Angelica Guerra Portfolio | 2024

By Angelica Guerra

Angelica Guerra

Originally from Colombia, ventured to the United States to pursue her artistic dreams. Currently enrolled in a Bachelor’s Degree program in Graphic Design, she specializes in layout design and branding. Inspired by her cultural heritage, Angelica merges her work with vibrant colors and diverse traditions of Colombia. Committed to crafting visually striking designs, she aims to blend her roots with contemporary aesthetics, seeking to evoke deep connections and leave an enduring impact in the realm of art and design.

Education./

2019-2021

Industrial Design

Pontifical Javierian University

2022-present

Art & Design

Nova Southeastern University

Adobe Illustrator

Indesign

Photoshop

Firefly

AfterEffects

AutoCAD

Rhino

Shapr 3D

Skills./ Languages./

Spanish

Native English Fluent

Product Design

Photography

Typography Branding

This section showcases innovative designs aimed at enhancing everyday situations. Each design, from idea to completion, showcases meticulous craftsmanship and a dedication to user experience. This showcase combines inspiration and practicality to create a blend of creativity and functionality.

Product Design

Kacharpa

This brand draws inspiration from Pasto, Colombia’s Carnival of Black and White, by creating handbags and accessories from repurposed denim. The vibrant atmosphere of the carnival is reflected in the weaving design, allowing for flexibility and adaptability. The brand’s design ethos is infused with freedom, promoting uniqueness and a joyous atmosphere where self-expression is unbound.

Modular Lights

The design of the lights began as a square, but evolved to incorporate organic and linear shapes, leading to the “Princess shape” resembling a crown and dress. The prototypes were made using white cardboard paper and bond paper, and eventually, polypropylene with a 3mm thickness was chosen. The lights were assembled using rivets for sturdy connections, and illumination was achieved by embedding lights within empty spaces for a visually striking effect.

Balanced Chair

This project is an original creation by designer Ulises Ruiz (featured on Archidaily). It was conceived as a challenge to manage materials, specifically Pine Wood (1.18” x 1.57”), while ensuring stability through a carefully calculated formula. The development of this chair involved the use of carpentry tools such as a bandsaw, wood sander, jigsaw, and drill.

Through this photography section, which features unposed portraits, stunning landscapes, and energetic urban scenes, discover a world of timeless moments. Every picture captures a different tale, honoring both ephemeral feelings and enduring memories. Take in a collection that uses a lens to capture stories.

Photo graphy

Haute Halls

Captivating picture allows you to discover the colorful splendor of Fendy Hall’s Yellow Hall in Miami’s Design District. Discover how light and architecture interact to transport you to a world where creativity and sophistication coexist. Come celebrate this legendary space’s charm via the prism of “Haute Halls.”

Golden Hour

The image captures the beauty of a golden hour, with the sky painted in orange and yellow and the surroundings engulfed in soft golden light. It transports the viewer to a place where time stands still, with the warmth and brightness of golden hour permeating every second, inviting them to bask in their radiant embrace.

Requir ements

Create a calendar using 12 images in Photoshop and Illustrator, with realistic numbers and artboards. Create a template page for each month, copy or create different designs. Export a high-resolution PDF and overlay the calendar design onto a paper calendar to create a mockup image.

Discover the journey of typography, from its ornate medieval origins to the sleek modern fonts of today. Witness the transformation from complexity to simplicity as we explore the rich history and evolution of typographic design. Join us in celebrating the diverse styles and influences that have shaped the way we communicate visually.

Art Nouveau Architecture

Antoni Gaudí

Antoni Gaudí, a Catalan architect, was influential in defining Barcelona's landscape in the late nineteenth and early twentieth century. Park Güell, an architectural marvel, was established in 1900 as part of the E ixample area, as part of engineer Ildefons Cerdà's vast urban development project. The park, located in Barcelona's steep topography, was inspired by the English park city idea and provided panoramic views of the sea.

B arcelona saw a spectacular metamorphosis in the late nineteenth century, with the Eixample neighborhood spreading across the city's lowlands. While urban expansion encroached on ancient industrial communities, the city's heart transformed into a centre of trade and capitalism. The Universal Exhibition of 1888 emphasized Barcelona's vivid energy as the Catalan nation's capital and sparked a search for a new creative language and urban representation.

G aud's architecture bucked convention and was instrumental in redefining Barcelona's urban identity. His unusual designs, distinguished by organic shapes, detailed detailing, and the use of natural materials, made important contributions to the city's architectural scene. Gaud's imaginative approach went beyond constructing aesthetics, stressing the practical demands of the community.

Magazine Layout

For this project, I aimed to create a friendly and modern look on the page. I used a special technique with the show’s famous frame to smoothly blend the character image. I also made simple shapes in Illustrator, and with masks in InDesign, I gave each object a neat outline. This made the design look familiar and professional..

To achieve this particular visual effect, I initiated the process by vectorizing the image. Subsequently, to address the proximity issue with the existing text, I strategically employed outlining techniques. By encasing the text within well-defined outlines, I effectively created a space for the text to seamlessly envelop the desig - nated shape, producing the desired outcome.

This last section showcases various brand identities, each designed with a deep understanding of the brand’s goals and soul. The designs range from vibrant to minimalist, catering to both established firms and startups. The show celebrates branding’s ability to elevate brands and impact perception.

Bran ding

Hi.Co Construction, led by visionary designers, is rebranding as Contructora AJG, combining tradition and modernity. The vibrant yellow, white, and black color palette symbolizes freshness and energy. The logo redesign and comprehensive brand application ensure a cohesive presence, representing a bright future for the construction industry.

Rebranding Hi-Co

Creating Ekane

Ekane, a brand known for its craftsmanship and creativity, is derived from the Greek word “made in Greek.” The logo pays homage to Hephaestus, the Greek god of creativity, symbolizing excellence and innovation. Each Ekane product embodies ancient wisdom and artistic vision, ensuring care, precision, and a nod to tradition in every handmade creation.

Ova, a Colombian brand, combines contemporary style with timeless elegance in leather accessories. Rooted in Colombian culture, it aims to redefine the perception of leather accessories by blending modern flair with traditional craftsmanship techniques. The brand’s name symbolizes fertility and growth, showcasing innovation in Colombian leather goods.

Rebranding Ova

Creating BeSmart

Be Smart has launched Smart Brews, a catalog of artisanal coffee blends that blend quality with intellect. The company is revolutionizing the coffee industry by integrating academic achievement with consumption. Students can unlock exclusive discounts based on their grades, celebrating success and scholarly prowess. The goal is to create a harmonious synergy between intelligence and flavor.

PORTFOLIO./ Angelica Guerra