Adv Practice in GD

Adv Practice Graphic Design

PORTFOLIO

Winter 2024

Angelica Guerra

Branding Project #1

Cross Cultural Fusion

Phase I first platform

Product Mockup

For this project, I developed the first platform, which involved packaging. Since my brand is centered around coffee, I chose a cup and a coffee bag. I changed the name from “the Global Bean Hub” to “Brew Globe” because I wanted something shorter. The color palette is very neutral but also cozy.

Phase II second platform

Mockup

Branding Project #2 Old Media

Phase II second platform

For this phase, I developed a branding mood board. Initially, I crafted a mock-up of a tote bag. Next, I rendered an artisanal soap accompanied by packaging design. The subsequent element in the mood board is a sticker featuring a submark that I designed. Lastly, I included an image of a mug.

a b c d e f g h i j

k l m n o p q r s t u v w y z

a b c d e f g h i j

k l m n o p q r s t u v w y z •

#E2DFD5 #9A2E2E #231F20

Baskerville

Baskerville Bold Italic

Branding Project #3 New Media

Angelica Guerra

3D Add

For this project, I developed a 3D vertical card mockup featuring metallic geometric figures to showcase the branding of Royal Jewel Co, a luxury jewelry brand. In this initial platform, my aim was to illustrate the logo and provide a glimpse into the brand identity in a futuristic manner.

Logo Design

Pattern Design

App Design

For this phase, I completed the ‘try it on’ feature, incorporating a video displaying my hand adorned with a rendered ring. While the app has potential for further development, given its theme of “new media,” I aimed to illustrate a standard app augmented with virtual reality in the ‘try it on’ feature.

Thank You