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PORTFOLIO Angelica Guerra Winter 2024

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Branding Project #1 Cross Cultural Fusion

Angelica Guerra

Phase I first platform

Product Mockup For this project, I developed the first platform, which involved packaging. Since my brand is centered around coffee, I chose a cup and a coffee bag. I changed the name from “the Global Bean Hub” to “Brew Globe” because I wanted something shorter.

The color palette is very neutral but also cozy.

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Phase II second platform

Angelica Guerra

Process

Mockup

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Entrance Mockup

Business Cards

Angelica Guerra

Apparel

Custom Coaster

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Sketches

First Sample

Angelica Guerra

Branding Project #2 Old Media

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Phase II second platform

For this phase, I developed a branding mood board.

Initially, I crafted a mock-up of a tote bag. Next, I rendered an artisanal soap accompanied by packaging design. The subsequent element in the mood board is a sticker featuring a submark that I designed. Lastly, I included an image of a mug.

Angelica Guerra

Final Branding

#E2DFD5

#9A2E2E

#231F20

Baskerville

Baskerville Bold Italic

a b c d e f g h i j k l m n o p q r s t u v w y z

a b c d e f g h i j k l m n o p q r s t u v w y z

• Handmade wonders, unwrap joy • Handmade wonders, unwrap joy

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Branding Project #3 New Media

Angelica Guerra

Moodboard

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3D Add

For this project, I developed a 3D vertical card mockup featuring metallic geometric figures to showcase the branding of Royal Jewel Co, a luxury jewelry brand. In this initial platform, my aim was to illustrate the logo and provide a glimpse into the brand identity in a futuristic manner.

Angelica Guerra

Logo Design

Pattern Design

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App Design For this phase, I completed the ‘try it on’ feature, incorporating a video displaying my hand adorned with a rendered ring. While the app has potential for further development, given its theme of “new media,” I aimed to illustrate a standard app augmented with virtual reality in the ‘try it on’ feature.

Angelica Guerra

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