and keeping the customer experience in the forefront of all we do. Business habits are changing, and customers are demanding more every day. Enabling the sale of parts through an eCommerce solution adds value by giving Farmers flexibility to do business however they choose.
1 MDI/RDSL*
2 Retail Loyalty Sales Growth
3 Parts Marketing Co-op
4 Parts Training Completion*
PLUS, one new metric: 5 eCommerce Sales* *Global Dealer Excellence standard, see page 7.
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F U L L L I N E Dealer Excellence Program 2024
So, the Parts Performance Index will focus even more on ensuring you as a dealer are totally prepared to support Farmers, have the right part and can continue to build brand awareness. As for your parts people ... There’s still only one set of goals they’re going after. As with 2023, their achievement in the Parts Index will also count toward rewards in the DEP. Again, it’s a straightforward approach to success and growth for your parts business.
BEST PRACTICE
More Metrics, More Stars. The simple formula hasn’t changed. The more metrics achieved, the more stars won. And those star ratings also align to a discount to be received on stock orders.
1 STAR
2 STAR
Standard: 1 to 2 metrics achieved
3 STAR Certified: 3-4 metrics achieved
4 STAR
5 STAR Pro: 5 metrics achieved
PREREQUISITE: Approved Aftersales Plan
Resources Documentation describing metric achievement levels — can be found on the Dealer Portal: Parts > Business Tools > Parts Terms and Conditions > Related Documents • 2024 Terms and Conditions Quick Reference Guide • AGCO Parts Full Terms and Conditions Documents Monthly Dealer Scorecard outlining achievement for each metric — can be found on the Dealer Portal: Parts > Business Tools > Parts Terms and Conditions > Featured Content > AGCO Parts Terms and Conditions Scorecard
F U L L L I N E Dealer Excellence Program 2024
Got Questions? Contact Chris Davis (chris.davis@agcocorp.com)
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CUSTOMER E XPERIENCE
The dealer is great with their service. We had two major problems after 25 hours, but they had it fixed quick. The dealer is the main reason why I would recommend a Gleaner® combine. Gene U., Illinois
SERVICE PERFORMANCE INDEX Small changes, but overall, the same as 2023.
Best-in-Class Service
Like last year, the warranty certification level your dealership achieves is based on metrics that focus on delivering the best customer experience, maximizing uptime and providing technical expertise. And it defines the reimbursement level you receive for warranty claims. As with the parts side of the business, the certification level you attain for your warranty reimbursement will be used to determine your DEP score.
For the 2024 Warranty Certification Program, there will be few changes other than small adjustments within individual metrics. The current program is well positioned to maximize customer satisfaction and dealer achievement. The key remains to focus in on these metrics, create a plan to meet them, drive customer satisfaction and receive the benefits of Pro.
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F U L L L I N E Dealer Excellence Program 2024
Performance Based on Dealership Warranty Certification — Service Performance Index
BEST PRACTICE
What’s that composed of? • PM360
• Service Training*
• GenuineCare*
• Customer Issue Resolution
• PSP Completion
• AGCO Protection Performance*
• PDI Completion*
• AGCO Connect Activation Performance
*
*Global Dealer Excellence standard, see page 7.
1 STAR
2 STAR
Standard: 1 to 3 metrics achieved
3 STAR
4 STAR
Certified: 4 to 6 metrics achieved
5 STAR Pro: 7 or 8 metrics achieved
Note: For 2024, Technical Service Training is required for Pro-level certification, reflecting AGCO’s commitment to exceptional customer experiences via highly skilled service technicians.
PREREQUISITE: Approved Aftersales Plan
Resources Documentation describing metric achievement levels — can be found on the Dealer Portal: Service > Warranty > Warranty Certification > Related Documents • 2024 Warranty Service Tools Quick Reference Guide Monthly Dealer Scorecard outlining achievement for each metric — can be found on the Dealer Portal: Service > Warranty > Warranty Certification > Quick Launch > Warranty Scorecard 2024 Report
F U L L L I N E Dealer Excellence Program 2024
Got Questions? Contact Chris Davis (chris.davis@agcocorp.com)
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CUSTOMER E XPERIENCE
PRECISION FARMING PROFICIENCY WITH FUSE Automation, autonomy, et cetera
It’s simple: Earn to learn.
The news is filled with headlines about autonomous farming equipment under testing. How will this transform our industry? Are you ready? Are you caught up on today’s technology? You’ve got to walk before you can run. The Fuse training program builds a proficient understanding of precision ag across different parts of your organization. From the parts counter to the sales floor, everyone on your team needs to understand how an investment in precision ag yields gains in efficiency, productivity and operator experience.
The first step of technology adoption is awareness. You’ll learn how guidance and auto-steering serves as a foundation for all precision ag functions. Your specialists will learn about additional features like headland automation, advanced wayline features, machine control and telemetry. All of this technology works together to save Farmers around 10% on inputs like fuel and fertilizer, but that’s only the beginning. Precision ag is a necessary step if your customers want to be able to use autonomous equipment in the future. Field boundaries, waylines and agronomic data will play a major role in reducing the time needed to benefit from autonomous technology in the future.
Precision ag continues the brand experience when you’re not there. From guidance to machine control to telemetry, precision ag provides customers with confidence they’ve made the right investment — when done right. It starts with knowing your stuff, and we incentivize both general training for your employees across functions as well as advanced training for precision farming specialists. 22
F U L L L I N E Dealer Excellence Program 2024
BEST PRACTICE
1 STAR
2 STAR
3 STAR
4 STAR
5 STAR
25% dealer staff at L1
50% dealer staff at L1
25% dealer staff at L2
50% dealer staff at L2
Dealer-assigned specialist has completed L1-L3 and attended Fuse Conference
Precision Ag Specialist* The goal of AGCO’s precision ag training is to cultivate a well-rounded precision ag specialist with the confidence to explain and recommend the right solutions for a particular farm based on their efficiency and productivity goals. Precision ag specialists receive challenging questions, particularly in the areas of tech compatibility and integration into an existing fleet. A thorough understanding of AGCO’s precision ag offering and how it adds further capabilities and value to equipment allows the dealership to attract and retain customers who are looking to regularly update their fleet. Understanding AGCO’s precision ag technology sets the foundation for integrating it successfully into a customer’s farm and continually serving as a trusted resource for enhanced productivity and future technology additions.
*Global Dealer Excellence standard, see page 7.
F U L L L I N E Dealer Excellence Program 2024
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D E A L E R F I N A N C I A L H E A LT H
In the Ag business, this equation,
GOOD FINANCIAL HEALTH = CONTINUOUS IMPROVEMENT AND GROWTH. Should be as famous as, well, E=mc2
Einstein’s big idea basically says that energy and mass are interchangeable. (Bet you never thought you’d see that in the DEP brochure, did you?) In the same vein, though, good financial health is interchangeable with continues improvement and growth. Having your financial house in order is every bit as important as building a strong Customer Experience foundation by following the Fundamental Four. It’s okay to anticipate and hope for the best, but you have to be prepared for the worst. Bad weather, bad economic news, you name it. Sustainability is not dependent on planning for everything that could happen, but having your financial house in order to take care of anything that does happen. It also helps reduce your stress and heightens your capacity to provide great customer experiences. The Farmer wins and you win. For 2024, the Dealer Financial Health Best Practices remain these proven winners:
1
Pre-sell performance
2
Aftersales absorption
Both are very important. And both are accompanied by resources designed to help you keep on top of the income and outgo, always with an eye on continuous growth.
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D E A L E R F I N A N C I A L H E A LT H
I would give them a 20 if I could. Ron W., Kansas
F U L L L I N E Dealer Excellence Program 2024
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D E A L E R F I N A N C I A L H E A LT H
I was happy and pleased with the whole purchase process. The dealer was very fair with the trade-in deal and the price of the new machine. They were prompt with getting paperwork taken care of. The delivery was also prompt. I trust them, their support and their work. Jon D., New Jersey
PRE-SELL PERFORMANCE This is a Big Deal. Why? • It improves inventory turn rate. • It improves ROIC.
Keep Your Focus on the FULL market • It gives you more time to sell your trades (i.e., pre-sell the used).
• It makes you a more reliable supplier. • It reduces the risk of having to pay floor plan interest, of having • It locks in business before the competition. inventory with the wrong spec • It is a key factor for improved cash flow. and “lot rot.”
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F U L L L I N E Dealer Excellence Program 2024
All customers want to be treated special, right? Pre-sell makes Farmers know you’re thinking about them specifically. You know who wants new machines and who’s looking for good used items. With pre-sell, you’re locking in the new orders AND getting a heads up on used machines BEFORE they hit your lot. AGCO becomes a more reliable supplier; you become a more reliable supplier. That’s a win-win. Add in the customer and it becomes a win-win-win.
BEST PRACTICE
Achieve a pre-sell to total retail ratio of at least 20% by 12/31/2024. 1 STAR
2 STAR
3 STAR
4 STAR
5 STAR
>20%
>30%
>40%
>50%
>60%
CALCULATION: Pre-sell retail dollars during program year ÷ total retails dollars during program year (1/1/2024 – 12/31/2024)
Facts You Need To Know: • Orders marked retail with customer name prior to invoice are considered pre-sell. • Pre-sell units must be retail registered in the month of or within the following month after invoice. • This metric requires completion of warranty registration; pending registrations do not count toward pre-sell performance. • Measurement based on 140+ HP tractors, combines and heads, application equipment, seeding and tillage, and commercial hay (large square balers and SP windrowers).
Resources Updates will be provided on Dealer Portal on a monthly basis to give dealer updates on their progress toward this goal.
F U L L L I N E Dealer Excellence Program 2024
Got Questions? Contact Bradley Warren (bradley.warren@agcocorp.com)
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D E A L E R F I N A N C I A L H E A LT H
Sunflower is a good machine. I’ve had good experiences with several we’ve owned and operated. As for our dealer, the staff is easy to work with and they focus on treating the customer right … you can’t ask for much more than that. Brady B., Nebraska
AFTERSALES ABSORPTION Way to Go! You’re the Star of the Absorption Show!
Solid Help for Solid Success
Keep up the good work. AGCO dealers continue to have an average absorption across North America that’s better than the competition. The numbers don’t lie. At the end of 2021, the year-end average of reporting dealers stood at a 77% absorption rate. Throughout 2022? AGCO dealers improved to 79%. And in 2023? Aftersales absorption is on track to hit 84%. That’s not just impressive, it’s VERY impressive. Because moving that metric just one percentage point typically means a material increase in top line aftersales revenue in conjunction with managing dealership expenses.
Why manage your business to achieve an absorption rate of 100%? Simple: It’ll help you have a more profitable, sustainable business and be able to invest more in your dealership. Whatever industry cycle is on the horizon, the AGCO dealers with higher absorption will be able to navigate it profitably.
We will again calculate absorption by adding the gross margin coming in from parts and service, then dividing by total dealership expenses. (Looking at Compass for that metric.) Performance will be based on the combined (parts and service) absorption rate achieved for the program year. 28
F U L L L I N E Dealer Excellence Program 2024
BEST PRACTICE
Achieve an aftersales (i.e., combined parts and service) absorption rate of at least 60% for the calendar year. 1 STAR
2 STAR
3 STAR
4 STAR
5 STAR
60%
65%
70%
80%
90%
CALCULATION: Combined Parts and Service Gross Margin ÷ Total Dealership Expense
PREREQUISITE: Submission of Dealer Financials via Compass Reporting
Resources Lighthouse Aftersales: A systematic, team-oriented process designed to identify the gaps in your aftersales operation that are eroding profitability. It doesn’t matter if it’s inflated expenses, low gross margin in the parts or service departments, or inefficiencies in your aftersales operations — your trained AGCO aftersales field staff can work with your team to navigate the Lighthouse Program. You can learn more about this program by contacting your Field Aftersales Manager and by visiting the Lighhouse aftersales landing page on the AGCO Dealer Portal located under the Management tab.
F U L L L I N E Dealer Excellence Program 2024
Got Questions? Contact Greg Milstead (Greg.Milstead@agcocorp.com)
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A G C O PA R T N E R S H I P
STRONG BRANDS. STRONG DEALERS. STRONG CONNECTION. The triple threat of success. And a perfect description of what being in partnership with AGCO can mean to your dealership. Just like last year, it’s not bragging, just fact that AGCO brands have earned a solid reputation for quality and excellence worldwide and a dedication to provide the best possible customer experience. It’s also a fact that you’re the face of AGCO to those customers. AGCO’s reputation and your reputation continue to be fused together. It bears repeating that our part of the partnership is to provide your business with access to new products, new markets, the programs and training tools to increase sales, and more. But to AGCO customers, YOU are the company. And your part of the partnership is to add your expertise to make sure Farmers come first and get what they need. As we’ve said before, it’s a solid connection between us ... uniting the best with the best.
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A G C O PA R T N E R S H I P
Particularly as a female, I appreciated how patient, knowledgeable and responsive the sales rep was during the entire sales process — took time to answer all my questions and review all the features and functions of the equipment. Debbie L., North Carolina
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A G C O PA R T N E R S H I P
AGCO FINANCE PENETRATION* A Key Best Practice. Why? Two words: Customer Retention.
Be a Leader
Existing customers are ripe for growing your business. Selling them quality AGCO products builds market share. And the cycle continues over and over and over again.
Don’t let the other guys get ahead of you. Our competition is very good at driving business through their own financial channel. There’s no reason why we can’t beat them at their own game. We have best-in-class finance products and tools and best-in-class programs — all built to make our customer experience better than theirs. In order to be the leaders in the field, we must be very intentional at driving business through our captive finance company whenever we can. And you know who else benefits? Our Farmers! As we continue to strive for best-in-class retail programming and expand our suite of Farmer First products and services, we can’t lose focus on the Best Practice of Finance Penetration.
Want proof it works? • Customer retention improves when they use the captive finance company. • AGCO Finance functions similarly to a captive to ensure the success of AGCO and its dealers. • Customer data yields future sales opportunities. (Leverage AGCO Finance to ensure you capture customer data.) • Providing competitive financing options is critical to retail sales growth. • You not only lose visibility of your customers when utilizing outside financing sources (that have zero invested interest in the success of AGCO and your dealership), but you also lose touch points and potential future sales opportunities. 32
F U L L L I N E Dealer Excellence Program 2024
*Global Dealer Excellence standard, see page 7.
1 STAR
2 STAR
3 STAR
4 STAR
5 STAR
45%
55%
65%
75%
85%
CALCULATION: Percentage of new and used machines (dollar basis, including non-AGCO machines) financed with AGCO Finance as a percentage of total retails (dollar basis; new AGCO equipment only). NEW for 2024: Dealers that do not meet the 45% threshold can still achieve one star by improving their AGCO Finance Penetration Rate by at least 5 total percentage points. For example: A dealer achieving 20% AGCO Finance Penetration in 2023 will need to achieve at least 25% in 2024 to qualify for 1 Star.
Dealer Portal:
Resources Dealer Portal: Management Tab > Program > Dealer Excellence Launch Dealer Excellence Plan/Scorecard, the AGCO Finance Penetration is under the Sales and Marketing Section.
OR
BEST PRACTICE
Achieve AGCO Finance penetration rate of at least 45% for the calendar year.
Management Tab > Dealer Tools > Dealer Business Intelligence Launch Dealer Business Intelligence; the AGCO Finance Penetration is under Retail Finance (click on “Show table” for the details). Fully leverage your AGCO Finance Region Finance Manager today to learn how you can be intentional about increasing your AGCO Finance Penetration.
F U L L L I N E Dealer Excellence Program 2024
Got Questions? Contact Rob Medford (r.t.medford@agcofinance.com)
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General Questions Q: What is the program timing for 2024? Dealer Excellence will operate on a calendar-year basis. As such, all Best Practice metrics will be measured on a January 1, 2024, through December 31, 2024, basis.
FREQUENTLY ASKED QUESTIONS
Q: How will payouts be calculated? All Dealer Excellence Program incentives will be paid on a cash-only basis, as per the following method: earn rate (based on your overall star rating) multiplied by the value of your 2024 (calendar year) program-eligible settlements. Eligible settlements include all products sold, excluding application equipment, IDEAL® combines and CUE equipment.
Operations Q: Is there a reason to continue submitting my financials via Compass? Using Compass data is the only way we have to calculate aftersales absorption. Q: Where does my NPS score come from? We will calculate your NPS score based on the total number of surveys we conduct in calendar year 2024 that include the Net Promoter Relationship question (i.e., How likely are you to recommend your dealer?). While the number of surveys conducted will likely vary by dealer based on sales volume, survey response rates and the completeness of the customer contact information we have, the calculation will be as follows: Percent of all survey respondents (i.e., promoters, passives and detractors) who rate your dealership a 9 or 10 (i.e., promoters) minus percent of survey respondents who rate you 6 or below (i.e., detractors) over the course of the calendar year. Note: For 2024, the NPS relationship question will be included in the following surveys: Purchase and Delivery survey and Anniversary of Delivery (Year 1, Year 2 and Year 3) surveys. Relevant survey data is available via the LinkConnect system. We believe that this will provide a reliable representation of the health of our relationships (i.e., loyalty) with customers over time. Q: Where did the targets for Net Promoter Score come from? It’s a fair question. And one we take seriously. We believe that the best approach is to set the standards based on how the AGCO dealers compare to their peers. To do this, we set the targets for 2024 based on recent* performance, as follows: Five Star — 80th percentile — Top 20% of dealer scores at or above this level Four Star — 70th percentile — Top 30% of dealer scores at or above this level Three Star — 50th percentile — 50% of dealer scores at or above this level Two Star — 30th percentile — 70% of dealers scores at or above this level One Star — 10th percentile — 90% of dealers scores at or above this level *Actual 2024 NPS values for dealers with at least 10 completed surveys.
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F U L L L I N E Dealer Excellence Program 2024
Q: Why is it necessary to have 10 completed surveys to meet this Best Practice? We believe this is the minimum number of surveys needed to achieve a reliable score. This also protects you from having your NPS score significantly impacted by one “bad” survey.
Q: What is a “training bundle”? Training bundles group relevant online courses together, making it easier for managers to assign them. Additionally, the bundles align more appropriately with the needs of the learner. The bundles include product, sales tools and selling skill (soft skill) online courses.
Q: Relative to customer issue resolution, what qualifies as an effective acknowledgement of a customer issue? Dealers are expected to document specific actions taken in the text box provided in LinkConnect. AGCO reserves the right to withhold credit for any entry that is deemed to be a “check the box” effort.
Q: If I already took a specific online training in a previous year, do I have to retake it in this 2024 program year? Yes, in some cases. All required courses in a 2024 Product Bundle MUST be completed in 2024. Course completions from previous years will not be honored. A refresher course is always a good use of time, especially for the Product Bundles that are most relevant in your market, as many new courses have been added while others have been retired. Please remember that reporting for this Best Practice is based on enrollment and completion of a 2024 Product Training Bundle, not just the individual course completions. See the Certification Programs page on the oneAGCO Training Tab for the easy steps to select and enroll in a 2024 Product Bundle.
Sales & Marketing Q: How will AGCO measure pre-sell performance? Pre-sell is measured as a Retail Order that is registered in the month of or within the following month after invoice. The metric requires completion of warranty registration; pending registrations do not count toward pre-sell performance. Q: How is the pre-sell ratio calculated? Pre-sell retail dollars during program year ÷ Total retail dollars during program year (1/1/2024 – 12/31/2024). Q: What products will be measured for pre-sell performance? Tractors: MF 8S & Up (in HP), FT700 & Up (in HP), track tractors, application equipment, Gleaner & FT Combines — including Headers, Commercial Hay, Planters and Sunflower (Seeding & Tillage). Q: If I retail a stock unit within 30 days of invoicing, will it count as a pre-sell order? No. AGCO will only count orders that are marked retailed by time of invoicing. This requires submission of a signed RPO to Dealer Central, and submission of up to five potential customer names via the e-ordering tool. Q: How will I know how I am performing through the program year? Your cumulative pre-sell ratio will be reported in your Dealer Excellence scorecard each month.
The following questions concern sales and product training: Q: Will there be a full list of course numbers available for the online courses that meet the training standards? Yes. They’re posted on the oneAGCO Dealer Portal. Click on the Training tab, then select Product Training under Sales & Product. This includes both existing online trainings and the planned 2024 releases.
Q: Are all courses within a bundle available on January 1, 2024? To keep content current, courses are added throughout the calendar year. We endeavor to have all required courses available in plenty of time to be completed during the program year. However, if the Academy can’t release a given course by November 1, 2024, it will be removed from its bundle and you will not be responsible for completing it. Future online training programs will be listed with their anticipated release dates so you can plan accordingly. AGCO will partner with you to determine which training bundle best supports sales targets and participant need. Courses released after January 1st will be assigned to the selected bundle and automatically show up on the learning plan. AGCO releases 12-15 new online training courses each year. Q: How does AGCO determine the number of sales professionals a dealer needs to have trained to satisfy the Product Training Best Practice? The Best Practice is that all sales professionals selling AGCO products complete this training. For example, if you have four salespeople working at your dealership, your requirement is to have four salespeople complete the course work. We use the count* of those employees with the job role “sales professional” as reported on oneAGCO. Ultimately, we will compare the number of dealership personnel that complete training to the count taken from oneAGCO. While this Best Practice targets sales professionals, credit will be given to any employee who completes the training (an automatic substitution process that covers a variety of scenarios). *Final count as of 10/31/2024. Q: Is there a minimum number of people who must complete the training? Yes. A minimum of two sales professionals must complete training. Dealers with fewer than two employees with the role of “sales professional” will be assigned a count of two. Training completed by any other employee (e.g., dealer principal, sales manager, etc.), regardless of role, will count toward this Best Practice. F U L L L I N E Dealer Excellence Program 2024
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F R E Q U E N T LY A S K E D Q U E S T I O N S
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Q: My AGCO product specialist told me we need to have five people complete training, based on the number of sales professionals listed on the Dealer Portal but we currently only have three salespeople employed at the dealership. How do we fix this? This appears to be a case where the job roles reported on oneAGCO need some maintenance. Ask your Dealer Portal administrator to audit the job roles of your dealership employees. Your Dealer Portal administrator can fix any job role discrepancies or inactivate employees who are no longer employed by the dealership. For changes after 10/31/2024, contact your Account Manager or Inside Sales Representative to request consideration for exceptions. We always seek to “do what is right and fair.” Q: We hired a new sales professional this year. Will he/she have to complete the training this year? Any new sales professional with a start date of 10/31/2024 or prior (as listed on oneAGCO) will be expected to complete all required training by 12/31/2024. However, if the start date is beyond 10/31/24, the sales professional in question will not be required to complete training within the program year.
on the Dealer Portal: Parts Business Tools Parts Terms and Conditions Featured Content AGCO Parts Terms and Conditions Scorecard Q: Why should I participate in the Parts Index? The Parts Index has many benefits for your business. In addition to factoring into Dealer Excellence, the Parts Index drives a higher level of customer satisfaction within your parts department and can provide you with a higher stock order discount.
Service Q: Where can I learn more about the different metrics that make up the Service Performance Index? Documentation describing metrics can be found on the Dealer Portal: Service Warranty Warranty Certification Related Documents • Dealer Warranty Service Certification Program Guide
Q: Where do I learn about instructor-led training opportunities? AGCO offers a variety of instructor-led training opportunities throughout the year. Dealers should work with their product specialist to put a training plan together to meet this Best Practice.
Q: Where can I find my current status toward achieving the Service Performance Index? The monthly dealer scorecard outlining achievement for each metric can be found on the Dealer Portal: Service Warranty Warranty Certification Quick Launch Warranty Scorecard 2024 Report
Q: How do I keep up with my dealership progress throughout the year? Your Account Manager can generate a report for you upon request.
Q: Why should I participate in the Service Index? Not only does the Service Index factor into Dealer Excellence, it also drives a higher level of customer satisfaction within your service department and can benefit you with a higher warranty reimbursement rate.
Q: How will the sales tools be incorporated in the training requirements? Each product training bundle will include a number of required product online trainings plus the new e-pathways sales training course.
Parts Q: Where do I go to better understand what Parts Performance Index metrics are being measured? Documentation describing metrics can be found on the Dealer Portal: Parts Business Tools Parts Terms and Conditions Related Documents • 2024 Terms and Conditions Quick Reference Guide • AGCO Parts Full Terms and Conditions documents Q: Where can I find my current status toward achieving the Parts Performance Index? The monthly dealer scorecard outlining achievement for each metric can be found F U L L L I N E Dealer Excellence Program 2024
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PA S T C H A M P I O N S
2022 CHAMPIONS
2010-2022 Five-Star Dealers
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Agriteer Allegiance Ag & Turf Atlas Equipment Co. Belle Mead Garage Big Boys Toys Cain Equipment Dey’s Farm Centre Fischer Mill Supply Hanlon Ag Centre Ltd. HoBo Tractor Company, Inc. Lauf Equipment Company, Inc. Little Morden Service Ltd. Maple Lane Farm Service Inc. Palliser Sales Ltd. Pomeroy Ranch Equipment LLC Powell Tractor Inc. Regier Equipment Company Trochu Motors Ltd.
Lititz, PA Bastrop, LA Calhoun, GA Belle Mead, NJ Pomfret Center, CT Clermont, GA Tillsonburg, ON Oregon City, OR Lethbridge, AB Lake City, FL Jefferson City, MO Morden, MB Mt. Forest, ON Dunmore, AB Kerens, TX Westminster, SC Madrid, NE Trochu, AB
A.C. McCartney Farm Equipment Co.
Durand, IL
2010, 2017, 2018, 2019, 2020
Advantage Farm Equipment Ltd.
Wyoming, ON
2019
Agri-Service
Kimberly, ID
2010, 2015, 2017, 2018, 2019
Jefferson City, MO
2020, 2021, 2022
Lindstrom Equipment
Modena, WI
2020
Little Morden Service Ltd.
Morden, MB
2017, 2018, 2019, 2020, 2021, 2022
Lititz, PA
2022
Agriterra Equipment
Plain, AB
2017, 2018
Livingston Machinery Co.
Chickasha, OK
2014, 2015, 2017, 2018, 2020
AgWorld Equipment
Kinistino, SK
2013, 2017, 2018, 2020
Lund Implement Company
Madison, MN
2017
Allegiance Ag & Turf
Bastrop, LA
2022
MacAllister Machinery Co., Inc.
Indianapolis, IN
2017
Altorfer Inc.
Clinton, IL
2018
Machinerie J.N.G. Thériault Inc.
Amqui, QC
2016, 2017, 2018, 2019
Atlas Equipment Co.
Calhoun, GA
2022
Manzer Equipment
Osmond, NE
2013, 2014, 2016, 2017, 2018
Atlantic & Southern Equipment
Lake City, GA
2016, 2017
Belle Mead Garage
Belle Mead, NJ
2019, 2020, 2021, 2022
Maple Lane Farm Service Inc.
Mt. Forest, ON
2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022
Big Boys Toys
Pomfret Center, CT
2022
Agriteer
PAST CHAMPIONS
Lauf Equipment Company
Boone Tractor Butler Machinery Company
Bedford, VA Fargo, ND
2020, 2021 2017, 2018, 2019
Cain Equipment
Clermont, GA
2021, 2022
Central Sales
Jamestown, SD
2016, 2017, 2019, 2020
Champoux Machineries Inc.
Warwick, QC
2019
Dan R. Equipment
Plantagenet, ON
2017
Dey’s Equipment Centre
Tillsonburg, ON
2014, 2018, 2019, 2022
Empire Southwest
Mesa, AZ
2012, 2016, 2017, 2018, 2020
MM Weaver, Inc.
Leola, PA
2017, 2018, 2020, 2021
Nance Tractor and Implement
McConnells, SC
2020, 2021
Notre Dame Motors Ltd
Notre Dame, MB
2017, 2018
Ohio Ag Equipment
Broadview Heights, OH
2017, 2019
Owens & Sweitzer Ltd.
Eston, SK
2020
Palliser Sales Ltd.
Dunmore, AB
2022
Pentagon Farm Centre Ltd
Lacombe, AB
2017
Kokomo, IN
2010, 2011, 2012, 2013, 2014, 2016, 2017, 2018, 2019
Plevna Implement Co.
Sabrevois, QC
2017, 2018
Pomeroy Ranch Equipment LLC
Farm Depot, Ltd.
Caro, MI
2017, 2020
Powell Tractor Inc.
Westminster, SC
2020, 2021, 2022
Proudfoot Motors Ltd.
New Glasgow, NS
2018
Equipements Guillet Inc.
Kerens, TX
2021, 2022
Fischer Mill Supply
Oregon City, OR
2016, 2022
Flanagan Implement & Service Co.
Flanagan, IL
2017, 2018
Full Line Ag Sales Ltd.
Saskatoon, SK
2017, 2018, 2019
G&M Implement, Inc.
Greeley, CO
2018
Quinn Company
City of Industry, CA
Saint-Hyacinthe, QC
2017
Regier Equipment
Madrid, NE
2018, 2019, 2022
Lamar, CO
2017
Robbins Farm Equipment, Inc.
Baker City, OR
2018, 2019
Groupe Symac, S.E.C. H. Manning Co.
Quality Machinery Center
Robinson Implement, Inc.
Tulare, CA
2010, 2011, 2012, 2013, 2014, 2016, 2017 2017
Irwin, IA
2017
Hanlon Ag Centre Ltd.
Lethbridge, AB
2010, 2011, 2013, 2017, 2018, 2021, 2022
Ron’s Equipment Company, Inc.
Fort Collins, CO
2021
Hat Agri Service
Dunmore, AB
2018
Service Agricole, Coaticook, QC
Coaticook, QC
2017, 2018, 2019, 2020
Ho-Bo Tractor Company, Inc.
Lake City, FL
2021, 2022
Java Farm Supply, Inc.
North Java, NY
2017
John Schmidt & Sons, Inc.
Mt Hope, KS
Kalvesta Implement Co., Inc.
Shantz Farm Equipment Ltd.
Alma, ON
2017
Swiderski Equipment, Inc.
Mosinee, WI
2018
2017, 2018
Trochu Motors Ltd.
Trochu, AB
2020, 2022
Kalvesta, KS
2017, 2018
William McKeown Motor Sales Limited
Springbrook, ON
2017, 2019
KMK Sales Ltd.
Humboldt, SK
2017, 2018, 2019, 2020
Youngblood Motor Co., Inc.
Kuhns Equipment
Arthur, IL
2013, 2014, 2016, 2018
Ziegler Ag Equipment
Lang Diesel, Inc.
Hays, KS
2017, 2018
Madison, GA Bloomington, MN
2021 2017, 2018
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