Mastering E-Commerce SEO: Best Practices for Online Success
Fact check: The e-commerce world is growing at a rapid speed. You must be surprised to know that total e-commerce sales were 1.3 trillion US dollars in 2014, and they are expected to reach 8 trillion US dollars by 2026.
What is the priority for an e-commerce business? The answer is attracting visitors to it. But you don’t want to spend a fortune on advertising and marketing it. So, what is the solution? The answer is – Using e-commerce SEO best practices That means working on your website and refining it to match the practices of the search engine and updating the web pages and content according to what customers are searching for How you can approach e-commerce site SEO, and what are its best practices for online success? Let’s find out.
7 Best e-commerce SEO practices
Here are some actionable tips that will help you set up the online world of your e-commerce store the right way
Use important keywords
Using high-value search phrases is the first step toward SEO practices. Find out the search items that your potential customers are using to get across your business. This e-commerce SEO strategy can be executed with the help of keyword research tools like SEM Rush and Ahref. Let us tell you that there is a slight difference between e-commerce keyword research and traditional keyword research. Many sites are only concerned about informational keywords, but ensure that you are using a combination of informational and commercial keywords.
Use Alt tag
Search engines can’t really see the images you upload on your website. So, what do you do to give the search engine an idea of what the image is about? Using alt text. This means naming the images appropriately Alt text should contain the keyword, and it should be as concise as possible. Optimizing the images in such a way helps the search engine to rank them in the image search results. Your ultimate goal in describing the images is that someone who sees it for the first time will understand what this image is about. Because that is what the alt texts are meant for.
Allow customer review
The next e-commerce search engine optimization best practice is to allow customer reviews. It has been found by many researchers that nearly 90% of customers go through reviews while buying the product, and they are more likely to put trust in those websites that have reviews. Thus, it gives the customers the chance to speak their hearts out after purchasing the product.
Also, it is more likely that customers will use the important keywords while writing the reviews. This is like icing on the cake on your e-commerce SEO strategy. Who knows, these synonyms or long-tail keywords might boost your website’s ranking.
Write for humans
Your e-commerce site SEO strategy should be executed for the search engines, but it is ultimately done to attract and benefit the shoppers. Your customers are human. So, if you are thinking that you are doing right by including keyword-stuffed, nonsensical content on your website, you couldn’t be more wrong. Keep a balance between writing for humans and search engines. If you write a good piece of content and organically include the keywords, it has the chance of gaining a good rank, thereby helping in the conversion rate. You can hire a professional copywriter/content writer for the same.
Create unique content
It is quite challenging to rank if your website doesn’t have original content pieces on your website. You can tackle this problem by producing interesting and unique content. Include interesting facts, news, trends, or new developments in the industry in which you are providing your services. If you consistently write about a particular topic, search engines are likely to consider you an expert in that aspect. And your readers also like it, provided you give them the authentic information. For instance – You can include guides, whitepapers, long-form blog posts, and articles to boost the ranking of your website and meet the content needs of the search engine.
Avoid duplication
Keep your product description as detailed as possible. But here is the catch: Don’t copy any other product description or duplicate the one that has been provided to you for your reference. Search engine algorithms keep on changing, and your website might get penalized for duplicating the content. Write clear and interesting 3-5 concise sentences for product descriptions using appropriate keywords.
Design a website for shoppers.
E-commerce SEO expert believes that website design plays a prominent role in driving your website rankings. Your website design should be attractive enough so that the users will stay on the website for long. If your website navigation is difficult, shoppers will leave the website within the first few seconds of accessing your page, hence increasing the bounce rate. On the other hand, having a well-designed website reduces the bounce rate and encourages users to spend more time browsing the website.
Need Help from the best SEO Expert.
Many times, tackling SEO challenges becomes difficult for business owners as they don’t have the expertise to do so. What to do at that time? You can seek guidance from e-commerce SEO experts. Having been in the SEO industry for more than ten years, I can help you navigate the challenges of e-commerce SEO seamlessly and won’t give you any chance to complain.
Solving key challenges for e-commerce services companies
E-commerce search engine optimization is not an easy game. With millions of online stores existing and new ones coming every day, it takes a lot to make your website stand out. It might seem like a big challenge, but adopting e-commerce SEO best practices can help you make a start. If you don’t know how to sail through such challenges, we are going to discuss it in a short while below
Why do e-commerce websites Need SEO practices?
Adopting e-commerce SEO best practices ensures that your product shows at the top of the organic results on the search engine results page. You might be surprised to know that websites that don’t rank in the first 7-10 results are less likely to visit as compared
to the top 5-6 results. That is why e-commerce search engine optimizations become all the more important.
Choose the best e-commerce SEO strategy.
Are you new to search engines? If yes, fret not. We will help you build the best e-commerce strategy for you. Let’s get started.
E-commerce keyword research
Using the right keywords is a vital part of your e-commerce SEO strategy Choose the right keywords for your e-commerce store using keyword research tools. I will assist you in finding the right keywords.
Site architecture for SEO
The structure and organization of your e-commerce website also affect its rankings. User experience should be top-notch to keep the visitors coming back for more. Site structure should be as simple as possible with the growth of your e-commerce store. Every web page should be reachable within a few clicks. Don’t worry if you cannot do it all. I am there for you.
Technical SEO
Many business owners overlook the technical aspect of SEO, but you can’t do that. In addition to e-commerce companies, SEO holds importance for technology companies, big brands, and websites in every niche. I will help you optimize your e-commerce website for crawlers with the ideal site speed for better website engagement and more organic traffic.
On page SEO
Done with the technical SEO part? Let’s come to the on-page SEO. It is the SEO practice of optimizing individual web pages for better ranking in the SERPs. Talking about the e-commerce sites, these would be mainly product and category pages. So, it is advisable to optimize the titles, meta descriptions, and URL structure and add internal linking for on-page SEO.
Link Building
Build quality backlinks so that Google can recognize your authority I will assist your e-commerce strategy by helping you build quality backlinks using tactics like guest posting and more.
Best E-commerce SEO tools
There are myriad E-commerce SEO tools to streamline your SEO efforts. From using keyword research tools like Ahref to site audit tools like Screaming Frog, having the right tools by your side can transform your SEO game and give a push to your business.
Conclusion
Rankings are ever-changing. So, e-commerce SEO services are never going to stop anytime in the future. It is time to strengthen the foundation of your e-commerce store through e-commerce site SEO strategies.
Want to know what more you can do? Contact me – the digital marketing expert for playing the SEO game right.