THESILENTGIANTOF SOUTHAFRICAN TOURISM.HOW PREMIERHOTELS BECAMEANICONOF INCLUSIVEGROWTH
Premier Hotels & Resort homegrown brand has evolved into a formidable force, boasting 24 properties across the nation
With a steadfast commitment to excellence, innovation, and community upliftment, Premier Hotels & Resorts exemplifies the transformative power of visionary leadership and strategic growth
Establishedoverthreedecadesago, PremierHotels&Resortsembarked onamissiontoredefinehospitalityin SouthAfrica
UnderthestewardshipofManaging DirectorSamuelNassimov,the companyprioritisedpersonalised service,staffdevelopment,and communityengagement Thisethos laidthegroundworkforabrandthat resonateswithbothleisureand businesstravelers
A project of this magnitude is critical in creating job opportunities
Managing Director -Samuel Nassimov,
Nassimovemphasised,highlighting thecompany'sdedicationtosocioeconomicdevelopment
STRATEGIC EXPANSION AND RESILIENCE
While the global hospitality sector grappled with the challenges of the COVID-19 pandemic, Premier Hotels & Resorts adopted a contrarian approach Instead of retrenching, the company seized the opportunity to refurbish existing properties and acquire new ones. This proactive strategy not only preserved jobs but also positioned the brand for post-pandemic success
In August 2024, Premier Hotels & Resorts unveiled its 25th property: Premier Hotel Thohoyandou in Limpopo Province
This R194 million development stands as a testament to the company's commitment to community empowerment and sustainable growth
The hotel features 120 rooms, conference facilities accommodating up to 450 delegates, a business suite, bar and restaurant with a wine bar, outdoor pool, and gym Its strategic location near the University of Venda and local cultural attractions positions it as a hub for both business and leisure travelers
COMMITMENT TO COMMUNITY AND EMPOWERING WOMEN IN LEADERSHIP
Premier Hotels & Resorts' investment in Thohoyandou extends beyond infrastructure The construction phase generated approximately 480 jobs, ranging from unskilled labor to skilled artisans and project managers Post-opening, the hotel employs 85 permanent staff and 30–40 contract or part-time workers, significantly impacting local livelihoods
Premier Hotels & Resorts places a strong
emphasis on gender equity within its workforce. Currently, women occupy 27% of senior management roles, 48 7% of midmanagement positions, and 61 6% of junior management roles This commitment to inclusivity fosters a diverse and dynamic organisational culture
A VISION FOR SUSTAINABLE GROWTH
We strongly believe in the upliftment of skills which is
why we have partnered with the main contractor, African Century Group, by providing opportunities to the local construction workers for growth, learning and upskilling who might not have had the experience in building a 4-star hotel.
As the company continues to redefine hospitality in South Africa, it serves as an inspiring model for sustainable growth and inclusive development across the continent
Nassimov-Geva, COO of Premier Hotels & Resorts.
