Annual Marketing Report 2011-14

ANNUAL MARKETING

ACTIVITY REPORT

2011-12-13-14

ISLAMABAD MARKETING

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THERE ARE THOSE OF US WHO LIKE TO VENTURE

TO THE UNEXPLORED.

TO SEE THE BEAUTY IN THE STRANGE AND UNKNOWN. THOSE OF US WHO GO OUT THERE WITH A SENSE OF

WONDER BRIDGING WORLDS, CULTIVATING OUR CURIOSITY AND FINDING DELIGHT IN OUR DIFFERENCES.

IF YOU’RE ONE OF US, AND YOU WANT TO EXPLORE MORE OF THIS GREAT PLANET

WE’RE READY TO TAKE YOU THERE. IT’S TIME.

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WORLD

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ISLAMABAD ISLAMABAD MARKETING

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INFORMATION Pakistan had an estimated population of 121 million in 2009. The current population is estimated to be around 190 million.

The area of Islamabad is 906 square kilometers (350 sq mi). A further 2,717 square kilometers (1,049 sq mi) area is known as the Specified Area, with the Margala Hills in the north and northeast. The southern portion of the city is an undulating plain. Islamabad is home to foreign delegates and ambassadors. There are 65 foreign embassies working in Islamabad.

Combining a rich history, the confluence of many a civilization and temperate climate, Islamabad is one of the most beautiful cities in the South Asian Region.

When Turkish Airlines started operation in Islamabad 2011, our load factor was %73 and now with the Effective Marketing Strategy and Activity our load factor is Increased to %87.

Turkish Hospitality has been the main reason for the success in Pakistani market. It has been Turkey’s heritage towards people of Pakistan that has enabled Turkish Airlines to serve the people of Pakistan in a very efficient manner as we believe Strong Pakistan is Strong Turkey Thus Stronger Turkish Airlines.

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Major Projects with AMADEUS and GALILEO Promotional Campaigns with GDS

Since 2012 Turkish Airlines had various campaigns with the GDS. Through these promotions Turkish Airlines has been able get visibility among all the travel agents in the region and has helped in increasing its market share. During March 2012, Travelport (Galileo Pakistan) organized Entertainment

Show for its travel agencies in Islamabad & Rawalpindi, more than 250 guests from travel trade attended the event and enjoyed the per formances by renowned artists from Pakistan Showbiz. The event carried exciting Lucky draws in which Multiple Airlines sponsored gift hampers for the

lucky winners. Turkish Airlines also participated in the event. Mr. Alp Yavuzeser - General Manager Turkish Airlines Islamabad distributed ten piece A320 Airplane Models to the lucky winners.

ABROAD AGENCY VISIT:

Borsa International Tourism Exchange-BIT 2012: This event is one of the leading tourism fair in Italy. The BIT event included 2287 Exhibitors representing over 5000 Tourist offers from 130 Countries. Almost 20,000 Travel agents participated in the event.

Event was held in Fiera Milano, Milan in Italy on 16 February till 19 February, 2012.

Mr. Alp Yavuzeser, General Manager Turkish Airlines Islamabad participated in this event and presented North Pakistan to Italy Profile to Travel agents in Italy to boost selling from North Pakistan to Italy and vice versa.

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SPECIAL PLAQUE AWARDED

BY AMADEUS PAKISTAN

TO TURKISH AIRLINES ISLAMABAD

Pakistan On 21st June 2012, Turkish Airlines was awarded a special plaque from Amadeus Pakistan. Turkish Airlines started its operations from North & Central Pakistan since July 2011 and actively using GDS companies for its marketing activities to increase the foothold in

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the Pakistani market.

Amadeus is working in Pakistan since May 1997, since their inceptions they have been striving hard to improve services for its valued system users and also cater for the g row i n g d e m a n d related to Travel & Tour industry in Pakistan.

Since Turkish Airlines

have made entrance in North & Central Pakistan, it has increased market size & demand which helped Amadeus to expand and grow their customer base and wo rk c l o s e ly w i t h Turkish Airlines.

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CAPPADOCIA FAM TRIP 2012 Turkish Airlines invited Italian ethnic agencies to Cappadocia for a Fam Trip. Fam Trip was also accompanied by the Managers of Turkish Airlines in Italy as they had chance to introduce Turkish Airlines South Asian network to the agencies.

Attending Children's Festival of

National Meaning Day On 23rd April 2012 on occasion of Children's Festival of National Meaning Day, our commercial manager Mr Umut Aydogan visited the most popular school chain in Islamabad. Mr.Umut Aydogan presented souvenirs to the children and explain them the meaning of the Turkish National Day.

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Celebration of Womens Day with

Turkish Airlines Staff On 8th March 2012, Turkish Airlines celebrated International Women's Day on March 8th, 2012 to celebrate women empowerment around the world. Mr. Alp Yavuzeser, General Manager Turkish Airlines presented flowers to women workforce to appreciate their contribution.

International Women's Day

Participation in Inauguration of Turkish Language Laboratory

AT NUML UNIVERSITY O n 2 2 n d M a rc h 2 0 1 2 , Turkish Airlines Islamabad being socially responsive organization took part in an opening of Turkish Language Laboratory in NUML (National University of Modern Languages). To a c k n ow l e d g e T u r k i s h Airlines contribution, Rector of NUML Institute Major Gen Masood Hasan awarded Mr. A l p Ya v u z e s e r / G M Islamabad Turkish Airlines with Special Appreciation plaque

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Attending

Orphan Solidarity Day with the orphans On 24th march 2012, Turkish Airlines participated in Orphan Solidarity Day with orphans of Khubaib Foundation, Muzaffarabad Azad Kashmir. Turkish Airlines General Manager Islamabad presented souvenirs to the orphans of Khubaib foundation and spend whole day with the kids.

Participation in

Cultural musical night

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u rk i s h A i rl i n e s a l s o participated in cultural musical night held at Turkish Embassy Islamabad.

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Sponsoring Hungarian -Pakistan Musical Concert On 18th April, 2012 Turkish Airlines sponsored Hungarian-Pakistan Musical Fusion Concert comprising of Hungarian Folk Singer Ms. Katalin Burns and Two Pakistani folk singers Mr. Suraj Khan and Mr. Chand Khan. Turkish Airlines c o n t r i b u t i o n wa s a p p re c i a t e d by Ambassador of Hungary on behalf of the Government of Hungary and Mr. Alp Yavuzeser, General Manager Turkish Airlines together with Mr. Babur Hizlan, Ambassador of Turkey received the special appreciation plaque on behalf of Turkish Nation and Turkish Airlines.

The event's video footage was presented on air on various TV channels such as PTV, AajTv, Dunya News,TRT Turk, Anadolu Ajans.

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EVENT ORGANIZED BY AZERBAIJAN EMBASSY IN COLLABORATION WITH

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TURKISH AIRLINES ISLAMABAD

On 22nd June 2012, Azerbaijan Embassy had arranged one evening in Marriott Hotel Islamabad in collaboration with Turkish Airlines Islamabad. The event was attended by diplomatic representatives of different countries and distinguished guests.

Turkish Airlines Islamabad Directorate jointly organized the activity after an event arranged earlier with Embassy of Hungary.

Turkish Airlines Inc showcase its product on display such as Skylife, Business magazines, prestige profile catalog, promotional brochures such economy-comfort-business, Ramadan brochures as month of Ramadan is approaching.

Since Istanbul shopping festival is currently held at Istanbul, therefore Istanbul Shopping Festival popular product was placed in our stand as well as nice little surprise was kept for the children such as coloring and paint books.

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Azerbaijan and Pakistan Celebration of

21 Years of

Friendship

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urkish Airlines started its operations from North & Central Pakistan since July 2011 and actively participating in big events and promotion activities to increase the grip in the Pakistani market.

Azerbaijan Embassy had arranged one evening in Marriott Hotel Islamabad in collaboration with Turkish Airlines Islamabad on 11th October 2012. This big event organized by Turkish Airlines was attended by diplomatic representatives of different countries and renowned guests. Media coverage was also given to this event.

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Turkish Airlines Inc showcase its product on display such as Skylife, Business magazines, prestige profile catalog, promotional brochures such economycomfort-business. In addition to this company profile, fares, product information such as Miles & Smiles and Corporate club cards were presented to the participants to increase the interest of the invitees and spread awareness about Turkish Airlines product and services. Our employees were entertaining the guests while sharing knowledge about our products and services.

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1st Year Anniversary of

ISLAMABAD Route At the end of July 2011, we started our first flight from Islamabad. On completion of one year in Islamabad, we celebrated our one year anniversary. While we are celebrating Holy Ramadan Month, therefore we organized Iftaar dinner for the distinguished guests and stakeholders at one of the biggest hotels in Islamabad as well as subsequently arranged two more gatherings for underprivileged people at different organizations in twin cities such as Polyclinic Hospital Islamabad and SOS Village Rawalpindi.

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For gathering of our first year anniversary, the high profile guest list comprised of Political and Commercial representatives from US, UK, Azerbaijan, Bosnia & Herzegovina, Northern Cyprus, Egypt, Italian Embassy, Islamabad Chief Commissioner, Security Chief, Turkish Companies North Pakistan Regional Heads, Airport and Civil Aviation Managers, Cargo and Passenger Agencies who are working in North Pakistan area, other airlines representative who joined our celebration and iftaar dinner. The total numbers of guests were more than 400.

SOS Village and

Polyclinic Organization

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Due to Pakistan socio-economic conditions, Pakistani community needs support for better living conditions. Turkish Airlines Inc. Islamabad being socially responsive organization provided Iftaar for more than 400 deprived people to showcase support for better Pak-Turk Relations at the oldest and biggest Government Hospital "Polyclinic Islamabad" that provides health services for needy patients.

Another Iftaar dinner was arranged for orphans and deprived women at SOS Village Rawalpindi.

SOS Village started functioning in 1989 with the capacity of more than 200 People. It is also the biggest SOS complex in the country as, in addition to the mandatory SOS Youth Home and SOS Hermann Gmeiner School; it also includes excellent facilities for technical training and a dispensary for serving the needs of the outside community.

All these special gatherings were covered by Television, Print Media and Social Media. The Television coverage was provided by Pakistan Television Corporation (PTV) and TRT Turk whereas Print coverage comprised of 30 prominent news agencies and diplomatic magazines.

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Corporate Partnership with

Serena Hotel and

Marriott Hotel Islamabad

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urkish Airlines coordinated with Top Hotels in Islamabad such as Serena Hotel and Marriott Hotel Islamabad.

Turkish Airlines Skylife magazines are being sent to these Hotels to be kept in each room in the hotel also in the lounges, spa and prominent places inside the Hotel to reach important delegates of different countries. In Marriott hotel, our aircraft and rollers are placed at the most prominent and visible places. In addition to this, in case of flight cancellation or any other contingency, Marriott Hotel support Turkish Airlines with special rates for layover passengers. Both renowned hotels have agreements with Turkish Airlines frequent flyer program " Miles and Smiles".

Advertising and Promotional Campaign: Television Promotional Campaign:

Pakistan Television Corporation Ltd.

P

TV being premier television channel of Pakistan has expressed the intention of corporate agreement with Turkish Airlines.

PTV will provide extensive media coverage to Turkish Airlines such as playing Turkish Airlines advertising on-air as well covering Turkish Airlines participation in major events.

PTV also provided on 18th April, 2012 Turkish Airlines sponsored HungarianPakistan Musical Fusion Concer t comprising of Hungarian Folk Singer Ms. Katalin Burns and Two Pakistani folk singers Mr. Suraj Khan and Mr. Chand Khan. Mr. Alp Yavuzeser, General Manager Turkish Airlines Islamabad interview was also taken and along with the footage of the concert was presented on air.

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Turkish Airlines finding place in Print Media

Business Desk: Business Desk™ Magazine is one of the most professional Magazine explore your industry voice and discover successful business factors for leading industries, professionals, B2B and B2C networking opportunities with best practices and executive commitment. Business Desk™ gets published in Islamabad, Lahore, Karachi and all major cities of Pakistan as well as more than 45 major Countries worldwide.

BusinessDesk™ Magazine is a really gateway to deliver your marketing message and enhance corporate identity.

Business Desk™ prints 7000 copies plus internet edition each month. Business Desk™ also took Interview of Mr. Alp Yavuzeser, General Manager Turkish Airlines Islamabad and it was published in May 2012. In addition to this, they will be providing us with front inside page of the magazine for publishing the artwork.

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CENTRE LINE

Strong Pakistan is Strong Turkey and Stronger

Turkish Airlines

CENTRELINE also took Interview of Mr. Alp Yavuzeser, General Manager Turkish Airlines Islamabad and it got published in July 2012. In addition to this, they will be providing us with front inside page of the magazine for publishing the artwork.

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By Ansar Mahmood Bhatti

M

r. Alp Yavuzeser is Turkish Airlines General Manager North & Central Pakistan Region. He gave an exclusive interview to Centreline and Diplomatic News Agency (DNA) in which he talked, in detail, about the success story of the Turkish Airlines. Besides, he also gave an elaborated account of Turkish Airlines operations worldwide.

When did you start operations in Pakistan? Do you think you should have come here much earlier?

Turkish Airlines star ted its operations in Pakistan in 1981. It's been 30 years we have been operating from Karachi. After successful operations from Karachi, we started operating from Islamabad in July 2011. We don't think that it could have been earlier than this time frame.

Do you have plans to upgrade your planes for Pakistan because other airlines perhaps have much more bigger planes than you?

Insha'Allah we plan to increase our frequency in Pakistan. If this happens, we will bring our upgraded planes to Pakistan to cater to the wide customer base.

When did you start operations in Pakistan? Do you think you should have come here much earlier?

Turkish Airlines star ted its

operations in Pakistan in 1981. It's been 30 years we have been operating from Karachi. After successful operations from Karachi, we started operating from Islamabad in July 2011. We don't think that it could have been earlier than this time frame.

In very short span of time Turkish airlines has established its foothold in Pakistan. What is so special with Turkish airlines that people now prefer to fly with you?

Turkish Hospitality is one of the primary reasons that brought us success in Pakistan Market. We have tried our best to share Turkey's rich history and cultural heritage to the brotherly people of Pakistan and to present our product and services in a hospitable manner with regards to safety, comfort and convenience.

Are you satisfied with the role of civil aviation authority of Pakistan in facilitating foreign airlines or you think some

improvement is needed?

We do believe the role of civil aviation authority can be enhanced and improved in enabling foreign airlines entrance in competitive Pakistan market.

Turkey and Pakistan have an exemplary strategic, historical and unparalleled relationship; therefore we do expect Civil Aviation Authority to be more considerate towards our operational requirements.

Anything you would like to add.

Since Independent War Time, Pakistan has been quite helpful for the historical caliphate which is one of the reasons of our cordial ties with Pakistan. New Turkish Republic is building up with the financial and moral support of Pakistani brother and sisters. We want Pakistani people to affirm faith in us; Turkish Airlines is as close to you as Turkey with Pakistan, we are growing together for better future

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Participation in

TURKISH

EMBASSY Events

In October and November 2013 Turkish Airlines organized three major events in Islamabad, Lahore and Sialkot.

Turkish Airlines got a chance to introduce itself to well renowned people and handled queries about Turkish Airlines in an efficient way and figure out the inconveniences faced by any of the customers. It was an innovative platform which gave chance to share with people our products and services.

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Skylife Magazine: T u r k i s h A i r l i n e s o n b o a rd magazine introduced Islamabad city and its beauty, thus showcase fr iendly Pak-Turk Relations.

Therefore Turkish Airlines got the chance to promote Pakistan to more than 100 countries and over 250 destinations.

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D-8 Summit in Pakistan D-8 Venue: The meeting was a huge benefit for these 8 countries which boost their economic development process.

Therefore Turkish Airlines acquired the chance to participate in such a big event with intent to uplift the visibility of our products and services and increase brand awareness. The allocation of the stall was in a highly visible area, such as the main entrance to the stand has a high number of visitors.

Pakistan's Prime Minister Mr. Raja Pervez Ashraf visited our stall and was informed about the activities of our partnership in Pakistan. Mr. Alp Yavuzeser, General Manager Islamabad presented him the special plaque. He was also offered Turkish delight which he indeed adored.

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“Developing 8� or D8 Countries i n c l u d e ; Tu r k e y , Pa k i s t a n , Bangladesh, Malaysia, Indonesia, Nigeria, Egypt and Iran. All the participants got together for the 8th D-8 Summit a seminar on exploring trade opportunities among the D-8 consortium, from 20th to 22nd November, 2012 in Islamabad Pakistan.

Turkish Airlines Inc. displayed its products such as Skylife, Business magazines, prestige profile catalog, promotional brochures and economycomfort-business. Furthermore, company profile, fares, product information such as Miles & Smiles and Corporate club cards were also displayed and distributed among the participants to increase the interest of the invitees and spread awareness about Turkish Airlines product and services. Our employees kept on entertaining the guests while spreading knowledge about our products and services.

Whereas, "Quick Guide to Istanbul" all most ran out of stock due to its huge demand and appreciation it piled. Participants were glad to know about the Turkish Airlines Aviation Academy, took the brochures and CDs carrying a detailed documentary of Turkish Airlines Aviation academy.

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Serena Hotel: Serena Hotel now partner of Turkish Airlines Frequent Flyer Program Miles and Smiles. Serena Hotel always appreciated and offered discounted deals to Turkish Airlines in pursuit of exemplary relations. Our delegates stayed at Serena hotel, therefore a chance to promote Turkish Airlines was capitalized to the fullest. Rollup standees and X-banners, in front of each elevator were placed including the VIP elevator on the floor the delegates were staying. Each delegate's room included Skylife magazines including informative brochures and souvenirs.

Marriott Hotel: The Turkish Airline aircraft model and X-banner was placed in the main entrance of Marriott, and TC reception (delegation registration desk), as well.

Gift Distribution

amongst Orphans

Turkish Airlines in collaboration with Khubaib Foundation and Humanitarian Relief Foundation visited different parts of Azad Kashmir, Haripur and Rawalpindi where General Manager Turkish Airlines distributed around 700 gifts amongst Pakistani, Turkish and Afghan orphan children. The children performed different sporting events and a band was also arranged which played different types of music. w w w. t u r k i s h a i r l i n e s . c o m . p k

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PolandPakistan Event Poland-Pakistan Turkish Airlines organized another successful events bridging between 2 different cultures that is Poland and Pakistan; one night at PNCA and the other at LokVirsa specifically planned for orphans.

On 10th November, 2012 Turkish Airlines sponsored Poland -Pakistan Concert representing sounds from two countries. The Concert comprised of Poland performer Ms. Maria Pomianowsk (PH.D. Arts) along with 3 Pakistani performers Mr. Taimur Khan specialized in Sarangi, Mr. Muhammad Ajmal Khan (Tabla) and Mr. Muhammad Azam Khan (Vocals). Ambassador of Poland Mr. Andrzej Ananicz appreciated Turkish Airlines on behalf of Republic of Poland for providing safe and sound travel trip to the Polish performers along with their instruments. During his speech he conveyed special thanks to Turkish Airlines and also delivered special appreciation letter to Mr. Alp Yavuzeser, General Manager of Turkish Airlines Islamabad.

Our honorable guests entered through main entrances at PNCA;

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Entrance Hall Tu r k i s h B a k l a v a w a s distributed among the 550 distinguished guests that doubled the entertainment of the concert. This concert included the Polish Folk music along with Pakistani Folk music. The ending part of the concert was outstanding as it was a fusion of Polish Folk music with Pakistani Folk music. The audience gave appreciation to the outstanding fusion performance of the concert.

After the marvelous concert, Mr. Alp Yavuzeser, General Manager of Turkish Airlines Islamabad distributed the special plaque to all the honorable guests on behalf of Turkish Airlines.

At the end, Mr. Andrzej Ananicz Poland Ambassador, presented special thanks letter to Mr. Alp Yavuzeser on behalf of Republic of Poland for sponsoring the upright and splendid event.

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Turkish Airlines Inc. Islamabad being socially responsive organization sponsored for the PolandPakistan Event on 12 November 2013 at LokVirsa; especially arranged for 300 orphans to aware them about the different kinds of instruments and enjoy the concert. Due to Pakistan socio-economic conditions, Pakistani community needs support for better living conditions and the first priority of Turkish Airlines Inc. is always to step ahead and stand with them as being the social responsible firm.

Turkish Airlines distributed coloring and painting books along with balloons to amuse the children.

After the event, food was distributed among the orphans and they were taken to visit the museum at LokVirsa. Through these wonderful happenings Turkish Airlines familiarized itself as a socially responsible firm. The noble guests appreciated the efforts of Turkish Airlines and the children get acknowledged by different instruments and enjoyed food with different souvenirs offered to them.

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ISLAMABAD

Outdoor Marketing Campaign Turkish Airlines started outdoor marketing campaign in different Parts of Islamabad were Billboards, Pylons and Pole Signs were placed for the potential passengers. A Billboard was also placed on the Islamabad Airport road where thousands of prospected passengers pass by on daily bases. The Pylons and Billboards we installed for more than 3 months. The Pylons were installed to promote Turkish Destinations for Pakistani people and the billboards were installed to bring awareness of Turkish Airlines network all around the world.

Airport Road Billboard

Turkish Airlines installed a billboard on the Islamabad Airport Road where thousands of passengers passes by on daily basis. The billboard is owned by Turkish Airlines and Gerry's DNATA the handling company of Turkish Airlines due to its good relations with Turkish Airlines gave space to install the billboard, this is the first time Turkish Airlines created and installed the billboard locally which targets thousands of prospected passengers for Turkish Airlines. These outdoor marketing activities served the purpose for promoting Turkish Airlines for North Pakistan. The billboard is installed since November 2012.

Travel Solutions Award Travel Solutions awarded Turkish Airlines with the award for its continuous support for Travel Solutions.

An Award ceremony was organized at Turkish Airlines Islamabad office where the shield was awarded to Mr Alp Yavuzeser GM Turkish Airlines.

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Hello Magazine Interview Hello Magazine which is an international life style magazine published an interview of Mr Alp Yavuzeser GM Turkish Airlines.

Hello Pakistan is a socially responsible and culturally aware publication which publishes 28,000 magazines every month.

Hello Magazine Interview April 2013

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Newsweek Magazine Coverage Newsweek one of the famous magazines in Pakistan also gave coverage to Turkish Airlines.With Turkish Airlines growing day by day in Pakistan Newsweek is sharing our successful stories with its readers.

Newsweek Interview 28th Dec 2013

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Lahore Station

Inaugural Flight

Turkish Airlines first flight landed at Allama Iqbal International Airport (AIIAP) Lahore from Istanbul on 28th Nov 2013 carrying 125 passengers. Provincial Minister for Education & Tourism Punjab Rana Mashhood Ahmed Khan warmly received the passengers reaching Lahore.

The passengers included a 6-member delegation of Turk aviation experts led by the General Manager Turkish Airlines Alp Yavuzeser. Pakistan’s Ambassador in Ankara Shaukat Haroon and his wife also accompanied the delegation.The passengers of the inaugural flight of Turkish Airlines, crew members and the delegation of Turk Av i a t i o n e x p e r t s w e r e accorded red carpet reception at Lahore Airport.

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Travel

Agents

Dinner

Turkish Airlines i nv i t e d t o p t rave l agents from Islamabad and Rawalpindi on a dinner and praise their eff orts f or Turkish Airlines. In the dinner m e e t i n g d i f f e re n t matters, products and services were discussed. Mr Alp Yavuzeser GM Turkish Airlines gave a special thanks to the travel agents for their support and was h o p e f u l t h ey w i l l continue to support Turkish Airlines in future as well.

DRAW

ACTIVITY

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Turkish Airlines in collaboration with Travel Port Pakistan organized a lucky draw activity with the travel agents of Islamabad, Lahore and Peshawar. The lucky draw winners answered questions about Turkish Airlines which was published in Travel Port Magazine “Gallink�.

After the announcement of lucky winners the Turkish Airlines and Travel Port Teams visited the travel agents and distributed gifts amongst them.

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ISLAMABAD AND LAHORE

OUTDOOR CAMPAIGN

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Chief Minister Punjab

Thanks from Mr Shahbaz Sharif

Chief Minister Punjab Mr Shahbaz Sharif said special thanks to Turkish Airlines for supporting Lahore and Punjab. He was hopeful Turkish Airlines will continue to support Pakistan and will help in enhance mutual business relationship between the two countries.

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M ABAD EVENT LA IS M RU FO VE TI IA IT IN H RA UM HAJJ

BOOKING TOURS TURKEY WORKSHOP, ISLAMABAD

An event Hajj And Umrah Initiative Forum was organized in Islamabad Club.

Leading Hajj operators from across the country submitted their suggestions to the government to make efforts for serving intending pilgrims

in a more effective way. The suggestions were submitted to the government at a event jointly organised by Umrah Organisers Initiative Forum and Umrah Organisers of Pakistan (HUOP). Saudi Chief Council to Pakistan Khalid

Salim Al-Dossri was the chief guest. The event was attended by nationwide office-bearers and delegates of Haj Organisers Association of Pakistan, senior officials from Ministry of Religious Affairs and Turkish Airlines.

Booking Tours Turkey one of the leading tour management company in Turkey conducted a Workshop in Islamabad Hotel on 9th Jan 2014 to promote travel and tourism in Turkey. They invited renowned travel agents from Islamabad. Representatives from Turkish Airlines and Turkish Embassy were also invited.

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Turkish Airlines

Amadeus Promotion

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urkish Airlines launched a promotion in collaboration with Amadeus Pakistan for the travel agents of Pakistan. Turkish Airlines offered free tickets to Turkey, UK and Europe and gift hampers for the top selling travel agents. The promotion ran for three months from March till May 2014 where as lucky draw was held after every 45 days during the promotion.

Campaign Visibility Amadeus Pakistan has made email announcements to all travel agents of Pakistan; moreover they have also distributed the printed flyers by visiting the travel agents personally.

Amadeus Sign on Screen

the system a banner will flash on the top of the screen displaying the promotion.

Capping Update Message Whenever a travel agent applies for ticket stock from Turkish Airlines the promotional flyer will appear on top of the updated capping email sent by Amadeus.

Promotion On Amadeus Website The Promotion will also be displayed on Amadeus website throughout the promotion period.

Through this the visibility will not only be visible to Amadeus users but to other potential customers as well. When the users clicks on the banner on website they can see the promotion in detail.

During the promotion whenever the Amadeus user will sign in on

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Quaid -e -Azam Gold Cup

National Polo Tournament 2014 Report About the Tournament Quaid – e – Azam Gold cup National Polo tournament 2014 was held from 3rd March till 16th March 2014 at Lahore Polo Club ground in Lahore. Porsche along with Turkish Airlines were the primary sponsor of the event. The tournament was attended by the elites of Lahore who could be the future clients of Turkish Airlines.

Press Conference/ Signing of TCC Agreement Before the start of the tournament a press conference was held in which Mr Alp Yavuzeser GM Turkish Airlines attended the conference on behalf of Turkish Airlines, Ms Ansa Hassan Manager Marketing Porsche Pakistan attended on behalf of Porsche.

Signing of Turkish Corporate Club Agreement: During the press conference Turkish Corporate Club Agreement was also signed between Porsche Pakistan and Turkish Airlines. After the conference Mr Alp Yavuzeser presented Ms Ansa Hasan with Turkish Airlines aircraft model and hope this agreement will lead to strong business relationship between the two companies.

Final Match & Closing Ceremony

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During the event The Porsche Centre Lahore presented the Porsche Polo Diaries Fashion Show that featured 15 of Pakistan's leading fashion designers. The event was attended by designers, socialites and media personalities including TV show host Hina Malik, six goal handicapped polo player Hissam Hyder, national polo player Shah Qublai Alam, participating international players in Porsche National Polo Open, designer Arjumand Amin, entrepreneur Zahra

Raza, RJ Fizza Aslam, stylist Shammal Qureshi, stylist Redah Misbah, businessman Ramzan Sheikh and biking enthusiast Moin Khan.The fa s h io n e x h i b itio n presented a unique take on traditional runway shows and featured polo ponies, polo players currently participating in the Porsche National Polo Open and models with props such as polo mallets, polo whips and embellished polo helmets.

Turkish Airlines

D

uring the Opening and Closing ceremony of the tournament Turkish Airlines installed stand on at the Polo ground where Turkish Airlines brochures and banners were displayed.

Many people registered for miles and smiles program during the event and Turkish Airlines balloons were distributed amongst the children

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Turkish A irlin

es Supp

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orting Pa kistani B

Meeting with Turkish Investors and visiting Chief Minister Punjab:

usiness

Commun ity

T

urkish Airlines are also supporting Turkish investors who are showing interest to invest in Pakistan. A company who is running a Theme Park in Istanbul visited Pakistan; a lunch was arranged attended by the top travel agents of Islamabad along with GM Turkish Airlines Islamabad to promote Istanbul as a tourist destination and introducing Theme Park to the attendees. After this the investors along with GM Islamabad Mr Alp Yavuzeser visited Lahore and met the Chief Minister Punjab Mr Mian Muhammad Shahbaz Sharif and discussed future business opportunities and how Pakistan and Turkey can strengthen their business relationship.

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State TV Coverage

T

urkish Airlines GM

Islamabad Mr Alp

Yavuzeser in his

interview to the Turkish National Television discussed about Pakistan and Turkey relationship. He further said Turkish Airlines has played an important role in promoting business between Pakistan and Turkey and it will strengthen trade between the two countries

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Turkish Prime Minister and Foreign Minister

&

Turkish Exporters Assembly

VISIT

During the month of November and December 2013 the Turkish Prime Minister, Turkish Foreign Minister and Turkish Exporters Assembly separately visited Pakistan which strengthen brotherly relations between Pakistan and Turkey.

Through their visits the two countries also strengthen their trade relations. On the occasion Turkish Airlines showed hospitality by presenting gifts to the delegation.

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Visit to Rawalpindi Chamber of Commerce

Mr Alp Yavuzeser GM Turkish Airlines Islamabad visited the Rawalpindi chamber of commerce. He met different business official related to different businesses. On the occasion the Turkish Ambassador to Pakistan H.E Babur Girgin was also present.

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Turkish Airlines Achievements in

Business Magnate Business Magnate one of the well know business magazine published news about Turkish Airlines receiving Brand Excellence Award from Islamabad Chamber of Commerce.

Business Magnate helped spreading this achievement of Turkish Airlines to many of its readers.

Visit of

Famous Travel/Cultural Programme Producers

I

n cooperation with the Punjab Government and with coordination of Turkish Airlines press release department famous producers from a Travel/ Cultural TV programme visited different places of Islamabad and Punjab by this way they promoted Pakistani destinations in Turkey.

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AZERBAIJAN Republic Day CELEBRATION w w w. t u r k i s h a i r l i n e s . c o m . p k

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On 27th May 2014 Azerbaijan Embassy celebrated its Republic Day with its brother countries in one of the renowned Marriot Hotel in Islamabad. Turkish Airlines being the partner of the organization took part and introduced its products and services to the crowd of almost 1000 people. The Diplomatic community, Government Officials, Businessmen and media official attended the large gathering. A musical band travelled from Azerbaijan on Turkish Airlines and performed at the event which was much to the delight of the people.

During the event the attendees filled out Turkish Airlines Miles and Smiles membership forms and the Turkish Airlines staff briefed them about the benefits of the program.

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Turkish Airlines

Winning Cricket Tournament On 30th March, 2014 Travelport Solution (Galileo and Worldspan GDS) organized one cricket tournament for its Central and North Pakistan airline partners. The tournament consisted of eight teams including Emirates Airlines and Qatar Airways and Turkish Airlines participated for the first time in the tournament.

Turkish Airlines produced the best performance of the tournament by winning all the matches and won the tournament. In the presentation ceremony Travelport presented the participation shield and the winning trophy to Turkish Airlines.

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Serena Hotel

Cultural

Expedition

Since 2013 every year Turkish Airlines join Serena Hotel activity with Pakistan Foreign Ministry to provide educational facilities and social responsibility things. Turkish Airlines introduced its products and services with the diplomatic community by participating in a cultural expedition held in Serena Hotel, Islamabad. Through this activity Turkish Airlines had a chance introduce themselves to around 60 countries.

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Excellence Award to Turkish Airlines

I

slamabad Chamber of Commerce & Industry (ICCI) awarded a Brand Excellence Award to Turkish Airlines to recognize its important contribution in promoting bilateral relations between Pakistan and Turkey.

Zafar Bakhtawari, President ICCI presented this award to Mr. Alp Yavuzeser, General Manager, Turkish Airlines in Pakistan.

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NAWA-E-WAQT ROZ NAMA AUSAAF(URDU)

ROZ NAMA PAKISTAN

SAMA

THE NATION

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Amadeus and Turkish Airlines

brings an exciting offer to win gift hampers and prizes for Amadeus Users

Widen Your World

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Islamabad Marketing

Widen Your World Dear Executive and Valued Colleague This is for your information, Turkish Airlines Islamabad Management planned to organize grand Iftar to Turkmen, Uzbek and Tajik refugee’s camp help at Haripur.

Turkish Airlines being national flag carrier takes pride in hoisting Turkish Flag at afghan border to meet with refugee’s Families and their Children’s.

The Turkmen, Uzbek & Tajik refugee’s camp they got a chance to view Turkish Flag at its proximity and we have a chance to show them Turkish Airlines Hospitality.

During this auspicious event approximately 400 refugee’s Turkish Speaking Brothers and Sisters were invited on grand iftar. We want to say our best regards and salaam, we altogether really enjoy and we feel our self-proud when they smile. w w w . t u r k i s h a i r l i n e s . c o m . p k

Orphan Visit

Turkish Airlines spent time with the terrorism effected orphan children. These orphan children belong to Waziristan where Taliban terrorist and US drone attacks has been killing innocent people. Still these children are afraid from rest of the world.

Once Turkish Airlines spent time with the orphans.

The children look too much happy with the hospitality provided by us. Their smiles speaks true image of the activity.

Widen Your Worl d

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Dear Executive and Valued Colleague; Turkish Airlines Celebrated Austrian National Day with Austrian Embassy.

Turkish Airlines welcomed the guests with Turkish Delights showing Turkish hospitality to the diplomats, businessmen, politicians and journalists.

By participating in the event Turkish Airlines the best European Airline for the last four years is spreading the message that it connects Pakistan to Austria and rest of Europe.

All attendees present at the event admired Turkish Airlines visibility at the event and gave special thanks to Turkish Airlines for its services as most of the attendees use Turkish Airlines for their journey.

Widen Your World

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Islamabad Marketing

Celebrating Islamabad Marketing

st

91

Anniversary of Republic Day of

TURKEY

Widen Your World

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Dear Executive and Valued Colleague; Turkish Airlines participated in celebration of 91st Anniversary of Turkish Republic Day with its brotherly country Pakistan hosted by Turkish Embassy in Islamabad.

The event was attended by more than 1000 guests from different walks of life. Being the flag carrier Turkish Airlines gave a warm welcome to the guests with Turkish delights which is a symbol of traditional Turkish hospitality . Through this event we had the chance to promote our company profile and products and services to the valuable guests and journalists. On this special night Turkish Airlines presented aircraft model to the Minister of Science & Technology who was the chief guest of the event.

On the occasion of 91st anniversary of Turkish Republic Day we are confident about our country future and we wish that our national unity and solidarity will continue forever. We celebrate The Republic Day of Turkish Airlines family.

ISLAMABAD MARKETING Widen Your World

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Widen Your World

PARTICIPATION IN FAIR Organized by

Ministry of Foreign Affairs

T

urkish Airlines participated in bazaar held by Ministry of Foreign Affairs on December 7, 2015. More than 30 countries participated in the bazaar obtained by selling food products in the booth, they set up their identification with the city revenue and the funds established by the Ministry of Foreign Affairs of Pakistan was given for charity.

Financial situation with inadequate training were helped by more than 3000 people to support the purpose of the funds allocated for humanitarian.

Turkish Airlines with its participation of corporate social responsibility activities to its added a new entry to the world of flavor and personnel present there.

Islamabad Marketing

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www.turkishairlines.com.pk

program.

Now Miles and Smiles members can earn miles for their stay over in approx 4000 hotels. Through this program Miles and Smiles will improve brand knowledge and market share of Turkish Airlines.

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Join hands with their Reward

TURKISH AIRLINES

Marriott and Turkish Airlines

Appreciation Letters

for Turkish Airlines Since 2012, Turkish Airlines has been appreciated by many companies for f or being socially responsible and arranging various events. Some companies officially presented Turkish Airlines with Thanks Letter

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POLAND EMBASSY

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KAGHAN MEMORIAL TRUST

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SENATE OF PAKISTAN

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HUNGARY EMBASSY

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EMBASSY OF BULGARIA

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BOSNIA AND HERZEGOVINA EMBASSY

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CHIEF COMMISSIONER ISLAMABAD

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EMBASSY OF AUSTRIA

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AZERBAIJAN EMBASSY

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EMBASSY OF EGYPT

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UKRAINE EMBASSY

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PAKISTAN SWEET HOME

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ISLAMABAD STOCK EXCHANGE

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Thank you for supporting us Long Live Pakistan Turkey Friendship.

“Pakistan Zindabad Turkey Zindabad�

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www.turkishairlines.com.pk

ISLAMABAD MARKETING

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ISLAMABAD MARKETING Address: Turkish Airlines, Domestic Arrival Hall, Benazir Bhutto International Airport, Islamabad Ph: +92-51-8444849 E-mail: Islamabadmarketing@thy.com

www.turkishairlines.com.pk